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Competitive Strategy Notes

This document discusses techniques for formulating a competitive strategy: 1. It outlines a process for identifying the current implicit or explicit strategy through industry analysis, competitor analysis, and societal analysis to understand opportunities and threats. 2. It discusses testing the assumptions underlying the current strategy and identifying strategic alternatives, evaluating which alternative best addresses the company's situation given external opportunities and threats. 3. Key techniques mentioned include conducting a strengths/weaknesses analysis of the company and competitors, profiling competitors, and structurally analyzing industries.

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20 views

Competitive Strategy Notes

This document discusses techniques for formulating a competitive strategy: 1. It outlines a process for identifying the current implicit or explicit strategy through industry analysis, competitor analysis, and societal analysis to understand opportunities and threats. 2. It discusses testing the assumptions underlying the current strategy and identifying strategic alternatives, evaluating which alternative best addresses the company's situation given external opportunities and threats. 3. Key techniques mentioned include conducting a strengths/weaknesses analysis of the company and competitors, profiling competitors, and structurally analyzing industries.

Uploaded by

me
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Competitor Analysis
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PART

General Analytical
Techniques
Chapter 1: The structural Analysis
of Industries
-

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