CLEANique Cleaning Services: Marketing Plan

Group 3 Fiedler

Presented to

The Faculty of SHS Department

Davao Doctors College, Inc.

Gen. Malvar St., Davao City

Punongbayan, Sherilyn C.

Lopez, Loraine Mariel

Jabol, Ericka

Sabellano, Conielyn

Palao, Denver John C.

Wamar, Hans Jeffie L.

Saud, Mansawie M.

May 2023
 TABLE OF CONTENTS

CHAPTER

1 PRODUCTS/SERVICES

Description

Market Readiness

Proprietary Position

Comparative Position

2 MARKET ANALYSIS

Macro-environment Analysis

Description of the Industry

Market Force Analysis

Competitive Analysis

Target Market Profile

3 MARKETING PROGRAMS

Products/Services Plan

Communication Plan

Research Plan.

Customer Service Plan.

Sales Management Plan.

MARKETING PLAN
Products/Services

Description

CLEANique Cleaning Services is a cleaning service that offers best services to our

customers. Our cleaning service is to provide a clean, safe, and organized environment

for clients, By genuinely relieving them of the entire cleaning responsibility, freeing up

their time and energy to focus on other activities, and satisfying them. We primarily offer

our services to those households or homeowners that are having a hard time keeping

their space clean, healthy, and safe. CLEANique offers a wide range of cleaning services

that would help and assist customers' needs and wants. This can include customizing the

frequency of visits, the type of cleaning tasks, the use of specific cleaning products, and

accommodating special requests. Another benefit of using CLEANique Cleaning Services

is our accessibility to everyone at any time because we are open 24/7. With this, we can

aid our client's needs and wants in cleaning their spaces if they want it any time of the

day or night. Additionally, we don't just concentrate on cleaning homes but we are also

prepared to clean any businesses and other spaces that our clients request. By having

our professional, highly competent, and well-trained personnel we really have a very high

standard in cleaning, so fundamentally CLEANique cleaning services are very effective,

efficient and are worth availing since we know where to look and small details and dirt

matter to us. Furthermore, CLEANique Cleaning Services can enhance convenience by

providing scheduling alternatives and flexible hours to match the customer's schedule.

Also, A commitment to high-quality work and good communication with the customer can

also help meet the customer's needs. These are key considerations in customer

satisfaction for any accommodation or hospitality business. To develop a long-term and

positive relationship, CLEANique cleaning services seek to meet and surpass customer

expectations.

Market Readiness

CLEANique Cleaning Services is determined by a number of factors, including

demand for cleaning services, the availability of cleaning service providers, the cost of

services, the target market, and competition. Overall, the market for cleaning services is

expanding, owing to reasons such as increased urbanization, rising living standards, and

greater awareness of the benefits of maintaining a clean and sanitary environment. As a

result, the market for cleaning services is likely to expand further, providing opportunities

for both businesses and people. To be successful in the cleaning services market, it is

critical to understand your target market's demands and preferences and to deliver high-

quality, dependable, and economical services. It is also critical to stay ahead of the

competition by always developing and upgrading your services, as well as by maintaining

a strong web presence to effectively reach your marketing strategy.

Table 1. Market Readiness

Characteristics Introduction Growth Maturity Decline

Sales Low Rising Average Stable/Average
sales
Cost Average/customers High/customers Average Rising
sales
Profits Negative Rising Highest Average/profitable
Customers Residents Consumer in a Majority Average number
community
Competitors Average Growing Consistent Decline
 The sales would be low because our target market is still discovering the business.
Customers acquiring the business’ services, sales will begin to rise. As committed
customers continue utilizing the business’ services, sales will remain average. The
average sales will keep rising despite a decline. The cost which is considered to be
average due to expenses related to promotion, supplies, and equipment. We aim to
maintain a consistent high average for our expenses. Promoting the market in order to
maintain an average level of expenses. As the business experiences its highest point, the
expenses for promotion will rise
As the business begins, it will attract residents who could be interested in the
services offered by our business. As the business expands, its target market of
consumers in a community. The majority of the target customers would have been
informed of our presence and would have started using our services. The average
customers who were previously coming to the business will remain when the business
slows down. An average number of competitors in the community when the business
starts up, like busy bee cleaning co. As the business experiences more success leading
to a rise in the number of competitors. Once the business reaches its maximum potential,
competitors will maintain a consistent amount. The number of competitors and business
growth slows and customer participation declines.

Proprietary Position

Copyright /Patent:

In comparison to its rivals, CLEANique Cleaning Services aspires to be the

greatest and most distinctive cleaning service. For this reason, we take great

care to come up with a name and logo for the company to avoid any

infringement and that will make our business unique. The name CLEANique

Cleaning Service suggests an always-open business that will cater to

customers' demands in terms of relieving stress and burden associated with

keeping their space and environment clean. Also, the logo shows our staff with

the tools needed in providing the services that we’ll ensure to guarantee the

needs and contentment oI our clients.

Our business plan is to build an elevated market position in the next years

of operations. We anticipate being one of the most popular cleaning services in

the city and aspire to open additional branches around the Philippines.

. Figure 1: CLEANique Cleaning Services Logo

Raw Materials:

The primary materials we need to fulfill our cleaning services include chemical

and natural cleaning agents, as well as high-tech appliances and equipment. AJCB

is opted to be the best supplier for the materials and any cleaning supplies, while

BeMx Enterprises and Thermostar Davao can provide us with high-quality

equipment as both of these are local suppliers in Davao City that could source the

service we wish to provide.

Management:

Managers, bookkeepers, administrative assistants, technical assistants,

cleaning staffs, and inventory checkers are qualified and knowledgeable for

their positions — and are accountable for their responsibilities and other tasks.

The willingness to satisfy the needs of our clients, along with our capacity for

flexibility and productivity under pressure, is one of our most valuable assets.

Comparative Position

Cleaning service makes use of our dependable services to ensure that our

customers' space are constantly clean and safe to use.

CLEANique cleaning will ensure that we can provide better service and keep high

quality at an affordable cost in comparison to our competition. This table shows the

comparative position of CLEANique Cleaning Service, Busy Bee cleaning, Aquakleini

cleaning service, and ABee cleaning service that are available in the area.

The goals of this comparative analysis this can be used to evaluate and

comprehend the advantages and disadvantages of each material being compared, as

well as to make informed decisions based on this information. Below are shown the

comparative position busy bee cleaning, aquakleini cleaning service, and ABee cleaning

service.
 Table 3. Comparative Analysis
FACTORS/BASES CLEANique BUSY BEE AQUAKLEINI ABee
FOR COMPARISON CLEAN SERVICES CLEANING CLEANING CLEANING
CO. SERVICES SERVICES
Prices Starts at Php 400 Starts at Php Starts at Php Minimum of Php
pesos 1,699 pesos 500 pesos 10,000 pesos.
Services Affordable with Good but Average Good but too
high-quality expensive services and expensive services
services. services affordable

Accessibility Opens 24/7 with Not accessible Not accessible Opens 24/7 but does
fast response to 24/7. 24/7. not a reliable
customers or to any responder to it’s
inquirer. customers.
Staff/Cleaners Excellent Good Good Good

As to the table shown above, comparing CLEANique's Cleaning services to other

cleaning companies, it is clear that CLEANique has an edge in a variety of areas,

including price, service, accessibility, and staff. Since we are all in the cleaning industry

we opted to have the same service to offer, however, CLEANique services are

significantly more excellent quality, extensive, and more affordable to the masses; as a

result, there is a high possibility that customers will avail CLEANique. When it comes to

its accessibility and its employees, CLEANique still excels in both areas since we also

have our professional and skilled personnel that will attend to and satisfy customers’

needs and wants at any time because of its accessibility and availability 24/7.

Market Analysis

Macro-Environmental Analysis
 The cleaning service industry in the Philippines has been developing due to

increased awareness about hygiene, sustainability, and wellness over the years. The

growth of the cleaning service industry is consistent, and services are always in demand.

The economy of the Davao Region expanded by roughly 7% this year. According

to the PPA results released by PSA, the City of Davao accounted for 51.6 percent of the

Davao Region’s overall economy. With 3.1 percent, the City of Davao made the most

contribution to the region’s 5.9 percent growth throughout the accounting period.

Figure: Gross Domestic Product

As a result of the ongoing COVID-19 outbreak, cleaning has become mandatory.

According to the World Health Organization, disinfection measures are crucial for

residences to reduce the danger of contamination from the new coronavirus. Cleaning

priorities include surfaces that come into contact with your skin on a regular basis, such

as door and window knobs, kitchen tables, toilet faucets, electronic gadgets, and so on.

Due to health constraints and a growing awareness of wellbeing, professional cleaning

services are becoming increasingly essential.

PESTLE Framework

Below are the Political, Economic, Social, Technological, Environmental, and Legal

Factors that affect the external environment of CLEANique Cleaning Service:

Political Factors

CLEANique is affected by different laws and government regulations. The

business must follow the mandated ordinances in the localities, which are listed as

follows:

In accordance with the law, Occupational Safety and Health Standards (OSHS) a

law that requires employers to provide a safe and healthy workplace for their employees.

This law applies to all types of industries, including the cleaning services industry.

Cleaning service providers are required to provide their employees with the necessary

personal protective equipment (PPE) and to train them on the proper handling and use of

cleaning chemicals.

CLEANique will comply with City Ordinance No. 56, Series of 1948, otherwise

known as the "Health and Sanitation Ordinance of Davao City," which is necessary in

order to be responsive to the current health and sanitation welfare of the citizenry. In

addition, CLEANique will also comply with "The Solid Waste Management Program"

under RA 9003. The Davao City Ordinance encourages all citizens, including all business

sectors, to practice proper segregation, collection, and disposal.

Under Section 26 of the Tax Code, since taxes must be paid while a business is in

operation, changes in tax policy may also have an effect on the business. The business

will be directly affected by a tax increase or decrease.

Economic Factors

The demand for cleaning products is rising primarily due to consumer awareness

of the importance of cleanliness and the spread of dangerous diseases. The lockdown

period also devastated the economy. Since only essential services and industries

remained operational, many businesses stopped operating. As a result of closing for a

long time and failing to make it. Cleaning services are not exempt from the economic

impacts of the COVID-19 pandemic. But since disinfection and deep cleaning services

are essential, the industry remained operational during the pandemic. This has

compensated for the falling demand for regular cleaning services.

Inflation can have a significant impact on the cleaning service industry and the

cost of cleaning agents. As the cost of living increases, the business may raise their prices

to maintain profitability. This can affect the cost of cleaning services, the business may

need to charge more to cover the increased costs of labor, equipment, and supplies.

Inflation can also impact the quality of cleaning services and products. As businesses try

to maintain profitability in the face of rising costs, the business may cut corners or reduce

the quality of their services or products to keep prices competitive. This can ultimately

result in a decrease in customer satisfaction and loyalty.

Overall, inflation can have a significant impact on the business and the cost and

quality of cleaning agents. It is important for the business to carefully manage the costs

and adjust prices accordingly to remain competitive while providing high-quality services

and products to their customers.

Social Factors
 The COVID-19 outbreak changed the world, and because of it, the public’s concern

about cleanliness and hygiene has increased. The virus can survive for hours or even

days on surfaces, so surface transmission of the coronavirus is possible. Frequent

cleaning and disinfection of surfaces are vital practices to ensure a healthy and safe

environment.

Residences and businesses are slowly opening and becoming operational. Many

establishments will want to ensure that their space is safe for their families, staff, and

customers. Accordingly, they will need to enroll in CLEANique to prevent the surface

transmission of the COVID-19 virus.

Technological Factors

For a cleaning service, technology gives a very high impact on the business.

Technology is changing the cleaning service industry in many ways, and one of them is

the high expectations of the customer. Quality is of the utmost importance if your client’s

site. New technology can play a part in achieving that perfect clean space.

With the advancement in machines also comes new and improved cleaning

agents. Instead of using traditional brooms, towels, and buckets, your cleaning agents

not only do the job, but they are also better for the environment. With a vacuum, pressure

washers, steamers, air filter, your home will be free of unwanted germs and dirt. With all

these new technologies, Sparkling Clean is now much more efficient and safer for

everyone involved.

Environmental Factors
 The operation of a cleaning service may be affected by climate change. It's

anticipated that the current drought in some parts of the country will worsen. The business

has to take water efficiency far more seriously in the upcoming years. Given that this is a

cleaning service, cleaning agents are used. The use of cleaning agents has an effect on

the environment and can cause waste and pollution.

Legal Factors

Since our business is a service type that cleans and maintains a healthy

environment for establishments of all sizes and types, it is necessary to insure the health

and safety of our customers by making sure that all staff are trained in all cleaning

procedures and the use of cleaning equipment. If there are any delays or problems with

the service, we will implement a discount or add-on service since giving clients this kind

of service is within their rights.

Also, to ensure the health and safety of our staff, our staff members are given

PPE (Personal Protective Equipment), and it is their duty to see that it is worn at all times.

Since this company will be operating 24 hours a day, CLEANique will also give its

employees a work schedule that they find suitable. Around the standard working hours of

8 to 12 hours a day, the minimum wage rates are defined by the Philippine Labor Code.

Industry Analysis

2.1 Description of the Industry

The demand for cleaning services never declines, and industry growth is

continuous. 80% of families are anticipated to utilize house cleaning services by 2024,

according to industry statistics for the residential cleaning sector, which is growing by 20%
annually. By 2027, the commercial cleaning sector is anticipated to generate more than

$468 billion in revenue. Over the market's $308.7B valuation in 2020, that is a 51.67%

growth.

Furthermore, Due to the rise in the number of households with two incomes, there

is a noticeable increase in consumer demand for domestic cleaning services.

Professional household cleaners are becoming more prevalent in the industry as a result

of the strong growth in demand. In spite of the COVID-19 problem, the global market for

home cleaning services, which was initially anticipated to be worth US$7.5 billion in 2022,

is expected to increase at a CAGR of 9.6% over the course of the analysis to reach US$10

billion by 2026

Based on the Philippine Standard Industrial Classification (PSIC), the CLEANique

Cleaning service is characterized under the industry of Administrative and Support

Service Activities which is in Section N, Division 81 (Service to building and landscape

activities). The products and services provided by this kind of business are of the highest

quality, and they are quite convenient for the needs and wants of their customers.

2.2 Market Force Analysis

Our ability to identify potential risks and competitors for our business is made

possible by Michael Porter's Five Forces Framework. The Supplier Power, Threat of New

Entrants, Buying Power, Threat of Substitute, and Rivalry. These forces each play a

crucial role in identifying various business difficulties and risks.

Bargaining Power of Suppliers

 The Bargaining power of suppliers has a great impact on any business depending

on the supplies that the business needs. Investment is needed both physically and

financially to start a cleaning services business. There are many potential suppliers for

the supplies and machinery required for our business, but their quality may differ from

one another. This is why in-depth research is needed to have a reliable high-quality

product and equipment supplier. The CLEANique Cleaning Services main supplies

consist of cleaning agents and technologies and appliances. There are numerous

suppliers who dwell in cleaning supplies here in Davao City. The AJCB Enterprises,

Thermostar Davao, EAST L.A Industry Inc., 3M Philippines, and Maitre-D' Industrial Sales

Corporation are some of the local players in cleaning equipment and supplies products in

the Philippines. Because of the availability of the supplies, our needs can be purchased

from a variety of providers, and we can choose those who offer cheaper supply prices

than the others.

Therefore, the Bargaining power of the Supplier is relatively low for the cleaning supplies

and equipment.

Bargaining Power of Customer

Any business depends on its customers to be operational. CLEANique Cleaning

Service is aware that providing safe, effective, high-quality services at reasonable costs

is essential for both bringing in new customers and retaining existing ones. We must

properly set its prices in order to do this. where the CLEANique Cleaning service will

nonetheless be profitable while offering cost-effective services. The prices will vary
depending on what cleaning services our customers want or need. We make every effort

to maintain our services as reasonably priced as we can so that everyone, not only our

major target group of middle-to-high-income households and businesses, can benefit

from our best, most efficient, and dependable products and services.

Therefore, the Bargaining Power of Customers is High.

Threats of New Entrants

As the pandemic unfolded, Cleaning services organizations continued to serve

customers across the country ensuring schools, hospitals, businesses, families, and

others were cleaned to the highest standard while introducing new procedures and

protocols to meet the challenge. The rate of frequency for cleaning services increased

tenfold because of the pandemic. Many individuals and establishments, particularly

schools and hospitals, required expert cleaning and disinfecting services, And those that

make up this industry responded. And as a result of this expansion, many entrepreneurs

began to take notice of and enter this market, raising the threat of new entrants.

Therefore, the Threat of New Entrants to our business is High.

Threats of Substitute Products

Product substitution threats are high when other businesses outside in the industry

try to offer or formulate products that the customers could possibly think of as an

alternative to the services that we offer. Also, the materials and equipment that we've
utilized could possibly cause high threats of substitution in our services since our clients

might think that purchasing those products and equipment is enough to do the job.

Therefore, the Threat of Substitute Products is High.

Competitive Rivalry within the Industry

The fast-paced conduct of the customers contributes to the high level of

competitive rivalry in the cleaning services industry. Customers have always desired the

best, most efficient, and safest services at fair prices. They seek out products and

services that are of high quality, effective and are beneficial to them. Because of this, the

cleaning service sector will face competition to provide services that are more reliable

and efficient. Media marketing makes the competitive rivalry also high because media is

one of the influential platforms for cleaning services or other businesses to showcase

their business, with the use of media it has an advantage and disadvantage in terms of

rivalry. Advantage to the point there are a lot of potential customers since in media it is

easy for the business to draw people's attention and reach out with them. However,

Disadvantages at the same time because entrepreneurs will also see the advantage in

the potential customers that can be allocated, therefore wanting to start a business with

the same strategy.

Therefore, the Competitive Rivalry within the Industry is High.

Table 4. Market Forces Analysis

5 Forces High Low

Supplier’s Power /

Buyer Power /

Potential Entrants /
 Substitute /

Rivalry /

Competitive Analysis
The goal of its competitive analysis is to better the position of the business to

leverage the competitive edge in the competing industry.

There are numerous competitors identified in media marketing. To be

competitive, CLEANique is designed to be different from its competitors.

This analysis contains the factors that the both firm consist and what are their differences

from each other.

CLEANique BUSY BEE AQUAKLEINI Abee CLEANING

Factors CLEANING SERVICES CLEANING CO. CLEANING SERVICES
SERVICES
High-Skilled, Reliable, Attends the bare Attends the bare Attends the bare
Staff Friendly, Attentive, minimum minimum minimum
Honest, Respectful and
Well-trained
High-Tech, Safe, Own chemicals Good equipment Good equipment
Equipment & Trusted brand (we also and equipment. and materials. and materials.
Cleaning materials let our clients decide
what cleaning agents
they prefer).,
Service Excellent Good Good Good
Price Cost-effective, Budget Expensive Average Expensive
friendly
Customers space owners (such as:
offices; houses or
 apartments; gated Families with Space and car Space owners
villages; shops; children and owners
institutions), Car Wealthy
owners, and space families.
renters.
Location Buhangin-Cabantian- The Davao, Dela cruz alley 84 Lawaan Street
Indangan Road Davao City km.5 buhangin, Phase 5 Hillside
Davao City Subdivision,
Davao City

Target Market Profile

According to Philippine Statistics Authority (2020), Davao City has a total

population of 1,776, 949 and about 142,494 people were living on Buhangin-Cabantian-

Indangan road, where CLEANique Cleaning Services’ physical store is located.

Below are the figures showing the number of people derived from the different

target markets of this business.

TARGET CUSTOMERS TOTAL NUMBER

Households 32,243

Residents 142,494

The primary target market for the business is the homeowners and the people

living in Buhangin-Cabantian-Indangan Rd, Davao City, where CLEANique Cleaning

Services' physical store is situated. It is best to put up the business there as it is a big
area nd it is near different high-end subdivisions which is a great advantage for the

business. Not only that, but according to what we've observed while conducting our

survey there, the majority of homeowners who reside in private subdivisions along

Buhangin, Cabantian, and Indangan Road are busy people. I believe that having our

business there is advantageous to the homeowners and residents because it would be

simple for them to contact a nearby cleaning service to assist them with their request in

cleaning their homes and spaces if they don't have time to do it on their own.

The target market for CLEANique cleaning services is quite average, and in the

long run, we will be able to reach a larger target market as we extend our reach to Davao

City's entire population. Our goal for market penetration is to advertise and provide our

services in the areas of Buhangin, Cabantian, and Indangan as well as in the online world.

In addition to the target customers already mentioned, any establishment in Davao,

including stores, offices, restaurants, and other similar establishments, as well as locals

who may and want to avail our services that are not in the area are also regarded as

customers of this business.

Market Segmentation

Geographic

CLEANique will provide cleaning services in Buhangin – Cabantian – Indangan

Road, Davao City Philippines with a population density classified as urban and a total

population of 142,494 residents. About 32,243 households which is the primary target of

the business are in the area. The location is good for the business because it has many
streets and high-end subdivisions that will definitely have a high chance to avail

CLEANique cleaning services.

Demographic

CLEANique offers a quality and affordable space/home cleaning service that

ensures the safety of every kid and adult, regardless of gender, income, religion, and

family size. Since we are located near high-end subdivisions, our expected customers

are those home/space owners or renters.

Geo-demographic/Sociocultural

CLEANique cleaning service is not for everyone, since everyone can’t afford to

avail of such service for their space and some prefer to clean their home or space on their

own. Homeowners or renters who lives in the Buhangin-Cabantian-Indangan area can

avail of the cleaning services our business offers. Also, CLEANqiue can also

accommodate those who are far from the area as long as they are just within Davao City

and they can afford in availing of our services.

Psychographic

For customers with families, hiring CLEANique cleaning service could be a way to

manage their busy schedule. They value cleanliness but may not have the time or energy

to maintain it themselves. Some people place a high value on cleanliness and orderliness

in their homes or workplaces. They may prioritize a spotless environment and seek out

CLEANique cleaning services that meet and surpass their high standards.

Behavioral
 Customers who are more budget-conscious may be interested in CLEANique

cleaning service that offers flexible pricing options, such as scaling services up or down

as needed. Customers who prioritize health and wellness in their daily lives may be

interested in CLEANique cleaning service that uses both natural and chemical cleaning

products depending on the client's choice and focuses on improving indoor air quality.

Chart Title
12
10
8
6
4
2
0
Availability, Price Quality of the People’s Quality of the
convenience materials and feedback service
equipment

Series1 Series2 Series3 Series4

Figure 2: Target Market Profile

We conducted a survey at Buhangin-Cabantian-Indangan rd, Davao City to find

out what the market preferred or referenced when availing cleaning services. We

surveyed 20 respondents composed of both males and females.

According to our survey, About 15% of the respondents have shown interest in

availing cleaning services by how available and convenient they are when they need

them.

Next, about 10% of the respondents chose to avail of a cleaning service based on

their prices. This basically shows that people are price-conscious when availing of

cleaning services since some of the cleaning businesses offer expensive services.
 Next, about 10% also of the respondents have chosen to avail of cleaning services

based on the quality of the materials and equipment used by the cleaning service they

choose to avail.

Furthermore, about 15% of the respondents based their decision on availing of

cleaning services on the people’s feedback.

And Lastly, about 50% of the respondents based their reference in availing

cleaning services on the quality of the services that the business offers. This information

helps us to determine what and where should our business needs to excel and focus in

offering our services.

Market Positioning

Price: High

ABee Cleaning Services

BUSY BEE CLEANING CO.

Quality: Low Quality: High

Aquakleini Cleaning Services

CLEANique Cleaning Services

Price: Low
Busy Bee Cleaning Co – High Quality: High Price

- Busy Bee Cleaning Co appears to be in the high quality and high price range. Busy Bee

Cleaning Co is one of the most known cleaning services in the industry, because of the

quality of their services, however, they offer expensive services, with a start-up of Php

1,600 pesos. Busy bee cleaning co. could also be classified as high quality because it

provides incredible and respectable service, has efficient and effective employees.

• Aquakleini Cleaning Services - Medium quality: Low price

- Aquakleini cleaning service appears to be positioned around medium quality and low

price, implying slight competition with CLEANique. Generally speaking, based on user

reviews, they provide high-quality services at reasonable pricing, starting at 500 pesos

and more for each service. Due to its outstanding and reputable service, Aquakleini can

also be categorized as high quality.

•ABee Cleaning Services – Average Quality : High Price

- Bee cleaning service is positioned as average quality with a high price. Their minimum

price starts at 10,000 pesos which is not very appealing to the mind and budgets of the

masses. Their accessibility and quality are both average and the service could be much

better.

• CLEANique Cleaning Services – High Quality : Low Price

-CLEANique Cleaning services is positioned to be both high quality and low cost. The

main objective of CLEANique is to offer dependable cleaning services to cherished clients

at a fair and affordable cost. Our price range starts at 400 pesos and more per service,

and we specifically offer our services at a reasonable cost to accommodate the public,

notably residents of Buhangin-Cabatian-Indangan road, who would be attracted by these

offerings. Our accessibility is excellent, our materials and equipment are high quality and

high-tech, our staff and cleaners are reliable, highly skilled, and well trained, and our

service is friendly, and attentive to our customer's needs and wants.

Marketing Programs and Strategies

The services that the business offers is not really common in the Philippines

especially here in Davao City, where Cleanique is based. The business will provide a

quality cleaning service that will ensure a happy and safe environment for the family at

an affordable price. In order to commit to this goal, we must follow the marketing activity

below:

Product/Service Plan

The main purpose of CLEANique cleaning service is to propose a cleaning service

not just to your home but to your workplace and any establishment as well at an affordable

rate. The given tables below show the detailed objectives, strategies, and action plans.
 OBJECTIVES STRATEGIES ACTION PLAN

-To provide clean, safe •Hired high skilled and -Manager must do a thorough

and happy environment. well-trained employees observation of the applicant's

that will do their job capabilities before hiring.

sufficiently and effectively. • Develop and implement

standard operating procedures

for cleaning services for

effective and sufficient cleaning

services.

-To provide cost-effective •Know the price ranges of • Locate affordable, trustworthy

prices but quality services. the competitors. local suppliers who can provide

•Utilize promising you with high-quality materials.

resources for better results •Build a good relationship with

of services the supplier to easily ask for

-. discounts

•Plan and adjust your price

suitably.

Pricing Strategy
Product/Services CLEANique Busy Bee Aquakleini ABee
Cleaning Cleaning Co. Cleaning Cleaning
Services Services Services
Communication Plan

Cleanique has to show its sales promotion plan, advertising plan, and public

relations plan. The advertising plan includes creative strategy, creative plan, media

strategy and media plan. These plans and other activities aim to improve service

availability, to inform, and to bring public awareness to its target customers such as busy

family, office workers, single parents, and people living alone that doen’t have much free

time.

Advertising Plan

Any form of communication, usually paid for, that is designed to persuade or inform a

group of individuals. It was distributed via social media channels, which would improve

interactions between the company and its target audience. The direct media include the

internet, email, and telemarketing. Additionally, the company can make various target

audiences and advertise to those individuals on social networking sites who are most

likely to be interested in their goods and services. The aforementioned company has an

advertising budget to effectively target the greatest number of individuals through these

channels.
 Objectives Strategies Action Plans

To be able to introduce the • The company will use• • A budget for online
both paid and advertisement especially
business to the market and
free advertisements in the on social media platforms
local communitie
form of print and online will be provided.
media.
• Print media like flyers to
make Customers aware of
the business and draw
attention.

• •Word of mouth is the most

helpful in promoting the
services.

Sale Promotion Plan

Every first week of the month, the business offers discounts to regular clients and promos

to new customers because everyone loves promos and discounts. The greater the

discount a regular customer can receive. For those brand-new clients, there are promos

available that will entice them to use our services repeatedly.

Objectives Strategies Action Plans

•Introduce sales •Promote sales during the • 25% discounts to every
promotions using media first week of business service.
and non-media marketing operation, during holidays, •Providing consistent high
communications to boost and at other occurrences. quality services at
consumer demand, draw affordable price to the
attention to a call to action, clients and loyal customers.
 increase the size of
purchases, and enhance
the company.

Public Relation Plan

The public may learn more about the cleaning business thanks to Cleanique's increased

media presence, consistent brand image, and implementation of special services.

Financial reports are also supplied on a monthly basis to indicate progress and what has

to be done to make improvements, as well as on a quarterly and annual basis. The

company also cultivates consumer relationships and maintains a positive public image.

Additionally, it encourages contact between the business and the customer as well as

goodwill.

OBJECTIVES STRATEGIES ACTION PLAN

To create a positive image Continuously monitor and •Conduct regular customer

and reputation for the improve the quality of satisfaction surveys to

cleaning service cleaning services. gather feedback and

identify areas for

improvement.

•Implement a continuous

improvement program to

regularly review and

improve the quality of

cleaning services.
 •Increase brand awareness •Increase social media •Create fun activities online

presence. that will utilize the business

•Participate to some public name like using them as a

events or charity hashtag and etc.

•Become a small sponsor

of some local event.

Research Plan

Customer Service Plan

CLEANique services is a high-quality service that meets customer needs and

expectations, and that the customer service team is well-equipped and skilled to handle

customer inquiries and concerns in a professional and efficient manner.

Objectives Strategies Action Plans

•To provide high- •Offer a range of cleaning •Develop and implement standard

quality cleaning services to meet customer operating procedures for cleaning

services to needs. services.

customers.
 •Ensure consistent service

and usage of high quality

materials and equipment.

•To ensure •Train and motivate staff to •Provide regular training to staff

customer deliver exceptional customer on customer service best

satisfaction with service. practices and techniques.

prompt and

efficient service.

•Be attentive and •Hire and trained employees •Segmentating your personnel to

alert to respond to all who can handle customer which areas they are good at.
customer inquiries. and work pressures. •Being active in any type of

•Using social media apps, communication tools to monitor

sms, live chat support, and customers and personnel while

any type of platform that will conducting the services.

help customers to have -Providing contact numbers to our

contact and communicate customers and staying in contact

with u. with them after 1- 2 days after the

services are offered for the

feedback or complaints of the

customers
 •To establish and •Use customer feedback to •Establish a system for tracking

maintain strong identify areas for customer inquiries and

relationships with improvement and implement complaints, and ensure timely

customers. changes. resolution.

•Makes sure employees are •Create simple yet memorable

respectful, friendly, and and enjoy interactions with the

consistent in their jobs. customers. Hired high skilled and

well-trained employees

Sales Management Plan

CLEANique Services is dedicated to providing top-notch cleaning services to our

clients. We understand the importance of having a clean and organized space, and that

is why we are committed to delivering outstanding services. Our sales management

plan is designed to increase our market share, expand our client base, and improve our

overall profitability. We will utilize a combination of marketing strategies, customer

service, and sales techniques to achieve our goals. By implementing this sales

management plan, we will be able to establish a strong and sustainable presence in the

cleaning service industry.

Objectives Strategies Action Plans

•Increase profit that •Formulate new and •Keep up with the trends and

customers will surely love. improved services. your client's wants and

•Check your sales needs.

management plan. •Review and evaluate the

success of the sales

management plan on a

regular basis and make

adjustments as needed.

• To achieve the desired average •Marketing promotion •Giving promos in the first

daily sales of 15 and above should be doubled for week of operation.

customers.
the first 3 months of •Freebies services to the first

the business 10 customers.

operations. •Word of mouth is highly

encourage.

•Increase brand recognition •Increase online •Develop a detailed

and customer loyalty through presence and visibility marketing plan to reach

regular customer through digital target customers through

engagement and marketing campaigns. multiple channels such as

communication initiatives. social media, email, and local

advertising.