BMM Sem1
BMM Sem1
BMM Sem1
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
No. Of Lectures: 60
Unit 1
Objective: To define communication skills and learn about the modes of communication as
well as common barriers that arise in the process of communication.
Objective: To emphasize the significance of good writing skills. The students will be
introduced to the principles of effective writing and will also learn to improve their writing
skills on the basis of tools given.
a) Writing Skills
i. Introduce three main components of written communication:
Structure
Style
Content
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
c) Practice the Ten Principles of Writing through exercises that include- Editing,
Summarization, Précis writing and Book review.
(Students will be given a list of to avoid words while writing their assignments)
Unit 2
Objective: To understand the process of reading skills. The students will be introduced to
different types of reading and they will learn to analyze them on the basis of the tools
given.
Unit 3
Internal Assessment:
CIA 1: Will be based on Unit 1 A and B where basic language skills of the students
will be tested.
CIA 2: Will be based on writing tasks and presenting the report or article. The
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
students will maintain a long book or journal for the writing tasks assigned in the
class. The journal will be evaluated at the end of the semester as part of their
internal assessment. This will be done in groups and will be scheduled for 10 to 12
lectures.
Recommended Reading
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
Number of lectures: 60
Objective: Understand the components of mass media, how it is operated and consumed,
its impact on society and the thoughts and movements it has given rise to.
Unit 1: Introduction
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
Internal Assessment:
Research project
Reference:
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
Number of Lectures: 60
Learning Objectives:
7. Costs: Types of costs- Money and real, fixed v/s variable, Opportunity Costs,
Implict and Explict, Depreciation, Manufacturing v/s Selling costs,
Significance of these Cost Concepts for a firm, BE (3)
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
Internal Assessment:
There will be analysis of Editorials/ Economics related articles from media perspective as
part of the internal evaluation.
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
Number of Lectures: 60
Learning Objectives:
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
Internal Assessment:
Reference Books:
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
Number of Lectures: 60
Course Description: The course aims to introduce the first year mass media students to a
variety of readings and equip them with an overview of genre, literary concepts and terms.
The texts and the literary terms will enable them to study the impact of different ideologies
and issues and how literature as a medium portrays the same.
Objective: To introduce literary terms and examine the representation of the same through
short stories.
Objective: To introduce literary texts that reflect a range of human behaviour from
individualism to political ideology. Through the readings of these texts the students will
learn the concept of plot, structure and characterization.
Objective: To introduce poetry that reflects social and political issues, conflicts and
activism and their impact. The readings in this unit aim to achieve a better understanding
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
Internal Assessment:
CIA 2: Students will pick any one idea from Renaissance to Modern era and identify the
poets who represent the ideology through their writings. This will be an individual internal
assessment followed by class presentations. (15 lectures)
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
No. Of Lectures: 60
Learning Objectives:
Students will learn computer graphic softwares to create professional design and
layouts for various print media productions.
1. They will learn media softwares for print: Adobe InDesign, Adobe
Photoshop.
2. Media Software Photoshop for the purpose of editing photographs and
creating special effects used for the image editing and processing in
print. (30)
d. Working with masks in layers for the purpose of revealing and hiding
parts of an image.
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
The evaluation of this paper (100 marks) will be based on the work done by the student.
The students will be evaluated on the basis of application of software on the media product
created by them- A newsletter, Brochure, Pamphlet etc. This evaluation will have an
individual Viva Voce which will be a part of final evaluation.
1st Semester Syllabus for Core and Applied Component Courses in Mass Media. St. Xavier’s College –Autonomous, Mumbai
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