Fs University: Syllabus
Fs University: Syllabus
Fs University: Syllabus
Syllabus
For
(B.Com.)
w.e.f. 2021-22
Suggested Readings:
1. Heinz, Kohler: Statistics for Business & Economics, HarperCollins;
2. Gupta, S.C. Fundamental of Statistics, Himalaya Publication.
3. Sharma J.K., Business Statistics, Pearson Education.
4. Gupta S.P. & Gupta Archana, Elementary Statistics, (English and Hindi) SultanChand &
Sons, New Delhi.
5. Statistical Analysis (D.N. Elhance and Veena Elhance, Kitab Mahal Allahabad);
6. Business Statistics (KL Gupta, Navyug Sahitya Sadan Agra) [also available inHindi];
7. व ्या वसा यिाक सा ा ख्यिाका (ला खक एस.का. व र््णा िा, जव हर पख्यिाका शन आगरा ) [इाा ख्यिाश माा भ
उपलब्ध है ];
8. व ्या वसा यिाक सा ा ख्यिाका (ला खक प का वा र््ण् ा िा एवाा एसका गगग, यनरुपम सा यहत्य सदन आगरा )
9. व ्या वसा यिाक सा ा ख्यिाका (ला खक एस. एम शा क्ला एवाा एसपा सह िा, सा यहत्य भवन पख्यिाका शन
10.व ्या वसा यिाक सा ा ख्यिाका (ला खक का.एन. ना गर, म ना क्षा प्रक शन मा रठ);
Report Writing
Identify the types of reports, define the basic format of a report,
identify the steps of report writing, write a report meeting the
format requirements, determine the process of writing a report,
IV importance of including visuals such as tables, diagrams and 16
charts in writing report, apply citation rules (APA
styledocumentation)
in reports.
Suggested Readings:
1. Lesikar, R.V. & Flatley, M.E.; Basic Business Communication Skills for
Empowering the Internet Generation, Tata McGraw Hill Publishing Company Ltd.
New Delhi.
Ability to understand the concept of Business Management along with the basic
laws and norms of Business Management.
Ability to understand the terminologies associated with the field of Business
Management and control along with their relevance.
Ability to identify the appropriate method and techniques of Business
Management for solving different problems.
Ability to apply basic Business Management principles to solve business and
industry related problems.
Ability to understand the concept of Planning, Organising, Direction, Motivation and
Control etc.
Credits: 6 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks:10+25
Total No. of Lectures: 90
No. of
Unit Topics Lectures
Discuss the Management Practices in Indian “Vedas”.
Introduction: Concept, Characteristics, Nature,
Process and Significance of Management; Managerial
I Roles (Mintzberg); An overview of functional areas of 24
Management; Development of Management Thought;
Classical and Neo Classical System; Contingency
Approach, System Approach.
Planning: Concept, Characteristics, Process, Importance
and Types, Criteria of effective planning. Decision-
Making: Concept, Process, Types and Importance.
II Management by Objectives. Organisation: Concept, 24
Nature, Process and Significance. Authority and
Responsibility Relationships. Centralization and
Decentralization. Departmentation. Organizational
Structure- Forms.
Department of Commerce, FS University Page 18
Direction: Concept and Techniques, Coordination as an
Essence of Management, Communication- Nature,
Process, Importance, Types, Networks and Barriers.
III Effective Communication. Management of Change: 21
Concept, Nature , Types of Changes and Process of
Planned Change, Resistance to Change and methods of
reducing resistance to change, Recruitment and
Selection Process.
Controlling: Meaning, Importance and Process,
Effective Control System. Techniques of Control.
Motivation- Concept, Types, Importance, Theories-
IV Maslow, Herzberg, McGregor, Ouchi, Financial and 21
Non-Financial Incentives. Leadership: Meaning,
Concept, Functions and Leadership styles, Likert’s
Four System of Leadership.
Suggested Readings:
1. Gupta, C.B., “Business Organisation”, Mayur Publiction, (2014).
2. Singh, B.P., Chhabra, T.N., “An Introduction to Business Organisation&
Management”, Kitab Mahal, (2014).
3. Sherlekar, S.A. and Sherlekar, V.S, “Modern Business Organization &
Management Systems Approach Mumbai”, Himalaya Publishing House, (2000).
4. Bhusan Y. K., “Business Organization”, Sultan Chand &Sons,(1970).
5. Jagdish Prakash, “Business Organistaton and Management”, Kitab Mahal
publishers, (1997).
6. Agarwal K.K., “Business Organisation and Management”.
7. Joshi, G.L., “Vyavasayik Sanghathan Evam Prabandha”.
8. Prasad, Jagdish, “Vyavasayik Sanghathan Evam Prabandha”.
9. Shukla, Sudhir, “Vyavasayik Sanghathan Evam Prabandha”.
Suggested Readings:
1. Jain & Naranag, “Advanced Accounts”, Jain Book Agency, 18th Edition, Reprint(2014)
2. Jaisawal, K.S., Financial Accounting, (Both in Hindi & English Version),Vaibhav
Laxmi Prakashan. (2010)
3. Gupta, R. L. & Radhaswamy, M., Financial Accounting: Sultan Chand and sons.
4. Shukla, M.C., Grewal T.S. & Gupta, S.C., Advanced Accounts: S. Chand &Co.
5. Maheshwari S.N. & Maheshwari S. K, “A text book of Accounting for
Management”, Vikas Publication, 10th Edition (2013)
6. Shukla, S..M., Financial Accounting, Edition: 51st, Sahitya Bhawan Publications,2017
7. Gupta. R.L and Shukla, M.C., “Principles of Accountancy”, S. Chand& CompanyLtd., (2011)
8. Arulanandam, M.A. & Raman, K.S., “Advanced Accounting”, Vikas Publishers,
9. (2010). Shukla, M.C., “Advanced Accounting”, Sultan Chand & Sons, (2010)
10. Babu, Deepak, Financial accountimg, Navyug Sahitya Sadan, Agra
11. Financial Accounting by P.C. Gupta, Jawahar Publication, Agra
12. यवत्ता िा ला खा ा कन (ला खक प सा गा प्ता , जव हर पख्यिाका शन आगरा )
Note- Latest edition of the text books should be used.
Suggested Readings:
1. Computerized Accounting System For B.Com. by Ajay Sharma and Manoj Bansal
2. Computerized Accounting System by Neeraj Goyal and Rohit Sachdeva
3. Computer Based Accounting by C Mohan Luneja, Sandeep Bansal and Rama Bansal
4. Robert N Anthony, David Hawkins, Kenneth A. Merchant, Accounting:
Text and Cases. McGraw- Hill Education, 13th Ed. 2013.
5. Charles T. Horngren and Donna Philbrick, Introduction to Financial Accounting,
Pearson Education.
6. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper
Backs, New Delhi.
7. M.C.Shukla, T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand &
Co., New Delhi.
8. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting.
Vikas Publishing House, New Delhi.
9. Deepak Sehgal. Financial Accounting. Vikas Publishing H House, New Delhi.
10. Bhushan Kumar Goyal and HN Tiwari, Financial Accounting, International Book
House
11.Goldwin, Alderman and Sanyal, Financial Accounting, Cengage Learning.
12. Tulsian, P.C. Financial Accounting, Pearson Education.
Note- Latest edition of the text books should be used.
This course can be opted as an elective by the students of following subjects:
Open for all
Ability to understand the concept of Inventory Management along with the basic
laws and axioms of Inventory Management.
Ability to understand the terminologies associated with the field of Inventory
management and control along with their relevance.
Ability to identify the appropriate method and techniques of Inventory
management for solving different problems.
Ability to apply basic Inventory management principles to solve business and
industry related problems.
Ability to understand the concept of Working Capital Management, Demand Analysis
and Obsolescence.
Course outcomes: It enables the students to know the basics of Income Tax Act and
its implications.
Credits: 6 Core Compulsory / Elective: Compulsory
Max. Marks: 25+75 Min. Passing Marks:10+25
Total No. of Lectures: 90
Unit Topics No. of
Lectures
Taxation Policy of Raja Todarmal. Introduction,
Important Definitions: Assessee, Person, Income, Total
Income, Assessment Year & Previous Year.
I Agricultural Income & its assessment. Residence & 22
Tax Liability (Basis of Charge). Capital & Revenue.
Exempted Incomes.
Income from Salaries, Income from House Property.
II Profits and Gains of Business and Profession, 31
Depreciation.
Capital gains, Income from Other Sources, Deductions
III from Gross Total Income, Computation of Tax 21
Liability of an Individual.
Set off and carry forward of losses and Clubbing of
Income, Procedure of Assessment and Income Tax
IV Authorities, Advance Payment of Tax and Deduction of 16
Tax at Source.
Suggested Readings:
1. Singhanai V.K: Students' Guide to Income Tax; Taxmann, Delhi.
2. Mehrotra H.C: Income Tax Law & Accounts; Sahitya Bhawan, Agra. (Hindi andEnglish)
3. Girish Ahuja and Ravi Gupta: Systematic approach to income tax; Sahitya BhawanPublications,
New Delhi. (Hindi and English)
4. Jain, R.K., Income Tax Law and Accounts (Hindi and English), SBPD Publications,Agra
Note- Latest edition of the text books should be used.
This course can be opted as an elective by the students of following subjects:Open for all
Suggested Continuous Evaluation Methods: Continuous Internal Evaluation shallbe based on allotted
Assignment and Class Tests. The marks shall be as follows:
Assessment and Presentation of Assignment (04 marks)
Class Test-I (Objective Questions) (04 marks)
Suggested Readings:
1. Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham, and Mithileshwar Jha,Marketing
Management: A South Asian Perspective, Pearson Education.
2. Palmer, Adrian, Introduction to Marketing, Oxford University Press, UK
3. Lamb, Charles W.; Hair, Joseph F., and Carl McDaniel, Principles of Marketing,South
Western Publishing, Ohio
4. Chhabra, T.N., Principles of Marketing, Sun India Publication.
5. Kumar, Arun & N. Meenakshi, Marketing Management, Vikas Publications.
(Hindi and English)
6. McCarthy, E. Jerome., and William D. Perreault, Basic Marketing, Richard D.Irwin.
7. Pride, William M., and D.C. Ferell, Marketing: Planning, Implementation &Control,
Cengage Learning.
8. Majaro, Simon, The Essence of Marketing, Prentice Hall, New Delhi.
9. Zikmund, William G. and Michael D’Amico, Marketing: Creating and KeepingCustomers in
an E-Commerce World, Thomson Learning.
10. Etzel, Michael J., Walker, Bruce J., Staton, William J., and Ajay Pandit,Marketing
Concepts and Cases, Tata McGraw Hill (Special Indian Edition).
11. McCarthy, E. Jerome; Cannon, Joseph P., and William D. Perrault, Jr., BasicMarketing:
A Managerial Approach, McGraw Hills.
Note- Latest edition of the text books should be used.
This course can be opted as an elective by the students of following subjects:Open for all
Ability to understand the concept of Digital Marketing along with the basic forms
and norms of Digital Marketing.
Ability to understand the terminologies associated with the field of Digital
Marketing and control along with their relevance.
Ability to identify the appropriate method and techniques of Digital Marketing
for solving different problems.
Ability to apply basic Digital Marketing principles to solve business and industry
related issues and problems.
Ability to understand the concept of Budgetary Control, Cash Flow Statement,
Fund Flow Statement, Break Even Analysis etc.
Credits: 2 Core Compulsory / Elective: Compulsory
Max. Marks: Min. Passing Marks:
Total No. of Practical Labs: 30
No. of
Unit Topics Hours
Introduction of the digital marketing, Digital vs. Real
Marketing, Digital Marketing Channels, Creating initial
I digital marketing plan, Content management, SWOT 4
analysis, Target group analysis.
Web design, Optimization of Web sites, MS Expression
II 6
Web, Creating web sites, SEO Optimization, Writing
the SEO content, Writing the SEO content, Google Ad
Words- creating accounts, Google Ad Words- types.
Introduction to CRM, CRM platform, CRM models,
CRM strategy, Introduction to Web analytics, Web
analytics – levels, Introduction of Social Media
Marketing, Social Media Marketing plan, Facebook
III Ads, Creating Facebook Ads, Ads Visibility, Business 10
opportunities and Instagram options, Optimization of
Instagram profiles, Integrating Instagram with a Web
Site and other social networks, Keeping up with posts.
2. Frost, Raymond D., Alexa Fox, and Judy Strauss (2018). E- Marketing. Routledge
3. Gupta, Seema (2018). Digital Marketing. McGraw Hill Education (India) PrivateLtd.
4. Kapoor, Neeru. E-Marketing, Pinnacle learning
5. Kotler, Philip, HermawanKartajaya, and Iwan Setiawan (2017). Digital Marketing:
4.0 Moving from Traditional to Digital. Pearson India
6. Ryan, Damian and Jones Calvin (2016). Understanding Digital Marketing:Marketing Strategies
for engaging the Digital Generation.
Additional Resources :
• Blanchard O. (2014) Social Media ROI: Managing and Measuring Social Media Efforts in Your
Organisation. • Charlesworth, Alan (2018). Digital Marketing: A Practical Approach.
• Gay, Richard, Alan Charlesworth, and Rita Esen. Online Marketing: a customer-led
approach.Oxford University Press Inc., New York.
• Ryan, Damian (2016). Understanding Digital Marketing: Marketing Strategies forengaging the
Digital Generation.
• Tasner, M. (2015) Marketing in the Moment: The Digital Marketing Guide toGenerating
More Sales and Reaching Your Customers First, 2/E, Pearson
Note- Latest edition of the text books should be used.
This course can be opted as an elective by the students of following subjects:Open for all
Suggested Continuous Evaluation Methods: Continuous Internal Evaluation shallbe based on
allotted Assignment and Class Tests. The marks shall be as follows:
Assessment and Presentation of Assignment (04 marks)
Class Test-I (Objective Questions) (04 marks)
Class Test-II (Descriptive Questions) (04 marks)
Class Test-III (Objective Questions) (04 marks)
Class Test-IV (Descriptive Questions) (04 marks)
Ability to understand the concept of Insurance along with the basic laws and
practices of Insurance.
Ability to understand the terminologies associated with the field of Insurance
and control along with their relevance.
Ability to identify the appropriate method and types of Insurance for solving
different problems.
Ability to apply basic Insurance principles to solve business and industry related
problems.
Ability to understand the concept of Life, Marine and Fire Insurance.
Credits: 5 Core Compulsory / Elective: Elective
Max. Marks: 25+75 Min. Passing Marks:10+25
Total No. of Lectures: 75
No. of
Unit Topics Lectures
Risk: Meaning, Types, Causes, Methods of Handling
Risks. Insurance: Meaning, Origin & Development,
I Functions, Types, Principles, Advantages, Reinsurance, 17
Double-Insurance.
Suggested Readings:
1-Mishra M.N., Insurance- Principles & Practice.
Ability to understand the concept of Managerial Accounting along with the basic
forms and norms of Managerial Accounting.
Ability to understand the terminologies associated with the field of Managerial
Accounting and control along with their relevance.
Ability to identify the appropriate method and techniques of Managerial
Accounting for solving different problems.
Ability to apply basic Managerial Accounting principles to solve business and
industry related issues and problems.
Ability to understand the concept of Budgetary Control, Cash Flow Statement, Fund
Flow Statement, Break Even Analysis etc.
Ability to understandthe concept of Financial Market along with the basic form s
and norms of Financial Market.
Ability to understand the terminologies associated with the field of Financia
Market and control along with their relevance.
Ability to identify the appropriate method and techniques of Financial Market fo l
solving different problems.
Ability to apply basic Financial Market principles to solve business and industr
related problems.
r
Ability to understand the concept of Primary and Secondary Market, Stock
Exchange, SEBI etc.
Course prerequisites: To study this course, a student may have any subject in
class12th.
Pursuing a bachelor’s degree can be one of the most exhilarating experiences, in fact,
you have just started your journey in this competitive world and a bachelor’s of
commerce (B. Com) helps you face the world right after school. But a Master in
Business Administration prepares you to suit yourself to the industry’s needs. The
curriculum is carefully knitted and includes workshops, seminars, projects, etc. that
develops your overall personality.