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    Swot Analysis

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    girl24780
    A SWOT analysis is a framework that evaluates a company's competitive position by assessing internal strengths and weaknesses as well as external opportunities and threats. It involves analyzing internal factors such as unique resources and external factors such as market trends. The analysis considers both present capabilities and future potential. It is designed to provide a realistic look at an organization to guide strategic planning.

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    Swot Analysis

    Uploaded by

    girl24780
    11 views4 pages
    A SWOT analysis is a framework that evaluates a company's competitive position by assessing internal strengths and weaknesses as well as external opportunities and threats. It involves analyzing internal factors such as unique resources and external factors such as market trends. The analysis considers both present capabilities and future potential. It is designed to provide a realistic look at an organization to guide strategic planning.

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    SWOT-ANALYSIS (1)

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    A SWOT analysis is a framework that evaluates a company's competitive position by assessing internal strengths and weaknesses as well as external opportunities and threats. It involves analyzing internal factors such as unique resources and external factors such as market trends. The analysis considers both present capabilities and future potential. It is designed to provide a realistic look at an organization to guide strategic planning.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views4 pages

    Swot Analysis

    Uploaded by

    girl24780
    A SWOT analysis is a framework that evaluates a company's competitive position by assessing internal strengths and weaknesses as well as external opportunities and threats. It involves analyzing internal factors such as unique resources and external factors such as market trends. The analysis considers both present capabilities and future potential. It is designed to provide a realistic look at an organization to guide strategic planning.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework

    used to evaluate a company's competitive position and to develop strategic planning.


    SWOT analysis assesses internal and external factors, as well as current and future
    potential.

    A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the


    strengths and weaknesses of an organization, initiatives, or within its industry. The
    organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or
    gray areas and instead focusing on real-life contexts. Companies should use it as a
    guide and not necessarily as a prescription.
    Understanding SWOT Analysis
    SWOT analysis is a technique for assessing the performance, competition, risk, and
    potential of a business, as well as part of a business such as a product line or division,
    an industry, or other entity.
    Using internal and external data, the technique can guide businesses toward strategies
    more likely to be successful, and away from those in which they have been, or are likely
    to be, less successful. Independent SWOT analysts, investors, or competitors can also
    guide them on whether a company, product line, or industry might be strong or weak
    and why.
    Components of SWOT Analysis
    Every SWOT analysis will include the following four categories. Though the elements
    and discoveries within these categories will vary from company to company, a SWOT
    analysis is not complete without each of these elements:

    Strengths
    Strengths describe what an organization excels at and what separates it from the
    competition: a strong brand, loyal customer base, a strong balance sheet, unique
    technology, and so on. For example, a hedge fund may have developed a proprietary
    trading strategy that returns market-beating results. It must then decide how to use
    those results to attract new investors.

    Weaknesses
    Weaknesses stop an organization from performing at its optimum level. They are areas
    where the business needs to improve to remain competitive: a weak brand, higher-than-
    average turnover, high levels of debt, an inadequate supply chain, or lack of capital.
    Opportunities
    Opportunities refer to favorable external factors that could give an organization a
    competitive advantage. For example, if a country cuts tariffs, a car manufacturer can
    export its cars into a new market, increasing sales and market share.

    Threats
    Threats refer to factors that have the potential to harm an organization. For example, a
    drought is a threat to a wheat-producing company, as it may destroy or reduce the crop
    yield. Other common threats include things like rising costs for materials, increasing
    competition, tight labor supply. and so on.

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