MAPC004
MAPC004
MAPC004
Social psychology, the scientific study of how individuals think, feel, and behave in social situations,
has a rich history that has evolved over the years. To gain a comprehensive understanding of this field,
it's essential to explore its historical developments, which can be divided into several distinct periods,
each marked by key trends and contributions. This 900-word summary will take you through these
historical developments, providing insights into the evolution of social psychology.
The origins of social psychology can be traced back to the early 20th century. During this period, the
prevailing belief was that social behavior was primarily governed by innate tendencies or instincts.
Researchers were just beginning to explore the intricacies of human interaction and its impact on
behavior. Notable figures like William McDougall, in his book "An Introduction to Social Psychology,"
and E.A. Ross, with "Social Psychology," laid the foundational groundwork for early social
psychological research.
One significant milestone in this period was the introduction of the concept of the Social Facilitation
Effect by Floyd Allport. This phenomenon highlighted the value of experimentation in understanding
social behaviors. The work of researchers like Sherif, who examined social norms and conformity, and
Kurt Lewin, who delved into the dynamics of leadership and group processes, began to shape the
field's direction. It was during this time that social psychology transitioned from a speculative domain
to one that relied on empirical research.
The period spanning the 1940s to the 1960s marked a significant expansion of the scope of social
psychology. Researchers began to shift their focus from instincts to the idea that human behavior was
more thoughtful and purposive. Kurt Lewin's experimental work became pivotal in establishing social
psychology as a scientifically rigorous field. This era marked the maturation of social psychology, with
research aimed at understanding the influence of groups and group membership on individual
behavior.
Moreover, cognitive psychology, which emphasized the role of cognition in human behavior, started
to gain influence. This was a turning point for the field, as it began to recognize that social behaviors
were influenced by individual cognitive processes. Notable theories from this period included Leon
Festinger's theory of cognitive dissonance, which became a significant contribution to social
psychology. Researchers increasingly explored the relationship between personality traits and social
behaviors.
The 1970s and 1980s witnessed a rapid expansion of social psychology, with the field maturing and
expanding into various areas of research. Concepts such as attribution, which explored how
individuals infer the causes of others' behaviors, gained prominence. Researchers also delved into
gender differences and environmental psychology. This period saw a shift toward understanding how
cognition played a pivotal role in social behaviors.
Furthermore, the concept of middle-range theories, initially developed by Robert Merton, became
crucial in explaining specific aspects of social behavior. This approach allowed for a more focused and
practical understanding of social psychological phenomena. Researchers studied the relationship
between personality traits and social behaviors, exploring the impact of cognitive processes on social
actions.
The 1990s marked the continuation of two significant trends in social psychology. First, the cognitive
perspective, which had gained influence in the preceding decades, continued to shape the field's
direction. Researchers began to examine how affective states played a role in determining social
behaviors, and the cognitive perspective became more deeply integrated into the study of social
psychology.
Second, there was a growing interest in the practical applications of social psychology. Researchers
sought to apply the field's findings to address real-world issues and challenges. Social psychology was
increasingly seen as a valuable resource for addressing societal problems and improving various
aspects of life.
The multicultural perspective also gained prominence during this period, focusing on the study of
universal and cultural social behaviors. This approach acknowledged the role of culture in shaping
social behaviors and recognized the need for a more inclusive understanding of social psychology.
**Current Trends:**
In the contemporary landscape of social psychology, several noteworthy trends have emerged.
Evolutionary social psychology has gained attention, examining how evolutionary processes have
shaped human social behaviors. Researchers investigate how our evolutionary history has influenced
the development of various social traits and behaviors.
The changing world, particularly due to technological advancements, has presented new areas of
study in social psychology. The advent of digital technology and its impact on human interaction and
social behaviors has become a significant area of research. Social psychologists explore how
technology, social media, and online interactions affect human behavior, relationships, and identity.
The neurocognitive perspective has also gained prominence, with researchers examining the neural
underpinnings of social behaviors. This approach delves into the cognitive and neural processes that
underlie social cognition, emotions, and decision-making. It offers insights into how the brain
processes social information and how these processes influence our behaviors and interactions.
In conclusion, the field of social psychology has evolved significantly over the years, moving from
early explorations of innate tendencies to the study of complex social behaviors influenced by
cognition, culture, and evolving societal dynamics. Social psychology remains a dynamic and
influential discipline, continually adapting to the changing world and expanding its scope to address
contemporary issues and challenges. With a strong foundation in its historical developments, social
psychology continues to provide valuable insights into human behavior in social contexts.
Attribution theory posits that people's explanations for success or failure can be categorized based on
three sets of characteristics:
1. Internal vs. External Causes: Success or failure can be attributed to factors believed to
originate either within the individual (internal) or in the environment (external).
2. Stable vs. Unstable Causes: The causes can be seen as either stable, where the outcome is
likely to remain consistent when the same behavior is repeated, or unstable, where the
outcome may vary on different occasions.
3. Controllable vs. Uncontrollable Causes: Causes can be categorized as controllable if
individuals believe they can alter them, or uncontrollable if they perceive little control over
these factors.
These attributions significantly impact a person's motivation and future effort. Attribution theory is
based on the assumption that individuals interpret their environment to maintain a positive self-
image. This means that when learners succeed academically, they tend to attribute their success to
their own efforts or abilities. Conversely, when they fail, they are more likely to attribute it to external
factors beyond their control, such as poor teaching or bad luck. This determine the effort they invest
in future endeavors.
In the context of education, there are four factors related to attribution theory that influence
motivation: ability, task difficulty, effort, and luck. These factors can be analyzed based on the
categories mentioned earlier:
1. Ability: Ability is considered relatively internal and stable, and individuals have limited control
over it.
2. Task Difficulty: Task difficulty is viewed as an external and stable factor, largely beyond a
learner's control.
3. Effort: Effort is seen as internal and unstable, and learners have substantial control over it.
4. Luck: Luck is an external and unstable factor over which learners have minimal control.
A learner's perception plays a crucial role in how these attributions affect their motivation. For
instance, a learner might consider themselves a "lucky person," essentially categorizing luck as an
internal and stable characteristic. This perception might be similar to what attribution theory calls an
"ability" or personality trait.
Furthermore, a learner may believe they exerted significant effort when, in reality, they did not, or they
might perceive an objectively easy task as challenging.
Attribution theory, with these conditions and principles, can be harnessed to motivate students more
effectively in an educational setting. Encouraging attributions that lead to higher motivation and
productivity can positively impact a student's academic journey.
2. Similarity and Kinship: People are more inclined to engage in prosocial behavior towards
individuals who are similar to them or belong to their in-group. This extends to kinship, where
individuals are more likely to help family members. Proximity and familiarity with others can also
influence the likelihood of helping behavior.
3. Religiosity: Religiosity and humanitarian values are positively correlated with prosocial behavior.
People who are more religious tend to engage in more giving and helping behaviors. Religious beliefs
often promote values of compassion and altruism.
4. Victim's Perspective: Taking the perspective of the victim can enhance empathy and altruistic
behavior. Studies have shown that individuals who are primed to consider the victim's viewpoint are
more likely to engage in helping behavior. This suggests that empathy and perspective-taking play a
crucial role in prosocial actions.
6. Identifiable Victim Effect: People tend to give more to identifiable victims than to statistical or
unidentifiable ones. The presence of a specific victim, along with visual or personal information about
them, increases the likelihood of prosocial behavior. Charities often use this effect in their campaigns
to encourage donations.
8. Positive Friend Influence: Friends can significantly impact prosocial behavior. Children who have
prosocial friends are more likely to engage in prosocial behaviors themselves. Friendships can serve as
a socializing influence, promoting kindness and altruism.
9. Gender: Gender differences exist in prosocial behavior. Females tend to engage in prosocial
behaviors more frequently than males. This difference is consistent across various ratings from
parents, teachers, and peers. Men and women may express prosocial behavior differently, with men
often demonstrating chivalrous or heroic acts, while women exhibit nurturing behaviors.
10. Age: Age also plays a role in prosocial behavior. Older adolescents may place less importance on
prosocial values compared to younger ones. However, certain forms of prosocial behavior, such as
moral reasoning and perspective-taking, tend to increase with age, while others, like helping and
displaying sympathy, may not show the same linear pattern of development.
11. Personality: Individual differences in personality traits are linked to prosocial behavior. Traits such
as sociability, low shyness, extroversion, and agreeableness are associated with higher levels of
prosociality. However, the interaction between personality and contextual variables can also influence
prosocial behavior.
12. Effects of Positive Moods: Positive moods have a notable impact on helping behavior.
Individuals in good moods are more likely to engage in prosocial actions. This "feel good, do good"
phenomenon occurs because positive moods promote empathy, extend the duration of the mood,
and increase self-attention, aligning behavior with personal values and beliefs.
2. Similarity and Kinship (150 words): Prosocial behavior is often directed towards those who are
perceived as similar or likable. Additionally, kinship, particularly family relationships, plays a crucial
role in influencing acts of kindness. There's a sense of duty, reciprocity, and emotional bonds
associated with helping family members. People tend to exhibit greater care and willingness to help
those who belong to their in-group, such as their family.
3. Religiosity (100 words): Humanitarian values and religiosity are associated with giving and
helping behavior. Individuals with strong religious beliefs tend to be more inclined to engage in acts
of kindness. These moral and religious principles guide individuals toward prosocial actions,
emphasizing the significance of religious and moral values in shaping prosocial behavior.
4. Victim's Perspective (100 words): Empathy and altruism are more likely to be observed in
individuals who can actively take the perspective of the victim. Viewing a situation from the victim's
point of view fosters empathy and drives people to engage in prosocial behavior. This shift in
perspective encourages individuals to extend help to those in need.
5. Personal Experience (100 words): Personal experience, especially knowing a victim or having
experienced a similar situation, significantly impacts helping behavior. Research indicates that
individuals who have direct personal experience with specific events, such as abuse or victimization,
are more likely to intervene or express empathy when they encounter others facing similar challenges.
Personal experience enhances one's understanding and empathy towards victims.
6. Identifiable Victim Effect (100 words): People tend to be more generous toward identifiable
victims compared to unidentifiable or statistical victims. Factors such as showing the victim's face or
being in the physical presence of a victim further increase prosocial behavior. Charities often utilize
specific victim stories to tap into this effect and encourage donations.
7. Attributions Concerning Victim's Responsibility (100 words): Individuals are more likely to help
victims whom they perceive as "deserving." This means that if the victim's needs arise from external
causes rather than internal factors, they are more likely to receive help. The perception of
deservingness often triggers feelings of sympathy, ultimately influencing helping behavior.
8. Positive Friend Influence (100 words): Friends play a significant role in socializing individuals into
prosocial behavior. Research has shown that children are more likely to exhibit prosocial behavior if
their friends display similar behavior. Adolescents with friends are generally more inclined towards
prosocial actions. Friends can serve as positive role models and influence one's behavior toward
helping others.
9. Gender (100 words): Gender differences in prosocial behavior are observed, with females
generally engaging in such behaviors more frequently than males. These differences are consistent
across ratings from parents, teachers, and peers. Females are often more likely to share, cooperate,
and engage in nurturing and long-term commitment-based prosocial behavior, while males may
engage in chivalrous or heroic prosocial actions.
10. Age (100 words): Age also plays a role in prosocial behavior. Older adolescents may place less
importance on prosocial values compared to younger adolescents. However, some prosocial
behaviors increase with age, indicating a developmental aspect to helping behavior.
11. Personality (100 words): Research suggests the existence of an altruistic or prosocial personality,
characterized by traits like sociability, low shyness, extroversion, and agreeableness. While personality
traits are linked to prosociality, specific prosocial behaviors may require a combination of additional
traits, such as self-efficacy. Individual differences in prosociality are influenced by personality traits
and contextual factors, such as the situation.
12. Effects of Positive Moods: Feel Good, Do Good (100 words): People in positive moods are
more likely to engage in helping behavior. Positive moods lead individuals to interpret events more
sympathetically, extend their feelings of well-being by helping others, and increase self-attention,
aligning their actions with values and beliefs that favor altruism.
SECTION B
4.Discuss the experimental design in social psychology.
Experimental designs are fundamental to social psychology research, allowing researchers to
systematically investigate the impact of independent variables (IV) on dependent variables (DV) while
controlling for extraneous factors. Two common experimental designs are the one-shot case study
and the post-test only control group design.
In the one-shot case study, researchers introduce an event or manipulation (X) and subsequently
measure the outcome (O) without a control group or a baseline for comparison. This design lacks the
ability to discern whether the manipulation had an effect, as there is no point of reference. For
instance, an educational researcher testing a new teaching method (X) and assessing student
comprehension (O) would not know if the method caused the change without a control group.
In contrast, a more robust experimental design is the post-test only control group design. In this
setup, participants are randomly assigned (R) to either the experimental group exposed to the IV (X),
or the control group with no IV exposure. Both groups are then assessed on the DV (O1 for the
experimental group, O2 for the control group). The comparison between these groups helps
determine if the IV had an impact.
Consider the example of a new teaching method study. One group of students experiences the new
method (X) while another does not (control group). Comparing their comprehension scores (O1 and
O2) helps discern whether the new teaching method had an effect on learning.
Beyond these basic designs, social psychology often employs factorial experiments, which involve
multiple IVs manipulated simultaneously. In a simple 2x2 factorial design, there are two IVs, each with
two levels (X1 and X2, Y1 and Y2). Randomly assigned participants (R) are distributed across these
conditions, resulting in four groups: X1Y1, X1Y2, X2Y1, and X2Y2. Researchers can examine main
effects (the independent influence of each IV) and interaction effects (combined effects of multiple
IVs). Interaction effects become apparent when the combined influence of IVs creates a distinct
pattern that is not merely the sum of their individual effects.
Factorial designs are advantageous because they allow researchers to investigate how different IVs
interact and affect the DV. They offer a nuanced understanding of complex human behavior by
studying the unique and combined impacts of multiple factors.
Another facet of the evolutionary explanation suggests that fertility is of greater importance to men
than women. According to this perspective, women place significant emphasis on a man's ability to
provide resources and protection, which are essential for successful child-rearing. This emphasis may
stem from the desire to ensure the well-being of their offspring. Traits related to resource provision
and protection are likely to be inherited by male offspring, making them more attractive mates.
The evolutionary theory also contends that individuals with physical features indicative of good health
are perceived as more attractive. Healthy mates are considered more desirable because they are more
likely to pass on genetic traits related to health to their offspring. For instance, facial symmetry is
often associated with health, and people tend to find individuals with symmetrical faces more
attractive. However, it's worth noting that perfectly symmetrical faces may not always be the most
attractive, as the study found. Another theory suggests that people are attracted to faces resembling
their own. This concept is rooted in the idea of replicating one's own features in the next generation,
driven by an instinctive desire for the survival and well-being of their offspring.
Evolutionary theory goes further to propose that love plays a crucial role in keeping two people
together to raise a child successfully. Love is viewed as a bonding mechanism that facilitates
cooperation between partners in child-rearing. In ancestral tribal settings, raising a child often
required the collaborative efforts of two parents. Mothers with supportive partners would likely have
more surviving offspring than those without such support, leading to the proliferation of genes
associated with the ability to form loving bonds. This explains why the capacity for love is prevalent in
most people today.
Multidisciplinary Approach:
Effective programs often involve collaboration between different disciplines.
Professionals need training in specific methods, and training centers with qualified trainers are
essential.
Intensive Programs:
Intensive programs, such as the one developed by Puckering et al., may entail one day a week
for 16 weeks.
These programs have been effective in improving parenting skills, even in challenging family
situations.
Some cases of aggression result from faulty parental behavior, often associated with parental
psychiatric difficulties like depression, substance abuse, and personality disorders.
Management of Hyperactivity:
Hyperactivity often coexists with conduct disorder and requires different psychological
treatment.
Contingent and frequent rewards, breaking tasks into shorter components, and setting clear
rules for different situations can help.
For severe cases (hyperkinetic syndrome), drug treatment with methylphenidate or
dexamphetamine may be considered, but long-term benefits are less understood.
School Interventions:
Early preventive educational programs can help reduce later aggressive behavior.
School settings pose unique challenges, with high demands on concentration and distractions,
but applying the outlined principles can lead to improvements.
In summary, treatment for conduct disorder should prioritize early intervention, with parent training
programs proving most effective. A multidisciplinary approach, the use of videotapes for cost-
effective training, and intensive programs can enhance treatment outcomes. Addressing the
underlying causes and managing coexisting conditions like hyperactivity are essential, along with
early preventive measures in educational settings.
Some psychologists proposed a three-dimensional model known as the ABC of attitude, comprising
affective, cognitive, and behavioral components. The behavioral component indicates the actions a
person might take in favor of or against the object or event related to their attitude. For example,
someone with a favorable attitude toward widow remarriage might advocate for it through meetings,
lectures, or even marrying a widow.
1. Valence: This refers to the degree of favorability or unfavorability towards the object or event in
question. It indicates whether the attitude is positive or negative.
2. Multiplexity: Components of attitudes can be complex, with varying numbers of elements. A more
extensive set of elements in a component makes it more intricate.
3. Consistency: Valence factors tend to display more consistency than multiplexity factors.
a) Attitude is Learned: Attitudes are not innate but acquired through the process of socialization
and life experiences. They predispose a person favorably or unfavorably toward specific objects or
events.
b) Attitude Gives Direction: Attitudes guide behavior either towards or away from an object or
event. For instance, a positive attitude towards education motivates sending children to school for
their betterment.
c) Relative Permanence: Attitudes are relatively stable over time, and changes in them occur
gradually.
d) Attitude is Object-Related: Attitudes are always linked to specific issues, objects, or things. They
do not develop in isolation but require the presence of an event, thing, or person.
In summary, attitudes encompass affective and cognitive dimensions, and sometimes a behavioral
component, influencing an individual's feelings, beliefs, and actions towards a particular object or
event. These attitudes are learned, provide direction to behavior, are relatively stable, object-related,
and possess motivational properties that drive actions and choices.
1. Competing: This mode is characterized by high assertiveness and low cooperation. When
competing, an individual pursues their own interests aggressively, often at the expense of the
other party. It involves using power dynamics, such as arguments, authority, or economic
leverage, to win one's position. Competing can be seen as "standing up for one's rights" or
defending a strong belief.
2. Accommodating: Accommodating is the opposite of competing, being low in assertiveness
and high in cooperation. In this mode, individuals prioritize the concerns of others over their
own. It may involve acts of selflessness, obeying another's orders even when reluctant, or
yielding to someone else's perspective. Accommodating entails a degree of self-sacrifice.
3. Avoiding: Avoiding is marked by low assertiveness and low cooperation. When avoiding,
individuals neither pursue their own interests nor address the concerns of others, effectively
sidestepping the conflict. This mode may manifest as diplomatically avoiding a contentious
issue, postponing discussions, or withdrawing from a confrontational situation.
4. Collaborating: Collaborating is both highly assertive and highly cooperative. It involves
working closely with others to find mutually satisfying solutions that address all parties'
concerns. Collaborators delve into the conflict to understand the underlying needs and wants
of everyone involved. This mode encourages exploring disagreements to learn from each
other and creatively solve interpersonal issues.
5. Compromising: Compromising falls in the middle of both assertiveness and cooperation. It
aims to find an expedient solution that partially satisfies all parties involved. While not as
assertive as competing or as cooperative as accommodating, compromising seeks a middle
ground. It may involve splitting the difference, making concessions, or reaching a quick
middle-ground solution.
Individuals are capable of using all five conflict-handling modes, and there is no one-size-fits-all
approach. However, people tend to rely on certain modes more frequently, either due to their
temperament or practice.
SECTION C
9.Characteristics of group
Groups exhibit several characteristics that distinguish them from individual interactions. These features include
a sense of unity and belonging among members, shared common interests and values, reciprocal relationships,
the influence of distinct group characteristics on individuals, and the presence of norms and customs that
govern group behavior. Members often have obligations and expectations of one another, reinforcing their
interconnectedness. Groups, like families and schools, serve as units of social organization and play a pivotal
role in shaping social dynamics and relationships.
11. Schemas
Schemas are cognitive structures that help individuals manage the vast amount of information encountered in
daily life. These organized bodies of information, stored in memory, enable people to make sense of the social
world, categorize new information, and interpret it in relation to the existing schema. Schemas exist not only for
objects but also for people and various roles, allowing individuals to create meaningful mental frameworks for
understanding and navigating their social environment.
12. Ethical issues in Social Psychology
Ethical concerns in social psychology research include issues like deception, informed consent,
debriefing, and minimal risk. Deception is often used to avoid bias in responses but raises ethical
dilemmas. Informed consent requires subjects to voluntarily agree to participate, understand the
research, and know their rights. Debriefing is essential at the study's end to explain its purpose and
procedures, address questions, and help participants recover. Minimal risk means ensuring that
potential risks are no greater than those encountered in daily life, respecting privacy, and leaving
participants in the same state as they entered.
13. Obedience
Obedience is a form of social influence where an individual acts in response to a direct order
from another individual, who is usually an authority figure. It is assumed that without such an
order the person would not have acted in this way. Obedience occurs when you are told to do
something (authority), whereas conformity happens through social pressure (the norms of the
majority). Obedience involves a hierarchy of power/status.
14. Altruism
Altruism is defined as a voluntary act intended to benefit another without expecting any rewards. It
involves selfless help driven by a pure desire to assist others. Prosocial behavior, on the other hand,
includes actions aimed at benefiting others but may also have self-interest motives, such as tax
exemptions when donating money to charity. Altruism lacks the element of self-interest.
16. Stereotypes
A stereotype is an unfounded belief, often irrational, attributing a specific trait to every member of a
social group. This generalization assumes that all individuals within the group possess the same
characteristic, resulting in uniform perceptions and understanding of group members. The term was
coined by Walter Lipman in his book "Public Opinion" (1922).
Stereotypes are beliefs about a specific trait that are attributed to all members of a particular social group, often
involving exaggerated or unfounded categorizations. These beliefs lead to sweeping generalizations about people
based on certain physical, social, or cultural characteristics shared by the group. Stereotyping assumes that
individuals within the group will exhibit all the traits associated with that category, promoting a uniform perception
of group members. The term was coined by Walter Lipman in 1922, and stereotypes serve as a basis for such
generalizations.