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Module 6 ANOVA Problem Workbook

The supermarket chain conducted an ANOVA analysis to determine the effects of city, advertising medium, and their interaction on sales. There were differences in sales by city, with city 4 having higher average sales than others. Sales also differed by advertising medium, with digital having the lowest average. The interaction between city and medium showed unexpected high sales for city 4 across all mediums.

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Rachana Sontakke
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24 views6 pages

Module 6 ANOVA Problem Workbook

The supermarket chain conducted an ANOVA analysis to determine the effects of city, advertising medium, and their interaction on sales. There were differences in sales by city, with city 4 having higher average sales than others. Sales also differed by advertising medium, with digital having the lowest average. The interaction between city and medium showed unexpected high sales for city 4 across all mediums.

Uploaded by

Rachana Sontakke
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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A supermarket chain has randomly selected stores in four similar cities for study.

The chain wants to determine whether


the advertising medium has an effect on the sales achieved per advertising dollar in these cities. Conduct the appropriate
ANOVA analysis to determine whether there are differences across the four cities, by advertising medium, as well as an
interaction between city and advertising medium.

Advertising medium
TV Digital Radio
1 16.1 11.2 7.2 a. What is the p-value for city differences? Is there a differe
1 14.8 12.4 6.8
1 15.3 11.6 7.9 b. What is the p-value for advertising medium differences?
2 18.3 10.5 5.4
2 19.1 9.8 4.9 c. What is the p-value for the interaction between city and
2 18.7 10.7 5.1
City

3 17.4 8.9 5.7


3 17.1 9.2 4.8
3 18.2 8.6 5.3 Anova: Two-Factor With Replication
4 22.3 13.6 4.2
4 21.8 13.9 4.7 SUMMARYTV Digital Radio
4 22.7 12.8 4.5 1
Count 3 3 3
Sum 46.2 35.2 21.9
Average 15.4 11.73333 7.3
Variance 0.43 0.373333 0.31

2
Count 3 3 3
Sum 56.1 31 15.4
Average 18.7 10.33333 5.133333
Variance 0.16 0.223333 0.063333

3
Count 3 3 3
Sum 52.7 26.7 15.8
Average 17.56667 8.9 5.266667
Variance 0.323333 0.09 0.203333

4
Count 3 3 3
Sum 66.8 40.3 13.4
Average 22.26667 13.43333 4.466667
Variance 0.203333 0.323333 0.063333

Total
Count 12 12 12
Sum 221.8 133.2 66.5
Average 18.48333 11.1 5.541667
Variance 6.941515 3.258182 1.340833
ANOVA
Source of VariationSS df MS
Sample 38.31861 3 12.77287
Columns 1011.582 2 505.7908
Interaction 83.09389 6 13.84898
Within 5.533333 24 0.230556

Total 1138.528 35
to determine whether
Conduct the appropriate
medium, as well as an

ifferences? Is there a difference in sales by city? If so, what city(ies) appears different?

rtising medium differences? Is there a difference in sales by medium? If so, what medium(s) appear different?

teraction between city and advertising medium? What combination appears to give the most unexpected result?

TV Digital Radio Total


1 15.4 11.73333 7.3
Total 2 18.7 10.33333 5.133333
3 17.56667 8.9 5.266667
9 4 22.26667 13.43333 4.466667
103.3
11.47778
12.61694 Chart Title
25
9
102.5 20
11.38889
15
35.24861
10

9 5
95.2
10.57778 0
1 2 3 4
30.10444
TV Digital Radio

9 P-value F crit
120.5 6.171E-11 3.008787
13.38889 6.72E-28 3.402826
59.55611 2.835E-13 2.508189
F P-value F crit
55.4004 6.17E-11 3.008787
2193.792 6.72E-28 3.402826
60.06787 2.83E-13 2.508189
a

answers
b

answers
c

answers
What is the p-value for city differences? Is there a difference in sales by city? If so, what city(ies) appears different?

1 P value 6.17065454167103E-11. 2 Not much difference as average are nearly same. 3 City 4 has high avarge than other cities
What is the p-value for advertising medium differences? Is there a difference in sales by medium? If so, what medium(s) appea

1 P-value for advertising medium difference is 6.72049542746969E-28. 2. By analyising numbers we can say there is slitly diffe
lowest averages shows it is less attended
What is the p-value for the interaction between city and advertising medium? What combination appears to give the most un

1 p-value for the interaction between city and advertising medium is 2.83484432323646E-13. 2 city 4 has unexpected result a
others.

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