BA-CC7 Business Research WEEK 1 - 2 Lecture
BA-CC7 Business Research WEEK 1 - 2 Lecture
BA-CC7 Business Research WEEK 1 - 2 Lecture
References:
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods. Cengage
Learning.
Cooper, D. R., & Schindler, P. S. (2019). Business research methods. McGraw-Hill Education.
Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students. Pearson
UK.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach. John
Wiley & Sons.
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed
methods approaches. Sage Publications.
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Consulting with research experts or utilizing specialized software can enhance the research process
and data analysis.
References:
Hair, J. F., Risher, J. C., Babin, B. J., & Money, R. D. (2022). Marketing research (14th ed.).
McGraw-Hill Education.
Saunders, M. N., Lewis, P., & Thornhill, A. (2019). Research methods for business students
(8th ed.). Pearson Education.
Sekaran, U. (2023). Research methods for business: A skill-building approach (8th ed.). Wiley.
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7. Dissemination: Share your research findings with the wider community through various means,
such as publications, presentations, or conferences.
Contribute to the advancement of knowledge and inform practice or policy decisions.
References:
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods
approaches. SAGE Publications.
DeWalt, K. M., & DeWalt, B. F. (2011). Participant observation: A guide for qualitative
research. Routledge.
Polit, D. F., & Beck, C. T. (2017). Nursing research: Principles and methods. Wolters Kluwer
Health.
Saunders, M., Thornhill, A., & Lewis, P. (2019). Research methods for business students.
Pearson Education Limited.
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Research Questions:
A clear and focused question that identifies the specific knowledge gap you aim to address through
your research.
Characteristics:
Focused: Narrow enough to be manageable within your research scope and resources.
Specific: Clearly defines the variables and concepts under investigation.
Clear: Articulated in a way that is easily understood by both you and others.
Researchable: Able to be answered through available data collection methods.
Feasible: Achievable within your timeframe and constraints.
Examples:
"What is the impact of social media marketing on hotel booking rates in the millennial demographic?"
"Does implementing a training program for housekeeping staff lead to improved guest satisfaction in
luxury hotels?"
Hypotheses:
Definition: A tentative prediction or statement about the relationship between variables in your
research.
Characteristics:
Testable: Formulated in a way that can be empirically tested through your research design.
Specific: Clearly states the predicted direction or outcome of the relationship between
variables.
Falsifiable: Open to being proven wrong or supported by your data.
Parsimonious: Explained by the fewest possible assumptions.
Examples:
"Hotels that utilize targeted social media marketing campaigns will experience an increase in booking
rates among millennials compared to those that do not."
"Housekeeping staff who participate in a comprehensive training program will report higher levels of
job satisfaction and receive more positive guest feedback compared to those who do not participate."
Research questions should guide hypothesis development. Start with a broad question, then
refine it into a specific hypothesis.
Hypotheses should be derived from existing knowledge and theory. Consult relevant literature
to inform your predictions.
Both questions and hypotheses should be aligned with your research objectives. Ensure they
address the specific issue you aim to investigate.
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Tips:
Use clear and concise language. Avoid jargon and ambiguity.
Utilize operational definitions. Define your variables in a way that allows for measurement and
analysis.
Consider different types of research questions and hypotheses. Explore exploratory,
descriptive, explanatory, and correlational approaches.
Seek feedback from others. Share your questions and hypotheses with peers, supervisors, or
experts in your field for constructive criticism.
Remember:
Crafting strong research questions and hypotheses is an iterative process. Don't be afraid to
revise and refine them as your understanding of the research topic evolves.
These elements are crucial for the success of your research. Dedicate time and effort to
ensure they are well-constructed and guide your study effectively.
References:
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods
approaches. Sage Publications.
Leedy, P. D., & Ormrod, J. E. (2015). Practical research: Planning and design. Pearson
Education.
Polit, D. F., & Beck, C. T. (2017). Nursing research: Principles and methods. Wolters Kluwer
Health.
Scribbr. (n.d.). Writing a strong research question. Retrieved from
https://www.scribbr.com/research-process/research-questions/:
https://www.scribbr.com/research-process/research-questions/
University of North Carolina at Chapel Hill. (n.d.). Developing hypotheses.
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Remember:
The connection between research questions and business objectives is an ongoing conversation. As
your research progresses, you may need to refine your questions or even your objectives based on
new insights.
Open communication and collaboration among researchers, business leaders, and stakeholders are
vital for ensuring the research stays aligned with your goals.
References:
Babbie, E. (2020). The Practice of Social Research. SAGE Publications.
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.
SAGE Publications.
Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students. Pearson
Education Limited.
Williamson, A. (2021). Business Research: An Introduction. SAGE Publications.
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Materials:
Research topic description: A brief overview of your chosen research topic.
Keywords: Relevant keywords related to your topic.
Paper outline (optional): A preliminary outline of your paper's structure.
Instructions:
Review your research topic description: Remind yourself of your research focus and key areas
of investigation.
Identify relevant keywords: List down important terms and concepts associated with your topic.
These will form the building blocks of your title.
Consider your target audience: Who will be reading your research? Tailor your title to be
understandable and relevant to them.
Craft multiple title options: Don't settle for the first idea! Explore different ways to phrase your
title using your keywords.
Aim for clarity and conciseness: Keep your title short and to the point, ideally within 15-20
words. Avoid unnecessary jargon or abbreviations.
Highlight the research question: Ensure your title reflects the central question your research
aims to answer.
Emphasize key findings (optional): If your research has a strong outcome, consider
incorporating it into your title for an informative edge.
Test your title options: Read your options aloud and ask yourself:
Does it accurately capture the essence of your research?
Is it clear and easy to understand?
Does it pique the reader's interest?
Seek feedback: Share your best title options with peers, professors, or research advisors for
valuable input.
Submit: Printed Copy with Group Members Name
Font/Size: Arial / 12
Paper Size: Short
Clear Book Long - Yellow
Format:
1. Research Title
2. Research topic description: A brief overview of your chosen research topic.
3. Group Members Name
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This study aimed to ascertain the food vendors' hygiene and food safety standards off the Agusan
Del Sur College campus.
1. Determine the demographic profile of local street food vendors in terms of:
1.1 Age,
1.2 Gender,
1.3 Years of experience as a street food vendor, and
1.4 Type of food you primarily sell.
2. What are the practices of street food vendors on food safety in terms of:
2.1 Safety practices receiving and storing ingredients,
2.2 Hygiene practices, and
2.3 Food preparation.
3. What measures can improve the food safety and sanitation of foods in terms of:
3.1 garbage disposal, food preparation,
3.2 food preparation, and
3.3 Service.
4. What is the level of awareness on food safety and sanitation?