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1) PROJECT NO – 1

2) TOPIC – INDUSTRIAL VISIT

3) DATE OF VISIT – 3RD NOVEMBER 2022

4) DESTINATION OF VISIT – CHAKGANJARIA, SULTANPUR

ROAD, LUCKNOW, UTTAR PRADESH)

5) OBJECTIVE OF THE STUDY – TO UNDERSTAND THE

PRODUCTION AND DISTRIBUTION OF THE MILK IN THE
MARKET AND DIFFERENT KNOWLEDGE AND DIFFERENT
STUDY OF MILK PRODUCTION AND TO KNOW ABOUT THE
HOW THE MIL IS DISTRIBUTION AND PROCESSING OF THE
MILK AND ALSO THE HOW MILK IS PROCURMENT IN THE
MARKET. TO UNDERSTAND THE CONCEPT OF THE
PROCUREMENT OF MILK IN THE MARKET.

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 COMPANY PROFILE
Introduction:

Parag Dairy is a leading dairy company in India, headquartered in Lucknow, Uttar

Pradesh. The company was founded in 1992 and has since become a well-known
and respected brand in the dairy industry. Parag Dairy produces a wide range of
dairy products, including milk, ghee, butter, paneer, curd, and flavored milk. The
company sources milk from over 2,00,000 farmers across Uttar Pradesh, and has a
network of more than 3,500 village-level milk collection centers.
Parag Dairy has state-of-the-art manufacturing facilities that use the latest technology
to ensure high quality and freshness of its dairy products. The company has
implemented strict quality control measures and maintains high standards of hygiene
and sanitation in its production facilities. Parag Dairy products are available across
India and are exported to several countries around the world.
In addition to its focus on quality and freshness, Parag Dairy is also committed to
sustainable and responsible business practices. The company works closely with
farmers to improve their livelihoods and promote sustainable agriculture. It also
invests in community development initiatives, such as education and healthcare, to
improve the lives of people in the communities where it operates.
Overall, Parag Dairy Lucknow is a well-established and reputable dairy company that
produces high-quality dairy products while also prioritizing sustainability and
community development.

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 Introducing the Parag Milk Foods Limited

Parag Milk Foods is an Indian company that manufactures, markets and sells milk and milk products. The
company is India's second largest producer of cheese under its brand Go and the country's largest producer of
cow ghee under its brand Govardhan . As of 2017, the company's daily procurement of milk was 1.2 million
litres.
Introducing the Parag Milk Foods Limited –

Parag Milk Foods started as a dairy in Manchar with a 20,000-litre capacity in 1992.
It concentrated on a niche segment, producing skimmed milk powder and by 2004 became India's largest exporter of the
skimmed milk powder. However, the company faced a challenge when the Government of India banned export of milk
powder on account of local milk shortage. Thereafter the company began investing in cheese production in 2008. The
company invested in a new facility to produce 1200 tonnes of cheese monthly at a time when the country only produced
600 tonnes of cheese a month. Consequently, there was a huge increase in cheese consumption in India with the expansion
of quick-service restaurants in the country.
In 2008, Motilal Oswal and IDFC Alternative Fund came in as investors in the company. As of 2013, Cheese, Ghee and
Yogurt contributed 75% of the company's annual revenue. The company has a second dairy in Palamaner , Andhra Pradesh.
In 2016, the company turned public with an initial public offering listing on National Stock Exchange and Bombay Stock
Exchange. The company's brands include Gowardhan, Go, Pride of Cows and Topp Up. The company launched the Go
brand in 2009, Pride of Cows in 2012 and Topp Up in 2013.

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The company sells milk, ghee, dahi and paneer under the Govardhan brand and cheese, milk, chaas, lassi, yoghurt under Go
brand. The company is India's second-largest producer of cheese under its brand Go and the country's largest producer of
cow ghee under its brand Govardhan.
The company supplies milk directly from farms to customers’ homes under the brand Pride of Cows . The milk is produced
at Bhagya Laxmi Dairy in Manchar, and procured from 3,800 Holstein Freisan cows. The milk is supplied to households in
Mumbai, Pune, Surat and is airlifted to customers in New Delhi daily. The company uses an invitation-only mobile
application subscription-based distribution model for this brand. In June 2019, Pride of Cows claimed to become the first
Indian brand to sell fresh milk in Singapore. The company airlifts the milk from Pune to Singapore daily and uses a home
delivery model to reach the product to the end consumer.

YEAR OF ESTABLISHMENT – 1992; 30 years Ago,

Revenue ₹1,923 crore (US$240 million) (2018)
Operating income ₹1,865 crore (US$230 million) (2018)
Total assets ₹1,367 crore (US$170 million) (2018)

METHODOLOGY OF STUDY

METHODOLOGY Defined & Described

Methodology – the study of the general approach to inquiry about the given field visit.
The objective was to study of the milk production and about to know the which brands are
mostly loved by customers.
To know about milk and distribution of the customers to the different.
And basically, know about the which brands are providing offers and facilities to their
customers.
The competitive to know about position of the brands in the market towards the preference of
the customers.
The research provides us that how much brands milk are purchased by the customers.
This research was basically to know about the milk and price related to different brands and
what offers are providing by the company
And how the milk is differed from others company providing by others brands and knowledge
about the study of distribution of milk and processing of milk procurement of milk.

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 VISION

We strive to optimize the potential of milk across a host of exciting dairy products to fill each day
with imaginative and healthy options for our consumers. We believe that milk in all its wonderful
forms is one of nature’s most nutritious foods and anyone who consumes milk products daily,
benefits from vital nutrients that the body needs. Fulfilling dietary nutritional requirements is a
source of great joy and creativity for us.
A bigger company also has larger responsibilities. While India is the largest producer of milk in
the world, and the commodity has become an important source of income for 70m rural
households, the output per animal is dismal. A key area of focus for us is to help farmers and milk
producers to boost animal productivity. The enhanced participation and involvement of the
private sector is key to further agricultural marketing practices and to make milk and its
derivatives more accessible and affordable to India. In this regard, we deploy state- of- the- art
technology to enhance productivity.
We also seek to drive innovation in milk and milk products through our welldiversified portfolio
of brands that deliver dairy products to international standards of quality. To add value to people’s
lives every day.
We at Parag live and breathe our corporate slogan of ’Ideas for a new day’.

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 MISSION
Our Consumers - Should be able to trust our brands. This is why food quality is a
fundamental requirement for Parag.
We make every effort to ensure that our processes are safe, and that high quality
standards are maintained throughout the supply chain.
Dairy innovation - Focus on dairy innovation, enables us to produce an array of
products that make milk moments nutritious, healthy, and enjoyable and we market
them under well targeted portfolio of brands.
Partnership with the dairy farmers - We are working with dairy farmers to enrich
their lives, and set new standards for sustainable dairy production. We want to use
our resources in a sustainable manner. By having a long-term environmental strategy,
we can help make this happen.
Good citizenship - We want to influence the development of society and set an
example through our best practices. To make quality milk and world class dairy
products accessible to the masses. As a large private sector dairy player, we have the
opportunity to do so.
Building long-term relationship with local communities - We strive to uphold
respectful and constructive community relations, and contribute to the development
of communities by building long-term relationships with people, businesses and
organizations.

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 BRANDS AND PRODUCTS

GOWARDHAN –
Gowardhan is a brand that caters to the traditional Indian family, residing in both urban and rural
areas. The products under the Gowardhan brand are every-day dairy products, ones that the
consumers are highly familiar with which are Ghee, Milk, Paneer, Dahi, Curd, Butter, Dairy
Whitener and Gulab Jamun Mix. The promise of Cow’s milk, purity and taste are the brand's core
rationale. Through invoking a sense of festivity and association with customs and tradition, the
brand adds life to products.
Rich 'n' Thick Dahi -
Made from pasteurized toned milk and active culture.
Packaging - Available in 80g, 200g, 400g, 1 Kg and 2Kg.
Storage Conditions – Under refrigeration below 4 degree C

Fresh Curd –
It is made from pasteurized cow’s milk.
Packaging - Available in 200g, 400g, 500g and 1 Kg.
Storage Conditions - Under refrigeration at 4degree Celsius

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Go –
Go is derived from Gowardhan and has a dual meaning - apart from resonating with the Sanskrit
word for “Cow”, the brand embodies an energetic spirit with the act of going synergizing well
with the attitude and beliefs of the young generation of today. It caters to families that are
modernized and westernized and who lead both busy and active lifestyles. Go consumers include
young working couples, well-travelled urban centric families with active children

Supremo - Supremo is rich and creamy cow’s Milk Nd in the market with
total 3.5% fat.
Packaging - Available in 1000 Ml
Storage Conditions – No need to refrigerate till open

DTM – Double toned milk contains as low as 1.5 percent fat. Being low in fat,
it helps maintain cholesterol levels in your body, hence keeping the heart healthy.
Packaging - 1000 Ml, 200 Ml ,Fino 200 Ml
Storage Conditions - Ambient

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 BIBLIOGRAPHY
HELP FROM INTERNET FOLLOWING WESITE LINKS HAVE
BEEN USED IN THE COMPLETION OF THE PROJECT REPORT:
-
WWW.WIKIPEDIA.COM
WWW.GOOGLE.COM

AND ALSO TAKE AN INDUSTRIAL VISIT IN AMUL BANAS

DAIRY ABOUT DISTRIBUTION OF MILK PRODUCTS.

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