GROUP7

Name: Perez, Erlyn and Paulan, Ruel

Lazada Group, or Lazada is an international e-commerce company. It helps engage and brandnew boundaries
of retail which are therefore customized by the market’s needs. It Singapore-based e-commerce platform is
now the largest e-commerce operator in South East Asia and Asia Pacific Regions.

Lazada’s online shopping platform works with the motto of ‘setting the pace for a retail revolution’. They have
gained immense prevalence in countries like- Malaysia, Indonesia, Philippines, Thailand, Vietnam, and of
course, Singapore. Their main objective is to connect to diverse regions through their technological advanced
logistics and payment capabilities.

LAZADA
MANAGEMENT MANAGEMENT

SUPPLIERS
EMPLOYEES MANAGEMENT CUSTOMERS
AND
PARTNERS

GOVERNMENT AND
IT PRODUCT
INVESTORS AND REGULATORY
DEPARTMENT MANAGERS
SHAREHOLDERS BODIES
PARTNERS

OPERATIONS FINANCE MEDIA AND

DEPARTMENT COMPETITORS
TEAM PUBLIC

LEGAL AND QUALITY INDUSTRY LOCAL

COMPLIANCE ASSURANCE/ ASSOCIATION AND COMMUNITIES
TESTERS ADVOCACY
. GROUPS
Stakeholders Associated with Lazada E-Commerce System:
Internal Stakeholder:

When conducting a stakeholder analysis for Lazada's e-commerce system, internal stakeholders
would include:

1. Employees: Various teams and individuals within the organization, such as developers,
designers, marketers, customer service representatives, and managers, all contribute to the
operation and success of the e-commerce system.

2. Management: This includes executives, department heads, and team leaders who make strategic
decisions regarding the e-commerce system's direction, resource allocation, and overall
management.

3. IT Department: The IT team is responsible for maintaining and updating the technical
infrastructure of the e-commerce platform, ensuring its security, reliability, and performance.

4. Product Managers: These individuals oversee the development and improvement of specific
features or aspects of the e-commerce system, ensuring that it meets the needs of both the
company and its customers.

5. Operations Team: This team manages day-to-day operations related to the e-commerce system,
including inventory management, order fulfillment, and logistics.

6. Finance Department: Finance professionals are concerned with the financial performance of the
e-commerce system, including revenue generation, cost management, and profitability analysis.

7. Legal and Compliance: These stakeholders ensure that the e-commerce system operates within
legal and regulatory frameworks, addressing issues such as data protection, consumer rights, and
intellectual property.

8. Quality Assurance/Testers: Responsible for ensuring the quality and reliability of the e-commerce
system through testing and identifying any bugs or issues that need to be addressed.

Understanding the needs, expectations, and influence of each of these internal stakeholders is
crucial for effectively managing and enhancing Lazada's e-commerce system. This analysis can
inform decision-making processes, resource allocation, and communication strategies within the
organization.
These stakeholders have different interests and concerns, and Lazada needs to manage its
relationships with them effectively to achieve its goals and maintain its reputation.
Stakeholders Associated with Lazada E-Commerce System:

External stakeholder:

External stakeholders of Lazada, who have an interest in the company but are not directly
part of its internal operations, include:

1. Customers: customers are crucial stakeholders whose satisfaction and loyalty are
essential to Lazada's success.

2. Suppliers and Partners: Companies and individuals who supply goods, services, or
technology solutions to Lazada are external stakeholders with a vested interest in the
company's performance and growth.

3. Investors and Shareholders: Individuals, institutions, or entities that have invested capital
in Lazada and own shares in the company are external stakeholders who monitor its
financial performance and expect returns on their investment.

4. Government and Regulatory Bodies: Lazada must comply with various laws, regulations,
and standards set by government agencies in the countries where it operates, making
these entities external stakeholders with oversight responsibilities.

5. Competitors: Other e-commerce platforms and retailers are external stakeholders who
compete with Lazada for market share, customers, and resources.

6. Media and Public: Journalists, bloggers, influencers, and the general public are external
stakeholders who can influence Lazada's reputation through media coverage, reviews, and
social media discussions.

7. Industry Associations and Advocacy Groups: Organizations representing the e-

commerce industry or specific interest groups may advocate for policies, standards, or
practices that can affect Lazada and its operations.

8. Local Communities: Residents, businesses, and organizations in the communities where

Lazada operates are external stakeholders who may be impacted by the company's
activities, such as employment opportunities, infrastructure development, or environmental
impact.
Stakeholder Analysis for Lazada:

Internal Stakeholder

1. Employees:

 Roles: Various roles including customer service representatives, warehouse workers,

managers, etc.
 Interests: Job security, fair compensation, career growth opportunities.
 Expectations: Clear communication, adequate training, supportive work environment.
 Potential Impact: High, as motivated and satisfied employees contribute to the overall
success of Lazada.

2. Management:
 Roles: Decision-makers, strategic planners, ensuring operational efficiency.
 Interests: Profitability, market share growth, brand reputation.
 Expectations: Meeting financial targets, maintaining competitive edge, innovation.
 Potential Impact: Significant, as their decisions shape the direction and performance of
Lazada.

3. IT Department:

 Role: Responsible for system development, maintenance, and security.

 Interests: Stable system performance, efficient processes, and adherence to

technological standards.

 Expectations: Timely resolution of technical issues, integration of new technologies, and

reliable

 potencial Impact: Critical; system downtime or security breaches can disrupt operations
and erode customer trust.

2. Product Managers:

Roles: Oversees product development and enhancement.

Interests: Product functionality, user experience, and market competitiveness.

Expectations: Regular updates on system improvements, alignment with market trends, and timely
delivery of features.

Impact: Influential; system features and enhancements directly affect product success and
customer satisfaction.
3. *Operations Team:*

- *Role:* Manages day-to-day operations and ensures smooth functioning.

- *Interests:* Streamlined processes, operational efficiency, and resource optimization.

- *Expectations:* Reliable system performance, seamless integrations with existing workflows,

and effective support mechanisms.

- *Impact:* Operational efficiency can be significantly impacted by system disruptions or

inefficiencies.

4. *Finance Department:*

- *Role:* Handles financial transactions, budgeting, and forecasting.

- *Interests:* Accuracy in financial data, cost-effectiveness, and compliance with financial

regulations.

- *Expectations:* Secure financial transactions, real-time financial reporting, and adherence to

budgetary constraints.

- *Impact:* Financial stability and regulatory compliance can be compromised by system errors or
vulnerabilities.

5. *Legal and Compliance:*

- *Role:* Ensures adherence to legal regulations and industry standards.

- *Interests:* Compliance with laws and regulations, risk mitigation, and data privacy.

- *Expectations:* Robust data protection measures, regulatory compliance checks, and legal risk
assessments.

Impact:* Non-compliance can lead to legal penalties, reputational damage, and loss of customer
trust.
6. *Quality Assurance Testers:*

- *Role:* Conducts testing to ensure system reliability, functionality, and performance.

- *Interests:* Identifying and resolving bugs, ensuring user satisfaction, and maintaining product
quality.

- *Expectations:* Thorough testing protocols, prompt bug fixes, and continuous improvement
processes.

- *Impact:* Ensures system stability and user satisfaction; critical for maintaining product integrity
and competitiveness.

On Lazada, these stakeholders collectively contribute to the platform's success by ensuring the
internal systems operate effectively, meet user needs, and comply with regulatory requirements.
Their collaboration and alignment are essential for maintaining operational excellence, driving
innovation, and sustaining customer trust.

2. External Stakeholders:

Customers:

Roles: Buyers of products and services on the Lazada platform.

Interests: Quality products, competitive prices, reliable delivery.

Expectations: User-friendly platform, secure transactions, responsive customer service.

Potential Impact: Critical, as customer satisfaction drives sales and loyalty.

Suppliers:

Roles: Providers of goods sold on the Lazada platform.

Interests: Timely payments, fair treatment, business growth opportunities.

Expectations: Transparent communication, fair terms, reliable partnership.

Potential Impact: Significant, as the availability and quality of products depend on the relationship
with suppliers.

Government and Regulatory Bodies:

Roles: Setting and enforcing regulations related to e-commerce and business operations.

Interests: Consumer protection, tax compliance, market competitiveness.

Expectations: Compliance with laws and regulations, cooperation with investigations.

Potential Impact: High, as non-compliance can lead to fines, legal issues, or even business closure.

Competitors:

Roles: Other e-commerce platforms competing for market share.

Interests: Gaining a competitive edge, market dominance.

Expectations: Fair competition, adherence to industry standards.

Potential Impact: Significant, as competitive dynamics influence pricing, marketing strategies,

and innovation.

Stakeholder analysis helps Lazada understand the needs, motivations, and potential impact of each
group, allowing for better decision-making and stakeholder management.