Scribd
Upload
150 views

SEO Syllabus

This document outlines the course content for an Internet and search engine basics course. It covers topics such as search engine optimization (SEO), keyword research, on-page and off-page optimization techniques, Google Analytics, and using Google Webmaster Tools. The course teaches students key concepts like how search engines work, search engine algorithms, and both on-site and off-site methods for improving search engine rankings. It provides a comprehensive overview of SEO strategies and analytics tools.

Uploaded by

leealarik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
150 views

SEO Syllabus

This document outlines the course content for an Internet and search engine basics course. It covers topics such as search engine optimization (SEO), keyword research, on-page and off-page optimization techniques, Google Analytics, and using Google Webmaster Tools. The course teaches students key concepts like how search engines work, search engine algorithms, and both on-site and off-site methods for improving search engine rankings. It provides a comprehensive overview of SEO strategies and analytics tools.

Uploaded by

leealarik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Internet & Search Engine Basics Course Content Updated : jan 13 2024

 What is Internet Marketing ?


 Importance of Internet Marketing
 Types of Internet Marketing Methods
 How the search engine works ?
 Understanding the SERP
 Using Search Operators
 Google Search Engine Architecture
 Search Engine Algorithms
 Google Algorithm Updates
 Page Rank Technology
 Panda Update and its Importance
 Latest Updates about SEO Algorithms

Google WebMasters Tools

 Adding a Site and Verification Process

Configuration

 Settings
 Geographic Settings
 URL Parameters
 Site Links

Health

 Crawl Errors
 Crawl Stats
 Google Fetch
 Blocking the Crawler and blocked pages

Traffic

 Search Queries
 Links to Site / Internal Links

Optimization

 Sitemaps
 Remove URLS from index
 HTML Suggestions
 Content Keywords

Keywords Research and Analysis

 Introduction to Keyword Research


 Business Analysis
 Types of Keywords
 Keyword Research Methodology
 Keywords Analysis Tools
 Competition Analysis
 Preparing a Keyword List for Project
 Localized Keywords Research

On-Page Optimization (Onsite)

 Basics of Website Designing / Development


 Usability and User Experience in Website
 Onsite Optimization Basics
 HTML Basics for SEO
 Importance of Domain Names
 Website Structure and Navigation Menu Optimization
 HTML Validation using W3C
 Coding Best Practices
 Filename Optimization
 Title Tag Optimization
 Meta Tags Optimization
 Headers Optimization
 SEO Content Writing
 Page Speed Optimization Tool
 Anchor Links Optimization
 Internal Link Strategy
 Iframes / Frames effects on SEO
 Image Tag Optimization
 Footer Optimization
 Creating an HTML and XML sitemaps
 URL Rewriting Techniques (301, 302)
 Robot.txt File
 Google SEO Guidelines

Dynamic Website SEO

 Difference between Dynamic and Static Sites


 SEO for Wordpress (SEO Widgets)
 SEO for Joomla (Joomla SEO Plugin)
 SEO for BlogSpot

Off-Page Optimization (Offsite)

 Introduction to Offsite Optimization


 Submission to search engines
 Linking Building Methodology
 Types of Linking Methods
 Free Links / Paid Links
 Directory Submissions for SEO
 Social Bookmarking
 Local Business Listing (Local SEO)
 Classifieds Posting
 Forum Signatures and Commenting
 Using Blogs for SEO
 Blog Commenting
 Press Release Submission
 Article Submissions
 Video Submissions
 Social Media Optimization Techniques (Basics)
 RSS Feeds Submissions
 Tracking the Links and Page Rank

Reports and Management

 Website Position Analysis


 Introduction to Google Analytics
 Installing Google Analytics
 Basics of Google Analytics
 Visitors Reports
 Geographic Reports
 Traffic Sources Reports
 Keywords Reports
 Goals and Conversions

You might also like