Unit 3 Investigating Marketing Coursework
Unit 3 Investigating Marketing Coursework
marketing. It requires not only a good understanding of the subject matter but also the ability to
articulate your thoughts coherently. The research, analysis, and synthesis involved can be
overwhelming, leaving you in a bit of a tight spot.
While the struggle is real, I'd advise against taking the easy way out by ordering from ⇒
HelpWriting.net ⇔. Sure, it might save you some stress, but the true value of coursework lies in the
process of learning and mastering the material. It's a chance to showcase your skills and
understanding of the topic, and outsourcing it might shortchange your own growth.
Take a deep breath, break down the task into manageable chunks, and tackle it one step at a time.
Seek guidance from your teachers, use available resources, and remember that the journey of learning
is as important as the destination. You got this!
The lessons are packed with activities, examples and links to external media such as videos and
news articles to engage your learners. ?24.99 Reviews Select overall rating (no rating) Your rating is
required to reflect your happiness. I also need to be sure that the local people will accept the service
as if it doesn’t be accepted I may have a big problem on my hands. Recollect your guides are not
accessible 24?7 to tune in to your issues, however, our marketing coursework helpers are. Overall,
Aro Sports has a good following as it is an easy to get to, local sports shop. The main ones are:
gender, age, income, location and interests. A “page tag” is added onto every page of a website. This
would ensure that their products are at or cheaper than the competition which would give them a
better chance of selling. If every one of these aspects are addressed (or even most of them) then this
will create a successful product. Accordingto Mintel,the amountof interestamongsubstantialgroupsof
consumersinsingle. I am then going to outline the advantages and disadvantages of the advert.
Therefore, having recruiting a new staff for my cafe must be good personalities which could be big
advantage from the customers. It is quite likely growth could be much lower than forecast in 2008
and 2009. Sweetbiscuitsare along-establishedcupboardessential eatenby92% of adults,with45%
eating. In my research I founded that this kind of promotion in business is very good to promote to
the public because it’s easy to know the customer about my business and its not costly money.
Health-relatedattributes,includinglowcalorie,fatcontentand fibre content,are the greatest. Different
types of customers and their needs A customer is anyone who has the right to ask the employee to
provide a service as part of their job. T o make the best possible tactical decisions in the short run
and strate gic decisions in the long run, they need timely, accurate, and actionable information about
consumers, competition, and their brands. I have also found out that there are a lot of loyal
customers to certain types of coffee which is my main major product in my business I manage,
however I will look at trying to gain the loyalty for my product. Primary Research is important
especially in the business that I m a going to open because I want to know the response of people
about eating food and drink coffee in cafe. But it also depends on how much flikaflag Ltd has to
spend on the raw materials as they have to make a profit. Skills and knowledge needed by staff The
staff in both businesses will need a set of skills that might be a requirement in their respective. How
is it different from Industrial buyer behaviour. Reviews Select overall rating (no rating) Your rating
is required to reflect your happiness. Observational Research: Researchers can gather fresh data by
observing the relevant actors and. Get this resource as part of a bundle and save up to 36% A bundle
is a package of resources grouped together to teach a particular topic, or a series of lessons, in one
place. Therefore, I have prepared this resource with my very own mixed ability students in mind and
I can promise that it will be suitable for all learners. So in this information I will decide on what price
I will charge in my products. Discuss the relevant marketing strategies for service firms with the help
of an example. 10 7. Explain the concept of Product Life Cycle (PLC) in retail. This is possible as it
uses a unique material which can be used as a flag pole and also be rolled up. Write a review Update
existing review Submit review Cancel It's good to leave some feedback.
Reviews Select overall rating (no rating) Your rating is required to reflect your happiness. A business
needs to sell the product in a place which is the most suitable for it whether it is online or sold in
shops. The address is 97 Bullring Shopping Centre Digbeth, Birmingham, B5 4BG. At the moment
the chance of a recession is pretty remote, but, with a global slowdown and a decline in house price
growth. As you can see, the data is spread quite evenly between the three categories. Most teenagers
and adults watch the Olympics as it is a big one off event that happens every four years. Add Books
Recent Documents You haven't viewed any documents yet. Questionnaires: A questionnaire consists
of a set of questions presented to respondents. Below is the list of my target audience for the
business. The main ones are: gender, age, income, location and interests. It is quite likely growth
could be much lower than forecast in 2008 and 2009. So in my results of asking people 14 people
prefer with coffee drinks, 8 people for Cappuccino, 2 people for tea, 6 people for Soft drinks and
other type of Drinks are none. Tunnock’s.SOSTACisa planningmodel whichwas
originallydevelopedinthe 1990s inorder to help. This is probably because it would be quite difficult
to get to. This is very positive research and shows the potential the product has, as it is entering a
growing market with an already large value. Skimming would emphasize the quality whereas
destroyer pricing will eliminate the competition. Our customer service team will review your report
and will be in touch. ?5.50 3.30 3 reviews BUY NOW Save for later ?5.50 3.30 3 reviews BUY
NOW Save for later Last updated 31 January 2024 Share this Share through email Share through
twitter Share through linkedin Share through facebook Share through pinterest MissBusEcon 3.20 24
reviews Not the right resource. Empty reply does not make any sense for the end user Submit reply
Cancel sbutt70 5 years ago report 5 Everything covered. B. Unwillingnesstomoderniseanduse social
networkingasa marketingtool. The shop is a five minute walk from the Hitchin Station and there are
several public car parks near which make the shop easily accessible. Check out O per ator: Pr ovides
smooth tr ansactions f or goods and s ervices. This is really helpful because a business man like me
will know exactly the target audience and that is one of its advantages. Can you pr ovide an exa
mple fro m your curr ent or pre vious work e xperience. Although the shop is not located in the town
centre itself, it gets a lot business as it is the only existing sports shop in Hitchin. I will include of
products such as leisure items, but there will be less of them. Conta ct centr e work ers: Helps cus
tomer s deal with pr oblems they a re f acing r eg arding a trans action or delivery. This tells me that
I should predominantly sell items in my shop that are Nike, Adidas or Puma as they are bought more
frequently. As the 4 th round is an away game there will not be a chance for the business to sell flags
on this match day but we can always sell them the game before the match and promote the flags so
that the fans will want to take a Flikaflag away with them to the Away FA cup game at Coventry.
There are many functional areas within Tesco such as human. Encourage
engagement(activityshouldbe carried out on a.
This is possible as it uses a unique material which can be used as a flag pole and also be rolled up.
This is the reason we are here to make things simpler for you by giving you quality marketing
coursework help on the web. Firstly, I can see that recently, more and more adults are getting into
sports and sporting activities. This will help me understand the market segment I am involved in,
know more about my target audience and what their need and wants are. And four years on in 2012
the Olympics will be held in England so the products will be sold here in this country. After getting
five people to fill my draft copy in, I realised that I made some errors in the way that I asked the
questions. Effective marketing research follows the six steps shows in Figure 4. Marketing research
can help address this increased need for accountability. Internal marketing is a cultural framework
and a process to achieve strategic alignment. This tells me that I should sell the majority of goods in
a shop as only 10 people said they bought their items online. T o make the best possible tactical
decisions in the short run and strate gic decisions in the long run, they need timely, accurate, and
actionable information about consumers, competition, and their brands. Effective marketing research
follows the six steps shows in Figure 4. O. The company wasthe winnerof
Europe’sprestigiousCandyKettleAwardin1999. It is a good thing that the majority is the target market
gender as their opinions are the most important. Most people visit one either for Sports clothes or
footwear. Students also viewed Tutorial 2 marketing answers Chapter 1 - notes Week 2 mark 101
Final online exam 2020 - Chapters 2, 3, 7, 11, 14, 16 Marketing Week 2 - notes Marketing Week 1
Notes Related documents Marketing Lecture Notes - week 5 Marketing Lecture Notes - Week 4
Marketing Lecture Notes - Week 2 Marketing Lecture Notes - week 1 Marketing Lecture - Week 3
Promotion Lecture notes word Preview text Codey Angeloski. I will be showcasing the customer
service delivery in Tesco (retail shop) and NHS (non-for-profit. Among coffee drinkers, the average
consumption in the United Kingdom is 3.2 cups of coffee per day. Marketing research is often done
by an outside research firm Marketing r esearch firms fall into thr ee categories: 1. The flag will also
be sold to people who go to football games, therefore the target market will be English males of any
age that go to football matches. Chaffey,D(2012). Digital Marketing:Strategy,Implementation and
Practice.Edinburgh:Pearson. Asking people in both sexes will help me to know their response about
Hot and cold drinks and food of Cafe business and their lifestyle. 18 people are male and 12 people
are female. Add Books Recent Documents You haven't viewed any documents yet. Our customer
service team will review your report and will be in touch. ?3.00 (no rating) 0 reviews BUY NOW
Save for later ?3.00 (no rating) 0 reviews BUY NOW Save for later Last updated 22 August 2023
Share this Share through email Share through twitter Share through linkedin Share through facebook
Share through pinterest iXL Tutors educational resources 4.08 103 reviews Not the right resource.
The UK economy is experiencing a number of problems. Here our marketing coursework help online
specialists can be viable. Primary Research is important especially in the business that I m a going to
open because I want to know the response of people about eating food and drink coffee in cafe. It
will tell me where the customers will most like the shop to be based. Marketing metrics are measures
that are used to assess marketing performance. The. As you can see, the data is spread quite evenly
between the three categories.
Organisations can pay thousands of pounds for databases, which contain names and addresses of
potential customers ( ). IGNOU BBA BRS-011 Principles of Marketing June 2015 Question Paper.
But then again the students will be more likely to spend money on whatever they want when they
feel like it as they have no bills etc to pay for. Examples include the Niel s en Company, Kantar
Group, W estat, and IRI 2. B. Timeline of Tunnock’scompany history1890-2010 onwebsite. The
results can never be 100% accurate as some people may fill in the questionnaire untruthfully to be
polite and also, a good response does not always guarantee business. It will be sold at Premiership
matches outside the stadiums or distributed to the supporters shop for them to sell on. Empty reply
does not make any sense for the end user Submit reply Cancel sbutt70 5 years ago report 5
Everything covered. What is Social Listening? 5 Tips on How to Launch a Program - Martin Kelly,
B. Many people sacrifice the quality for the price but that’s how. F. Theyinclude asectiononthe
company’splannedexpansionforthe future todevelopits. We get many solicitations for papers,
contextual analyses, research papers and propositions consistently. Health-
relatedattributes,includinglowcalorie,fatcontentand fibre content,are the greatest. There are many
functional areas within Tesco such as human. Reviews Select overall rating (no rating) Your rating is
required to reflect your happiness. Examples of the target market for certain products. Even though
over 40% of this people said yes that they want a good style and taste of coffee which is style and
taste still has a vast effect from this group of people. This is because a lot of working class citizens
play sport and are more likely to buy the products from the shop. Men indicated that coffee helps
them get the job done. I will be showcasing the customer service delivery in Tesco (retail shop) and
NHS (non-for-profit. The fourth question will let me know what occupation the participants are as if
most of them are lets say unemployed and they go to football games and they would like to buy a
flag, the chances are they will not have enough money to spare so their views will not be as valid as
the ones that do work. The most accurate way to do this would be asking or observe all customer of
a particular products usually known as the population. Their flags are uniquely designed to fold away
and simply fit in your pocket, the flags also flick out in a matter of seconds so there is no hassle.
These results tell me that I should focus my shop on Sports clothing, equipment and footwear. The
Flik-a-Flag is a unique flag which has been designed and made by Mr Chris Williams and Charlie
Williams (the company directors). Indira Gandhi National Open University (IGNOU) Question
Papers. Sweetbiscuitsare along-establishedcupboardessential eatenby92% of adults,with45% eating.
The NHS (National Health Service) is a non-for-profit organisation in the UK that offers health. I
will focus on my product on how to encourage this people to buy my product).
I believe that the target market affects the goods sold because most of the products are orientated
towards the specific market of running and skiing. Scanningcomprisesof microandmacro
scanningandthisisessential forthe developmentof the. Internal marketing is vital for the success of the
organisation, the framework is a process to. They are coherently linked and interdependent for the
success of the marketing team. Marketing metrics are measures that are used to assess marketing
performance. The. Marketers often need to provide a brief for market research. Syndicated-service r
esearch firms —these firms gather consumer and trade information, which they sell for a fee.
Flikaflag will use this strategy when their flags become old (i.e. when the team change their logo,
colours, design), so if the team changes their logo for the new season then flikaflag will have to get
rid of their current stock (the old stuff) to make way of the new designed flags. Why?It became
veryapparentfromthe marketresearchthat theydidnot have a veryeffective. It might also encourage
more and more people to participate in sports. It is a good thing that the majority is the target market
gender as their opinions are the most important. The results can never be 100% accurate as some
people may fill in the questionnaire untruthfully to be polite and also, a good response does not
always guarantee business. B.E Civil Engineer Graduated from Government College of Engineering
Tirunelveli in the year 2016. Las tly, it is essential between businesses w hen a cust omer re turns a f
aulty product or has a probl em with a produc t, and the business will ha ve t o cont act the manuf
acturer t o report t he problem a nd suggest a solution. 1 Edwin An twi This is a preview Do you
want full access. It breaks down all of the criteria and includes an exemplar of a past exam.
Marketers collect primary data in five main ways: observation, focus groups, surveys, behavioral data
and. Our marketing coursework help online specialists are composing various book audits in a day, so
these marketing coursework helpers are in a better situation to help you with this errand.
Accordingto Mintel (health concernsandfierce competitionfromothertreat andsnacktypescauses. C.
Reviewmarketingandthe range of products available toreachnew youngercustomers. Barrie,J. (2013).
TunnocksGolden Ticket - We Go Behind The ScenesAt Home Of Scotland'sMost. I am then going to
outline the advantages and disadvantages of the advert. The shop also has had good transport links
and is easy to get to. By 2018, forthe overall
biscuitsmarket,withhouseholdswithchildrenagedunder15 beingthe. This method allows interviews to
go to the street corners to interview some of the people who where comes first in sight, as long as
they end up achieving the correct quota. Why?It became veryapparentfromthe marketresearchthat
theydidnot have a veryeffective. Most teenagers and adults watch the Olympics as it is a big one off
event that happens every four years. If every one of these aspects are addressed (or even most of
them) then this will create a successful product. Through this research I can see that the coffee market
has potential for high sales figures for my cafe if my product is successful. How about we see what
kinds of tasks you have to achieve as a marketing understudy. However, with the slowdown in
growth and lower oil prices, inflation will fall enabling lower interest rates.
So in this section I will be carrying out primary and secondary research on areas that will be involved
with my product. The profundity of the subject makes it hard for understudies to concoct a
consummately composed arrangement. As my questionnaire shows, I am going to include a lot of
sports clothes, footwear and equipment. The main reason is that I can see that there is a gap in the
market for a sports shop in the town of Hitchin. Exploratory: its goal is to shed light on the real
nature of the problem and to suggest possible solutions or. Flikaflag Ltd will need to advertise their
product so they will advertise their product using the local radio stations as they are only planning to
sell their product in London (in general). Marketing managers must be careful not to define the
problem too broadly or too narrowly for the marketing. I also need to be sure that the local people
will accept the service as if it doesn’t be accepted I may have a big problem on my hands. H.
Theygive detailsof theirfactoryaddress,theiroffice addressinScotlandandanoverseas. As all countries
compete with each other in this event, the product will be sold in the country which the Olympics is
held as there will be no point selling flags to other countries as they are not going to be watching it
at home with a flag. I will still include the other brands but not heavily. Market research is an
essential component of understanding the. By Digital Dyynamo shahanndmitteamf Mastering Social
Media, Mobile Marketing and Digital Strategy - Certificate Mastering Social Media, Mobile
Marketing and Digital Strategy - Certificate AdriannaBednarz Hootsuite Platform Certification
Course - Certificate Hootsuite Platform Certification Course - Certificate AdriannaBednarz
Marketing and trading on the Internet to obtain significant profits Marketing and trading on the
Internet to obtain significant profits. So if Millwall get into the semi finals they may be playing at
home which will attract loads of customers. Marketing is what essentially makes every product that
you can think of. Even though more active sports such as football are played in ones youth, sports
such as golf are widely played by people over the age of 50. Australian Marketing Institute offers a
framework to guide marketers’ choice of metrics. The. I fund also the big fall in inflation in UK is
3.10% - the national statistic said that the biggest factor was the cut in VAT from 17.5% to 15%.
Many people sacrifice the quality for the price but that’s how. Why?It became veryapparentfromthe
marketresearchthat theydidnot have a veryeffective. The results of this question will help me decide
whether to sell the majority of my goods in a shop or via another medium, for example the internet.
Marketing metrics are measures that are used to assess marketing performance. The. You need to
ensure that your product is in the right place at the right time. I think the most valuable data I will
find is what the customer’s desires and needs are, as I will try to exploit these areas in order to gain
their custom and create customer awareness, which is the most important part in running a new
business because I can get more customers in the first year of running a business. Coopera tion betw
een team me mbers is v ery essential and that c an be the diff erence be tween an e x cellent cu
stomer service a nd a poor cust omer service. Exploratory: its goal is to shed light on the real nature
of the problem and to suggest possible solutions or. Importance of t eamw ork and co-oper ation
Providi ng good cus tomer service re quires t eamwork. However, with the slowdown in growth and
lower oil prices, inflation will fall enabling lower interest rates. Try not to censure your capacities for
taking outer help. These include managers, colleagues in their own team or other.