Types of PRint Media

DIFFERENT TYPES OF PRINT MEDIA FOR PUBLICATION
Print media includes those media of communication which are controlled by space rather than time. It can
be read at any available time and can be kept for record. Following are the major print media of mass
communication.
a) Books
b) Newspapers
c) Magazines
d) Brochure
e) Newsletter
f) Flyers and Leaflets
g) Catalog
h) Vouchers and coupons
Books
In the past books was not a mass medium but privilege of the elite class. There were two reasons for that.
Firstly, books were not printed but transcribed by hand. Secondly, the low literacy level in the masses
limited books exclusively to a small fraction of the society. It was the nineteenth century which saw book
as a mass medium.
In the contemporary world, book is one of the most effective mass media. It is the best source of
education. However, it should not be talent merely as an educational tool., It is the best and cheapest
means of storing and transmitting to others the records, knowledge, literature speculations and
entertainment characteristics of the human society. It represents the conscience of time and people gone
by, and it speaks to each reader individually. Computer can also be used for storage and retrieval of
information. However, it has yet to go a long way to replace book for storing and retrieval purposes .
Newspaper
Newspaper is one of the most important and effective print media of mass communication. It was first
published in Germany and later spread its roots to the rest of the world. Its valuable services to the
community like information, education, entertainment, persuasion, cultural transmission, record facility
etc., have made it an inevitable medium for the contemporary world.
Functions of a Newspaper
1. Information and Interpretation
A Newspaper provide information to people about various events, issues and occurrences the world-wide.
It also interprets and explains matters which will be otherwise difficult to understand for readers .
ii. Opinion Building :
Besides reflection of public opinion a newspaper helps its readers to build opinion about various national
and international issues, events and policies through its editorials and opinion columns.
iii. Education
A Newspaper is a great public educator. It discusses every topic ranging from news to literature; supplies
the readers up-to- date information about science about science and technology and also promotes
civilization in the society.
iv. Entertainment ‘
A Newspaper also entertains its readers through special
Features, stories of human interest and cartoons etc.
v. Advertising
It serves as an agent between seller and buyer. It increases sale of various goods and services through its
advertisements. Besides the above mentioned functions, a newspaper also provides a forum to the
minorities, serves as a watchdog of the government, and is used as a source for record and background
information etc.
Magazine
Magazine is another important print medium of mass communication. It is the predecessor of the daily
newspaper.
A magazine is published periodically in a bound format, has a double paper cover and usually better
quality paper is used. Magazines can be classified in terms of the regular intervals of their publication and
appeal- wise. The first category includes Weekly, fortnightly, Monthly, Bimonthly, Quarterly, Annually
and Biennially etc., while the latter category include Mass Magazines, class magazines and specialized
magazines etc.
Newsletter
News letters can be an effective low cost way to reach readers. A newsletter provides information in the
briefest form. Its readers are selective. Commercial concerns usually use news letters to reach their clients
or potential clients in an effective way.
ex. School newsletter, organization newsletter, company newsletter.
Pamphlets and Leaflets, flyers
Both pamphlet and a leaflet are effective to convey a message to the target audience. However, these
usually have localized influence. They are informative and persuasive rather than entertaining.
A type of print advertisement, usually on a single sheet of paper, that markets a product, service, or event.
Brochure
A brochure is an informative paper document (often also used for advertising) that can be folded into a
template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket
folder or packet.
What is the main purpose of flyers and brochures?
Flyers and brochures are both used to attract attention and to promote or persuade based on their content.
Despite their common purpose, flyers and brochures have many differences. A brochure tends to be a
more formal piece that is used on a long-term basis. A flyer is more casual and tends to be used for a
single event at a single point in time. Also, a flyer requires fonts large enough to be read at a distance
when the flyer is posted. Since brochures usually have a longer shelf life, more care, expertise, and
meticulous editing typically go into their creation. Brochures have more standard features than flyers.
Typical Purposes for Brochures and flyers
 to promote sales
 to promote interest
 to inform
 to announce something
Catalog
Catalogs are effective marketing materials for many individuals and organizations specializing in
sales. Different industries have sales representatives, buyers, and store managers to deal with the sale
and purchase of products. Catalogs are lists or registers containing a complete enumeration of items
with a systematic arrangement containing descriptive information about brand products or services.
What’s in a Catalog? Parts?
Front Cover
The front cover of a catalog must contain eye-catching pictures, fonts, and colors that blend well
together to gain the audience’s attention. Catalog front covers represent the industry or company and
the product and service it contains. Front covers must also have the catalog’s date of publication.
Product
The products in the catalog must have all the essential information that clients or customers need to
make a sale. It must include a clear product description, making readers understand the meaning and
significance of each product, including a call to action, dimensions, possible discounts, features,
price, safety measures, etc..
Photographs/Illustrations
COUPONS AND VOUCHERS

A voucher is a bond of the redeemable transaction type which is worth a certain monetary value and which
may be spent only for specific reasons or on specific goods. Vouchers are meant to give your customers one-
time discounts (for given amount or based on a percentage of the total amount). A voucher code can be used
only for a single reservation (SM Gift Cheques, SODEXO etc. Coupons, on the other hand, are purchased
INDEPENDENTLY of a reservation and can be used for a number of reservations, until the coupon's credits
are used up. Coupons can be directly purchased by the customers (or they can be entered by the admins)
whereas vouchers must be entered by the administrators and given to the customer in some way. Coupons can
be based on a code or can be applied to given email address whereas vouchers always have a voucher code
associated with them.
Shoppers will have a difficult time visualizing products, and incorporating images is the selling point
of catalogs. Using attractive and powerful illustrations retains audiences to read through the catalog’s
contents. Photos can also increase the conversion rate of buyers.
.
COUPONS AND VOUCHERS

A voucher is a bond of the redeemable transaction type which is worth a certain monetary value and which
may be spent only for specific reasons or on specific goods. Vouchers are meant to give your customers one-
time discounts (for given amount or based on a percentage of the total amount). A voucher code can be used
only for a single reservation (SM Gift Cheques, SODEXO etc. Coupons, on the other hand, are purchased
INDEPENDENTLY of a reservation and can be used for a number of reservations, until the coupon's credits
are used up. Coupons can be directly purchased by the customers (or they can be entered by the admins)
whereas vouchers must be entered by the administrators and given to the customer in some way. Coupons can
be based on a code or can be applied to given email address whereas vouchers always have a voucher code
associated with them.
DISCOUNT COUPONS

Types of PRint Media

Uploaded by

Copyright:

Available Formats

Types of PRint Media

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Types of PRint Media

Uploaded by

Copyright:

Available Formats

DIFFERENT TYPES OF PRINT MEDIA FOR PUBLICATION

f) Flyers and Leaflets

h) Vouchers and coupons

1. Information and Interpretation

ii. Opinion Building :

A Newspaper also entertains its readers through special

Features, stories of human interest and cartoons etc.

ex. School newsletter, organization newsletter, company newsletter.

Pamphlets and Leaflets, flyers

Typical Purposes for Brochures and flyers

What’s in a Catalog? Parts?

COUPONS AND VOUCHERS

COUPONS AND VOUCHERS

You might also like