1021 MIS 期中考

國立交通大學管理學院
管理資訊系統期中考
11.26.2013
一、解釋名詞 (30%, 每小題 3 分，每題作答應少於 20 中英文字)

1. Web 3.0
2. HTML5
3. Cloud computing
4. SOA
5. OLAP
6. Data mining
7. Business intelligence
8. WiMAX
9. Big data
10. SEO
二、選擇題 (30%, 每小題 2 分)

1. The three activities in an information system that produce the information
organizations use to control operations are:
A) input, output, and feedback.
B) input, processing, and output.
C) data analysis, processing, and feedback.
D) information retrieval, research, and analysis.
2. ________ is a service provided by the Internet that uses universally accepted

standards for storing, retrieving, formatting, and displaying information in a page
format.
A) E-mail
B) HTML
C) FTP
D) The Web
3. A computerized system that performs and records the daily dealings necessary to
conduct business is classified as a(n):
A) management-level system.
B) executive support system.
C) transaction-processing system.
D) decision support system.
4. Which type of system would you use to forecast the return on investment if you
used new suppliers with better delivery track records?
A) DSS
B) ESS
C) MIS
D) TPS
5. When a firm provides a specialized product or service for a narrow target market
better than competitors, they are using a ________ strategy.
A) process efficiency
B) product differentiation
C) mass customization
D) market niche
6. ________ is the ability to offer individually tailored products or services using the
same production resources as bulk production.
A) Mass customization
B) Size customization
C) Demand customization
D) Personalization
7. A firm's value chain is linked to the:

A) value webs of its suppliers and distributors.
B) value webs of its industry.
C) value chains of its suppliers, distributors, and customers.
D) value chains of its suppliers and customers.
8. Software that manages the resources of the computer is called:

A) network software.
B) system software.
C) data management software.
D) application software.
9. Which of the following statements is not true about cloud computing?

A) It removes the concern about data and systems security for businesses.
B) It relies on the Internet as the platform for delivering services to users.
C) It consists of three types of services: cloud infrastructure, cloud platform, and
cloud software.
D) It allows smaller firms to use resources previously unaffordable.
10. Which of the following best illustrates the relationship between entities and
attributes?
A) The entity CUSTOMER with the attribute PRODUCT
B) entity PRODUCT with the attribute PURCHASE
C) The entity PRODUCT with the attribute CUSTOMER
D) The entity CUSTOMER with the attribute ADDRESS
11. The most prominent data manipulation language today is:

A) SQL.
B) DB2.
C) Crystal Reports.
D) Access.
12. Businesses use ________ tools to search and analyze unstructured data sets, such
as e-mails and memos.
A) Web mining
B) text mining
C) OODBMS
D) OLAP
13. The telephone system is an example of a ________ network.

A) circuit-switched
B) wireless
C) packet-switched
D) peer-to-peer
14. What are the four layers of the TCP/IP reference model?
A) Application, hardware, Internet, and network interface
B) Physical, application, Internet, and network interface
C) Physical, application, transport, and network interface
D) Application, transport, Internet, and network interface
15. Which protocol is the Internet based on?

A) HTTP
B) TCP/IP
C) packet-switching
D) FTP
三、問答題 (40%, 每小題 5 分)

1. (a) List the elements of critical thinking (5%).
(b) List five business drivers of information systems (5%).
2. (a) Describe information system strategies for dealing with competitive forces (5%)
(b) Describe five contemporary hardware trends (5%).
3. (a) Describe three main operations of a relational DBMS (5%).
(b) Describe the main types of information obtainable from data mining (5%).
4. (a) Depict how Google works (5%).
(b) Depict a picture to show client/server computing on the Internet (5%).

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國立交通大學管理學院

一、解釋名詞 (30%, 每小題 3 分，每題作答應少於 20 中英文字)

二、選擇題 (30%, 每小題 2 分)

2. ________ is a service provided by the Internet that uses universally accepted

7. A firm's value chain is linked to the:

8. Software that manages the resources of the computer is called:

9. Which of the following statements is not true about cloud computing?

11. The most prominent data manipulation language today is:

13. The telephone system is an example of a ________ network.

15. Which protocol is the Internet based on?

三、問答題 (40%, 每小題 5 分)

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