APPENDIX

INTRODUCTION:

In the world of retail, where choices are abundant and consumer

expectations continually evolve, the layout planning of a superstore
stands as an artful science. Among the giants of the retail industry,
Metro, with its widespread presence and prominence in Karachi, is an
exemplar of how strategic store design can significantly influence
customer experience, operational efficiency, and the bottom line. This
report embarks on a comprehensive exploration of the meticulous art
of layout planning, focusing specifically on how it contributes to the
enduring success of Metro superstores in Karachi and beyond.

Metro, known for its vast array of products ranging from groceries to
electronics, has carved a niche in the hearts of shoppers. However, it's
not just the diversity of products that sets Metro apart; it's the
ingenuity with which they are arranged and presented. The layout of a
Metro superstore plays a pivotal role in enhancing the shopping
experience, optimizing the functionality of the store, and ultimately
fostering customer satisfaction.

A well-structured store layout is akin to a well-crafted story. It serves

as a silent guide, leading shoppers through an engaging narrative of
discovery and convenience, all within the confines of a physical space.
The placement of aisles, product sections, and promotional displays
all influence the shopper's journey, impacting purchasing decisions,
brand perception, and the likelihood of repeat visits.

Moreover, the layout doesn't merely cater to customers' needs. It also

optimizes stock management, restocking processes, and employee
productivity. It's a backstage manager, ensuring that the stage is set
for seamless operations, inventory management, and the harmonious
interplay of staff and customers.

In the following sections, we will delve into the intricate world of

layout planning for general superstores, with Metro as our leading
example. We will examine the strategic positioning of entrances, the
organization of aisles and product sections, the placement of checkout
counters, and the art of promotional displays. This report will also
touch upon the critical roles of signage, safety measures, and the
invaluable feedback from customers in shaping the effective layout of
a superstore.

The realm of retail is dynamic, ever-evolving to meet the shifting sands

of consumer preferences and industry trends. This report does not only
unveil the fundamental principles of superstore layout planning but
underscores the importance of adaptability and continuous
improvement in keeping a superstore like Metro not just relevant but
thriving in the ever-competitive retail landscape.

METRO CASH & CARRY KARACHI:

METRO is a leading chain of wholesale centers with outlets in several

countries of Asia and Europe. Metro opened its first cash & carry
wholesale center in Pakistan in 2007 & expanded to 5 wholesale
centers in a short span of 18 months. In July 2012 METRO and Metro-
Habib combined their wholesale business in Pakistan marking the
beginning of a long-term partnership to the mutual benefit of both
companies. The merger allowed METRO and Metro-Habib to combine
resources and gain the financial strength to lead and grow in a
challenging environment and to gain synergies targeted to generate
value for our customers and suppliers alike. Today the company is
operating 9 wholesale centers in Lahore, Karachi, Islamabad &
Faisalabad. METRO-Habib Cash & Carry Pakistan is part of METRO
GROUP's sales division METRO Cash & Carry, the international leader
in self-service wholesale.

The company has a simple and efficient business concept: cash &
carry, which is defined through its customer base, both professional
and private consumption customers are allowed to purchase at
METRO-Habib Cash & Carry. The core customers are small and
medium-sized retailers as well as hotels, restaurants and caterers. The
company offers business customers a comprehensive product range
both in food and non-food.
The mission statement of Metro is,

"The distribution of products with excellence in price, quality and variety to professional
customers, and so offering the customer advantages and opportunities of growth."

LAYOUT PLANNING:

"Layout planning is determining the best physical arrangement of

resources within a facility."

• This definition of layout planning is clearly visible in Metro

Store.

• As they have proper segmented each and every department and

people can freely move between from one place to another and
products can easily be located from a far distance.

• All products are placed in a systematic manner as there is no

wastage of resources.

• Landscaping was done professionally

LAYOUT OF DEPARTMENTS

Metro has designed their departments in such a way that all the
products of the same kind like fresh food, non-food & dry-food etc. are
grouped together. For the convenience of the customers currently they
have 16 departments and they are:

• Fruits & Vegetables

• Spices & Pickles

• Fish

• Dairy

• Meat

• Grill

• Bakery

• Tobacco
• Beverages

• Beauty Solutions

• Office, Media

• Home Electronics

• Toiletries, Detergents

• Edible Grocery

• Household/Clothing

• Sports & Seasonal

High volumes of food items generate greater profit and to balance

them Detergents are considered a part of Food Department.

This kind of a department layout shows that customers can move

between food & non food items easily.

LAYOUT PLANNING IN METRO

The pattern of layout Metro is the same for all Metro Stores over the
world. They are following the "Merchandizing Principle" ie, it is in the
form of blocks and is vertical.

We have observed two types of layouts in Metro which are the:

• Process Layout

• Fixed-Position Layout

PROCESS LAYOUT:

In this kind of layout, one has to group similar resources together

• Any new brand introduced in the market is placed in front of the

existing Brand, based on their unique needs.

• Any pair of work centers that has a large number of goods moved
between them should be placed in close proximity to each other (like
food items and non-food items).
• Their main challenge is to arrange resources to maximize efficiency
and minimize the waste of movement

1. Lower capital intensity & automation

2. Higher labor intensity Shelf placement)

3. Resources have greater flexibility

4. Processing rates are slower (everything is manual)

5. Material handling costs are higher (They have to replace the

defective one)

6. Scheduling resources & work flow is more complex (More than

300 Employees)

7. Space requirements are higher (Due to inventory but in vertical way)

FIXED POSITION LAYOUT:

• Racks on which products are being placed is not moveable and

building is also a fixed layout

• The challenge is scheduling different work crews and jobs and

managing the project.

IMPORTANT LAYOUT STRUCTURE:

The most concern is that customer entrance is most greeting by the

staff, and amazing setup according to the customers need, free
parking is available and security is well, so all arrangement according
to the customer visit, lifting system and trolley arrangement is
considerable, banking, health and Atm facility is available.

 Customer personal luggage is kept under the safety

 Customer information center
 When enter for purchasing there is a best impression of setup.
 Play place tor children
 Purpose is less price per square meter
 High margin products are more considerable
 Wi-Fi facility for professionals
  Every employee attention with customers
 Price tag with every shelves
 More space for visit

The smelling things like onion and others are at end of the store for
avoiding bad impact. Every branded products are most considerable.
Electricity arrangement is reliable. Things which are not counted is
weighed. Shelves are more height lifter handler is used. Price rotation
has been made that no crowed is possible. Price scanner for products
and deliver is made after purchasing all in the trolley by coming back.
Exit is from below the store and from outside the store. Functional
layout occur but no considerable customization.

STEPS INVOLVED IN METRO LAYOUT PLANNING:

Planning the layout for a Metro Cash & Carry store involves several
key steps:

 Site Selection: Choose a suitable location based on factors like

accessibility, proximity to suppliers, and target customer base.
 Store Size Determination: Decide on the store's size and layout,
considering the range of products you intend to offer.
 Zoning: Divide the store into different zones or sections for
various product categories, such as groceries, electronics,
clothing, and more.
 Aisles and Shelving: Design the layout of aisles and shelving to
optimize traffic flow and maximize product exposure.
 Checkout Counters: Determine the number and placement of
check-out counters for efficient customer service.
 Product Placement: Strategically position products to encourage
sales, considering factors like product adjacency, promotions
and seasonal items.
 Signage and Wayfinding: Use clear signage and wayfinding
elements to guide customers to different sections and help them
locate products easily.
 Storage and Backroom: Plan storage areas and a backroom for
storing excess stock and managing inventory.
  Accessibility: Ensure the layout complies with accessibility
standards, making it easy for all customers to navigate the store.
 Security Measures: Implement security features like surveillance
cameras and anti-shoplifting measures.
 Employee Zones: Design areas for employee breaks, offices, and
training, if needed.
 Customer Amenities: Include amenities like restrooms, seating
areas and in-store services like a pharmacy or cafe if applicable.
 Lighting and Fixtures: Choose appropriate lighting and fixtures to
enhance the shopping experience and highlight products.
 Customer Flow Analysis: Continuously monitor and adjust the
layout based on customer flow patterns and feedback to improve
the shopping experience.

Each of these steps is essential to create an effective and customer-

friendly layout for a Metro Cash & Carry store.

FACTORS OF LAYOUT PLANNING OF METRO:

The layout planning for a Metro Cash & Carry store takes into
consideration various factors, including:

Customer Flow: The layout should facilitate smooth customer flow

from the entrance to the checkout counters and various sections of
the store.

Merchandise Placement: Strategically placing products based on their

category and consumer demand, ensuring high-demand items are
easily accessible.

Aisles and Walkways: Designing wide and clear aisles and walkways
to prevent congestion and allow for easy navigation.

Checkout Counters: Locating checkout counters at convenient points

for quick and efficient payment processing.

Storage Areas: Efficient storage areas for both perishable and non-
perishable goods, considering factors like temperature and humidity
for specific products.
Signage and Wayfinding: Clearly visible signage to help customers find
what they need and navigate the store easily.

Lighting and Shelving: Adequate lighting and well-organized shelving

to showcase products effectively.

Safety and Security: Ensuring the safety and security of customers and
merchandise through measures like surveillance and emergency exits.

Planogram: Creating a planogram to determine the optimal placement

of products on shelves and displays.

Stock Replenishment: Planning for easy restocking of shelves to

minimize disruptions during business hours.

Space Allocation: Allocating space for promotional displays and

seasonal items.

Accessibility: Ensuring that the layout is accessible to all, including

those with disabilities.

Cost Efficiency: Maximizing space utilization to reduce operational

costs.

Compliance: Adhering to local building codes and regulations.

Customer Experience: Focusing on enhancing the overall shopping

experience to encourage repeat visits.

Local Market Demand: Adapting the layout to meet the specific needs
and preferences of the local market and customer base.

The specific layout design will vary based on the store's size, location,
and target customer demographic. Metro Cash & Carry stores typically
aim to create a shopping environment that is efficient, convenient, and
customer-friendly.

TYPES OF STORE LAYOUT:

Metro is a significant superstore that usually uses different store

designs to improve customer experience and maximise productivity.

There are 6 types of layouts for any outline let alone super store:
1. Racetrack layout

2. Grid layout

3. Diagonal layout

4. Angular layout

5. Geometric layout

6. Mixed floor layout

Here's how a Metro superstore could implement each of the previously

mentioned store layouts:

1. RACETRACK

“A racetrack layout for a store is a design that is used to guide

customers through the store in a way that maximizes exposure to
products, encourages browsing and shopping, and improves overall
sales. It is called a racetrack layout because it mimics the shape of a
racetrack, with a continuous loop that takes customers through the
entire store.”

Here, I'll describe the racetrack layout used in a Metro store and
discuss its benefits.

 AN EXPLANATION OF THE METRO STORE'S RACETRACK

LAYOUT:

Circulation Aisle: The circulation aisle, which circles the outside of the
store continuously, is the main component of the racecourse layout.
High-traffic areas like the deli, bakery, and fresh produce departments
are frequently located in this aisle along with necessary goods. It
facilitates customers' easy navigation of the store by acting as their
primary route.

Secondary Aisles: Secondary aisles that link to the central path branch
off of the main circulation aisle. Products from a variety of categories,
including dairy, drinks, cans, and non-food items, are found in these
aisles. These auxiliary aisles encourage impulsive purchases by letting
customers explore different areas of the store.
  BENEFITS OF THE RACETRACK LAYOUT IN METRO STORE:

Efficient Traffic Flow: The racetrack layout is designed to optimize

traffic flow. It guides customers along a predetermined path, which
helps reduce congestion and ensures a logical shopping sequence.
This promotes an organized shopping experience and minimizes
customer frustration.

Maximized Product Exposure: The continuous loop design ensures that

customers pass by a wide range of products. This maximizes the
visibility of different products and encourages customers to browse
and explore, potentially leading to increased sales.

Easy Navigation: The clearly defined circulation aisle makes it easy for
customers to find their way around the store. This is especially
important in larger stores like Metro, where customers may be
overwhelmed by the vast selection of products. The racetrack layout
simplifies the shopping process.

Promotion and Impulse Buying: The secondary aisles branching off the
main path are ideal locations for promotional displays and product
placement strategies. Customers are more likely to make impulse
purchases when they encounter enticing offers and eye-catching
displays as they explore these secondary aisles.

Overall, the racetrack layout for a store is an effective way to improve

the customer experience and increase sales by guiding customers
through the store in a way that maximizes exposure to products and
encourages browsing and shopping.

 DISADVANTAGES OF THE RACETRACK LAYOUT IN METRO

STORE:

Limited Store Customization: The continuous loop design can limit

store customization options. It may not be suitable for stores that
want to create distinct shopping zones or specialized areas, as it
primarily focuses on a single, continuous path.
Traffic Congestion: During peak shopping hours, the racetrack layout
can lead to congestion in the main circulation aisle, causing
bottlenecks and frustration for customers. This can result in a less
pleasant shopping experience.

Longer Walking Distances: The racetrack layout can lead to longer

walking distances for customers who need to access products located
away from the main path. This may be inconvenient for shoppers
looking for specific items in different parts of the store.

Reduced Visibility for Inner Sections: Products and sections located in

the inner part of the store, away from the main aisle, may receive less
attention and have reduced visibility. This can potentially lead to lower
sales for items placed in these areas.

Overall, the racetrack layout can be an effective design for many types
of stores, but it is important for retailers to consider the potential
drawbacks and weigh them against the benefits before deciding on a
specific layout.

2. GRID LAYOUT:
“The grid layout is a popular store layout design used by many
retailers, including Metro, a leading global retail company. This layout
organizes the store in a grid-like pattern, with aisles and shelving units
arranged in a structured and linear manner

In a grid layout, product displays are typically arranged in a straight

line or grid pattern, with each item neatly aligned with the one next to
it. This creates a very organized and structured appearance, and
makes it easy for customers to navigate the store and find what they
are looking for”

 BENEFITS OF THE GRID LAYOUT IN METRO STORE:

Efficient Space Utilization: Grid layouts make effective use of available

retail space. Metro stores, which often carry a wide range of products,
benefit from this layout's ability to accommodate a large inventory
without overcrowding the store. The organized grid structure ensures
that every square foot of the store is optimized for product placement.

Ease of Navigation: Customers find it easy to navigate through Metro

stores due to the straightforward and linear arrangement of aisles and
shelves. This reduces the chances of customers feeling lost and
makes it convenient to locate and access products. The predictability
of the layout is particularly advantageous for business customers who
require quick and efficient shopping experiences.

Product Visibility: Products in a grid layout are often displayed clearly,

as they are neatly organized on shelves. This enhances product
visibility and allows for attractive merchandise displays, ultimately
leading to increased sales. Metro can strategically position
promotional items and high-margin products at the end of aisles to
maximize customer exposure.

Consistency: Grid layouts are consistent and easy to maintain.

Merchandise can be restocked and rearranged with relative ease,
ensuring that the store's appearance remains tidy and organized. This
consistency contributes to a positive shopping experience.
Easy to Implement Planograms: Planograms, which detail the
arrangement of products in a store, are simpler to create and execute
in a grid layout. Metro can efficiently plan and update product
placements, ensuring that high-demand items are always in prominent
positions.

 DISADVANTAGE OF THE GRID LAYOUT IN METRO STORE:

Lack of Creativity: The structured nature of the grid layout can be

perceived as monotonous by some customers. This may hinder Metro's
ability to create unique shopping atmospheres or thematic displays
that can enhance the overall shopping experience.

Potential for Congestion: During peak shopping hours, the grid layout
may result in congestion in some aisles. This can be frustrating for
customers trying to move through the store quickly, and it might
discourage them from returning.

Limited Merchandising Opportunities: Merchandising opportunities

may be limited in a grid layout. In contrast to open layouts or boutique-
style arrangements, it can be challenging for Metro to highlight
specific products or create visually striking displays that draw
customers' attention.

Inefficiency for Some Categories: Certain product categories, such as

fashion or high-end cosmetics, may not be best suited for the grid
layout. These products may benefit from a more immersive and
boutique-style store design that the grid layout cannot provide.

Overall, a grid layout can be an effective design for many types of

stores, particularly those with a large volume of products that need to
be displayed in a clear and organized manner. However, it is important
for retailers to OPM pg. 13 consider the potential drawbacks and
weigh them against the benefits before deciding on a specific layout.
 3. DIAGONAL LAYOUT:

“A diagonal layout for a store is a design that makes use of diagonal

lines to produce a dynamic and aesthetically appealing space. This
layout uses angles rather than straight lines to arrange product
fixtures and displays, which gives the store a sense of movement and
flow.”

 BENEFITS OF THE DIAGONAL LAYOUT IN METRO STORE:

Efficient Traffic Flow: The diagonal layout can create a more efficient
traffic flow as it allows customers to move diagonally through the
store. This can reduce congestion and make it easier for shoppers to
navigate the store.

Increased Visibility: Products and displays are more visible in a

diagonal layout because they are not hidden behind walls or
obstructions. This can lead to better product exposure and increased
sales.

Cross-Selling Opportunities: The diagonal aisles allow for cross-selling

opportunities. When customers move through different sections of the
store, they may come across related products, encouraging them to
make additional purchases.

Space Optimization: The diagonal layout can help maximize the use of
floor space, making it easier to display a wide range of products. This
is particularly beneficial for large retailers like Metro, which carry a
diverse inventory.

Aesthetically Pleasing: The diagonal arrangement can create a visually

appealing store design that can be more inviting to customers,
encouraging them to explore the store.

 DISADVANTAGE OF THE GRID LAYOUT IN METRO STORE:

Complex Store Navigation: While diagonal layouts can be more

efficient, they can also be confusing for some customers. Shoppers
may have a harder time finding specific items because they cannot
easily see the entire store at a glance.

Difficult Shelf Restocking: Restocking shelves in a diagonal layout can

be more challenging, as it may require specialized shelving units and
stocking techniques to maintain organization.

Limited Wall Space: Diagonal layouts tend to have less wall space
available for promotional displays, signage, and advertisements. This
can limit marketing opportunities within the store.

Space Inefficiency: In some cases, a diagonal layout may not make the
most efficient use of the available retail space. It can be less space-
efficient compared to grid or racetrack layouts, which maximize
product placement.

Potential for Shoplifting: The diagonal layout can create blind spots
where shoplifters can hide from view. Retailers need to invest in
additional security measures to mitigate this risk.

Overall, a diagonal layout can be an effective design for shops looking

to create a lively and eye-catching environment, but it may not be
appropriate for all kinds of shops or spaces. Before choosing a specific
layout for their store, retailers should weigh the advantages and
disadvantages.

4. ANGULAR LAYOUT:

“The angular layout is a store design concept that incorporates

sharp angles and geometric shapes in the layout of the store.
This type of store layout is often employed by retailers, including
stores like Metro, to create a unique shopping experience and
optimize the use of available space. In this layout, displays and
aisles are arranged at different angles, creating a dynamic and
visually appealing shopping environment.”

 BENEFITS OF THE ANGULAR LAYOUT IN METRO STORE:

Unique Shopping Experience: One of the primary benefits of an angular
layout is that it offers a distinctive and unique shopping experience.
The unconventional design captures shoppers' attention and
encourages exploration, making the store memorable.

Efficient Space Utilization: Angular layouts can make more efficient

use of space compared to traditional grid layouts. Irregular angles can
help fit more merchandise into the available floor space.

Enhanced Visual Merchandising: The angular layout allows Metro to

showcase products in creative and engaging ways. Merchandise
displays at various angles and heights can create a visually appealing
shopping environment, making it easier to promote featured products.

Zoning and Themed Areas: An angular layout can facilitate the

creation of distinct zones or themed areas within the store. For
example, Metro can use different angles to separate sections for fresh
produce, groceries, electronics, and other categories, making it easier
for customers to navigate.

 DISADVANTAGE OF THE ANGULAR LAYOUT IN METRO STORE:

Complex Design and Execution: Creating and maintaining an angular

layout can be more complex and costly in terms of design and
construction compared to traditional layouts. Metro will need to invest
in skilled designers and contractors.

Potential Shopper Confusion: Some customers may find the non-linear

layout confusing or disorienting. They might have difficulty locating
specific products or sections, which could lead to frustration.

Merchandise Placement Challenges: The irregular angles can make it

more challenging to place and restock merchandise, as items may not
fit neatly on traditional shelving units. This could slow down the
restocking process.
Cost of Redesign: If Metro decides to change its layout in the future, it
may be more expensive to redesign and reconfigure an angular store
compared to a more traditional layout.

In conclusion, the angular store layout, like any design concept, has
its own set of advantages and disadvantages. For a store like Metro, it
can create a visually appealing and unique shopping environment, but
it also comes with challenges related to design complexity and
potential shopper confusion. The decision to implement this type of
layout should be based on Metro's specific branding and customer
base, and careful consideration should be given to the potential
benefits and drawbacks.

5. GEOMETRIC LAYOUT:

“The geometric store layout is an architectural design that

utilizes specific shapes, angles, and patterns to create an
organized and visually appealing shopping environment. This
layout type is often employed by stores like Metro, which aim to
balance aesthetics with functionality. In this report, we will
examine the benefits and disadvantages of a geometric store
layout for a Metro store.”

 BENEFIT OF THE GEOMETRIC LAYOUT IN METRO STORE:

Efficient Space Utilization: One of the primary advantages of a

geometric store layout is its efficient use of available space. Metro
stores often carry a wide range of products, from groceries to
household items, and this layout allows for optimal placement and
organization of merchandise. It minimizes wasted space and
maximizes the number of products on display.

Aesthetic Appeal: Geometric layouts can create visually striking and

memorable shopping environments. The use of clear lines, angles, and
patterns can evoke a sense of order and sophistication, enhancing the
overall shopping experience and brand image.
Merchandise Highlighting: Geometric layouts offer opportunities to
highlight specific merchandise or product categories through strategic
placement. Metro can draw attention to promotions, seasonal items, or
featured products by integrating them into the layout's design,
resulting in higher sales and greater customer engagement.

Flexibility: Geometric layouts can be adapted to different store sizes

and shapes, allowing Metro to maintain a consistent brand identity
across various locations while tailoring the design to fit specific
spatial constraints.

 DISADVANTAGE OF THE GEOMETRIC LAYOUT IN METRO STORE:

Complex Design and Implementation: Creating a geometric store

layout can be more complex and time-consuming than other, simpler
layouts. It requires careful planning and execution, which can be
costly in terms of both time and resources.

Maintenance Challenges: Maintaining the geometric layout's visual

appeal can be demanding. Regular cleaning, upkeep of design
elements, and rearrangement of merchandise are necessary to ensure
that the store continues to look organized and attractive.

Potential Overwhelming Experience: While a well-designed geometric

layout can enhance the shopping experience, it may also overwhelm
some customers due to its highly structured nature. Some shoppers
may find the abundance of angles and patterns distracting.

Limited Adaptability: Geometric layouts can be less adaptable to

changes in product assortment or customer preferences. If Metro
needs to introduce new product categories or change the store's
focus, the existing geometric design may need substantial alterations.

Overall, a geometric layout can work well for stores that value
structure and organization, but it may not be appropriate for all types
of stores or spaces. Before choosing a specific store layout, retailers
should think about the advantages and disadvantages.
 6. MIXED FLOOR LAYOUT:

“A mixed floor layout at Metro stores combine’s elements of both

grid and free-flow layouts. This approach is characterized by
different sections or departments within the store designed with
distinct themes and styles. It allows for more creativity and
flexibility in store design, making it easier for Metro to adapt to
changes and trends in consumer behavior.”

 BENEFIT OF THE MIXED FLOOR LAYOUT IN METRO STORE:

More visually appealing and engaging: The use of multiple layout types
can produce a space that is more visually appealing and engaging,
which can help to draw in and keep customers.

Greater adaptability: Because the various layout types can be used in

various locations throughout the store, the mixed floor layout can be
modified to fit various store sizes and shapes.

Clear product categorization: By using various layout types, it is

possible to categorize products in a straightforward manner and
designate areas for different product categories, making it simpler for
customers to find what they're looking for.

More inventive display options: Using a variety of layout styles can

give product displays more inventive options, resulting in displays that
are more aesthetically appealing and engaging.

 DISADVANTAGE OF THE MIXED FLOOR LAYOUT IN METRO

STORE:

More challenging to navigate: The use of multiple layout types may

confuse some customers, who may have trouble navigating the area or
finding specific products.

Less unified: Using multiple layout types may make the store feel less
unified or cohesive, which could hurt the overall shopping experience.
More difficult to maintain: Because store employees may need to
maneuver around various layouts and displays, using multiple layout
types can make it harder for them to maintain and replenish product
inventories.

In summary, the mixed floor layout at Metro stores represents a

balance between the advantages of themed sections and the
challenges associated with their implementation. It remains a viable
option for retailers looking to enhance the customer experience and
adapt to changing market trends.

 BEST OPTION:

The best layout for a store in Pakistan that serves 1000 customers per
day and has 200 inventory items will depend on a number of variables,
including the store's size and shape, the kinds of products it sells, and
the preferences of its target market. A mixed floor plan, however,
might be the best choice based on the information offered.

Here are some explanations for why a mixed floor plan might be
effective:

Flexibility: The store could be set up and the 200 inventory items
displayed more creatively with a mixed floor plan. To best display the
products being sold, different store sections might make use of
various layout styles.

Clear product categorization: The use of various layout types would

aid in categorizing the 200 inventory items and creating designated
areas for particular product categories, making it simpler for
customers to find what they're looking for.

Visual appeal: By combining different layout types, a mixed floor

layout can produce a visually appealing environment that will help
draw in and keep customers.

Multiple layout types can be used to create more inventive display

options, resulting in displays that are more aesthetically pleasing and
engaging.
However, it's crucial to keep in mind that the success of any layout
plan will depend on a number of variables, including the specific
requirements and tastes of the stores target audience. So, when
choosing the best store layout for Pakistan, it's crucial to conduct
market research and take customer feedback into account.

MERCHANDISE AND PRODUCT PLACEMENT:

Metro Cash and Carry. They usually cater to both individual customers
and commercial clients, providing an extensive variety of products
including groceries, fruits and vegetables, appliances, electronics, and
more. Their stores' product placement is targeted to encourage
customer satisfaction and increase purchasing in bulk.
In wholesale establishments like Metro Cash & Carry, common
strategies in product placement and merchandising include:
End-cap Displays: To attract customers, place high-demand or
advertising products at the very end of aisles.
Planograms: Well organized shelf placements that maximize product
visibility and accessibility.
Product grouping: Placing similar items in one group for accessibility
of use by consumers. Placing the kitchen utensils close to the
kitchen appliance’s location is one example.
Promotional Zones: Locations set aside for exclusive deals or
discounts.
Retailers like Metro Cash and Carry depend greatly on merchandise
and placement of products for a variety of reasons.
Customer Experience: A strategically located item enhances the whole
shopping environment. Properly organized products make-it easier for
consumers to find what they need, leading to their satisfaction.
Sales and Revenue: Strategically placing promotional or high-margin
items may improve sales. Purchases rise through
attractive promotions and displays which encourage impulse
purchases.
Brand Visibility: By promoting specific brands or products, careful
product placement may increase awareness of the brand and the
identification among customers.
Cross-selling: Putting identical items in one category could encourage
consumers to purchase additional items, leading to increased revenue.
Inventory management can be made easier by carefully arranging
products to make sure that food that is perish are sold quickly before
they turn rotten, and that slow-moving Pakistan is one of the many
nations where Metro Cash & Carry is a worldwide chain of wholesale
stores. With their extensive selection of products at discounted rates,
they mostly serve businesses like hotels, restaurants, and merchants.
Formation is provided a global chain of wholesale retailers, Metro Cash
& Carry has locations in multiple countries, including Pakistan. Their
main audience is organizations, such restaurants, hotels, and retail
outlets, for whom they supply an extensive inventory of products at
discounted prices. Store Locations: Karachi, Lahore, Islamabad, and
numerous other necessary Pakistani cities are hosts to
many Metro Cash & Carry locations. These stores are positioned in
strategic locations to cater to local businesses.
Metro supermarkets offer an extensive selection of products, including
groceries, fruit and vegetables, electronics, clothing, kitchen supplies,
and more. Their main goal is to provide businesses and a one-stop
shopping experience.
Pakistan is one of the many nations where Metro Cash & Carry is a
worldwide chain of wholesale stores. With their extensive selection of
products at discounted rates, they mostly serve businesses like
hotels, restaurants, and merchants. formation is provided Membership:
The typical requirement of customers purchasing at Metro Cash &
Carry stores is the purchase of a membership. By limiting access to
their wholesale prices to businesses only, this membership
organization ensures it.
Product Placement: The design at many Metro Cash & Carry locations
is designed to make it easy for companies to locate the goods they
require. Usually, items like groceries and fresh vegetables are
organized into sections for convenience of availability.
Purchasing in bulk is a vital concept at Metro Cash and Carry.
Companies can reduce by purchasing goods in greater quantities at
decreased unit prices.
Exclusive Discounts: Metro Cash & Carry frequently provides deals and
discounts on a wide variety of products to encourage business to buy
in more quantities and save money.
Supplier Relationships: They maintain relationships with various
suppliers and manufacturers to ensure a consistent supply of
products. This helps them offer a wide variety of products to their
customers.
Please note that the specific product placement and merchandising
strategies may vary between different Metro Cash and Carry stores in
Pakistan and could have evolved. For the most current and
detailed information, it's best to contact Metro Cash and Carry directly
or visit one of their stores in Pakistan.
IMPORTANCE OF MERCHANDISE AND PRODUCT PLACEMENT:
There are various reasons why Metro Cash and Carry's operations and
presence in Pakistan are noteworthy.

1. Corporate Assistance: By giving them access to a large variety of

goods at wholesale prices, Metro Cash and Carry plays a critical role
in supporting a variety of businesses, including restaurants, lodging
facilities, retailers, and small to medium-sized enterprises (SMEs). This
aids these companies in cutting their procurement expenses, which is
critical to their expansion and sustainability.

2. Economic Contribution: Metro Cash and Carry indirectly boosts the

local economy by helping businesses make cost-effective purchases.
This is accomplished by facilitating business operations, possibly
resulting in the creation of jobs, and promoting economic growth.
3. Efficiency of the Supply Chain: Metro's reputable supply chain
guarantees a steady and varied flow of goods. This keeps the local
market's goods flowing steadily and lessens supply chain interruptions
for companies.

4. Selection and Excellence: Metro provides businesses with a wide

range of options thanks to its extensive product range and
commitment to quality. This is particularly crucial for retailers and
eateries, who need to have a wide range of products to satisfy their
patrons.
5. Promotion of Entrepreneurship: By offering a setting where small
and medium-sized enterprises can obtain resources and goods
at competitive rates, Metro Cash and Carry promotes entrepreneurship
in an indirect manner. This may promote entrepreneurship and the
launch of new companies.
6. Competitiveness in the Market: Metro Cash and Carry's existence
has the potential to increase market competition. Companies are
urged to enhance their workflow, effectively control expenses, and
provide end users with competitive pricing.

7. Innovation and Productivity: Businesses may have more money to

spend on innovation and productivity boosts if they use Metro to lower
their procurement costs. This could result in higher-quality goods and
services.

8. Access to Global Networks: Metro Cash and Carry in Pakistan may

help with international trade and give companies access to a larger
network of partners and suppliers because it is a part of a global
chain.
In conclusion, Metro Cash & Carry is essential to Pakistan's local
business community, stimulating the economy, and raising market
competitiveness. Businesses, especially those in the retail and
hospitality industries, depend on it for expansion and sustainability.

Recommendations:

1- Guideline For Merchandise And Product Placement:

Product Placement Strategy

Supermarkets have a method to their madness when organising their

in store Product Placement strategy. Just like you, they know that
consumers have a difficult time sticking to their grocery shopping list,
no matter how determined they are. This is Good for CPG brands
because that means your product has the opportunity to be Chosen!
Below are some of the clever ways stores place goods to maximise
profit.
● Cross Merchandising

Cross merchandising is the practice of placing complementary goods

together to grow basket size and drive impulse purchases. This
product placement strategy is successful because often when
consumers purchase something, they tend to think What else could go
well with it.

Popular examples include wine and cheese, pasta and pasta sauce,
and solo cups and ping pong balls. If your product goes well with
something else in the store, it would be a great idea to bring up co-
branding the two goods to the store owner. Not Only could this
increase the sales of your product, but it shows the store owner that
you’re thinking about them too.

 “Eye-Level Is Buy-Level”

This phrase is probably associated more with shelf placement than

any other. For exactly this reason, the eye level shelf real estate is the
most expensive because it’s the most valuable to brands. However,
there is even more to this idea. There are a few Studies that suggest
that similar to reading, we scan shelf space from left to right. If you
can’t get into the prime, centre real estate in a store aisle, learning
which side, left Or right, works best for your product will help your
field teams maximise profits from store product placement and
displays.

● Planograms

Whenever consumers look at neatly arranged shelves, they’re really

looking at live planograms. A planogram is a visual representation of
product shelving that is used to maximise capacity and sales. Every
field sales and marketing team can benefit from using planograms to
aim for more profitable product placement.

2- Examples Of Effective Merchandise And Product Placement:

Effective product placement and merchandising in a supermarket
can significantly impact consumer choices and sales. Here's an
example:
Endcap Displays for Seasonal Products:
In a supermarket, a prime example of effective merchandising is
the use of endcap displays for seasonal products. Let's consider
the back-to-school season.
Supermarkets strategically place endcap displays at the ends of
aisles, stocked with items like school supplies, lunchboxes, and
snacks suitable for kids' lunches.

Why it's Effective:

1. Visibility: Endcaps are one of the first things shoppers see
when they enter an aisle, making them highly visible. Customers
are more likely to notice these displays, especially if they're
related to an ongoing season or event.
2. Convenience: Placing related products together on an endcap
saves shoppers time and effort in searching for what they need.
It enhances their shopping experience.
3. Cross-Selling: Supermarkets use this opportunity to cross-sell
products. For example, they may display not only school supplies
but also snacks and beverages, encouraging parents to purchase
everything they need in one place.
4. Urgency: By promoting seasonal items, there's a sense of
urgency, as customers know that the products are relevant for a
limited time. This can motivate quicker decision-making and
purchases.
5. Increased Sales: Effective endcap displays have been shown
to increase sales of featured products significantly.
 6. Brand Promotion: It's also an opportunity for brands to
showcase their products prominently, reinforcing their image and
attracting new customers.
7. Merchandising Themes: Supermarkets often change endcap
displays according to different seasons or holidays, creating a
dynamic shopping experience and stimulating repeat visits.

3- Traffic Flow And Pathways:

The way that clients travel through a retail location is alluded to
as traffic streams and pathways. Coming up next are a few
focuses with respect to traffic streams and pathways.
● Stream of traffic and access courses are significant. The store can
draw in additional clients and further develop their shopping
Experience with great traffic streams and pathways.

● By working with clients’ capacity to find what they’re searching for,

legitimate Traffic streams and pathways can help deals.

● Clients dissatisfaction and bottlenecks brought about by hard traffic

streams and pathways can free deals.

 Coming up next are suggestions for pathways and traffic

streams.

● Utilize clear signs to direct clients to different regions of the store,

like Divisions or item classes.

● Make an intelligent way for clients to completely finish the store,

guiding them to popularity regions or limited time shows. Keep up with
wide passageways Keep up with paths that are adequately extensive
to help traffic stream and License clients to peruse without feeling
swarmed or awkward. Use shows and Visual marketing to make a
visual premium to allure clients to investigate Different pieces of the
store.

● Screen traffic stream: Watch out for how individuals are traveling
through the Store to detect any bottlenecks or swarmed regions and, if
important, change The design.

 Following examples of effective product placement:

● Utilizing a round design: A round format makes a way for clients to

finish the Store, driving them past all the significant item classes and
popularity regions.
● Showing limited time things near the entry: Showing special things
near the Entry can create visual interest and urge clients to peruse the
store’s different Paths.

● The foundation of a “decompression zone” A “decompression zone”

is an area Close to the entry to the store where clients can adapt to
the environmental Factors prior to beginning their shopping trip.

● Utilizing a matrix design: A network design, which elements clear

rear Entryways and consistently coordinated items, can simplify it for
clients to Explore the store.

● It may very well be simpler for clients to find what they’re searching
for and Less jam-packed sought after regions if different item
classifications are given their own spaces.

4-Lighting And Signage:

The plan and design of a retail location should incorporate both

lighting and signage.

These are a couple of interesting points in regards to lighting and

signage.

Signage and lighting are significant on the grounds that Items can be
featured by lighting, which additionally further develops the shopping
Experience.

Signage can publicize extraordinary arrangements or advancements

while helping clients in finding what they are spilling for.

Deals might be lost on the off chance that the store has unfortunate
lighting and Signage since it will seem amateurish and unpleasant.
● Rules for signage and lighting are as per the following.

To establish an enthusiastic and welcoming shopping climate, utilize

an assortment of lighting sources, for example, encompassing lighting,
complement lighting, and Errand lighting.

Lighting can be utilized to feature explicit items or showcases and to

add visual interest to a space.

Utilize self-evident and noticeable signage: Utilize self-evident and

apparent signage to guide clients toward various pieces of the store,
promote limits or other unique arrangements, and give insights
regarding items.

Utilize the appropriate lighting levels: Utilize the right lighting levels in
the different regions of the store, like splendid lighting in high rush
hour gridlock regions and milder lighting in bathroom regions or
evolving rooms.