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I’m looking forward to welcoming our biggest ever cohort of students in 2019, as British Airways
celebrates its Centenary. Cabin crew members are the face of British Airways and they are expected
to fulfil following responsibilities: Major responsibilities To greet the passengers To guide the
passengers in the flights To demonstrate the emergency procedures To carry out pre-flight duties To
make announcements To serve meals and drinks to passengers To complete paperwork after the
flights (Redrup-May, 2010). Use our free study samples written by expert writers and professional
tutors, to study and revise on your own. These leadership styles provides with the ways to lead the
people in specific manner and set a specific ways among them. Responsibilities: By giving
responsibilities to the employees, the leader can motivate the employees. Currently some other
problems stares BA as well as its competitors at the face. Comair Pty Ltd, Loganair Ltd, Sun-Air are
British Airways franchises. When global oil prices rise, the cost of jet fuel, which is a by-product of
the refined oil, will also rise. As part of a wider privatisation plan by the Conservative government. It
includes a face to face discussion prior to the job offering and allows the recruiter to evaluate the
skills and judge the suitability of candidate for the post. It also uses its resources well in advertising,
which as a whole is a good idea. Psychology Press. Gallie, D., Zhou, Y., Felstead, A. and Green, F.,
2012. Teamwork, skill development and employee welfare. Our Standard subscription typically
retails for ?299.88 a year. Today, you can join at 80% discount. Group members are trained for the
critical situation by which they are able to solve the conflict among themselves. It is very much
important for the organization to keep these regulations in mind and abide by the same while
selecting and recruiting the candidate for the post of cabin crew in the airlines. Implementer: This
member implements the ideas made by others and provide cooperation. With respect to the
enhancement of sales in British airways, the leaders could motivate the employees by making use of
the motivational theories which states different aspects of motivating the individuals. Innovative
learning procedures facilitate management to develop their skills and improve the working efficiency
of the employees by which they can perform well for the development of British Airways
(Galegher.et.al.2014). Increase trust: Group working increase the trust between the employees that
are positive sign for the organization and that build strong relation among the group members. So,
ultimately, teamwork is the key to organisation’s success (Kirkman, et. al., 2014). Need help? Get
Complete Solution From Best Locus Assignment Experts. Competition and position on the market
As valuated by the 2008 Barclaycard Business, British Airways has a leading position in the airline
market (“Press Release”, par. 2). From the same source, a couple of paragraphs below, we found the
identities of the company’s main competitors. Motivation is an important concept which can be
provided to the employees for gaining more sales for the company and to control the declining sales
of Virgin Atlantic in the airline industry of UK (Clinebell, et. al., 2013). Section 3: LO 3: This report
contains the benefits of working in a team in British Airways. You can use them for inspiration, an
insight into a particular topic, a handy source of reference, or even just as a template of a certain
type of paper. Order our on-demand custom research to have our professional tutors and expert
writers write a custom written dissertation on your behalf. The event would generate a large influx of
tourists in the nation for which the firm plans to undertake effective programs to tap the needs of the
global tourists and also to gain strategic advantage form the opportunities shown by the games. The
Leadership Quarterly, 25 (1), pp.63-82. Day, R.D., 2014. Leading and managing people in the
dynamic organization. Through this innovative programme, British Airways continues its mission to
highlight to young people, both male and female, the broad range of Science, Technology,
Engineering and Mathematics (STEM) careers available at the airline. In the fiscal ending March 31,
08, the company achieved 10% operating margin raising the sales 3.1 percent to 8.75 billion pounds.
BA carried 33.1 million passengers in the same period. Actually, transformational leader knows well
how to exert the potentials from the subordinates, and through it, he or she can achieve the
objectives; however, the CEO of BA would not support this style if leaders do not follow any
convention and code of conduct of BA in performing the task. We use cookies to create the best
experience for you. Assignment writing Use our free assignment samples written by expert writers
and professional tutors, to study and revise on your own.
As stated on their official website, British Airways offers two basic services to the market: passenger
flight services and cargo flights service (“What we offer” par. 1). These are the main products that
the company operates. Airlines are considered to be one of the most vital aspects of business
organizations and individuals alike. Customers are the most important stakeholders for an
organization. Lane quoted by Heller (2008), emphasizes that managers have a customer care
responsibility towards those who provide corporate income. The PEST analysis headings are a
framework for reviewing a situation, and can also be used to review a strategy or position, the
direction of a company, a marketing proposition, or idea. An undercover employee bulletin Chaos
made suggestions to the BA employees about flight-delaying tactics including how to poison a
captain. (The Guardian 8th November 1997). It has been commonly believed that a good leader
could be a good manager but is uncertain being a good leader for the manager. It can be concluded
that the employees must be provided with training to develop them and their learning. Product
development for British airways could include inducing new service offerings such as loyalty
programs, tie ups specific for corporate class passengers, new packages etc. This category only
includes cookies that ensures basic functionalities and security features of the website. While
undertaking strategic planning, it is essential to conduct both internal and external analysis. The
report also foresees plans for expansion of airports including the construction of a third runway at
London Heathrow airport. Violating these regulations could have an adverse impact on the airways
and could even lead to high financial penalties due to the same. Useful Links About Us Units List
Assignment Briefs Policies Privacy Policy Guarantee Refund Policy CancellationPolicy Terms and
Conditions Newsletter. The most recent one has been the Terminal 5 of Heathrow crisis. With the
comparison of the leadership styles, the most effective leadership style which could be used by the
leaders in British airways is democratic leadership which allows the employees to put their best
efforts and lead towards the enhancement of the productivity. In the new millennium, the emergence
of many low-cost airlines has really affected the company’s profitability by reducing the demand. The
crisis cost directors Gareth Kirkwood and David Noyes their jobs (Alloway, 2008) and has put the
management in a spot. Through this innovative programme, British Airways continues its mission to
highlight to young people, both male and female, the broad range of Science, Technology,
Engineering and Mathematics (STEM) careers available at the airline. The programme has
successfully attracted some fantastic people into British Airways, and one in five of our apprentices
have previously completed work experience with us. The strategic exploitation of commercial assets
and creation of a one-company, cooperative culture go hand-in-hand. (Heller, 2006). They cannot
function independent of each other. This means that the market concentration will increase in the
future (Blythe 2005 p 15). The management has been able to study the market and all its affecting
factors, both microeconomic and macroeconomic. Last Modified: Wednesday 10th February, 2021
Latest posts by Jonathan Kush ( see all ) Pestel is only a starting point when analysing the macro
business environment of firms since other frameworks such as Porters Five Forces and BCG are also
used in conjunction to assess how firms such as British Airways can utilise core resouces and
competencies so as to take advantage of opportunities while neutralising competition and rising
threats. As we were going to the USA, there are extra security checks in place with security guards
checking your passport whilst the check-in agent checks your name. By 2000, the company
announced losses to the tune of ? 244 million. BA should adopt a more active in selling tickets online
where General Sales Agents hold sway. The team of cabin crew need to follow the ethical code of
conduct while performing their duties and have to be humble and supportive to the passengers. Use
our free study samples written by expert writers and professional tutors, to study and revise on your
own. The senior management’s performance in addition to the four KPIs is assessed and incentivised
through Performance Share Plan, based upon a measure of Total Shareholder Return.
Airlines have drastically reduced the time required to transport goods and services over long
distances. The report also shows comeback signs for the industry as it expect the industry to grow by
approximately twice its present market value by 2030. In addition, it has prepared its 3 years
business plan and mentioned that its key goals were to develop Terminal 5’s strengths to improve the
client experience, carry on to formulate the business more cost effectively, expand its businesses, and
make CSR a important component of its business; however, it had to revise its plan considering
recession (British Airways, 2010). Communication: Effective communication is the key to success
and this can bring motivation among the team members (Clinebell, et. al., 2013). Notes: It can be
included that the presentation is about the characteristics and traits of a good leader and how
different leadership styles can be adopted for handling different situations in the company. It is
important for the leaders to adopt certain styles which match the situation. In these situations, a
leader has to take all control in his hands to avoid further losses and to handle the situation
(Clinebell, et. al., 2013). In the case of changes in the company, participative leadership style is best
suitable because the manager needs fresh ideas and views of different team members so that the
change can be brought to Virgin Atlantic for its better operations. The environment may be divided
into three layers: the macro -environment; industry or sector; competitors and markets. The focus of
the firm with regards to short haul flights would be to offer a premium level of service which would
be unmatched by any other player in the market. The trainers are asked about the progress of the
crew members and the learning and development they actually made during training (Huber, et. al.,
2015). Promotions: Advertisement and Promotions can be given to the employees who successfully
completes training and showcase it in their performance and who all have development
opportunities. It can do it now and keep itself in a dynamic mode improvement. Monitor evaluator:
This member evaluate the performance of the whole team and cooperate in taking the decisions. It
also uses its resources well in advertising, which as a whole is a good idea. In the situations of
emergency, the team of cabin crew can effectively handle it by supporting each other. They need to
adjust while working with different types of people in the team. Cabin crew members are the face of
British Airways and they are expected to fulfil following responsibilities: Major responsibilities To
greet the passengers To guide the passengers in the flights To demonstrate the emergency procedures
To carry out pre-flight duties To make announcements To serve meals and drinks to passengers To
complete paperwork after the flights (Redrup-May, 2010). It contains thousands of paper examples
on a wide variety of topics, all donated by helpful students. Further, an advertisement had been
designed to invite the application and posted on website, social media along with the print media.
With the flow of advertisement, there were immense numbers of application received from the
interested candidates that had to be short listed and then the process of selection would be decided
(Weiss, 2014). On the plus side, the luggage was ready for us when we finally got to it. The
marketing strategy of Skymark seeks to ensure that the services of international Long haul utilize
configured A380 equipment in a low-density configuration seat. Use our strategy samples to study
and revise on your own. Moreover BA has determined another premium leisure strategy that driven
BA to start on five new flights in 2010 routes to the Dominican Republic, Maldives, Las Vegas, and
Caribbean region with almost forty percent increased capabilities both for passengers and cargo
flights. On the other hand, there are parts of the world, where a good airline service is still an
unthinkable reality. Only a change in organisational culture can change individual mindsets. They
together put their efforts to create safety for the passengers. The questions are designed to measure
your problem solving and logical thinking skills. BA was formed in 1973, as the outcome of the
merger between State-owned. The recent economic crisis had imposed a very crucial blow to the
business prospects of the participants of the airline industry. The challenging situation arises out of
rocketing fuel prices and competition increasing on the profit-making BA routes. To make it more
effective, I as a Human Resource Manager, took part in the selection process to prepare the
documents which are published in the advertisements to recruit the maximum candidates by
attracting them.