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II Sem Business Analytics

This document outlines a course on business analytics with the objectives of learning to use analytics for decision making, apply appropriate analytics tools to generate solutions, and analyze business situations using analytics. The course covers introductory topics in business analytics, managing resources for analytics, descriptive analytics including statistics and data exploration, predictive analytics including logic models and data mining, and prescriptive analytics including optimization and demonstrating business improvements. The outcome is an ability to understand, identify, apply, analyze, interpret, and demonstrate analytics applications and business process improvements.

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10 views1 page

II Sem Business Analytics

This document outlines a course on business analytics with the objectives of learning to use analytics for decision making, apply appropriate analytics tools to generate solutions, and analyze business situations using analytics. The course covers introductory topics in business analytics, managing resources for analytics, descriptive analytics including statistics and data exploration, predictive analytics including logic models and data mining, and prescriptive analytics including optimization and demonstrating business improvements. The outcome is an ability to understand, identify, apply, analyze, interpret, and demonstrate analytics applications and business process improvements.

Uploaded by

ahilpappu02
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BUSINESS ANALYTICS

CREDITS
3
:
OBJECTIVE:

Learn to
 use business analytics for decision making
 to apply the appropriate analytics and generate solutions
 Model and analyse the business situation using analytics.

UNIT I INTRODUCTION TO BUSINESS ANALYTICS (BA) 9


Business Analytics - Terminologies, Process, Importance, Relationship with
Organisational Decision Making, Analytics in Decision Making, BA for Competitive
Advantage.

UNIT II MANAGING RESOURCES FOR BUSINESS ANALYTICS 9


Managing BA Personnel, Data and Technology. Organisational Structures aligning
BA. Managing Information policy, data quality and change in BA.

UNIT III DESCRIPTIVE ANALYTICS 9


Introduction to Descriptive analytics – Visualising, and Exploring Data - Descriptive
Statistics - Sampling and Estimation - Probability Distribution for Descriptive
Analytics - Analysis of Descriptive analytics.

UNIT IV PREDICTIVE ANALYTICS 9


Introduction to Predictive analytics - Logic and Data Driven Models - Predictive
Analysis Modeling and procedure - Data Mining for Predictive analytics. Analysis of
Predictive analytics.

UNIT V PRESCRIPTIVE ANALYTICS 9


Introduction to Prescriptive analytics - Prescriptive Modeling - Non Linear
Optimisation - Demonstrating Business Performance Improvement.

TOTAL: 45 PERIODS

OUTCOME:

Ability to
 understand the role of Business Analytics in decision making
 identify the appropriate tool for the analytics scenario
 to apply the tools and generate solutions
 analyse & interpret the results
 Understanding of Predictive Analytics and applications
 Knowledge of Prescriptive Analytics and demonstrating business process
improvement

REFERENCES

1. Marc J. Schniederjans, Dara G. Schniederjans and Christopher M. Starkey, " Business


Analytics Principles, Concepts, and Applications - What, Why, and How" , Pearson Ed,
2014
2. Christian Albright S and Wayne L. Winston, "Business Analytics - Data Analysis and
Decision Making", Fifth edition, Cengage Learning, 2015.
3. James R. Evans, "Business Analytics - Methods, Models and Decisions", Pearson Ed,
2012.

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