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II Sem Business Research Methods

This document outlines a business research methods course that aims to teach students scientific methodology for business inquiry and developing analytical skills. The 3 credit course is divided into 5 units that cover topics like research design, measurement, data collection, data analysis, and writing research reports. The course objectives are for students to understand scientific inquiry, undertake systematic analysis of business situations, analyze data to solve problems, and prepare research reports. References for further reading on research methods are also provided.

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138 views2 pages

II Sem Business Research Methods

This document outlines a business research methods course that aims to teach students scientific methodology for business inquiry and developing analytical skills. The 3 credit course is divided into 5 units that cover topics like research design, measurement, data collection, data analysis, and writing research reports. The course objectives are for students to understand scientific inquiry, undertake systematic analysis of business situations, analyze data to solve problems, and prepare research reports. References for further reading on research methods are also provided.

Uploaded by

ahilpappu02
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BUSINESS RESEARCH METHODS

CREDITS
3
:

OBJECTIVE:

 To make the students of tourism understand the principles of scientific methodology in


business enquiry, develop analytical skills of business research and to prepare
scientific business reports.

UNIT I INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of
Research – Exploratory and causal Research – Theoretical and empirical Research –
Cross
–Sectional and time – series Research – Research questions / Problems – Research
objectives – Research hypotheses – characteristics – Research in an evolutionary
perspective – the role of theory in research.

UNIT II RESEARCH DESIGN AND MEASUREMENT 9


Research design – Definition – types of research design – exploratory and causal
researchdesign – Descriptive and experimental design – different types of experimental
design – Validity of findings – internal and external validity – Variables in Research –
Measurement and scaling – Different scales – Construction of instrument – Validity and
Reliability of instrument.

UNIT III DATA COLLECTION 9


Types of data – Primary Vs Secondary data – Methods of primary data collection –
Survey Vs Observation – Experiments – Construction of questionnaire and instrument –
Types of Validity – Sampling plan – Sample size – determinants optimal sample size –
sampling techniques – Sampling methods.

UNIT IV DATA PREPARATION AND ANALYSIS 9


Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs
Quantitative data analyses – Applications of Bivariate and Multivariate statistical
techniques, Factor analysis, Discriminant analysis, Cluster analysis, Multiple regression
and Correlation, Multidimensional scaling – Conjoint Analysis – Application of statistical
software for data analysis.

UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9


Research report –Types – Contents of report – need for executive summary –
chapterization – contents of chapter – report writing – the role of audience – readability –
comprehension –tone – final proof – report format – title of the report – ethics in research
– Ethics in research Subjectivity and Objectivity in research.

TOTAL : 45 PERIODS

OUTCOMES :

 Students will understand and appreciate scientific inquiry


 The students would be able to undertake a systematic outlook towards
business situations for the purpose of objective decision making, and the
method of conductingscientific inquiry to solve organizational problems
 Students would be able to analyze data and find solutions to the problems.
 Students could prepare research reports
REFERENCES :

1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research


methods,11th Edition, Tata Mc Graw Hill, New Delhi, 2012.
2. Alan Bryman and Emma Bell, Business Research methods, 3rd Edition, Oxford
University Press, New Delhi, 2011.
3. Uma Sekaran and Roger Bougie, Research methods for Business, 5th Edition, Wiley
India, New Delhi, 2012.
4. William G Zikmund, Barry J Babin, Jon C.Carr, AtanuAdhikari,Mitch Griffin, Business
Research methods, A South Asian Perspective, 8th Edition, Cengage Learning, New
Delhi, 2012.
5. Panneerselvam. R, Research Methodology, 2nd Edition, PHI Learning, 2014.

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