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Research techniques will be included for each method. The advantage of this is that very one has a
equal chance of being picked, but there is there a chance that some of the people that are picked do
not use your product or service. I will pay my self with what is left from the profits. This is very
widely used by supermarkets, or clothes. I base my prices on how much I get it from my suppliers
and they also depend on the current economic situation and bills. These are usually only in local
newspapers, where small businesses pay to advertise around their area. For both Errol’s and the
consumer’s benefit, the questions should be arranged in common sense order, which would later help
Errol record and organise the data quickly and conveniently. Newspapers can be aimed at different
people, some are aimed at business owners, while others are aimed at very one. What is the role of
the wholesaler The wholesaler is very useful to the local shop keeper and the large manufacture. This
is because the primary research will be accurate, and more relevant, as it is being carried out for a
specific purpose. It would be particularly efficient in car magazines (e.g. Auto Trader, or any other
local car magazine), because if visually appealing, the reader would find it hard not to be intrigued
and would most probably take a look. Businesses could retrieve information about competition and
different trends which are coming to place in today’s society. Coupons could be used, these can be
in leaflets, or come in a previous product that you buy. However they will have cash flow problems if
the firm does not paid them quickly, and if the firm was to close then they would loose work. Errol
set the issue straight with his family, and discussed loans with his Bank Manager. There will be
cheaper 'second-hand' clubs for people on a lower budget and there will be less cheap better quality
clubs for more serious golfers. I am also going to concentrate on the customers because if they are
unhappy with my business then I will go bankrupt, so it is my priority to keep them happy. Bulletin
boards are found on college campuses, in cafes, community meeting houses, laundromats and small
markets. They are ideal because they are cheap and quick to make and distribute; and their
distribution can be controlled to a set perimeter i.e. Harrow. An adequate amount of information can
be put onto the leaflet i.e. contact information, address, striking and carefully selected images (easily
memorable), etc. Secondary data Vs. Secondary data What is the difference. The major benefit of me
placing shop in my chosen place is that this would bring people into the local area to shop. These are
the laws that I must comply with when selling goods but there are also other laws. The adverts are
very cheap to produce so there is no reason, financially, to not produce a half-decent advert, which
will be listened to by potential customers, and understood. However the community will gain if the
firm provides jobs for the local community. This is because it is a more continuous market than other
markets, this is essential when creating a business as it creates a stable limited income with little risk.
Accompanying some of these explanations will be various examples of each aspect, all of which are
available to Errol to consider for his promotional campaign. The main uses of PR are to create
awareness within the public, maintain visibility in the corporate world, to promote a positive image
and communicate with the public. I will also use my shop to advertise so that I can attract a person
from the local area. My shop wouldn’t bring enough new income to the area to make a significant
difference. This approach is used where a substantial competitive advantage exists.
I will only need 3 staff to begin with as it is a highly competitive market I will only be expecting a
small proportion of the car sales, by having only 3 staff it enables the company to serve the
customers that we get to begin with, without wasting money by employing unused staff. There are
different types of pervasive advertising: Y Adverts that show a famous person using the product Y
Adverts that compare one product with a other Y Adverts that use sex to sell the product Public
relations Public relations is the department that that try's to promote the and show the good side of
the company to the public. Motor vehicle- If you own a motor vehicle then you must have third party
insurance, which covers the death and injury of other people in a crash. I only plan to employ 1 or 2
people because there won’t be much work to do. It holds a large amount of information about the
company, such as current special offers, the goods and services that Errol provides, and the location
of his business. The goal of marketing is to predict what the customer wants in the future, by looking
a past trends, and carry out market research. These are the questions that I asked him and his
responses. If the government says no then it would be against the law for the company to build
there. It means that each member of staff will expect more time to be spent motivating them. For
example, in an Auto Trader magazine, on a page where more cars in the Harrow area are prominent,
this would be an ideal place for Errol to advertise his service. There are other business already
established in the area and by creating a friendly atmosphere between customers and staff it will
ensure that the customers will spread word of mouth advertising and also return to the business.
With this, he can then create questionnaires of greater quality in terms of professionalism, relying on
the public’s (or target segment’s) perception of it. The store is quite small and because of this, I do
not think that re-paining the roof will be an expensive development, whereas the floor could cost a
greater amount. It has given a good indication of what type of product the business should sell, and
the strategies and methods to do so. Coupons could be used, these can be in leaflets, or come in a
previous product that you buy. Colour advertisements are possible with magazines, which add a
classy look to the advert. Also people are more likely to keep past magazines than past. Also the cost
involved in creating the advert, and putting it on television is enormous. For example, if a supplier
has views on ways of improving quality or efficiency then Aemono will listen and possibly act on
ideas if they made good business sense. This means that if I am doing very well then I will have a
higher pay, and vice verses. The planning restrictions in the local area are not very strict so this will
help if I want to make changes to my business. I couldn’t carry on selling a club that people knew
easily broke at a high price because people would not buy it. This is a relatively cheap form of
advertising that can be seen by everyone; its manufacture is not of much difference to leaflets. Fixed
or variable? The interest that is charged to the loan may be fixed or a variable interest rate. From
asking the Owner of the business who his target audience was, this is what I asked him. Planning
restrictions are used to restrict where a business can build or start up. I will also have goods that are
of a high price, that are specialist and only I sell them. The train station helps all businesses for access
in particular the coffee shop which will heavily benefit from the passing commuters. It has a high
percentage of married people at 19.3%. The average working hours in this area for men are 44 and
for women are 30. Errol set the issue straight with his family, and discussed loans with his Bank
Manager.
This would mean for me to run the advert more then once I would have to cut things for my business
like customer benefits, and opening hours. This means that he must pay more money for his advert to
be more prominent, i.e. be highlighted, in a bold box, with bigger font and his company logo, etc.
Also in the area there is no competition that would effect my and there is easy access to the area.
Short term contract- This is where I would higher staff only for a short amount of time, like 6 months
then I after the 6 months I can dismiss them, or renew the contract. Making open questions
moderately short and to the point allows Errol to collect the data and opinions and group them
accordingly into allocated groups in tables. As aforementioned, Mr Turner was willing to sell his
tools to Errol at a reasonable price. If I did this I would probably lose customers due to customer
dissatisfaction and word of mouth would mean that more people would be reluctant to shop at my
shop. This is very widely used by supermarkets, or clothes. I asked 15 people on a Saturday and 15
on a Sunday. A business must find out how many people there are whom will buy its product. For
both Errol’s and the consumer’s benefit, the questions should be arranged in common sense order,
which would later help Errol record and organise the data quickly and conveniently. Market-oriented
business A product oriented business is when the product is produced first, then a market is found.
This means that a old person will buy different products to a young person. This method has a lot of
risk involved as there is no guarantee that a person will want my product. In Horsley there are 3614
homes at an average house price of ?539,287. There are some disadvantages primarily that there is no
dedicated car park, and that there are parking restrictions. The business will then use the closing
balance at the end of each month to buy next months stock. It has given a good indication of what
type of product the business should sell, and the strategies and methods to do so. Also as they would
have to buy in bulk they would not have space for as wide a range of goods. Gender Certain
products are only brought by males, and some is only brought by females, so the advertising targets
that group. How to price? This is very important as you must decide how to price your products.
This tells me that there is some room for improvement here. This is one of the factors that would lead
to costs rising for Errol. I will pay my self with what is left from the profits. If the ASA ends up on
Errol’s back, he would create a bad image of himself, and again, he would lose customers. For a
small village the shop doesn't appeal to a wide enough range of customers. However, based on my
results from the tally table, I can say that it showed that people were interested in location.
Advantages u Detailed information can be gathered u Customers options can be obtained
Disadvantages u To carry out a questionnaire it will take time, then it will also take time to analyse
the results obtained. Fire and other risks This is when your insure your business against floods, fire
and storms. This is very important where very expensive machines or stock are involved. If the
business is successful then the owner will make a profit.