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Lesson 4 Importance Across Fields

This document discusses qualitative research across different fields. It provides examples of how qualitative research has been used in and contributed to the fields of education, technical communication, psychology, advertising, social work, marketing, and international business. Specifically, it discusses how qualitative research helps understand teaching and learning styles in education, the effective use of technology in communication, psychological processes that affect society, understanding consumer wants in advertising, studying people's experiences in social work, improving marketing strategies through investigation, and collecting reliable information to improve business processes internationally.

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srikergaming97
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44 views

Lesson 4 Importance Across Fields

This document discusses qualitative research across different fields. It provides examples of how qualitative research has been used in and contributed to the fields of education, technical communication, psychology, advertising, social work, marketing, and international business. Specifically, it discusses how qualitative research helps understand teaching and learning styles in education, the effective use of technology in communication, psychological processes that affect society, understanding consumer wants in advertising, studying people's experiences in social work, improving marketing strategies through investigation, and collecting reliable information to improve business processes internationally.

Uploaded by

srikergaming97
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Activity 1

Directions: From the list of words below, choose one which you are most familiar
with. List of Words: school hospital economy social media Radio, television

I choose the word _______________________


Explain how this word is most familiar to you.______________
Schools, hospitals, social media, and media (radio and television)
are among the beneficiaries of qualitative research. These
institutions have contributed largely to sustain a society.
Qualitative research has been found to be an effective method in
finding answers to phenomena in the context of different
disciplines like education, technical communication, and
business, social and behavioral sciences advertising, and social
work. Further, the latest developments of these disciplines are
relatively contributed by qualitative study
IMPORTANCE OF
QUALITATIVE RESEARCH
ACROSS FIELDS OF
Sit Dolor Amet
INQUIRY
Qualitative Research in
Education
To better understand research in education, Green and Bloome (1997) gave a
distinction between Ethnography of education and Ethnography in education.
Ethnography of education seeks to understand what counts as education for
members of a particular group while ethnography in education studies about social
and cultural dynamics of a school or classroom.
An example is how teaching styles match the learning styles of students. They
concluded that ethnographic practice-like any set of social and cultural practicesare
ways that people in a certain place react to each other to pursue an agenda: including
research agenda, educational agenda, and social, cultural, and instructional change
agenda. An example of this study is how students react to the evaluation of their
academic performance.
Qualitative research is important as it navigates towards the improvement of
performance in education.
Qualitative Research in
Technical Communication
Qualitative research can also be used in studying the
effective use of technology in the workplace to ensure a
smooth flow of communication. This can be conducted
using focus groups.
Technical communications under study can be in the forms
of e-mail, fax messaging, video and voice conferencing,
intranet and extranet, jargon, and graphics. The
advancement in technical communication is a product of
exploration using qualitative research.
Qualitative Research in
Psychology
According to Braun and Clarke (2013), the qualitative research
paradigm in psychology has been emerging since the second half of
the nineteenth century.
Psychology has been strongly shaped by the behavioral and cognitive
traditions within which psychology should seek to understand and
determine an observable, objective psychological reality. An example
of this is, psychologists seek to understand why some students lack the
motivation to go to school and why some students resort to bullying
and the like.
Understanding the psychological processes and how they affect society
is the contribution of qualitative research.
Qualitative Research in
Advertising
Morrison et al. say that great advertising comes along
from an understanding of consumer’s wants and
needs. Further, they say that qualitative research
approaches, or methods useful in advertising have
been used by advertising researchers.
The stated connection of understanding the
connection between advertising and consumers’
preferences can be explained through qualitative
research.
Qualitative Research in
Social Work
Conducting research under social work means studying
people’s experiences especially what they found traumatic and
painful. This can be done by analyzing interview data and
narratives which has four broad categories:
1. Knowledge-direct remembering and reliving, with complete details of
the events
2. Awareness of mental process: awareness of emotions and of cognitive
processes
3. Awareness of identity- awareness of values and the construction of
personal characteristics of each partner and of the couple as a unit
4. Alienation-refusal to observe, reflect or remember
Qualitative Research in
Marketing
Historically, qualitative research in marketing is influenced by
social research and has embedded projective devices within the
approach of in-depth interview.
The more modern qualitative marketing studies use the
grounded theory approach. For example, Flint, Woodruff, and
Guardial (2002, as cited in Belk, 20016) studied customers at
different levels in US automobile manufacturing.
Thus, by thorough investigation through research, marketing
strategies are improved for better return of investment.
Qualitative Research in
International Business
Business establishments use methods like
participant observation, content analysis focus
groups, narrative interviews, and “hidden”
methods such as archival research (Marschan,
Pekkari & Welch, 2004). In this manner,
business establishments can collect reliable
information and come to a decision of
improving their ways and processes.
Activity 2
Directions: Answer the questions below.
1. What are the different fields of qualitative research?
2. How does qualitative research contribute to the field of education, technical
communication, psychology, advertising, social work, marketing, and international
business
Activity 3
Directions: Based on your observation and personal experience, give the
contribution of the
following fields of research to your life, your community, and to the country in
general.
Title Lorem Ipsum

01 02 03
LOREM IPSUM NUNC VIVERRA PELLENTESQUE
DOLOR SIT AMET, IMPERDIET ENIM. HABITANT MORBI
CONSECTETUER FUSCE EST. VIVAMUS TRISTIQUE
ADIPISCING ELIT. A TELLUS. SENECTUS ET
MAECENAS NETUS ET
MALESUADA FAMES.

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