Chapter 3 - Elements and Processes of Communication
Chapter 3 - Elements and Processes of Communication
Chapter 3 - Elements and Processes of Communication
OUTLINE COMMUNICATION
I. Elements of Communication To communicate effectively,
II. Processes of Communication understanding the steps in this information
exchange process is vital.
1. Creation
- It is forming the communicative intent where
the sender generates and idea.
- This requires the individual who is sending the
message to decide what s/he wants to say and
select a medium through which to communicate
this information.
- If the medium s/he selects is a written one,
s/he must compose a concise and clear message
that others can understand and if the medium is
oral, s/he must plan out a clear spoken
ELEMENTS OF COMMUNICATION message.
1. Sender – a person, group, or organization
who initiates communication. She/He may be 2. Transmission
called the source, encoder, speaker or - The transmission may be as simple as meeting
communicator.
with the intended recipient of the message, and
2. Message – an element transmitted in
orally sharing the message, or calling the
communication. It may consist of the idea,
individual to communicate orally over the
opinion, information, feeling or attitude of the
phone.
sender.
- If the message is a print one, it may include
3. Channel – a pathway or medium through
distributing a paper memo or sending an email.
which the message travels to reach its
destination. It may be oral, written, or visual.
3. Reception
4. Receiver – a person who receives, analyses,
understands, and interprets the message. S/he -After transmitting the message, the
can also be called decoder, reader, or listener. communication duties change hands and fall
5. Feedback – the receiver’s response that upon the receiver of the message.
provides information to the sender. The return - The message is obtained either from the
process in which the receiver provides both written format the sender selected or by
verbal and non-verbal signals to show whether listening carefully as the message is delivered
the message is understood or not. orally.
6. Noise – a form of distortion, barrier or
obstacle that occurs in an of the oral 4. Translation
communication process. - Once receiving the message, the recipient
7. Adjustment – done if the message is must translate the message into terms that s/he
distorted or is not clearly understood by the can easily understand.
receiver. - To do this, s/he must listen to or read the
8. Context – It is the situation from which the message in question and paraphrase it within
communication is done. It includes settings or her/his head, turning the potentially complex
environment (family, school, workplace, context contents of the message into more
religious communities); social relations manageable and meaningful components.
(friends, husband and wife, parent and child,
colleagues/boss- subordinate in the office); 5. Response
scenes which include place, time and occasion - This may be verbal and immediate, which is
(business meeting, job interview, social commonly the case if communication is face-to-
gathering – parties, weddings, etc.); and culture face.
(history, tradition, beliefs, norms, values) - It may also be easily a written response that
either expands upon the message or simply
indicates receipt of the message in question.
PROCESS OF EFFECTIVE OF
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