SET-2

Series BVM/2 H$moS> Z§.

Code No. 66/2/2
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 15 h¢ &

 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma -nwpñVH$m Ho$ _wI-n¥ð> na
{bI| &
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >25 àíZ h¢ &
 H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, àíZ H$m H«$_m§H$ Adí` {bI| &
 Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©•
_| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo
Am¡a Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
 Please check that this question paper contains 15 printed pages.
 Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
 Please check that this question paper contains 25 questions.
 Please write down the Serial Number of the question before
attempting it.
 15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES

{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80

Time allowed : 3 hours Maximum Marks : 80

66/2/2 1 P.T.O.
gm_mÝ` {ZX}e :
(i) Bg àíZ-nÌ _| nm±M IÊS> h¢ : A, ~, g, X VWm ` &
(ii) IÊS> A _| 1 A§H$ dmbo àíZ 1 go 8 VH$ h¢ & {OZH$m CÎma EH$ eãX AWdm EH$ dmŠ` _| hmo &
(iii) IÊS> ~ _| 3 A§H$ dmbo àíZ 9 go 13 VH$ h¢ & {OZH$m CÎma 50 – 75 eãXm§o _| hmo &
(iv) IÊS> g _| 4 A§H$ dmbo àíZ 14 go 19 VH$ h¢ & {OZH$m CÎma bJ^J 120 eãXm§o _| hmo &
(v) IÊS> X _| 5 A§H$ dmbo àíZ 20 go 22 VH$ h¢ & {OZH$m CÎma bJ^J 150 eãXm§o _| hmo &
(vi) IÊS> ` _| 6 A§H$ dmbo àíZ 23 go 25 VH$ h¢ & {OZH$m CÎma bJ^J 200 eãXm§o _| hmo &
(vii) àíZ-nÌ _| H$moB© g_J«-M`Z-{dH$ën CnbãY Zht h¡, VWm{n EH$ A§H$ dmbo 3 n«íZm| _§o, VrZ
A§H$ dmbo 2 n«íZm| _§o, Mma A§H$ dmbo 2 n«íZm| _§o, nm±M A§H$ dmbo 1 n«íZ _§o VWm N>: A§H$
dmbo 1 n«íZ _§o {dH$ën CnbãY h¢ & Eogo àíZm| _|o AmnH$mo Ho$db EH$ {dH$ën H$m hr CÎma
XoZm h¡ &

General Instructions :
(i) This question paper contains five Sections : A, B, C, D and E.
(ii) Section A contains questions 1 to 8 carrying one mark each. Answers to
these questions may be given in one word or a sentence.
(iii) Section B contains questions 9 to 13 carrying three marks each. Answers
to these questions may be given in 50 – 75 words.
(iv) Section C contains questions 14 to 19 carrying four marks each. Answers
to these questions may be given in about 120 words.
(v) Section D contains questions 20 to 22 carrying five marks each. Answers
to these questions may be given in about 150 words.
(vi) Section E contains questions 23 to 25 carrying six marks each. Answers to
these questions may be given in about 200 words.
(vii) There is no over-all-choice in the question paper, however an internal
choice has been provided in 3 questions of one mark, 2 questions of three
marks, 2 questions of four marks, 1 question of five marks and 1 question
of six marks. You have to attempt only one of the choices in such questions.

66/2/2 2
 IÊS> A
SECTION A

1. Xmg "J¡_Q> {b{_Q>oS>' Ho$ à~ÝY {ZXoeH$ h¢ Omo {d{^Þ àH$ma H$m nZra ~Zm ahr h¡ & CgHo$
AYrZ EH$ Hw$eb Q>r_ H$m_ H$a ahr h¡ {Og_| CËnmXZ à~ÝYH$  aOV, {dnUZ
à~ÝYH$  {dZ` VWm {dÎm à~ÝYH$  A{XV h¢ & do Xmg Ûmam ~ZmB© JB© Zr{V`m| H$mo
g_PVo h¢, CZH$m {díbofU H$aVo h¢, Bgo AmídñV H$aVo h¢ {H$ CZHo$ {d^mJ _| Cn`wº$ _mZd
e{º$ hmo, CÝh| Amdí`H$ H$m`© Xm{`Ëd gm¢nVo h¢ VWm BpÀN>V CÔoí`m| H$s àm{ßV Ho$ {bE CÝh|
A{^ào[aV H$aVo h¢ &
Cn`w©º$ C{„{IV H$m`m] Ho$ A{V[aº$ EH$ Am¡a H$m`© H$m CëboI H$s{OE {OgH$m {ZînmXZ
Bg Q>r_ Ûmam Cg ñVa na {H$`m Om gH$Vm h¡, {Og na `h H$m`© H$a ahr h¡ & 1
Das is the Managing Director of ‘Gamut Ltd.’, manufacturing different
varieties of cheese. He has an efficient team working under him
consisting of Rajat  the Production manager, Vinay  the Marketing
manager and Adit  the Finance manager. They understand and
interpret the policies made by Das, ensure that their departments have
adequate manpower, assign them the necessary duties and motivate
them to achieve the desired objectives.
State one more function other than those mentioned above, that this
team may perform at the level they are working.

2. "g§àofU àdmh' Ho$ AmYma na Am¡nMm[aH$ VWm AZm¡nMm[aH$ g§JR>Z _| AÝVa ñnîQ> H$s{OE & 1

AWdm
"H$m`© ñdV§ÌVm' Ho$ AmYma na "§A§VaU' VWm "{dHo$ÝÐrH$aU' _| AÝVa ñnîQ> H$s{OE & 1
Differentiate between Formal and Informal organisation on the basis of
‘flow of communication’.

OR

Differentiate between ‘Delegation’ and ‘Decentralisation’ on the basis of

‘freedom of action’.

66/2/2 3 P.T.O.
3. g§JR>Z H$s "H$m`m©Ë_H$ g§aMZm' H$m Š`m AW© h¡ ? 1

AWdm
"CÎmaXo`Vm' H$m Š`m AW© h¡ ? 1
What is meant by ‘functional structure’ of an organisation ?
OR
What is meant by ‘accountability’ ?

4. "AëQ´>m Q>obr{dO§g {b{_Q>oS>' AnZo 90'' Ho$ Q>r.dr. goQ²>g H$mo 1 _mM©, 2019 go ewê$ H$aHo$
EH$ _mh H$s Ad{Y Ho$ {bE < 15,000 Ho$ {S>ñH$mC§Q> na ~oMZo H$m àñVmd H$a ahr h¡ &
"AëQ´>m Q>obr{dO§g {b{_Q>oS>' Ûmam Cn`moJ H$s JB© {dH«$` àdV©Z J{V{d{Y H$s nhMmZ
H$s{OE & 1
‘Ultra Televisions Ltd.’ is offering its 90'' TV sets at a discount of
< 15,000 for a period of one month starting from 1st March, 2019.
Identify the sales promotion activity used by ‘Ultra Televisions Ltd.’.

5. Hw$_ma EH$ H$_ BªYZ Cn`moJ H$aZo dmbr VWm Ý`yZV_ àXÿfU dmbo ZdrZV_ _mZX§S>m| dmbr
H$ma IarXZm MmhVm Wm & CgZo Eogr H$ma àñVm{dV H$aZo dmbm EH$ {dkmnZ XoIm VWm Cg
H$ånZr Ho$ emoê$_ _| J`m Ohm± H$ma àX{e©V H$s JB© Wr & ~mVMrV H$aVo g_` {dnUZ
à~§YH$ Zo ~Vm`m {H$ H$ånZr CYma gw{dYmE±, aIaImd godmE± VWm AÝ` ~hþV-gr à^mdr
godmE± àXmZ H$a ahr h¡ {Oggo ~ma-~ma H«$` H$aZo VWm CËnmX Ho$ ~«mÝS> Ho$ à{V ñdm{_^{º$
(~«m§S> {Zð>m) {dH${gV H$aZo _| AË`{YH$ ghm`Vm {_bVr h¡ &
{dnUZ à~§Y Ho$ Cg H$m`© H$s nhMmZ H$s{OE {OgHo$ {df` _| {dnUZ à~§YH$ Hw$_ma go
MMm© H$a ahm Wm & 1
Kumar wanted to purchase a fuel efficient car having the latest
standards regarding minimisation of pollution. He saw an advertisement
offering such a car and visited the showroom of the company wherein the
car was displayed. In his discussion, the Marketing manager told him
that the company is providing credit facilities, maintenance services and
many other effective services which are helping in bringing repeat sales
and developing brand loyalty.
Identify the marketing function which the Marketing manager was
discussing with Kumar.

66/2/2 4
6. H$_b EH$ bonQ>m°n {Z_m©Ur H$ånZr "gmo{H$`m {b{_Q>oS>' H$s Agoå~br BH$mB© _| Q>mobr Zm`H$
Ho$ ê$n _| H$m`© H$a ahm h¡ & dh Xg à{e{jV H$m_Jmam| H$m n`©dojU H$aVm h¡, Omo bonQ>m°n
H$s {d{^Þ àH$ma H$s Agoå~br J{V{d{Y`m| H$m {ZînmXZ H$aVo h¢ & EH$ {XZ O~ dh
H$m_Jmam| Ho$ H$m`© H$m n`©dojU H$a ahm Wm, CgZo EH$ H$m_Jma AemoH$ H$mo H$hm {H$ CgHo$
H$m`© _| gwYma bm`m Om gH$Vm h¡ & AemoH$ Zo H$_b H$s {Q>ßnUr H$mo g_Pm {H$ CgH$m H$m`©
AÀN>m Zht Wm &
Bg pñW{V _| à^mdr g§àofU H$s ~mYm Ho$ àH$ma H$s nhMmZ H$s{OE & 1
Kamal is working as a gang boss in the assembly unit of ‘Sokia Ltd.’, a
laptop manufacturing company. He supervises the work of ten trained
workers who perform the various activities related to the assembly of the
laptops. One day when he was supervising the work of his workers, he
told Ashok, a worker that his work could be improved. Ashok interpreted
the comments of Kamal as that his work was not good.
Identify the type of barrier to effective communication in this case.

7. `h ~mµOma {dÎmr` n[agån{Îm Ho$ H«$` Ed§ {dH«$` _| IarXZo Am¡a ~oMZo dmbo XmoZm| hr Ho$
g_`, à`mg Ed§ YZ H$mo ~MmVm h¡ Omo CÝh| EH$-Xÿgao H$mo ImoOZo na IM© H$aZm
n‹S>Vm &
~mµOma H$m Zm_ Xr{OE VWm `hm± g§X{^©V H$m`© H$s nhMmZ H$s{OE & 1
This market helps to save time, effort and money that both buyers and
sellers of a financial asset would have to otherwise spend to try and find
each other.
Name the market and identify the function being referred to.

8. "{ZX}eZ' H$s {H$Ýht Xmo {deofVmAm| H$m CëboI H$s{OE & 1

AWdm
"AndmX Ûmam à~ÝY' H$m AW© Xr{OE & 1

State any two characteristics of ‘Directing’.

OR

Give the meaning of ‘Management by Exception’.

66/2/2 5 P.T.O.
 IÊS> ~
SECTION B

9. "g§JR>{ZH$ dmVmdaU' VWm "nX g§dY©Z' H$mo µJ¡a-{dÎmr` A{^àoaH$m| Ho$ ê$n _| g_PmBE & 3
Explain ‘Organisational Climate’ and ‘Job Enrichment’ as non-financial
incentives.
10. "à{V^y{V ~mµOma _| C{MV àWmAm| VWm AmMma g§{hVm H$mo ~‹T>mdm XoZm' ^maVr` à{V^y{V VWm
{d{Z_` ~moS>© H$m EH$ H$m`© h¡ & Cg dJ© H$m CëboI H$s{OE {Oggo `h H$m`© g§~§{YV h¡
VWm Bg dJ© Ho$ {H$Ýht Xmo AÝ` H$m`m] H$m CëboI H$s{OE & 3
One of the functions of Securities and Exchange Board of India is
‘Promotion of fair practices and code of conduct in securities market’.
State the category to which this function belongs and state any two other
functions of this category.
11. {ZåZ{b{IV Ho$ AmYma na Am¡nMm[aH$ Ed§ AZm¡nMm[aH$ g§JR>Z _| AÝV^}X H$s{OE : 3
(H$) CX²J_;
(I) A{YH$ma; VWm
(J) ZoV¥Ëd &
AWdm
{ZåZ{b{IV {~ÝXþAm| Ho$ AmYma na H$m`m©Ë_H$ g§aMZm VWm {d^mJr` g§aMZm _| A§Va
ñnîQ> H$s{OE : 3
(H$) g_Ýd`;
(I) à~§YH$s` {dH$mg; VWm
(J) bmJV &
Distinguish between Formal and Informal organisation on the basis of
the following :
(a) Origin;
(b) Authority; and
(c) Leadership.
OR
Distinguish between Functional and Divisional structure on the basis of
the following points :
(a) Coordination;
(b) Managerial Development; and
(c) Cost.
66/2/2 6
12. à~§Y Ho$ {Z`moOZ H$m`© Ho$ _hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo g_PmBE & 3

AWdm
à~§Y Ho$ {Z`moOZ H$m`© H$s {H$Ýht VrZ gr_mAm| H$mo g_PmBE & 3
Explain any three points of importance of planning function of
management.
OR
Explain any three limitations of planning function of management.

13. "Or. _moQ>g©' n[aîH¥$V H«o$Zm| Ho$ {Z_m©Vm h¢ & H$ånZr Ho$ CËnmXZ à~§YH$ Zo _w»` H$m`©H$mar
A{YH$mar Amerf O¡Z H$mo [anmoQ>© Xr {H$ n[aîH¥$V H«o$Zm| Ho$ {Z_m©U _| à`wº$ EH$ _erZ H$mo
~XbZm h¡ Vm{H$ ~mµOma _| à{V`mo{JVm H$m gm_Zm {H$`m Om gHo$ Š`m|{H$ AÝ` à{V`mo Jr H«o$Z
~ZmZo Ho$ {bE ñdMm{bV _erZm| H$m à`moJ H$a aho h¢ & EH$ {dñV¥V {díbofU Ho$ ~mX
ZdrZV_ VH$ZrH$ Ho$ gmW EH$ ZB© ñdMm{bV _erZ H«$` H$aZo H$m {ZU©` {b`m J`m & `h
^r {ZU©` {b`m J`m {H$ Bg _erZ Ho$ {bE {dÎm XrK©H$mbrZ {dÎmr` òmoVm| go EH${ÌV {H$`m
OmE & Amerf O¡Z Zo ~hþV-gr _erZm| H$s VwbZm H$s Am¡a Cg _erZ _| {Zdoe H$aZo H$m
{ZU©` {b`m Omo {ZdoeH$Îmm©Am| H$mo A{YH$V_ à{V\$b Xo gHo$ &
(H$) Amerf O¡Z Ûmam {bE JE {dÎmr` {ZU©` H$mo nhMm{ZE &
(I) Cn`w©º$ (H$) _| nhMmZo JE {ZU©` H$mo à^m{dV H$aZo dmbo {H$Ýht VrZ H$maH$m| H$mo
g_PmBE & 3
‘G. Motors’ is the manufacturer of sophisticated cranes. The Production
manager of the company, reported to the Chief Executive Officer, Ashish
Jain that one of the machines used in manufacturing sophisticated
cranes had to be replaced to compete in the market, as other competitors
were using automatic machines for manufacturing cranes. After a
detailed analysis, it was decided to purchase a new automatic machine
having the latest technology. It was also decided to finance this machine
through long term sources of finance. Ashish Jain compared various
machines and decided to invest in the machine which would yield the
maximum returns to its investors.
(a) Identify the financial decision taken by Ashish Jain.
(b) Explain any three factors affecting the decision identified in (a)
above.

66/2/2 7 P.T.O.
 IÊS> g
SECTION C

14. ì`mdgm{`H$ n`m©daU Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$mo g_PmBE & 4
AWdm
ì`dgm` VWm CÚmoJ na gaH$mar Zr{V _| n[adV©Z Ho$ à^md Ho$ {H$Ýht Mma {~ÝXþAm| H$mo
g_PmBE & 4
Explain any four points of importance of business environment.
OR
Explain any four points of impact of government policy changes on
business and industry.

15. dñVwAm| VWm godmAm| Ho$ H«$`, Cn`moJ VWm Cn^moJ Ho$ g_` EH$ Cn^moº$m Ûmam {Zdm©h {H$E
OmZo dmbo {H$Ýht AmR> CÎmaXm{`Ëdm| H$m CëboI H$s{OE & 4
AWdm
"Cn^moº$m g§ajU' H$m Š`m AW© h¡ ? ì`dgm` Ho$ ÑpîQ>H$moU go Cn^moº$m g§ajU Ho$ _hÎd Ho$
{H$Ýht nm±M {~ÝXþAm| H$m CëboI H$s{OE & 4
State any eight responsibilities that a consumer should discharge while
purchasing, using and consuming goods and services.
OR
What is meant by ‘Consumer Protection’ ? State any five points of
importance of consumer protection from the point of view of business.

16. df© 2005 _| Hw$Umb Zo EH$ H$n‹S>m H$ånZr Ho$ CËnmXZ {d^mJ _| H$m`©embm (em°n) ñVa na
à~§YH$ Ho$ ê$n _| nX^ma J«hU {H$`m & CgHo$ AÀN>o H$m`© Ho$ H$maU dh df© 2010 _|
H$ånZr H$m Cn-CËnmXZ à~§YH$ ~Z J`m & CgHo$ nmg à{VîR>m Ed§ »`m{V Wr VWm H$ånZr _|
g^r CgH$m gå_mZ H$aVo Wo & 1 _mM©, 2019 H$mo Cgo H$ånZr Ho$ gm_mÝ` à~§YH$ Ho$ nX na
nXmoÞV H$a {X`m J`m & Hw$Umb AnZr nXmoÞ{V na ~hþV Iwe Wm Š`m|{H$ A~ dh dmo ~Z
J`m Wm {OgHo$ dh `mo½` Wm & EH$ AÀN>o à~§YH$ Ho$ ê$n _| Hw$Umb Zo Amdí`H$Vm-H«$_
{gÕm§V H$mo g_PH$a Omo {d{^Þ _mÝ`VmAm| na AmYm[aV h¡, AnZo AYrZñWm| H$mo A{^ào[aV
H$aZo H$m {ZU©` {b`m & CgZo `h AZw^d {H$`m {H$ ì`{º$`m| H$m ì`dhma CZH$s
Amdí`H$VmAm| na {Z^©a H$aVm h¡ Am¡a EH$ à~§YH$ AnZo H$_©Mm[a`m| H$s Amdí`H$VmAm| H$mo
g§VwîQ> H$aHo$ CZHo$ ì`dhma H$mo à^m{dV H$a gH$Vm h¡ &
(H$) Amdí`H$Vm-H«$_ {gÕm§V H$s EH$ _mÝ`Vm H$m CëboI Cn`w©º$ AZwÀN>oX _| {H$`m J`m
h¡ & Bg {gÕm§V H$s AÝ` VrZ _mÝ`VmAm| H$m CëboI H$s{OE &
(I) nXmoÞ{V Ûmam Hw$Umb H$s H$m¡Z-gr Amdí`H$VmE± g§VwîQ> hþBª, CëboI H$s{OE & 4

66/2/2 8
 Kunal joined as a shop level manager in the Production department of a
textile company in the year 2005. Because of his good work, he became
the Deputy Production Manager of the company in the year 2010. He had
status and prestige and was well-respected by all in the company.
On 1st March, 2019, he was promoted as the General Manager of the
company. Kunal was very happy on his promotion as now he had become
what he was capable of becoming. As a good manager, Kunal decided to
motivate his subordinates, after understanding the Need Hierarchy
theory which is based on various assumptions. He realised that people’s
behaviour is based on their needs and the manager can influence the
behaviour of his employees by satisfying their needs.
(a) One of the assumptions of Need Hierarchy theory is stated in the
above paragraph. State the other three assumptions of this theory.
(b) State the needs of Kunal which are being satisfied through
promotion.
17. 2010 go "\y$S²>g B§{S>`m {b{_Q>oS>' H$ånZr n¡Ho$µÁS> Oyg Ho$ CËnmXZ _| g§b½Z h¡ & Bg Ad{Y
_| ~hþV go à{V`mo{J`m| Zo ~mµOma _| àdoe {H$`m VWm "\y$S²>g B§{S>`m {b{_Q>oS>' H$mo H${R>Z
MwZm¡Vr Xo aho h¢ & Bg MwZm¡Vr H$m gm_Zm H$aZo Ho$ {bE VWm ~mµOma _| {hñgm ~‹T>mZo Ho$ {bE
H$ånZr Zo nwamZr _erZar H$mo < 100 H$amo‹S> H$s AZw_m{ZV bmJV go ZB© _erZar go ~XbZo
H$m {ZU©` {H$`m & Bg {dÎm H$mo EH${ÌV H$aZo Ho$ {bE H$ånZr Zo 9% G$UnÌm| H$mo {ZJ©{_V
H$aZo H$m {ZU©` {b`m & H$ånZr Ho$ {dÎm {d^mJ Zo AZw_mZ bJm`m {H$ BZ 9% G$UnÌm| H$mo
{ZJ©{_V H$aZo H$s AZw_m{ZV bmJV < 10,00,000 hmoJr & H$ånZr Bg âbmoQ>oeZ bmJV H$mo
nyam H$aZm MmhVr h¡ &
(H$) Bg CÔoí` Ho$ {bE H$ånZr Ûmam {ZJ©{_V {H$E OmZo dmbo ànÌ H$mo g_PmBE &
(I) {dÎmr` ~mµOma Ho$ {H$g àH$ma _| Cn`w©º$ (H$) _| g_PmE JE ànÌ H$m boZ-XoZ {H$`m
OmVm h¡ ? `h ^r g_PmBE {H$ Bg ~mµOma _| ànÌ {H$VZo gwa{jV hmoVo h¢ & 4
‘Foods India Ltd.’ is a company engaged in the production of packaged
juice since 2010. Over this period, a large number of competitors have
entered the market and are putting a tough challenge to ‘Foods India
Ltd.’. To face this challenge and to increase its market share, the
company has decided to replace the old machinery with an estimated cost
of < 100 crores. To raise the finance, the company decided to issue 9%
debentures. The Finance department of the company has estimated that
the cost of issuing the 9% debentures will be < 10,00,000. The company
wants to meet its floatation cost.
(a) Explain the instrument that the company may issue for this
purpose.
(b) In which type of financial market, is the instrument explained in
(a) above traded ? Also explain how safe the instruments are in
this market.

66/2/2 9 P.T.O.
18. "ñ_mQ>© ñQ>oeZar {b{_Q>oS>' AnZo ZE àmoOoŠQ> Ho$ {bE < 40,00,000 Ho$ H$mof EH${ÌV H$aZm
MmhVr h¡ & Bg am{e H$mo EH${ÌV H$aZo Ho$ {bE à~ÝYZ G$U VWm g_Vm Ho$ {ZåZ{b{IV
{_l Ho$ ~mao _| gmoM ahm h¡ :
{dH$ën
ny±Or T>m±Mm
I (<) II (<) III (<)
g_Vm 40,00,000 30,00,000 10,00,000
G$U 0 10,00,000 30,00,000

AÝ` {ddaU {ZåZ{b{IV h¢ :

G$U na ã`mO Xa 9%
g_Vm A§em| H$m A§{H$V _yë` < 100 à{V
H$a Xa 30%
ã`mO Ed§ H$a go nyd© Am` (EBIT) < 8,00,000
(H$) VrZm| {dH$ënm| _| go {H$g {dH$ën Ho$ AÝVJ©V H$ånZr g_Vm na ì`mnma H$m bm^
CR>m gH$Vr h¡ ?
(I) Š`m G$U _| d¥{Õ Ho$ gmW à{V A§e AmJ_ _| h_oem d¥{Õ hmoVr h¡ ? 4
‘Smart Stationery Ltd.’ wants to raise funds of < 40,00,000 for its new
project. The management is considering the following mix of debt and
equity to raise this amount :
Capital Alternative
Structure I (<) II (<) III (<)
Equity 40,00,000 30,00,000 10,00,000
Debt 0 10,00,000 30,00,000
Other details are as follows :
Interest Rate on Debt 9%
Face Value of Equity Shares < 100 each
Tax Rate 30%
Earning Before Interest and Tax (EBIT) < 8,00,000
(a) Under which of the three alternatives will the company be able to
take advantage of Trading on Equity ?
(b) Does Earning Per Share always rise with increase in debt ?

19. EH$ CËnmX Ho$ _yë`-{ZYm©aU H$mo à^m{dV H$aZo dmbo {H$Ýht Mma H$maH$m| H$mo g_PmBE & 4
Explain any four factors which affect the fixation of price of a product.

66/2/2 10
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SECTION D

20. à~§Y Ho$ _hÎd Ho$ {H$Ýht nm±M {~ÝXþAm| H$mo g_PmBE & 5
AWdm
à~§Y Ho$ {gÕm§Vm| H$s {H$Ýht nm±M {deofVmAm| H$mo g_PmBE & 5
Explain any five points of importance of management.
OR
Explain any five characteristics of principles of management.

21. "nwînm§Obr {b{_Q>oS>' Mm°H$boQ>, {~ñHw$Q>, Ho$H$ VWm Bgr àH$ma Ho$ AÝ` CËnmXm| Ho$ {Z_m©Vm
h¢ & H$ånZr AÀN>o bm^ CËnÞ Zht H$a nm ahr h¡ & H$ånZr Ho$ {dnUZ à~ÝYH$ gm¡a^ Zo,
H$maUm| H$m nVm bJmZo Ho$ {bE EH$ gd}jU {H$`m & gd}jU Ho$ n[aUm_m| go nVm Mbm {H$
CÎm_ JwUdÎmm Ho$ ~mdOyX Cn^moº$m Bg H$ånZr Ho$ CËnmXm| H$mo à{V`mo{J`m| Ho$ CËnmXm| go {^Þ
Zht H$a nm aho Wo & Cn^moº$m "nwînm§Obr {b{_Q>oS>' Ho$ CËnmXm| H$mo CZH$s AÀN>r JwUdÎmm Ho$
H$maU ~ma-~ma IarXZm MmhVo Wo bo{H$Z do ~mµOma _| BgHo$ CËnmXm| H$s nhMmZ Zht H$a nm
aho Wo & BgHo$ H$maU H$ånZr H$s {~H«$s _| d¥{Õ Zht hmo nm ahr Wr, n[aUm_ñdê$n bm^
An`m©ßV Wo & {dnUZ à~ÝYH$, gm¡a^ Zo A~ AZw^d {H$`m {H$ "nwînm§Obr {b{_Q>oS>' CËnmX
go gå~pÝYV ~hþV _hÎdnyU© {ZU©`m| _| EH$ {ZU©` boZm ^yb JB© h¡ &
"nwînm§Obr {b{_Q>oS>' H$m¡Z-gm {ZU©` bo {H$ BgHo$ Cn^moº$m ~mµOma _| BgHo$ CËnmXm| H$s
nhMmZ H$a gH|$ ? `{X Cn`w©º$ {ZU©` bo {b`m OmE, Vmo "nwînm§Obr {b{_Q>oS' d BgHo$
Cn^moº$mAm| H$mo H$m¡Z-H$m¡Z go bm^ {_b|Jo, g_PmBE & 5
‘Pushpanjali Ltd.’, is manufacturing chocolates, biscuits, cakes and other
similar products. The company is not generating enough profits.
Saurabh, the Marketing manager of the company got a survey conducted
to find out the reasons. The findings of the survey revealed that in spite
of better quality, the customers were not able to distinguish the products
of the company from its competitors. Though the customers wanted to
buy the products of ‘Pushpanjali Ltd.’ again and again because of its good
quality, but they were not able to identify its products in the market.
Because of this, the sales of the company could not pick up resulting in
inadequate profits. Saurabh, the Marketing manager now realised that
‘Pushpanjali Ltd.’ had forgotten to take one of the most important
decisions related to the product.

66/2/2 11 P.T.O.
 What decision should ‘Pushpanjali Ltd.’ take so that its customers are
able to identify its products in the market ? Explain the benefits that may
result to ‘Pushpanjali Ltd.’ and its customers if the above decision is
taken.

22. {dH$mg, "`oboQ> {b{_Q>oS>' H$ånZr H$m _w»` àMmbZ A{YH$mar Wm, Omo ^maVr` ajm godmAm|
H$mo CÞV gm°âQ>do`a gmoë`yeZ àXmZ H$a ahm Wm & do {nN>bo ~mah dfm] go ì`dgm`
g\$bVmnyd©H$ Mbm aho Wo Am¡a AÀN>o bm^ A{O©V H$a aho Wo & bo{H$Z {nN>bo EH$ df© go
CÝhm|Zo `h _hgyg {H$`m {H$ ì`dgm` H$mo ~‹S>o AmXoe {_b aho h¢, {OZH$s ny{V© g_` na H$s
Om ahr h¡, {\$a ^r AmJ_ KQ>Vo Om aho h¢ & {dH$mg BgH$m nVm Zht bJm nm ahm Wm {H$
g_ñ`m H$hm± h¡ & CgZo {H«$`mAm| H$s àJ{V na {ZH$Q> go {ZarjU H$aZm Amaå^ {H$`m Š`m|{H$
dh `h g_P nm ahm Wm {H$ H$ht Hw$N> µJbV h¡ & Bggo nhbo {H$ ì`dgm` H$mo H$moB© ~‹S>m
ZwH$gmZ hmo OmE, dh H$moB© H$m`©dmhr H$aZm MmhVm Wm & {dH$mg Zo EH$ gmB~a gwajm {deofk
H$mo {Z`wº$ {H$`m {OgZo H$ånZr H$s àJ{V na {ZJamZr aIr Am¡a nm`m {H$ H$åß`yQ>a àMmbH$
H$åß`yQ>a _| go Hw$N> à{dpîQ>`m± hQ>m ahm Wm Am¡a AmJ_ H$mo AnZr Oo~ _| S>mb ahm Wm & dh
nH$‹S>m J`m Am¡a Cgo nw{bg Ho$ hdmbo H$a {X`m J`m & Bggo g§JR>Z _| AmXoe Ed§ AZwemgZ
H$m dmVmdaU ~Zm Am¡a H$_©Mm[a`m| Ho$ ~oB©_mZ ì`dhma H$mo H$_ H$aZo _| ghm`Vm {_br &
(H$) Cn`w©º$ AZwÀN>oX _| à~ÝY Ho$ {Og H$m`© na àH$me S>mbm J`m h¡, Cgo nhMm{ZE &
(I) Eogo H$moB© Mma AÝ` VarHo$ ^r ~VmBE {OZgo à~ÝYZ H$m `h H$m`© g§JR>Z H$s
ghm`Vm H$a gH$Vm h¡ & 5
Vikas was the Chief Operating Officer of ‘Yalet Ltd.’, a company
providing advanced software solutions to Indian Defence Services. They
had been carrying on business successfully for the last twelve years and
earning enough profits. But from the last one year, they realised that
though the business is getting big orders which are being fulfilled in
time, even then the revenues kept on decreasing. Vikas was not able to
find out where the problem was. He started keeping a close check on the
progress of activities as he could sense that something was wrong. He
wanted to take some action before any major damage could be done to the
business. Vikas appointed a cyber security expert who monitored the
company’s processes and found out that the computer operator was
deleting the entries from the computers and pocketing the revenues. He
was caught and handed over to the police. This created an atmosphere of
order and discipline in the organisation and helped in minimising
dishonest behaviour on the part of the employees.
(a) Identify the function of management highlighted in the above
paragraph.
(b) Explain any four other ways in which this function of management
may help the organisation.

66/2/2 12
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SECTION E

23. gm_mÝ` à~§Y Ho$ {ZåZ{b{IV {gÕm§Vm| H$mo g_PmBE : 6

(H$) AmXoe H$s EH$Vm;
(I) gm_y{hH$ {hVm| Ho$ {bE ì`{º$JV {hVm| H$m g_n©U; VWm
(J) H$_©Mm[a`m| H$s pñWaVm &
AWdm
d¡km{ZH$ à~§Y H$s {ZåZ{b{IV VH$ZrH$m| H$mo g_PmBE : 6
(H$) H$m`©nÕ{V AÜ``Z;
(I) WH$mZ AÜ``Z; VWm
(J) {d^oXmË_H$ nm[al{_H$ àUmbr &
Explain the following principles of General management :
(a) Unity of Command;
(b) Subordination of Individual Interest to General Interest; and
(c) Stability of Personnel.
OR
Explain the following techniques of Scientific management :
(a) Method Study;
(b) Fatigue Study; and
(c) Differential Piece-Wage System.

24. "E§Q>aQ>oZ_|Q> B§{S>`m {b{_Q>oS>' H$m {ZJ_Z, Ë`mohmam|, H$m`©H«$_m| VWm Xoe H$s Bgr àH$ma H$s
g_¥Õ gm§ñH¥${VH$ {damgV go g§~§{YV AÝ` J{V{d{Y`m| H$m Am`moOZ H$a bmoJm| H$m _Zmoa§OZ
H$aZo Ho$ CÔoí` go {H$`m J`m h¡ & H$ånZr Ho$ à~§YZ _| H$bm, gm{hË` VWm g§ñH¥${V go
g§~§{YV à{gÕ ì`{º$Ëd h¡ & CÝhm|Zo `h {ZU©` {b`m h¡ {H$ do C^aVo hþE `wdm g§JrVkm|,
H${d`m| VWm H$bmH$mam| H$mo EH$ _§M àXmZ H$a|Jo & H$ånZr Zo AnZr g§JR>ZmË_H$ g§aMZm H$m
{ZYm©aU EH$ O¡gr {H«$`mAm| H$m g_yhZ H$aHo$ {H$`m h¡ & BgHo$ níMmV² {d{^Þ {d^mJm| Ho$
à_wIm| H$s {Z`w{º$ ^r H$a Xr JB© h¡ & {Zem Zo, Omo EH$ {d^mJr` à_wI h¡, {Z`wº$ {H$E OmZo

66/2/2 13 P.T.O.
 dmbo ì`{º$`m| H$s g§»`m, àH$ma VWm Amdí`H$ `mo½`Vm H$m {díbofU H$a {b`m h¡ &
H$m`©-{ddaU H$mo {bIZo H$s à{H«$`m _| Omo gyMZm CËnÞ hþB© Cgo VWm Cå_rXdma Ho$ dU©Z H$mo
{dkmnZ Ho$ "[aº$ nXm|' H$mo {dH${gV H$aZo Ho$ {bE Cn`moJ {H$`m J`m Wm & Bgo qàQ> _r{S>`m
_| àH$m{eV Am¡a BboŠQ´>m°{ZH$ _r{S>`m _| àgm[aV {H$`m J`m & Bggo AmdoXZm| H$s ~m‹T> Am
JB© &
Cn`w©º$ M{M©V à{H«$`m H$mo nyam H$aZo Ho$ {bE {Zem Ûmam {Zînm{XV {H$E OmZo dmbo AÝ`
MaUm| H$mo g_PmBE & 6
‘Entertainment India Ltd.’ has been incorporated with the objective of
entertaining people by organising festivals, programmes and other
similar events depicting the rich cultural heritage of the country. The
company management has renowned personalities from the field of art,
literature and culture. They decided to give a platform to young budding
musicians, poets and artists. The company decided its organisational
structure by grouping similar jobs together. Thereafter, the heads of
different departments were also appointed. Nisha, one of the heads, did
an analysis of the number, type and qualification necessary for people to
be appointed. The information generated in the process of writing the job
description and the candidate profile was used to develop ‘Situations
vacant’ advertisement. This was published in print media and flashed in
electronic media. This brought in a flood of response.
Explain the other steps which Nisha has to perform to complete the
process being discussed above.

25. df© 2000 _| "B©-gmoë`ye§g {b{_Q>oS>' Zo AnZo àMmbZ Ama§^ {H$E & BgHo$ ñWmnZ Ho$ g_`
H$ånZr Ho$ nmg Ho$db Xg H$_©Mmar VWm Xmo {d^mJ Wo, EH$ CËnmXZ {d^mJ VWm EH$
àemg{ZH$ {d^mJ & {nN>bo Hw$N> dfm] _| H$ånZr Ûmam Amny{V© {H$E JE CËnmXm| VWm àXmZ H$s
JB© godmAm| Zo bmoH${à`Vm àmßV H$s & à~ÝYZ H$mo H$_©Mm[a`m| H$s `mo½`VmAm| _| {dídmg Wm
Am¡a Bg{bE CÝh| H$m`© H$aZo H$s ñdV§ÌVm Xr JB© Wr & à~ÝYZ Zo `h nhMmZm {H$ g§JR>Z _|
{d{^Þ ñVam| na {ZU©` boZo dmbm| H$mo A{YH$ ñdV§ÌVm Xr OmZo H$s Amdí`H$Vm h¡ & CÝhm|Zo
EH$ Zr{VJV {ZU©` {b`m {H$ Cƒ A{YH$m[a`m| H$m AYrZñWm| na {Z`§ÌU H$_ hmoZm
Mm{hE & Bggo g§JR>Z _| AYrZñWm| H$s ^y{_H$m ~‹T> JB© Am¡a A~ do A{YH$ g§»`m _|, gmW
66/2/2 14
 hr _hÎdnyU© {ZU©`m| H$mo boZo H$s pñW{V _| Wo & BgHo$ n[aUm_ñdê$n Bg ì`dgm` Zo ~hþV go
joÌm| _| {d{dYVm àmßV H$a br & dV©_mZ _| BgH$m àMmbZ nyao Xoe _| hmo ahm h¡ VWm BgH$s
{dXoem| _| gmV emImE± h¢ & BgH$m g§JR>ZmË_H$ T>m±Mm A~ {d^mJr` T>m±Mo _| n[ad{V©V hmo
J`m h¡ Am¡a Xg hOma bmoJ Bg H$ånZr _| H$m_ H$a aho h¢ &
(H$) à~ÝY H$s Cg AdYmaUm H$mo nhMm{ZE {OgH$s ghm`Vm go H$ånZr Zo ~hþV go joÌm|
_| {d{dYVm àmßV H$a br VWm {dXoem| _| BgH$s emImE± Imob bt &
(I) Cn`w©º$ (H$) _| nhMmZr JB© AdYmaUm Ho$ _hÎd Ho$ nm±M {~ÝXþ g_PmBE & 6

‘E-Solutions Ltd.’ started its operations in the year 2000. At the time of
its inception, the company had only ten employees with two departments,
a Production department and an Administration department. The
products supplied and the services provided by the company started
gaining popularity over the years. The management had faith in the
abilities of the employees and thus they allowed them freedom of action.
The management recognised that the decision-makers at different levels
of the organisation need to be given more autonomy. They took a policy
decision that there will be less control of superiors over subordinates.
This increased the role of the subordinates in the organisation and now
they were in a position to take numerous as well as important decisions.
As a result, its business has diversified into many areas. Presently, it has
its operations throughout the country with seven branches overseas. Its
organisational structure has now changed into divisional structure and
ten thousand people are working with the company.
(a) Identify the concept of management which helped the company to
diversify into many areas and branches abroad.
(b) Explain five points of importance of the concept identified in (a)
above.

66/2/2 15 P.T.O.