Shooting Industry - 2008 - 05

INDUSTRY DEFIES ECONOMIC DOWNTURN p8 MAY 2008
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Hot Carry Models
L.E./TACTICAL
• Cash In On Trends p16
• SHOT Show Sizzle! p24
• New Products Gallery p33
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Features
24 SHOT Show 2008 — Part II John Morrison
Law Enforcement And Tactical Gear Boosts Traffic!
33 2008 L.E./Tactical New Products SI Staff

Here’s A Sampling Of New Offerings In This Dynamic Market.
41 Booming Sales! Carolee Anita Boyles

Are Your Handgun Sales Robust? They Can Be!
Page 24
Industry News
8 Industry Defies Economic Downturn During First Quarter
9 Academy Of Excellence Selects Service Nominees
,#5 12 Kimber Donates $100,000 To USA Shooting

14 Newsmakers
.0-"3!21
*;Q#H@IL=?G?HN2;=NC=;F%;FF?LS
Columns
16 Lethal Force Massad Ayoob
Cash In On L.E./Tactical Trends.
0AGE
18 Outdoor Marketplace John Morrison
Uncovering More Gems From SHOT.
20 Arms And The Woman Lisa Parsons-Wraith

Pink Firearms As Savvy Marketing Tools.
22 Back Blast & Other Hot Gases Commander Gilmore

“Most Creative Robbery Disguise” Award.
46 Industry Watch Russ Thurman

The Many Forms Of Gun Control.
Departments
6 Letters 40 Classifieds
Page 41 40 Reader Service 44 New Products
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www.shootingindustry.com Circle No. 206 on Inquiry Card MAY 2008 5

Correct Data? Mr. Brauer, you likely have an older ver- Then the no-no happened. On a cold
I am a Ph.D. economist and, together with sion of the 2005 report. The ATF “updated” and damp night, I placed my pants (with no
colleagues at the Australian Defence Force the 2005 data three times, perhaps four. I gun in it) too close to a heat source, burned
Academy, have begun to study the firearm lost count. It caused a lot of headaches for my pants and damaged the belt clips on the
industry’s structure, competitive strategies those studying the data, using it to produce holster. The following day, I called Cross-
and performance. Economists study all kinds reports, such as ours, and the ATF itself. Breed, explained what hap-
of industries, but apparently no one has done During the production of the 2005 report, pened and placed an or-
so for the firearms industry in recent times. the ATF had a change in personnel who as- der for new replacement
I saw a copy of your 2007 industry re- semble the data, which accounted for many clips. What a
port, with production data for 1986-2005 of the errors. That, it appears, has been cor- company;
(“U.S. Firearm Business,” July 2007). While rected, and the data for 2006 seems as solid they sent me
most of your data conforms to the ATF’s AF- as possible, given the reliance on reporting new clips at
MER data for its 1998-2005 reports, some, companies to provide accurate, timely data. no charge, even
especially for 2005, are different. In particu- Look for this year’s “U.S. Firearm Busi- free shipping!
lar, for 2005 you report an increase in pro- ness” report, with its charts and graphs, in A company like that
duction, whereas BATF reports a decrease. the July issue. deserves high praise. I
Is this an oversight, or are the ATF data up- highly recommend them to my
dated, but either you or ATF has not posted Recommending CrossBreed friends and students — I am an NRA fire-
the update, or something else? I purchased a holster from CrossBreed arms instructor.
Economists rely on numbers, of course, Holsters after reading about it in your G.F. Oldziej
and I am just trying to lay my hands on magazine (American Handgunner, March/ Via: American Handgunner Magazine 9
basic, reliable industry statistics. I would April 2008). I am a retired deputy sheriff
appreciate if you could assist me in this. who still carries a weapon full time. Well, E-mail the Editor
J. Brauer the holster was so comfortable I ordered a
[email protected]
Augusta, Ga. second one for another gun.
DARK, SLEEK, AND CURVY

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Cash In On L.E./Tactical Trends — page 16
Industry Defies Economic Downturn During First Quarter

Russ Thurman, Editor ported at the SHOT Show in early 2008.
Owner of On-Target Indoor Shooting Range
I
n contrast to the nation’s overall eco- “The first day was probably the best
in Laguna Niguel, Calif. “Since Christmas,
nomic downturn, the firearm industry day Legacy has ever had at the SHOT
we have seen a slowdown, but the past
fared well during the first quarter of Show,” said Gene Lumsden, Legacy Inter-
few weeks we witnessed an upsurge due
2008. Manufacturers, distributors and gun national president and CEO. to spring break. Most of the people buying
dealers report that while there are “soft” In addition, while not a desirable
guns are concerned about not being able to
areas in the market, overall sales of fire- indicator, numerous manufacturers are
buy what they want this time next year.”
arms were “great,” with some reporting reporting “backlogs” in firearm produc-
How will the industry fare for the re-
“upsurges.” tion, especially those in the personal de-
mainder of the year? At best, “very soft”
A strong indicator of firearm sales dur- fense category. sales; at worst, “very rough.”
ing January, February and March is reflect- Why is the industry doing well, while
“I’ve seen over the years that we’ve
ed in the number of firearm background most other industries are reporting “slug-
been pretty recession-proof. We always
checks. According to the FBI’s National In- gish sales”? seem to suffer during the start of a reces-
stant Criminal Background Checks System “I don’t know,” said Bryan Tucker,
sion, with all the doom-and-gloom talk,
(NICS), there was a 7.9 percent increase CEO of Davidson’s. “In our sales, Decem-
but then pull out of it,” Tucker said.
in background checks over the first three ber was really good, January was a little
“The last two years, we have grown
months in 2007. NICS conducted 3,004,549 soft. February was fantastic. March was
at a 40-percent rate. This January, we
background checks during the first quarter really great. If you would have asked me
were up 40 percent over January 2007,
of this year, an increase of 219,481 over that in November of last year, I would have
so we’re on track to have another very
the same quarter last year. There were in- said, ‘Oh, man, it’s terrible.’ But now, it’s
strong year,” Lumsden said.
creases in each month — January: +5.4%, back. I don’t know if the election talk and
Bouslog is not as optimistic.
February: +11.6% and March: +6.7%. the Democrat’s cloud is starting to spur
“My crystal ball is a bit foggy, but look-
These increases are notable since NICS this thing, or not. I just know we’re up.”
ing only at California, I feel we are in for
data indicates records were set in the num- Gun dealers also report positive sales
a rough time. I think the money is going
ber of background checks during January, numbers. to dry up in a couple of months. For the
February and March 2007. The data also “We have not seen the big hit everyone
most part, the discretionary income that I
corresponds with the “robust buying” re- is talking about,” said Gregg L. Bouslog,
live by will be reduced by 50 percent or
more during the next 12 to 18
months. If a Democrat is elect-
NICS Background Checks — January 1999 — March 2008
ed, I expect an upsurge around
Christmas for those who want
a rifle with detachable maga-
zines before a ban becomes
law again,” Bouslog said.
Sanetti New NSSF President, Painter Changes Role

S teve Sanetti, former Ruger president, became president and
CEO of the National Shooting Sports Foundation (NSSF)
May 1. Doug Painter, who held the NSSF’s top position for six
years, has assumed a new role as NSSF’s Senior Advisor and
Trade Liaison.
Sanetti, a well-known figure in the industry, spent 28 years
with Sturm, Ruger and Co. as an executive and general coun-
sel, and has been a member of the NSSF Board of Governors
and the Sporting Arms and Ammunition Manufacturers’ Insti-
tute (SAAMI) Board of Directors.
“Steve is one of the most well-respected individuals in
our industry,” said Robert Scott, chairman of the NSSF
Board of Governors. “His experience and good judgment
have been valued at Sturm, Ruger for decades and by the
industry at large for his role in helping defeat the municipal Steve Sanetti Doug Painter

Different
Academy Of Excellence Selects Service Nominees
T he Shooting Industry Academy of Excellence has announced the 2008 nominees for its
four “service” awards. These awards recognize companies for manufacturing, distri-
bution and citizenship, plus an individual is honored with the Shooting Industry Award.
By
Design
At press time, the academy’s 2008 nominees for its 10 product awards were still
undergoing the verification phase to ensure they are “in production,” as required by
the academy. (They will be announced in the June issue of Shooting Industry and on
www.shootingindustry.com.)
The academy considered 37 entries in the four service award categories, before se-
lecting 12 nominees for the 2008 Final Ballot. The academy uses a two-step voting pro-
cess. Academy members consider all entries in each category, casting votes to determine
who will be placed on the ballot. They then cast a second, final vote to determine who
will receive the annual awards.
The award recipients will be kept secret and revealed during a special Academy of Excellence
reception to held July 25 in Windsor, Conn., in conjunction with the Shooting Industry Masters.
The 2008 service award nominees are:
Manufacturer of the Year

• BLACKHAWK! Products Group: For reinvesting its profits in U.S. capabilities by open-
ing three new factories in the U.S. in the past three years, which helps inventory management
and quickly responds to customer demands. For rehiring all the American workers when buy-
ing the Boise, Id., facility from a competitor, while the competitor shipped jobs overseas.
• Ruger: For remaking the company to better serve the firearms industry, including creat-
ing new firearm and ammunition combinations that eclipse current performance standards,
such as Ruger Compact Magnum rifles and the Ruger SP101 .327 Federal Magnum revolv- Jmeb_]^ji"
er. For the Voice of the Customer program seeking input from consumers and resulting in ed[h[ikbj$
the M77 Hawkeye rifles, Charger pistol, the SR9 and the LCP. For enhanced dealer offerings B_a[deej^[h
including co-op advertising, special order programs and expanded Web site content. jWYj_YWbÆWi^#
• Smith & Wesson: For being a leader in the firearms industry and shooting sports,
supporting at the highest levels the NSSF, NRA and USA Shooting Team, and playing b_]^ji"ekh
an instrumental role in the NRA’s Insure Your Gun Rights and HAVA. For the introduc- ºde^WdZi»
tion of 71 new firearms featuring several new M&P series products and the Night Guard Z[i_]dia[[fi
revolver series. For the largest dealer and distributor incentive program in the industry’s Xej^^WdZi
history, Shooting for Hawaii, with a new program for 2008, Aiming for Alaska. WlW_bWXb[\eh
Distributor of the Year Yh_j_YWbjWiai$
• AcuSport: For hosting an annual dealer show that strengthens the independent retailer by
providing educational seminars, simulated retail space, an ammunition price protection pro-
gram and inventory planning. For the support of independent retailers through extensive prod-
uct knowledge, business planning and promotional support. For partnering with vendors such
Continued on page 10
lawsuits filed against our industry.” Painter requested the change in his role
In 2004, Sanetti received the Shooting at NSSF in late April.
Industry Award from the Shooting Indus- “Recognizing the many challenges we
try Academy of Excellence for his fight face down the road, I felt the time had
against the “big city” lawsuits and other come after 35 years to give more focus
anti-gun campaigns. About his new posi- to building strategic alliances and part-
tion, Sanetti said that despite his years in nerships that will continue to strengthen B[Whdmôj^[K$I$8ehZ[hFWjheb"
the industry and experience with NSSF, the extraordinary unity of our industry j^[K$I$7hcoWdZfhe\[ii_edWbi
[l[hom^[h[Yêei[<_hij#B_]^jKI7 $

“the challenges we all face will be new that has been at the core of our success,”
and constantly changing.” Painter said.
“The only way we will survive and Painter will be the primary spokesman
prosper is to be flexible in our thinking for NSSF’s outreach to build participation
and creative in our problem-solving,” Sa- and strengthen the industry’s political voice.
netti said. “I am excited to begin this new “We are happy that Doug will continue
phase of my career at a place where I can to be the voice of the foundation and build
have a positive and lasting impact on the upon our key alliances in this industry,” .--#*+*#**+&
future of hunting and shooting.” Scott said.
www.shootingindustry.com MAY 2008 9

Continued from page 9 tion programs, support of 4H programs vocate for gun rights on the local and na-
in Iowa, the Progressive Farmer maga- tional levels. For supporting the education
as ARS, Strategic Business Partners, EZ-4473 zine’s youth shooting program, and the of legislators in the importance of con-
and FFL Guard to provide services that add Iowa Pheasants Forever Build a Habi- cealed carry laws by working closely with
value to the independent retailer. tat program. For its first-of-a-kind gun- the Congressional Sportsmen’s Caucus as
• Ellett Brothers: For taking great pride smith’s job fair. For its continued sup- well as the SC Sportsman Caucus founda-
in serving and supporting the independent port of the NRA, including an NRA tion. For his involvement in the NRA and
retailer for 75 years. For its continuing membership drive with 1,000 members the NASGW. For supporting and leading
work with manufacturers to develop new signed up in 2007. the Ellett team to unheard of sales growth
and innovative products such as the newly • Ellett Brothers: For continued support over the last five years.
introduced Taurus Model 327. For contin- of the American Cancer Society’s Relay • Bob Hodgdon, Hodgdon: For spending
ued support of industry organizations such for Life and support of the NSSF Heritage 60 years with Hodgdon Powder providing
as the NSSF, NRA, Congressional Sports- Fund by hosting a silent auction at its year- propellants for shooters and hunters. For
man Caucus and NASGW. For its com- ly dealer show. For supporting the local helping build the company into what it is to-
mitment to the growth and future of the Boy Scouts of America council and other day, a company featuring 54 reliable, high-
shooting sports industry by working with local charities such as the Adopt a Family performance muzzleloading and smokeless
organizations such as the Boy Scouts of program, in which the company provided powder products. For being a tireless de-
America and local conservation groups. Christmas gifts and sponsored Thanksgiv- fender of the Second Amendment and being
• RSR Group: For over 30 years of ing dinners for needy families. instrumental in starting the NRA Handload-
leading the shooting sports industry with • Hodgdon Powder Co.: For commit- ing Endowment. For being an avid hunter,
superior customer service, a knowledge- ment to community that transcends the en- reloader and shooter.
able sales staff, excellent product selection tire organization, including the Hodgdon • Tom Taylor, Smith & Wesson: For be-
and same-day shipping. For pioneering the Family Donor Advised Fund, which has ing a leader in the rejuvenation of Smith
first virtual trade show, allowing thousands supported funding to over 145 charitable & Wesson and leading the development
of dealers to attend and take advantage organizations. For supporting organiza- of over 200 products, including the M&P
of specials without disrupting their daily tions including the Boy Scouts, 4H, SCI, series. For developing the incentive pro-
business. For actively working to preserve Pheasants Forever and others financially, gram, Shooting for Hawaii, the largest
the future of the industry through various with product donations and through volun- customer incentive in the industry’s his-
organizations such as the NSSF and NRA, teer involvement. tory, and introducing a new program for
including the NRA Recruitment program. 2008, Aiming for Alaska. For serving as
Shooting Industry Award chairman of the NRA’s Insure Your Gun
Citizenship Award • F. Hewitt Grant, Ellett Brothers: For Rights, and leading an industry initiative
• Brownells: For its contributions to his 40 year dedication to the shooting to support Honored American Veterans
the NRA endowment for youth educa- sports industry though his work as an ad- Afield (HAVA).
F. Hewitt Grant Bob Hodgdon Tom Taylor
LaserMax Manufactures Colt Laser System

L aserMax announces it is the exclusive
manufacturer of the new Colt CGL-
R/L fore grip laser system, a red aiming
LaserMax also announces it is the ex-
clusive sales representative for the Colt
CGL for non-government agency cus-
For Colt direct military, law en-
forcement, federal agency and in-
laser and traveling light that attaches to tomers (individuals only, no government ternational sales, contact Michael
the M1913 rail mount. The Colt CGL-R/L agency or reseller sales). Reissig, executive director of sales
is available to civilian, law enforcement, For more information, visit www.la- and marketing, Colt Defense LLC at:
military and international customers. sermax.com or call 1-800-LASER-03. mreissig@coltcom.

U C O V E RE D
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>> A2 Flash Hider, 1/2-28 Thread
>> 16” Chrome-Lined,

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1 MOA @ 100 Yards

Double Heat Shields >> Star Safety
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>> Two Stage >> Hogue Rubber Grip

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#LEVELAND 2D s #OLONA ), s 2/#+
Lone Wolf Knives
makes cutting anything
“Look Good!”
Kimber Donates $100,000 To USA Shooting
Paul Executive
with Cocobolo K imber owner and CEO Les-
lie Edelman presented a
$100,000 check to USA Shoot-
Handle LM23410 ing at the 2008 SHOT Show,
Paul® Executive, 2.5 bringing the company’s contri-
inch blade, Patented butions to the team to $600,000.
Paul lock system
This continues Kimber’s stand-
ing as the largest donor among
locks blade open and
firearm companies.
closed, marble
The donation is based on com-
Cocobolo handles, mercial sales of the Kimber Team
1.6 oz. LM23410. Match II pistol, which is also
Also available with 3-D used by USA Shooting’s Rapid
Carbon Fiber handles Fire Pistol Team. For every pis-
LM23415. tol sold, Kimber donates $100 to Leslie Edelman, right, Kimber owner and CEO, presents
USA Shooting. Kimber officials a check for $600,000 to Buddy DuVall, USA Shooting.
indicate they are continuing the
program and “additional contributions are sure to follow.”
For more information, contact Kimber at (406) 758-2222 or www.kimberamerica.
com. For information on becoming a USA Shooting sponsor, contact Buddy DuVall at
(719) 866-4880 or via e-mail: [email protected].
ATK Honors 2007 Dealer Of The Year

M ike Goschinski, owner of Fin Feather Fur Outfitters, has been named ATK’s Deal-
er of the Year for the second year in a row and the third time in four years.
“We’re just flattered,” Goschinski said. “Winning this award for the third time is at-
Diablo-DA tributed to the employees who work with me and have stood by me. It is also because of
Micarta® ATK and our extremely talented sales rep. The applause goes right to these people.”
LD23153 When Goschinski was named the 2006 ATK Dealer of the Year, it marked the first
time there was a repeat winner.
Scale release “Once you get behind a company’s product line, and that company gets behind you,
automatic or manual it’s like a marriage that works very well,” Goschinski said. “Their product line, from trap
one-handed-opening.
throwers to bi-pods to
rests to ammunition,
3.3 inch CPM-S30V
just really fits our busi-
blade, locking-liner,
ness model.”
green/black layered Goschinski’s Ohio-
Micarta®, 4.1 oz based Fin Feather Fur
LD23153. Outfitters continues to
improve on recent suc-
Also available in cess, according to ATK.
one-handed-opening’ “After taking home last
Non-automatic version year’s award, thanks to
LC23156. a 30-percent increase
in overall sales, they
again increased their
business by about the
same amount,” ATK
officials noted. Mike Goschinski (center) accepts the 2007 ATK Dealer of the Year
ATK’s Premium award from his ATK sales rep, Beau Nicholson (left) and Michael
Partner program helps Halleron, director of domestic sales.
dealers succeed in to-
9373 SW Barber Street, Ste A. day’s competitive market, according to Goschinski.
“The terms, and things like freight, are easy to work with,” Goschinski said. “They’ve
Wilsonville, OR 97070 figured out how to do business with the independent dealer. And it’s working. Hopefully,
Dealer Locator At other dealers see this as the company they want to work with.”
For more on ATK’s Premium Partner program, visit www.premiumpartners.atk.com.
www.lonewolfknives.com Visit Goschinski’s Web site at www.finfeatherfuroutfitters.com.
All scopes and rings are not included.
Cal: .338 Federal RFLR-338L

Weighs Just 7.9 lbs!
Cal: 6.5 Creedmoor RFLR-65

Also Available in
.308 Win. & .260 Rem.
Cal: .308 Win. RFLR-308L

Also Available in .260 Rem.
Cal: .204 Ruger RFA3-204

Also Available in .223 Rem.
Cal: 5.56 x 45mm RFLP-WCP

Bridges the Gap Between
Sporting and Tactical!
Made in the USA!

ONLINE ORDERING
Please send your FFL
AVAILABLE!
for our new catalog.
WWW.DPMSINC.COM
DPMS Firearms, LLC • 3312 12th Street SE, Dept. SIND • St. Cloud, MN 56304 • 1-320-258-4448, Ext. 7463 • 1-320-258-4449 (Fax) • [email protected]
Pelican Products
Davidson’s Releases Names VPs, Sales Director
Web-Based Gun Genie Pelican Products has hired Nick New-
man for the newly created position of vice
D avidson’s Inc. has unveiled Gun Ge-

nie, a Web-based consumer firearm
purchasing tool.
president of worldwide operations. Addi-
tionally, the company has promoted Kevin
Deighton to vice president of research and
“We are proud to offer consumers a product development, and Kevin Emmons
simple and convenient way to find the to director of consumer and dive sales.
firearm they want, when and where they Newman assumes the leadership of
want it,” said Bryan Tucker, CEO of Da- more than 400 Pelican plant staff on two
vidson’s. “Our current GunLocator service continents. Prior to joining Pelican, he
has shown that consumers love the benefit served as vice president of worldwide op-
of choosing from the tens of thousands of erations for Magellan Navigation. He has
firearms we keep in inventory, all backed run manufacturing and supply chain op-
by our Guaranteed Lifetime Replacement erations for various European, Asian and
Program.” South American companies.
Tucker says Gun Genie is an improved “Hiring Nick underscores Pelican’s
version of the GunLocator service, which commitment to building a team that will
consumers utilize to purchase firearms take this company to the next level both
from more than 2,000 Davidson’s Gold internationally and domestically,” said
Dealers nationwide. Lyndon Faulkner, Pelican’s president and
“Consumers en- CEO.
joy the ultimate con- Newman holds an HNC degree in
venience of shopping electrical and electronic engineering from
from home, while Brooklands Technical College in the U.K.
dealers enjoy new Before his promotion, Deighton served
customers and the as Pelican’s director of product develop-
benefit of expanding ment. Prior to joining Pelican, he served
their product offer- as a mechanical engineer for Vickers De-
ings through David- fense Systems in England. Deighton holds
son’s huge inventory,” Tucker said. a master’s degree in business administra-
Gun Genie provides additional ben- tion from Cal State Long Beach, Calif.,
efits, according to Tucker. and earned his bachelor’s degree in tech-
“Many consumers hate shopping, tak- nology and management science from the
ing time out of their busy schedule only to University of Bradford in the U.K.
find out that their favorite gun store does Emmons previously served as Pelican’s
not have their desired firearm in stock,” consumer sales manager and was 2006
Tucker said. “With today’s high fuel pric- Pelican Sales Person of the Year. Prior to
es, this is not only aggravating, but also joining Pelican, he
expensive. We have solved this problem. served as director
With our service, a consumer knows in- of sales and product
stantly if the firearm is available and the manager for Wenger
price he will pay. He simply secures it Swiss Army’s North
with a small online deposit and we ship American market.
it to the Davidson’s Gold Dealer of his Emmons holds a
choice to complete the transaction. Fast, bachelor’s degree
easy and hassle free.” from the University
For more information, visit www.Gal- of Delaware.
N. Newman
leryofGuns.com or call 1-800-367-4867.
We’re Calling
You Out!
Gun Valley Showdown. Page 32
K. Deighton K. Emmons

Savage Range Systems
Appoints Installation Coordinator
Savage Range Systems has hired
Thomas Alexopoulos as installation coor-
"OBDDVSBUFQJTUPMXJUIBw#BSSFM
dinator.
Thomas, a licensed construction super-
visor and electrician, most recently held
the position of project engineer/manager
at Abel Womack Inc., where he designed,
quoted and managed projects throughout
the Northeast.
Magnum Research
Names Board Member
Magnum Research Inc. has appointed
Todd Seyfert, vice president of sales and *UTFFNTMJLFFWFSZPOFJTNBLJOHDPNQBDU
marketing, as a member of the company’s TUIFTFEBZT CVUGFXPUIFSTDBONBUDIUIF
research board. BDDVSBDZPG45*TOFXMJOFPGDPODFBMFEDBSSZQJTUPMT
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Seyfert spent three years at Birchwood BUZBSETPòBCFODISFTU IBWFGPVOEUIBUPVS
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chael’s of Oregon. After Bushnell Outdoor F WFOXJUIBwCBSSFM#VUUIFOBHBJO UIFZSFOPU45*
Products purchased Michael’s, Seyfert be-
came vice president of sales and general
manager of law enforcement.
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“Todd really gives us significant ex-
perience in Magnum’s three focus areas:
product development, marketing and
sales. Magnum is really strong in all three Circle No. 229 on Inquiry Card
areas and that’s a big reason why Todd is
part of the team,” said John Risdall, chair-
man of the board and COO of Magnum
Research.
Seyfert holds a bachelor’s degree in
business administration from the Univer-
HELPS YOUR
sity of Wisconsin, Eau Claire.
Blaser USA
Jack Muety Retires
Jack T. Muety, CEO and president BOTTOM LINE
of Blaser USA, retired on Jan. 31. He
leaves the company with nearly 35 years BBA Brownells Business Advantage is an exciting new program
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brand to be the top choice of hunters 231.23826 BBA Shoothing Ind May01 1 3/25/08 9:05:19 AM
and shooters in the United States for the • Zoom In On Optic Sales
years to come.” 9 • Selling Handgun Accessories
• Black Powder L OOK IN G T O T H E F U TU R E !

Massad Ayoob
Cash In On L.E./Tactical Trends
D
ealers attending
the SHOT Show
the past few
years know the fastest-
growing segment of the event is the Law
Enforcement (L.E.) & Tactical Gear sec- agencies began to switch en masse
tion. It’s invaluable to know what the law from the service revolver to the ser-
enforcement preferences in guns and am- vice pistol.
munition are, since they often translate Those influences continue today,
into civilian demand. which is why it’s important to know Rock River’s new Entry Tactical has a 16"
chrome moly R-4 barrel, tactical carry
Older dealers recall that when most what trends the L.E./tactical market
handle and RRA two-stage match trigger.
cops carried revolvers, most private citi- is creating.
zens with concealed carry permits did,
also. The service-size wheel gun or the Black Rifle Market line, a trio of full-camo R-15s marketed to
snub revolver likewise dominated the At SHOT Show 2008, the L.E. section varmint hunters.
home-protection handgun market. looked like the Internet forum AR15.com Dealers can select high-end, top-qual-
While private citizens were ahead of come to life. Black rifles were everywhere, ity AR15s from Rock River, Sabre De-
cops in semiauto pistols for concealed car- with the overwhelming majority in the fence, DPMS, Wilson Combat, Ed Brown
ry and home defense, autoloaders didn’t AR15 or M4 format, plus, of course, the and, of course, Colt. Mainstream pricing
approach dominance in the private sector occasional green rifle. Even Remington, is available from many makers. Very re-
until the late ’80s, when law enforcement in a project with Bushmaster, has an AR liable, good-quality AR15s at the lowest
Calibers, Size Drive Handguns

F or cops and civilians, caliber is the major driving force in
handguns. We’ve seen a few police departments go from .40
or .45 back to 9mm, usually for reliability reasons, and we’re see-
rus revolvers
seem to be
the best sellers. With the
ing more civilians trading in their larger caliber pistols for 9mms, little five-shot Smiths,
with different motivation. The ammo cost crunch has hit shooters the all-steel models get
big time and 9mm is less expensive for training. a bit heavy in the pock-
According to Denny Reese, CEO of Springfield Armory, until et, while the Scandium Taurus’ Model 605 .357
last year, sales of .40 and .45 Springfield XDs were neck-in-neck and Titanium super-light Magnum has fixed sights,
in popularity, with 9mm behind them. But, in the past few months, models have a relatively single/double-action trigger
demand for the smaller caliber has increased so much that 9mm, .40 high price-point due to and a transfer bar.
and .45 XD pistols are selling in about equal volume. The .357 SIG the rare and costly metals
version, the fourth caliber offered in the XD line, accounts for about used in their construction. The aluminum-frame Airweights
5 percent of sales, Reese said. Visit www.springfield-armory.com. split the difference in heft, and are seen by many as the most
Look for this trend to continue, since it’s not likely ammo will cost-effective choice. Visit www.smith-wesson.com and
be getting cheaper in the foreseeable future. Adjust inventory or- www.taurususa.com.
ders accordingly, and make sure you have a good selection of In new Rugers, the little LCP polymer-frame pocket .380
9mm pistols in stock. is drawing far more interest than the new .327 Magnum re-
Even so, don’t neglect revolvers. Dealers across the country tell volver. Limited ammo availability for the latter, at this writ-
me that snub-nose .38 revolvers, especially the lightweights, are ing, is not helping the new caliber’s cause. I’ve found the
steady sellers. Cops like them for backup because their rounded “han- LCP .380 quite comfortable to shoot and quite reliable, and
dles” allow for a quicker draw from deep concealment, such as ankle, the price will be very attractive to a broad range of purchas-
pocket or vest holsters. New shooters like them for their simplicity. ers. It’s very similar to the Kel-Tec P3AT in the same caliber,
Concealed carry civilian customers often go through stages. which has proven most desirable to CCW folks and off-duty
Many dealers tell me the first-time permit holder often buys a full- cops alike because it’s so light, flat and small. You definitely
size handgun, but quickly tires of the unaccustomed weight. He or want some in stock.
she then visits the gun shop to buy a lightweight snub so they can It won’t hurt to have a Kel-Tec P3AT or two in the showcase.
be armed more comfortably. Early P3AT problems seem to have been squared away, and the Kel-
Smith & Wessons, particularly the Airweights, and Tau- Tecs are coming through nicer now. Visit www.kel-tec-cnc.com.

available price-points come from firms
like Bushmaster and Stag. In many shops
the AR15 platform is the fastest-moving
centerfire rifle in inventory.
Don’t neglect other options. The Steyr
AUG became a much-sought-after cult
gun when imports of “assault rifles” were
banned. An AUG clone is now available
from Microtech. Called the STG 556, it
isn’t cheap, but it’s more cost-effective
than a grandfathered original AUG. Visit
www.msarinc.com. Selling crossbows is an easy transition for a firearms-only dealer.
Don’t neglect the old Ruger Mini-14. If you are not selling them, you are missing out on one of the fastest
At this year’s SHOT Show, a Mini was the growing categories in the hunting industry.
centerpiece of a Ruger display — the NRA
Model, which is the first in recent memory
to be offered to the public with genuine
“ Mostcareer
people don’t know that my competitive firearms shooting
developed out of my passion for hunting. I hunt all
seasons with all weapons, including compound bows and,
Ruger 20-round magazines. Visit www. yes, crossbows.
ruger-firearms.com.
The difference in price of the Like all of my equipment, I chose
Mini-14 and ARs isn’t as great as it TenPoint because of its quality,
once was, but the Ruger will still sell durability, and accuracy.
to a lot of customers who want a .223
high-capacity autoloader now. You also
”
TenPoint is the best.
have customers with more conservative

ways who prefer the Ruger Mini over Doug Koenig
the AR, due to personal preferences in World Champion Professional Shooter
styling and handling.
To find out how to get started, Call Randy
Wood, TenPoint’s National Sales Manager.
Ammunition Sales
S ome highly acclaimed high-tech de-
fense ammo is “police only,” such as
Winchester Ranger. Some is not, such as
TenPoint Crossbow
Technologies
Speer Gold Dot, Remington Golden Saber 1325 Waterloo Road
(including their successful Bonded series) Suffield, OH 44260-9608
and Federal HST. 330.628.9245
Federal HST has garnered much at- 800.548.6837
tention lately. One large Northwestern
department has had spectacular suc-
cess with it in .40, another with HST in
147-grain subsonic 9mm. Meanwhile,
QQQN?HJICHN=LIMM<IQM=IG
LAPD reports extraordinary success Circle No. 230 on Inquiry Card
with the HST +P 230-grain in the op-
Glock / Kel-Tec
tional .45 autos carried by thousands
of their officers. HST is affordable,
Dealers
your customers are reading about it on
the Net and in the gun magazines and,
best of all, you can actually get it. Visit
www.federalpremium.com.
Police tactical trends don’t exactly
Slug Plug #5 for The New
Fax FFL for catalog Glock® Model 21SF
rule civilian tastes, but they are certainly
S
harbingers of what private citizen gun Kel-Tec / Bersa
buyers are likely to be looking for in
Fingertip Extensions cherer
the defense arena. It’s worth keeping an upplies Inc
eye on L.E./tactical trends to stay a step also fits many other
ahead of your competition and be ready small pistols in .22, 205 Four Mile Creek Rd.
ahead of time for the next wave of cus- .25, .32, and .380 Taxewell Tn, 37879 M-1 Garand One Shot
tomer interest. 9 calibers. FAX 423-733-2073 Adapter
John Morrison
Uncovering More Gems from SHOT
J
ust as the Las Vegas Convention Cen- ammo for those AKs and the VZ 58 is plen- same slug is used in Black Hills’ Varmint
ter couldn’t hold all of SHOT Show tiful, but for the best accuracy and hunt- Grenade rounds — an instant hit with
2008, Shooting Industry can’t hold a ing performance possible, Cor-Bon’s got varmint shooters.
fraction of the new and interesting prod- you covered. Their 125-grain Traditional For 2008, Black Hills has loaded the
ucts in its regular features. Here are a few JHP loads are excellent for all-around use same 36-grain bullet in a .22-250 cartridge
more gems of the show, uncovered by the and personal defense. The 150-grain JSP at 4,700 fps velocity, and a 62-grain load-
sleuths on our staff. Hunter loads feature bonded lead-core ing in .243 Winchester at 3,700 fps. Ac-
slugs. The DPX 123-grain Deep Penetrat- curacy is excellent, and “varmint vapor-
CZ-USA’s VZ 58 ing Extreme rounds use Barnes Triple- ization” is the result. Browse the bullets at
Many dealers passing CZ-USA’s booth Shock X-bullets to punch through tough www.black-hills.com.
asked, “Is CZ making an AK-47 clone now?” hide and heavy bones. Visit Federal Premium had its own traf-
While CZ’s reproduction of the Czech SA www.cor-bon.com. fic jam in front of displays of their
Vz58 7.62x39mm service rifle appears su- L a s t shiny new nickel-plated Vital-
perficially similar to the Kalashnikov car- year, Black Shok Trophy Bonded Tip
bine, its striker-fired, gas piston-operated ac- Hills Am- ammo. This new
tion was derived from the German StG 44. munition offering
Seen by many as superior to the AK, and Barnes adds sev-
the VZ 58 has a bolt hold-open feature, Bullets de- eral fea-
a fast, ergonomic safety, is more compact veloped a tures to
and, even with its milled receiver, is al- 36-grain, .223 the prov-
most a pound lighter than a stamped-re- load with a slug origi- en Trophy
ceiver AK. Produced in Tactical and Mili- nally designed for military Bonded
tary Sporter models, the VZ 58 is suitable use. Instead of a conventional Bear Claw
for hunting, recreational and home-de- lead center, the core is composed platform for a
fense applications. of a compressed copper and substantial increase in
You can “Czech out” the details at tin mixture that disintegrates performance. Fifteen different
www.cz-usa.com. explosively on impact. The loads in popular calibers will
undoubtedly be increased in the
Plenty Of Ammo Black Hills’ hyper-velocity Varmint Grenade future. Keep an eye on them at
Inexpensive Russian 7.62x39mm rounds are an instant hit with customers. www.federalpremium.com.
Wiley X Partners With Dealers

M any dealers have complained to SI that they
have to stock several different makes of
shooting safety eyewear because customers’ tastes
vary so drastically. Wiley X will solve that prob-
lem for you.
Wiley X has developed dominating lines of
eyewear in the fashion, auto and bike racing, fish-
ing and hunting, and protective military and law
enforcement ballistic fields. Now many of the best
features of each genre are offered to satisfy virtu-
ally any buyer’s tastes.
“No matter the size or scope of a dealer’s busi-
ness, we will work with retailers to create a program
that meets their needs,” said Rob Maser, Wiley X
Rob Maser, Wiley X commercial sales manager, said,
“We will work with retailers to create a program that
meets their needs.”

rods to make it far more efficient. The
STG-556 is shipping now, along with a TRAUSCH
GRIPS
version chambered in 6.8mm SPC, the
model STG-680.
MSAR Grabs Attention MSAR’s firearms are made entirely in
the U.S.A. — “100 percent by NRA mem-
O ut in “Tent City,” SI staff found a

familiar face, a familiar rifle profile
and an unfamiliar name. The face be-
bers,” Walter added. Priced competitively
with higher-end AR clones and offering a
generous margin, this is one worth watch-
longed to Karl Walter, a longtime industry ing — closely.
insider and weaponry wizard who has oc- If the STG-556 wasn’t exciting enough,
cupied executive positions with Glock and Walter then revealed MSAR’s next offer-
Taser, among others. The rifle looked like ing, to appear in summer 2008: A bullpup
a Steyr-AUG — but slightly different. The multi-caliber carbine. To be chambered in
booth’s banner read “MSAR Inc.,” and 9mm, .40 S&W, 10mm auto, .45 ACP and
we discovered the knife-making company 45 GAP, each will be convertible with only
Microtech is now Microtech Small Arms a barrel, bolt head and magazine sleeve
Research, with Walter serving as execu- change, using standard Glock magazines.
tive vice president. They are producing a The MCS — Modular Carbine System —
thoroughly updated, improved and very is planned to retail at $995, and may prove
marketable evolution of the 30-year old to be a red-hot seller for home-defense and TJ 92 for BERETTA 92
Austrian-designed bullpup rifle. Its new recreational shooting. Keep on top of de-
designation: STG-556. velopments at www.msarinc.com. 9
Really a NEW DESIGN!
While retaining the short, The thinnest grip ever made!
compact, highly ergonomic
profile and quick-change bar-
rel of its ancestor, modern ma-
terials and reengineering have
made the STG-556 lighter —
only 6.2 pounds — stronger,
and much cooler in rapid or
sustained fire. A bolt forward
assist and bolt hold-open af-
ter the last shot combine with
newly designed anti-binding
guide bushings for the action
Josh Gunther, MSAR design

engineer, shows off the new TJ 101 for SP 101 Ruger
STG-556 rifle, a vastly improved
and modernized version of the TRY IT, ADOPT IT!
famed Steyr-AUG.
Grips for:
BERETTA 92 - CZ 75 fiber glass
Rubber grips for:
SP 101 - Speed Six RUGER
commercial sales manager. “We’ll help you protection and military-approved ballis- S&W K/L-N frames RB/SB
determine which models your customers tic resistance. See what’s included with All products: www.trausch.com
may prefer and work toward your success, each set at www.wileyx.com. Grips informaton by Jeff Quinn
because your success is ours. At Wiley X, http://gunblast.com/trausch.htm
we don’t just sell you the products, we are Magazines From Thermold
mail to:
your sales and marketing resource.” Although Thermold Products didn’t [email protected]
Their latest release is the Climate have a booth at SHOT Show, SI learned
Control Series, a hybrid designed to meet Thermold magazines are back! After a peri-
multiple shooting sports, law enforce- od of lapsed production and reorganization, TRAUSCH GRIPS INTL. CORP
ment and military challenges. Models in- Thermold is once again making lightweight, P.O. Box 1339
clude the Airborne and Jake. Removable all-polymer, high-capacity magazines to
foam gaskets lock securely into light- fit AKs, Ruger Mini-14s, M14/M1As and
Morristown, TN 37816
weight ANSI-certified frames, creating others. Highly regarded for strength and Fax: 770.234.3992
a Facial Cavity Seal against wind, debris smooth function, these have been — and Phone: 312.206.7677
and precipitation while maintaining a should be again — hot-selling aftermarket
wide, full field of vision. Lenses are dis- items. By the time this issue goes to print, Sales online - Fast Delivery!
tortion-free Selenite polycarbonate, with a new Web site should be up and running at Wholesalers, Retailers
scratch-proof coatings, UVA and UVB www.thermoldproducts.com.
WELCOME!
Lisa Parsons-Wraith
Pink Firearms As Savvy Marketing Tools
C
olor is the new marketing trend. life with her own personal style. It seems pink shotgun’s success, this year Rem-
We see it in everything from iPods there are plenty of women out there who ington made the Model 597 .22 rifle in
and cell phones to computers — feel the same way. Mossy Oak Pink camo available to all
and now it’s part of the shooting world. Gander Mountain has been leading the gun stores.
An amazing number of manufacturers are pink charge by first carrying a pink shot- Having admitted that I’m not a “pink
embracing pink firearms as a way of cor- gun and then entering into an agreement person,” the camo gun is the gun I’d bet on
nering the women’s market. with Taurus to sell pink pistols. Other to be the most successful. Camo has gone
I have to admit, I’m not a pink person. manufacturers picking up on the color completely mainstream — you can find
When my friend got a pink cell phone trend include Remington, Browning and camo patterns on everything from baby
and then a pink iPod, I thought it was Keystone Sporting Arms. clothes to bedspreads — and this Rem-
overkill, but she is exactly the type of Remington jumped into the pink ington fits the bill for fun and function. I
person who would be attracted to a pink arena with the 870 Express Jr. shotgun showed the pink camo rifle to a couple of
firearm. To her, pink is a signature color with a pink stock made exclusively for 10-year-old girls, and their immediate re-
and her way of marking the tools of her Gander Mountain. Taking note of the action was, “I want one!”
Remington’s Model 597 .22 rifle gives camo a feminine twist.
Filling A Need said. “It’s a wonderful item. If that’s what it takes to get girls
involved, I’m all for it.”
M itch Mode, owner of Mel’s Trading Post in Rhinelander, Kids like to have things customized, Minto noted, and Camo
Wis., said he decided to stock a few of Keystone Sport- & Lace is currently working with their local gun shop to get some
ing Arms’ Crickett rifles with pink stocks for Christmas and he custom-colored firearms for their youth members. She said they
quickly sold out. plan to order some pink guns for the girls, but that she’d also like
“Those little pink .22s really stand out on a gun rack,” Mode a few neon green guns to appeal to both sexes.
said. “They definitely draw attention and they’re eye-catching.” “If we want to keep kids involved in shooting, we have to
He said he wasn’t all that surprised to sell out of the pink rifles make it fun,” Minto said. “We have to compete with a lot of other
because he has noticed an increase in young girls getting involved stuff like video games and computers.”
in the shooting sports. Browning offers their Cynergy Euro Sporting shotguns in
“We have so many young girls coming in here now who go yellow, the Cynergy’s only custom color offering. The 12-gauge
deer and bear hunting with their parents. It’s a good thing,” Mode shotgun comes with a steel, silver-nitrate finished receiver and
said. “That pink rifle fits the girls and it fills a need.” a yellow composite stock with black rubber overmoldings. It’s
Arlene Minto, treasurer for the Camo & Lace ladies gun club a very modern-looking gun that will certainly appeal to target
in Michigan, thinks pink firearms are a great idea. shooters looking to stand out on the range.
“The first time I saw them,” Minto said, “I thought they were Chief Operating Officer Dan Compeau of Williams Gun Sight
great and wondered why they waited so long.” Co. in Davison, Mich., said his store stocks Keystone Sporting
She said she thinks a lot of grandfathers and dads are buying Arms’ pink Crickett rifle, Remington’s pink camo rifle and the
this gun for their little girls. Taurus Model 85 with pink grips.
“I think the gun manufacturers are really targeting dads and “They’re attractive to women who want to have something
grandpas. When they see a pink gun in a store, it piques their in- unique,” Compeau said.
terest and makes them think girls can shoot just like boys,” Minto Carrying pink guns is a niche market for Williams Gun Sight
and Compeau said part of their appeal is sim-
ply that they are different.
“This industry is driven by new and different
products because guns usually don’t wear out,”
Keystone Sporting Arms’ Crickett rifle with a pink Compeau said. “To appeal to new customers, we
stock stands out on a gun rack. like to carry things that are new and different.”

Declaration Of Style
P ink guns probably aren’t for every lady
shooter and that really isn’t the point
of this new trend. The point is women and
young shooters, the future of the shooting
sports, are accustomed to being able to ex-
press themselves by personalizing nearly
everything they own. They view a colored
firearm as a declaration of style and a way
to stand out in a crowd.
With Millett Precision Hunting Optics
and Mounting System
“Feminine color Millett windage adjustable scope mount systems are the most
significant improvement to the traditional Weaver-Style
choices send the mount in many years. All components are made of
heat treated nickel steel for rock
message that solid durability. When
shooting isn’t just compared to others,
Millett scopes 3 - 12 X 44 AO
Turn-In
Mounts
for men and that & scope mounts
can’t be beat!
your store is
female-friendly.”
Millett
New Generation
Side Focus
The idea isn’t really new; for years Scope Series
people have been engraving their firearms
and choosing custom finishes to make their
guns more unique. Advances in technol- Angle-Loc
ogy and materials have made multicolored Mounts
firearms more affordable and available, 4 - 16 X 56 Side Focus
thus making them more desirable. Available in three reticles
Feminine color choices also send the
message that shooting isn’t just for men.
Grandfathers see a pink gun in a store 1 (800) 645-5388
and think, “Maybe my granddaugh- 16131 Gothard Street • Huntington Beach, CA 92647
ter would like to go hunting with me.” (714) 842-5575 • FAX (714) 843-5707 • www.millettsights.com
Women see a pink gun or even a pink
camo gun case in your store and know
your store is female-friendly.
Stocking a couple of pink or brightly
colored firearms in your store is certain-
ly an attention grabber that will draw in
customers. It isn’t necessary to invest
heavily in the colored-gun market, but
having a few unique guns sends a power-
ful message about your store. Investing
in cases and hats in feminine colors also
sends a similar message without tying
up your cash. You want your customers
to know they are welcome and you are
available to help them personalize their
shooting experience. 9

Commander Gilmore
“Most Creative Robbery Disguise” Award
W
e’ve reported on the Duct-Tape Bandit who wrapped
his head in duct tape, the idiot who tried to rob a Cali-
fornia drive-thru with fresh cookie dough smeared
over his face, and another weirdo in England who covered
himself from head to foot in a colorful “skin” of baking-
flour paste and ketchup. Now, we pause to honor the cre-
ative genius of Robert C. Lavery.
It is unknown if Brilliant Bobby used a trowel to
plaster his entire noggin with lumpy drywall compound
before sticking up the New Cumberland Federal Credit
Union in Fairview Township, Penn., but witnesses reported
that his own momma would never have recognized him. It
worked pretty well, and he scampered away with $7,910
in his lunch bag. It was obvious he had taken pains to
look about as nondescript as possible with his choice of
clothing, and he should have gone to the same lengths
with his getaway car.
Apparently there aren’t that many distinctive Rusty
Wallace NASCAR license plates tooling around Fairview
Township. Several witnesses noticed it, and then put two and
two together with the news of the bank robbery. Bobby
and his driver, Robert Miller, were still cleaning up
drywall mush when the cops arrived.
Illustration by Nick Petrosino
Lost Dope in a shallow hole somewhere. mentation that citizens have to go through.
Federal agents reportedly “felt sure The problem for the feds was that All they would have to do is say, “I’m an
there was something fishy” about Leroy even with Carr’s weird confession, they illegal alien.” Of course, they wouldn’t
Carr, but they couldn’t pin anything on couldn’t arrest him without some evidence have to say it in English; translators would
him. On four occasions over a period of that the cocaine actually existed. That be provided at taxpayers’ expense.
months, he was stopped while either com- proof came two weeks later, when a Boy New York, by the way, does not con-
ing back from Canada or lurking near the Scout stumbled across Carr’s coke, pack- sider driver’s licenses issued by any other
border with thousands of dollars in cash, aged just as he had described it. Officers state to be proof of identity. Spitz was shot
night-vision goggles and a GPS device pro- promptly scooped up Stupid, probably down on this plan by the federal govern-
grammed with coordinates along a known saving him from execution at the hands of ment, which let him know that if he did
drug-smuggling trail. Something fishy? his employers, and assuring him of “three as he planned, New York driver’s licenses
Each time, Carr just smiled and kept hots and a cot” for several years. would not be accepted as identity by fed-
his mouth shut, and was released without eral agencies — or by the airlines. That in-
charges. Then he called the feds to ask if It Ain’t Over Yet! cludes agencies like ATF, like, for the pur-
they had found his cocaine stash. Former New York Governor Eliot chase of firearms. Under the original plan,
Carr explained that he had hidden two Spitzer, who seemed to be on a campaign illegal aliens might be accommodated, but
blue backpacks containing 68 pounds of co- to earn a place in the Guinness Book of New York residents who are U.S. citizens
caine in the woods near a Boy Scout Camp World Records for strangest laws and poli- couldn’t fly anywhere or buy guns. Come
just south of the border. He returned the fol- cies, suffered a setback — before his real- to think of it, that might have been part of
lowing day to pick ’em up, but he couldn’t ly big setback — in his battle to issue New Spitzer’s plan all along.
find them. He was hoping the feds had found York driver’s licenses to illegal aliens. Oh, Next, The Former Gov proposed to is-
his dope, and they would put out some kind of course he didn’t call ’em that — such a sue different kinds of licenses: one variety
of news release saying the cocaine had been phrase might make illegal aliens feel “il- to “real” citizen-residents, and another
seized. That way, Carr said, his “employers” legal” — or even alienate them! kind to “other” residents. “Real” residents
might believe his “lost dope” story. He fig- First, Spitzer proposed simply issuing would receive — get this — “Real ID.”
ured they would otherwise think he had sto- driver’s licenses to “unsolicited guests” The others would get what? “Unreal ID,”
len their drugs and they’d sort of stuff him without all that messy proof and docu- perhaps? He didn’t clarify. 9

John Morrison
2008
Law Enforcement And Tactical Gear Boosts Traffic!
L
aw Enforcement and Tactical Gear The greatest growth in recent SHOT at its law enforcement booth, as the com-
played a significant role in boosting Shows has been within the Law Enforce- pany rides a wave of recent L.E. contracts,
SHOT Show 2008 to new levels in ment and Tactical Gear section. The section most centered around the growing Storm
the records books. NSSF officials report has grown so large, NSSF officials consid- family of weapons. The company’s L.E.
the event in early February set records in er it to be a “show within the show.” efforts also extend to Benelli tactical shot-
every category possible as the industry “The law enforcement and tactical ex- guns and Sako and Tikka sniper rifles.
gathered for the 30th annual trade show. hibitors now occupy such a large part of The Storm Px4 full-size pistol and its
There were impressive increases in the SHOT Show that if they were gathered subcompact variant offer changeable grip
number of attendees, the number of ex- together for a separate show, it would be inserts to fit different hand sizes, as well
hibitors and the amount of square feet the the second largest such event in the United as different frames and barrel lengths for
show covered in and out of the Las Vegas States,” said Chris Dolnack, NSSF senior all uniformed and plainclothes duties.
Convention Center. vice president. Teamed with Cx4 carbines and Rx4 rifles,
they have been adopted by a number of
Nonstop Traffic L.E. agencies.
“Traffic was non- Matteo Recanatini, marketing manager
stop at both our law for the L.E./DOD Division, pointed out
enforcement and the goal of Beretta’s Total Solution ap-
hunting booths. In proach, which brings together a broad ar-
fact, it was so busy ray of firearms, less-lethal systems, train-
that it was tough for ing programs, armorer courses and “more
anyone working the to meet all L.E. agencies’ needs.” He also
booths to even take reaffirmed Beretta’s sponsorship of Proj-
a break,” said Ste- ect Allegiance, which provides at no cost
ven Giordano, Aim- a $10,000 line-of-duty death benefit for
point director of peace officers who purchase or are issued
commercial sales. a Px4 Storm pistol.
Giordano cap- “We are absolutely committed to our
tures the overall L.E. dealers and customers,” Recanatini
state of the show, said. “And, we’re actively seeking new
as dealers, distribu- dealers across the country.”
tors and other buy- Visit www.berettausa.com.
ers swarmed the At the Mossberg booth, Paul Hahn,
convention center, owner of Shooting Specialties LLC in Ka-
especially the L.E./ lispell, Mont., praised the company’s tac-
Tactical sections. tical shotguns for their versatility.
Beretta USA “And it seems that regardless of which
drew large crowds versions I order and receive, I can’t keep
Retired police officer and dealer Paul Hahn (left) says Mossberg’s
tactical shotguns are hard to keep in stock. Mark Kresser (right),
Mossberg’s V.P. of sales and marketing, leads Hahn through a long
series of different tactical configurations.

John DeLuca, Troy Industries executive V.P. and general manager, holds the M14 MCS (Modular Chassis System), which updates the veteran
M14 rifle. Below, Colt’s family of ARs receive attention.
them on the racks in my shop. They sell out that fast,” Hahn said.
Hahn, a retired police officer, has a significant customer base
of cops, concealed-carry and self-defense citizens, and he reports
that Mossberg’s tactical shotguns, virtually all in 12-gauge, are a
staple of his business.
“They are an excellent buy for the money,” Hahn said. “And
Mossberg is always coming up with new accessories and op-
tions,” like breacher muzzles, which also make formidable im-
pact weapons, and rails for mounting optics, lights and lasers.
“If you’re not carrying them, you’re missing out, and if you
haven’t looked at what Mossberg offers in a while, you owe it to
yourself to check them out,” Hahn advised.
Visit www.mossberg.com and click “Special Purpose.”
Sig Sauer’s booth was thick with dealers eager to handle
the new SIG .556 SWAT rifle. Feature heavy, the rifle has a
16" military-grade, cold hammer-forged barrel, quad rail, flip-
up combat front and rear sight system and a MAGPUL CTR
Carbine Buttstock.
The new Sig Sauer P250 also received a lot of fingerprint
time. The modular pistol’s design permits changing caliber
(9mm, .357 SIG, .40 S&W and .45 ACP) and size (subcompact,
compact and full).
Visit www.sigsauer.com.
Smith & Wesson has captured numerous L.E. contracts during
the past year, a number of them for the M&P45.
“The M&P line of polymer pistols has been widely accepted in
numerous police agencies across the globe. To date, 276 domestic

law enforcement agencies have purchased, approved for purchase M1913 mounting rails.
or approved for on-duty carry our M&P polymer pistols,” said Le- FNH USA also promoted its 2008 Stocking Dealer Program.
land Nichols, Smith & Wesson president. Qualifying dealers who purchase a package consisting of six
At the SHOT Show, Smith debuted a midsize version of the guns will earn a free FN Five-eveN handgun. Dealers who pur-
M&P .45. It has a 4" barrel and is available with or without a chase two or more packages will earn a free FN TPS (Tactical
frame-mounted ambidextrous thumb safety. Police Shotgun).
Visit www.smith-wesson.com. Visit www.fnhusa.com.
Remington Law Enforcement continues to improve the 870P
Police shotgun line. The new 870P MAX tactical shotgun has a Gear & More
Parkerized 18" barrel, Davis Speedfeed IV-s 13" LOP full pistol TDI designs and manufactures advanced weapons systems for
grip buttstock, Wilson Combat/Scattergun Ghost Ring sight sys- the global military and L.E. market, and their latest model is the
tem and SureFire Tactical forend flashlight. KRISS Super V Vector submachine gun. The lightweight compact
Shortly after the SHOT Show, Remington announced a $1.7 .45 ACP subgun’s patented action vectors recoil energy down and
million contract from the U.S. Army for 1,400 of the company’s away from the shooter, virtually eliminating kickback and muzzle
Model 870 Modular Combat Shotgun systems. rise even in full-auto fire. Qualified L.E. dealers should contact
Visit www.remingtonmilitary.com and www.remingtonle.com. TDI via www.kriss-tdi.com. A civilian-legal semiauto variant, the
FNH USA drew crowds with an array of new and enhanced CRB/SO, is available exclusively through AcuSport.
firearms, including the P90 Laser Visible (LV) models, which Vahan Kelerchian, owner of AutoWeapons in Warminster, Pa.,
feature a front-mounted laser. For law enforcement and military provides automatic and suppressed firearms to military and L.E.
customers only, the tactical carbines come in two models: the customers, and he strongly recommends products from AWC
P90 Laser Visible and the P90 TR Laser Visible, which has three Systems Technology.
“I’ve been selling and using AWC suppressors and weapon
systems since 1999 and I couldn’t be more pleased,” Kelerchian
said. “My customers, governmental and private, are very demand-
ing, and with AWC suppressors, the customer satisfaction rate
has been 100 percent. Quality, effectiveness and precision fit are
excellent. And rugged? An AWC suppressor is a lifetime unit.”
Kelerchian praised AWC’s rifle and subgun suppressors, which
are used by all the military’s special warfare units.
“Their Amphibia, an integrally suppressed Ruger Mark III .22
pistol specially prepared for marine and marshland environments,
is a best seller; nothing compares,” Kelerchian said.
Visit www.awcsystech.com.
For dealers looking for high-quality specialized ammo,
Danny Garcia, manager of The Sharpshooter in Corpus Christi,
Texas, told SI he recommends Extreme Shock Ammunition. De-
veloped specifically for counter-terrorist operations, the ammo
has proven to be a strong seller with his home-defense and con-
cealed-carry customers.
“We do a lot of L.E. business and sales of Extreme Shock, es-
pecially their Air Freedom handgun rounds, have been great and
Dealer and tactical instructor Ed Santos, left, takes position with First- growing steadily,” Garcia said.
Light’s president, Clyde Caceres. Air Freedom’s slugs are made of compressed tungsten-Nytril-
ium composite, designed for maximum impact and wound chan-
nels, while minimizing over-penetration and ricochet.
“Relatively expensive, specialized rounds like these won’t sell
themselves,” Garcia advised. “But all you have to do is explain
their performance characteristics — including their safety factors
— to concerned customers, and they sell very well.”
Visit www.extremeshockusa.com.
Lightfield Ammunition displayed seven less-lethal 12-gauge
loads for use by police and correctional officers. Extended- and
mid-range rubber solid slugs and buckshot are offered, as well as
the new Super Star and StarLite impact projectiles, which can be
used as close as 1 yard.
Visit www.lightfieldlesslethal.com.
Aimpoint’s National Sales Manager Mark Cockman dem-
onstrated the new Concealed Engagement Unit (CEU), an opti-
cal device, which allows operators to shoot around corners and
over barriers with minimal exposure. The CEU mounts behind
the main optic and is compatible with all Aimpoint tactical red
dot sights. Capable of pivoting 260 degrees, the CEU delivers an
optical image rather than a digital display, at less than the cost of
HAIX owner and CEO Ewald Haimerl, left, explains the construction of electronic video units.
the company’s boots, designed for L.E., military and firefighters. Visit www.aimpoint.com.

BAE Systems, the global aerospace, secure is a real feat.” pedition products,” Head said.
military, law enforcement and security Conville also rates high the Safariland The Gunsite pro shop carries Maxpedi-
company, has grown greatly during the RLS (Rapid Light System). tion Gear.
past decade. Its North American L.E. “Just one light that clips to your belt “When we think highly enough of a
and tactical divisions alone have 11 ma- or pants, attaches and releases from your product to put our black raven logo on it,
jor corporations. weapon in a flash, and it’s a first-rate you can bet it has earned it,” Head said.
“The amazing thing is that each one of hand-held flashlight, too. No special hol- Visit www.maxpedition.com.
their enterprises stays right on the cutting ster or holder is needed, and it gives 50 In the heart of the L.E. & Tactical Gear
edge of technology and innovative de- hours runtime on three AAA batteries,” section, Mesa Tactical attracted attention
sign,” said Sean Conville, V.P. of Atlantic Conville said. with their “professional grade” tactical shot-
Tactical, which offers thousands of prod- Visit www.baesystems.com. Click gun accessories. One buyer was Steve Bar-
ucts from over 400 manufacturers. “Businesses,” then “BAE Systems Prod- low, a master gunsmith and owner of Bar-
“It would be almost impossible to pick uct Group,” then “Divisions.” low’s Custom Guns in West Valley, Utah.
the fastest moving, best-selling items from At the Maxpedition Hard-Use Gear “They’ve got a new, really impres-
so many companies, so let’s just look at booth, Ed Head, Gunsite director of op- sive hydraulic recoil buffer (Enidine Shot
one: Safariland,” Conville said. “Their erations, pointed out the toughness of the Stock Hydraulic Buffer) that fits right into
ALS holsters are a great illustration of ma- company’s products. Mesa’s telescoping stock systems,” Bar-
terials science (referring to their “Safari- “Maxpedition’s packs, bags and con- low said, who specializes in building entry
Laminate” thermal-molded construction), cealed-carry gearslingers are first-quality shotguns for L.E. agencies.
ergonomics and engineering — specifical- and really innovative designs. Whether Mesa Tactical’s tactical shotgun stock
ly, the Automatic Locking System. Mak- it’s on the range or deployed on opera- adaptors accommodate a variety of alter-
ing a holster that fast and intuitive, yet that tions, we know our users can rely on Max- native buttstocks, including mil-spec col-
lapsibles and products by LMT, Magpul,
Vltor and others.
Visit www.mesatactical.com.
At the Troy Industries booth, the com-
pany displayed its M14 Modular Chassis
System (MCS), which vaults the 50-year-
old M14 rifle into the new millennium.
The M14 MCS permits mounting optics,
IR illuminators and lasers, and collaps-
ible buttstocks.
Troy’s quad-railed billet T6 aluminum
chassis duplicates the ergonomics of the
M16/M4 weapons family, while retain-
ing consistency with original operating
and fieldstripping procedures. The Army,
Marine Corps and growing numbers of
L.E. agencies have adopted the MCS. L.E.
dealers are learning it has a place in their
shops, also.
Visit www.troyind.com.
Matteo Recanatini, Beretta’s marketing manager for L.E. and Defense, is all smiles about the
sales of the Storm family of weapons. He’s holding the new Px4 Storm subcompact. What Troy Industries has done for the
M14, Sage International has accomplished
for tactical users of Ruger’s Mini-14 and
the M1 Garand. Precision machined multi-
featured chassis systems are virtual drop-
ins, requiring no permanent modifications
or bedding to achieve greater accuracy
and reduced felt recoil.
Visit www.sageinternationalltd.com.
At the Hoffners Holsters & Training
booth, Jim Pruett, owner of Jim Pruett’s
Guns & Ammo in Houston, Texas, singled
out the Ultrux MinimalES Paddle holster
as a best seller.
“We conduct concealed-carry training
regularly in our 9,000-square-foot class-
room and on the range, and we expose 60
students at a time to many choices in hand-
guns and holsters. That experience has
made Hoffners’ our number-one selling
line for seven years,” Pruett said. “As for
Dealer Pat McGuire (left), of ProDefense, says PentagonLight products “fly off the shelves.” Hoffners’ Tactical Rifle, I have customers
Pentagon’s Bruce Walker, director of business development, is happy to hear that. lined up to buy it sight unseen, based on its

©2008 Shooters Ridge® SR151
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provide reinforced wear points and ample
gear-carrying capacity without looking like
a combat uniform, Atlanco expects 24-7s to
be popular for everything from surveillance
details and desk duties to social activities.
Visit www.truspec.com.
Bullet50 clothing, designed by police
officers for TAG Tactical Assault Gear,
fills a need for dedicated concealed-carry
garments for plainclothes, undercover and
off-duty wear, according to Colin Burgos,
president of Combat Ready USA in San
Clemente, Calif.
“In my retail store it’s (Ambush Jacket)
a fast mover already. It has incredible fea-
tures, the quality is excellent, and my cus-
tomers appreciate the fact that all Bullet50
clothing is 100 percent made in the USA,”
Burgos said.
Dave Merkay (left), of AcuSport, and Andrew Finn, of TDI-Kriss, are pleased with dealers’ Most of Burgos’ business is “theater-
reaction to the innovative new Kriss Vector .45 ACP subgun. specific combat equipment,” but he
says Bullet50 garments appeal to a wide
range of users including concealed-
carry citizens, contractors and private
security personnel.
Visit www.tacticalassaultgear.com.
Haix, a high-end German footwear
firm renowned in Europe for military,
firefighting and L.E. specialty boots, has
been rapidly expanding its North Ameri-
can presence.
Haix designed the boots worn by Ger-
many’s famous GSG-9 counterterrorist
unit, and various models contain features
like Kevlar cut and puncture protection,
Gore-Tex linings, a proprietary air circu-
lating system and anti-static properties.
Visit www.haix.com.
Bright Lights
SureFire always has a batch of new
Maxpedition CEO Tim Tang (left) meets with Ed Head, director of operations at Gunsite training tactical flashlights for SHOT, and this
facility. Head rates Maxpedition as “innovative and first-quality.” year was no exception. The one getting
the most attention when SI stopped by
the SureFire booth was the G3 Nightro-
specifications and Hoffners’ reputation.” BLACKHAWK! has expanded their lon LED. The three-battery powerhouse
“With those features at that price, it’s a Warrior Wear garment line with ITS — has a tough polymer case and nine-hour
lot of gun for the money,” Pruett said. Integrated Tourniquet System — pants runtime, with three spare CR123 batteries
Visit www.hoffners.com. and shirts. Conceived by a military medi- stored in a duty belt carrier.
cal trauma physician, ITS garments may Visit www.surefire.com.
Outfitting The Operator be able to prevent 10 percent of combat At the Streamlight booth, dealers
At the Revision Military Eyewear deaths, which are due to uncontrolled ex- were handling new power-LED ver-
booth, the makers of protective goggles tremity bleeding. Currently 50 to 70 per- sions of eight key products featuring C4
and multi-lens systems for the armed cent of all combat injuries are extremity technology (Controlled Collapse Chip
forces and L.E. tactical units introduced wounds. Security contractors were taking Connection). The C4 provides bright-
the Hellfly. The new line of stylish, al- a hard look at them. ness rivaling incandescents, with much
most weightless wraparound ballistic Visit www.blackhawk.com. longer runtimes. A new Super-Tac two-
sunglasses is designed for police officers A few years ago Atlanco Tru-Spec, a cell C4 LED tactical light delivers 135
and sportsmen. The Hellfly is offered in longtime supplier of uniforms to the mili- lumens for 3.5 hours, and is compat-
six lens variants and six frame colors, all tary, made big news and bigger sales with ible with Streamlight’s accessory rail
meeting military requirements for im- the introduction of their TRUs — Tactical mounts and remote switches for use as
pact resistance, optical clarity and UVA- Response Uniforms. Now, Tru-Spec of- a weaponlight.
B-C protection. fers 24-7 pants, designed to cross the line Visit www.streamlight.com.
Visit www.revisionready.com. between duty and casual wear. Styled to SI staffers found a “treasure in the

tents” at the Pila Torch booth, located in
Firearms Business Insurance
the Gold Hall across from the convention 7HOLESALERS $ISTRIBUTORS s 2ETAIL 3ALES s -ANUFACTURERS )MPORTERS
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powerful incandescents at the other. A 0ROVIDING 1UALITY )NSURANCE 0RODUCTS TO
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be threaded into the body of most Pila
models, which allows the user to pre-
program their menu of brightness levels
and strobe and signal functions, includ-
#OVERAGE !VAILABLE IN !LL 3TATES
ing SOS. Superior Cree components and
lithium ion recharging units distinguish
this emerging line.
Visit www.pilatorch.com.
At the First-Light booth, Ed Santos,
author of “Rule the Night, Win the Fight,”
heavily endorsed the Liberator, a hands-
free, hand-held tactical light.
“It’s a fantastic light and a great seller,
too,” said Santos, the owner of Center Tar-
get Sports, a premier gun shop, tactical
training and range facility in Post Falls, INFO JCINSCOCOM s WWWGUNINSURANCECOM s
Idaho. “Just acquaint the customer with its Circle No. 214 on Inquiry Card
use and you’ve got a sale.”
How can a light be “hands-free” and
“hand-held”? Visit www.first-light-usa.com.
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consultant for ProDefense L.E. and Per-
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buy a weapon-mount unit like the MD2 @SPLTY¤_[]P__
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Tolerance Knives, which he says have cre- @TYNP]PWd

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ated “a real surprise” in sales. @ZMNSPNV (%.#,-,#,&*& A:L>HB68=>C:#C:I
A :
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“They are expensive — MSRPs run Circle No. 216 on Inquiry Card
from $150 to $295 — but our buyers,
Don’t let the BAD GUYS

mostly police officers, think they’re worth
every penny and sales are growing. And
they are truly zero-tolerance knives. Peo-
ple whose lives may depend on a knife for
a backup can appreciate that kind of qual-
ity,” McGuire said.
smell you coming!
Visit www.ztknives.com.
SHOT Show 2009 E NVIROCLEAN FA — Firearm Cleaner

Next year’s SHOT Show will be held
at the Orange County Convention Cen- » Less smelling » Great cleaning » Biodegradable
ter in Orlando, Fla., Jan. 15-18. For hotel
reservations and other information on the Distributor’s wanted!
show, visit www.shotshow.org. 9
OGRE MANUFACTURING, LLC. • 414.475.9339 • www.ogremfg.com
www.shootingindustry.com Circle No. 219 on Inquiry Card MAY 2008 31
SHOWDOWN IN GUN VALLEY
We’re Calling You Out!
TIME TO STEP OUTSIDE
AND SHOOT! 2008 Sponsors:
Limber up your trigger finger, practice your steely eyed
stare and plan to join teams from inside the industry for
the Sixth Annual Shooting Industry Masters.
July 25-26, 2008

)BSUGPSE(VO$MVCt&BTU(SBOCZ $POO
This three-gun shooting match features handgun, rifle
and skeet/trap events. Shooters will be able to shoot in one of two
classes: the Open Class for those who want to compete against pro-
fessional shooters, and the Industry Class for everyday shooters who just
want to have fun without the stress. A raffle of incredible items donat-
ed by companies throughout the shooting industry will be held during
the event to raise funds for the NSSF’s Step Outside® Program.
SIGN UP YOUR TEAM TODAY!

EVENT SCHEDULE:
Friday, July 25, 2008
Masters Team Check-In at the Shooting Industry
Academy of Excellence Awards presentation
Saturday, July 26, 2008
Handgun, Rifle & Trap/Skeet team events & lunch
Saturday Evening
Masters Awards Banquet with Raffle to benefit the
National Shooting Sports Foundation’s Step Outside® Program
For additional information, including donating raffle prizes, raffle tickets, area
airport and hotel information, please visit www.shootingindustry.com or contact
Elizabeth Jarrell at (800) 537-3006 ext. 279. E-mail: [email protected]
BENEFITTING: To download team entry form, go to:

National Shooting Sports Foundation’s
http://shootingindustry.com/08SIMstrs.html
Mail or FAX with payment to:

SPONSORED BY: FMG Publications
12345 World Trade Dr.
San Diego, CA 92128
FAX (858) 605-0247
0QFO$MBTT$IBNQJPOT5FBN4NJUI8FTTPO
No Gun? No Excuse. Loaner guns will be available for each event.

Match Ammunition, Shooter’s Goody Bag, Match Lunch and Awards Dinner
"--*ODMVEFEXJUIZPVS&OUSZ'FF
Text First Line
Text
2008
Company
Phone #
Text First Line
NEW PRODUCTS
Website Text
Circle # 000
Text First Line

Law Enforcement/Tactical Gallery
Text
T
he number of new L.E. and Tactical products presented at Here is a small sampling of the new L.E./Tactical of-
SHOT Show 2008 was record setting. The Law Enforce- ferings. Look for additional new products in future is-
ment/Tactical areas of SHOT Show 2008 were overrun by sues of SI and on our Web site, www.shootingindustry.
Company
dealers, distributors and other industry buyers eager to handle com. For insight on Company
the law enforcement market, visit
—Phone #
and purchase — the latest firearms, ammunition and gear Phone #magazine, American COP, at
the Web site of our sister
Website in this dynamic area of the market.
represented Website
www.americancopmagazine.com.
Circle # 000 Circle # 000
Text First Line

Text
Laser Devices Inc.

Company Safariland Beretta
Text USA
First Line
EOLAD
Phone # ALS Duty Holsters Px4 Storm Sub-Compact
Website Text
Laser Devices and L-3 EOTech pres- Safariland’s Model 6320 and Model The Beretta Px4 Storm Sub-Compact
ent the#EOLAD
Circle 000 laser with HOLOgraphic 6325 Automatic Locking System (ALS) pistol is available in 9mm, with 13-round
Weapon Sight. Designed to meet military duty holsters are available for the first magazine capacity, and .40 S&W, with
standards, the EOLAD withstands ex- time in an open-top design without the 10-round magazine capacity. Available in
treme high and low temperatures, shock, Self Locking System (SLS). The ALS au- all the traditional configurations (F, G, C,
vibration and is waterproof to 10 meters. Text First“locks”
tomatically Linethe weapon in place D actions), the pistol uses a locked breech
Features include a single laser activation once holstered. The locking device is and features a stainless steel barrel, a
switch, activation and low battery indi- completely operable with the thumb.
Text Picatinny rail, interchangeable backstraps,
cator light and fully adjustable windage Both models provide Level I Retention, an ambidextrous manual safety and a low-
and elevation controls. The integrated feature SAFARI-LAMINATE thermal- profile slide catch. Snap-Grip allows for
mounting system allows the unit to be at- molded construction, fit belt widths of maximum concealment when the firearm
tached to any small arms weapon system 2" and 2.25", and are available in STX is holstered. A reversible magazine release
equipped with a standard NATO or Picat- Tactical, STX Basket, STX Hi-Gloss and button can be mounted on either side.
inny mounting rail. STX Plain finishes.
Company
Laser Devices Inc. Safariland Beretta USA
Company
Phone #
1-800-235-2162 1-800-347-1200 (301) 283-2191
Phone #
Website
www.laserdevices.com www.safariland.com www.berettale.com
Website
Circle
Circle ## 298
000 Circle # 304 Circle ## 000
Circle 282

Taurus International Mfg. SureFire
Barska
800 Series WeaponLight
Universal Red Laser
Pistol Sight The 800 Series, derived from the Tau- SureFire’s X300 combines the fea-
rus OSS model, has an added external tures of the two versions of the X200
The Universal Red Laser Pistol Sight hammer and is available in .45 ACP, .40 WeaponLight. The X300 provides a maxi-
kit from Barska contains a 5mW laser and 9mm. The Series features Strike Two mum output of 110 lumens and offers a
sight with on/off switch, universal trigger capability, quick fieldstripping with take- tightly focused beam for extended reach
mount and mount inserts, three LR-44 down levers, forged slide and captured and a wider-angle beam for CQB (close-
lithium batteries and two Allen wrenches recoil spring with stainless-steel guide quarter battle) situations.
for adjustments. The laser’s wavelength rod. The pistols have ambidextrous mag-
measures 635-655 nm with a maximum azine releases and extended magazine
reach of 500 yards. bumpers, which double as finger rests.
Three magazines are included with each
firearm. The 800 Series is available in
blue or stainless steel finishes.
Barska Taurus International Mfg. SureFire

1-888-666-6769 1-800-327-3776 1-800-828-8809
www.barska.com www.taurususa.com www.surefire.com
Circle # 281 Circle # 308 Circle # 307

Monadnock
AutoLock HG
The AutoLock HG baton
from Monadnock offers the feel
of a straight baton in an expand-
able model that closes with the
push of a button. Friction-lock
and positive-lock technology
help ensure the baton remains Aimpoint Revision Eyewear
locked open while striking. It is MPS3 Hellfly Ballistic
available with the Safety (ure- Sunglasses
thane) Tip, the Power Safety Aimpoint’s new MPS3 Sight is a pas-
Tip or the 3xT Lime-Green Tac- sive electronic reflex collimator for use on Revision Eyewear introduces the
tical Targeting Tip; with smooth medium- to heavy-support weapons. It is Hellfly Ballistic Sunglasses. The Hellfly
or fluted foam textured grips; a rugged, parallax-free, non-magnifying provides high-impact fragment protec-
and with an AutoLock Front optic with unlimited eye relief, featuring tion and 100-percent UV protection in a
Draw Holder with eight locking an adjustable brightness red dot with lightweight design. The glasses exceed
positions. Finishes are black multiple day- and night-vision compatible the high-impact military requirements for
chrome and bright nickel. settings. Designed to withstand heavy re- spectacles, as well as the ANSI Z87.1
coil forces, the 2 MOA red dot engages standard for impact and optics. The Hell-
targets at all distances. The MPS3 has fly comes in a variety of frame and lens
80,000 hours of constant-on power using color options and weighs less than 1 oz.
one AA battery.
Monadnock Aimpoint Revision Eyewear

(603) 585-6810 1-877-Aimpoint (802) 879-7002
www.batons.com www.aimpoint.com www.revisioneyewear.com

Sig Sauer
SIG .556 Rifle SWAT
Sig Sauer introduces the SIG .556 Rifle SWAT, with a two-
position adjustable gas piston operating rod system. The rifle
has a 16" military-grade, cold hammer-forged barrel, chambered
in 5.56 NATO, with a 1:7" twist. The rifle is equipped with a flash Sig Sauer
REVOLVER suppressor, two-stage trigger, ambidextrous safety and front and
rear sight system. The quad rail has four integrated Picatinny
(603) 772-2302
www.sigsauer.com
SPEED LOADER rails, and the receiver is carbon steel with a wear-resistant Nitron
ONLY 10.
X finish. Overall length is 37" and the rifle’s weight is 8.7 lbs.
$ 95 Circle # 306
Super-Fast.
Super-Dependable.
Loads cartridges
into revolver
instantly!
DoubleStar Inc.
Patrol Rifle
DoubleStar’s design of the Patrol Rifle is based on input from
frontline police officers. The lightweight A-1 configuration, with
1:9 twist barrel, is mounted on a forged flat-top upper receiver.
MAGAZINE Standard features include a 5-slot A-2 phantom flash hider,
four-rail hand guards, three low-profile rail covers, GG&G flip-
SPEED LOADER up MAD rear sight, Hogue rubber pistol grip and DoubleStar’s
DoubleStar Inc.
(859) 745-1757
ONLY 13.
$ 95 six-position M-4 buttstock. Upgrades are available, including a
www.star15.com
chrome-lined barrel, two-stage trigger, H buffer and bipod. The
Patrol Rifle weighs 6.5 lbs. and has an overall length of 32.75".
10 models available. Circle # 289
Loads, .380, 9mm, 40cal.,
45cal., or 10mm single
and double stack mags.
Magazine slips into
loader and is held in by
hand. Depress thumb
lever to load.
Loads ammo. into magazines faster Sabre Defence Industries

and easier than ever! M5 Tactical Rifle
.22 Caliber Sabre Defence introduces the M5 Tactical rifle
MAGAZINE available in 5.56mm, 6.5 Grendel and 7.62x39. The

M5 has a 14.5" chrome-moly-vanadium barrel with
Sabre Defence Industries
SPEED LOADER a 1:7 twist, and comes with an A2 flash hider, mid- (615) 333-0077
www.sabredefence.com
ONLY 3.
$ 95 length gas system and railed handguard. The stock is
adjustable for length-of-pull. The rifle features an Ergo
Grip and 552 EOTech Holographic weapon sight. Circle # 303
Featuring: Flex brake arm
& lock down stop!
HKS .22 L.R. Cal. loads,

Browning, Ruger I & II,
Ruger 22/45, Colt, S&W,
Mitchell Arms (H.B.)
FNH USA
No more sore fingers P90 LV Laser Visible
when loading .22 mags!
FNH USA has enhanced its P90 carbine line with
the LV Laser Visible models. New for law enforcement
HKS PRODUCTS, INC. and military customers only, the tactical carbines now
7841 FOUNDATION DR. FLORENCE, KY 41042 feature a pressure switch-activated laser target des-
SEE YOUR LOCAL DEALER ignator mounted to the forward face of the front hand-
FNH USA
guard, allowing an operator to quickly and accurately (703) 288-1292
www.HKSspeedloaders.com bring the firearm onto target without raising the opti- www.fnhusa.com
cal or electronic sighting system to eye level.
Circle No. 212 on Inquiry Card Circle # 291

Savvy Armor BLACKHAWK! GG&G
Female Body Armor ZW5/ZW7 Side-Zip Boot ACOG Quick Detach
Mount
The Savvy line of body armor pro- BLACKHAWK! Warrior Wear has ex-
vides precision-fit, bullet-resistant vests panded its boot line with the ZW5 and The GG&G Accucam ACOG Quick
for females. Two concealable options, the ZW7 Side-Zip waterproof boot, available Detach Mount with Integral Lens Covers
Retro and the Flair, feature all-woven ar- in 5" or 7" heights. Built on Vibram Multi- combines the Accucam QD Mount with
amid materials for flexibility with four-point sport oil-resistant TC4+ compound outer Flip Up Lens Covers. The GG&G front and
cup positioning for an exact bust (apex) sole with large, open lugs for traction con- rear lens cover adapters allow the mount-
alignment. Made of soft ballistic and car- trol, the boots also feature a long-wear- ing of GG&G custom-prepared Butler
rier materials, the vests are protected by ing, water-friendly PU mid-sole. Creek lens covers that provide weather-
waterproof Gore-Tex with an interior lin- proof, dust-proof and moisture-proof pro-
ing of Anti-Microbial Yarn. Each vest fea- tection to the Trijicon ACOG lenses. Two
tures Level II and IIIA ballistic packages versions are available. One model fits the
that meet NIJ ’05 compliance standards. TA01, TA31, TA31F and TA31RCO, and a
second is for the TA01NSN.
Savvy Armor BLACKHAWK! GG&G

1-888-346-7288 1-800-694-5263 1-800-380-2540
www.savvyarmor.com www.blackhawk.com www.gggaz.com

Wiley X Eyewear
Airborne and Jake Hatch
Bianchi International MP-100 Defender MP
Wiley X has added two styles to its Cli- Models 75 Venom, 77
The Model MP-100 Defender MP glove
mate Control Series eyewear line, the Air- Piranha from Hatch has an extended cuff and uses
borne and the Jake. They feature remov-
able vented foam gaskets that lock into high-density EVA foam padding for addi-
Bianchi’s leather concealment hol-
lightweight ANSI-certified frames. The Fa- tional knuckle, finger and forearm protec-
sters, the Model 75 Venom and Model 77
cial Cavity Seal protects the wearer’s eyes tion. The Defender features a full Kevlar
Piranha, feature a contour-sculpted design
from the elements, and the lenses are lining and Nomex thread throughout the
and flat back for exact weapon fit and con-
impact-resistant, shatterproof and scratch- glove, and Ergo-Cut for maximum dexter-
cealment. The Model 75 offers an ultra-
resistant. The Airborne and Jake are avail- ity. It is closed to the forearm with a hook
high ride and open-muzzle design, with
able in three color and lens options: smoke and loop closure to keep the glove taut.
a 15-degree forward cant. The Model 77
lens with gloss black frame, polarized The Defender is manufactured with goat-
features a low-cut front and three-slot de-
smoke green lens with metallic black frame skin leather, with a water-repellant finish.
sign, with a 15-degree cant for strong side
and LATM light-adjusting bronze brown carry. Both holsters fit 1.75" belt widths.
lens with gloss root beer frame.
Wiley X Eyewear Bianchi International Hatch

1-800-776-7842 1-800-477-8545 1-800-347-1200
www.wileyx.com www.bianchi-intl.com www.hatch-corp.com
Hiatt Handcuffs Iosso Products Kimber

Chain, Hinge Style AR-15 Brushes SIS
Kimber’s SIS pistols, in .45 ACP, have
Hiatt’s lightweight handcuff models Iosso’s kit for AR-15s contains four
stainless steel slides, frames and serrated
are available in chain style (Models 3103 brushes: upper receiver brush, cham-
mainspring housings. Features include
and 3105) or hinge style (Models 3154 ber brush, bolt carrier brush and a bore
flat-top slide, SIS Night Sight and light-
and 3155). Manufactured with Steloy, brush. The upper receiver brush fits the
weight SIS Hammer. Beavertail grip safe-
a steel and aluminum combination, the receivers of the AR-15 and the AR-10.
ties are bumped and grooved, and slide
models use three solid links to connect When used with the Iosso Bore Cleaner
and frame edges are softened with a Kim-
the cuffs and feature True-Swing Tech- and Iosso Gun Oil, the kit will remove car-
ber Service Melt. Included are a stainless
nology, boss rivets, a leaf spring in the bon burn and all fouling.
steel KimPro Tac-Mag magazine, stippled
double-locking mechanism and three
black laminate logo grips and the finish is
six-teeth retaining bars. Models 3103 and
gray KimPro II. The SIS Custom and SIS
3154 are available in nickel-plate finish
Custom RL feature a short guide rod. The
and Models 3105 and 3155 are available
SIS Ultra incorporates a rounded main-
in black finish.
spring housing and frame.
Hiatt Handcuffs Iosso Products Kimber

1-877-HIATTCUFF (847) 437-8400 (406) 758-2222
www.hiatts.com www.iosso.com www.kimberamerica.com

PentagonLight Command Arms Buffer Technologies
P2 Porcupine Accessories Sig Sauer P229 Buffer
FGA Flashlight Grip
PentagonLight introduces the P2 Por- Responding to demands from law en-
cupine, a self-defense illumination tool,
Adaptor forcement, Buffer Technologies introduc-
featuring a sharpened spike head. When es a recoil buffer for the Sig Sauer P229.
The FGA Flashlight Grip Adaptor,
not in the defensive mode, the spikes are The unit includes a stainless steel guide
a mount and vertical grip combination,
guarded and hidden under a protector rod with a high-density, shock-absorbing
holds any 1" flashlight. A thumb-activat-
head. Speed threads permit the exten- polyurethane buffer. The unit is used with-
ed pushbutton on the grip operates the
sion and retraction of the spike’s head. in the P229’s factory spring.
flashlight’s on/off switch, with a safety-on
Powered by two CR123A lithium batter-
button to prevent accidental illumination,
ies, the P2 Porcupine’s xenon lamp pro-
and a constant light-on button. A Picat-
vides 65 lumens of light for approximately
inny rail allows mounting of a side laser in
one hour of continuous use. The Porcu-
three locations.
pine is 5.6" long and weighs 3.7 oz.
PentagonLight Command Arms Accessories Buffer Technologies

(650) 877-1555 (267) 803-1518 1-877-628-3337
www.pentagonlight.com www.commandarms.com www.buffertech.com

The companies listed have featured advertisements or
products in this issue. Look to them first when you are
ready to make a purchase.
ACCESSORIES
Companies Circle # Page Companies Circle # Page
ADVERTISERS Nighthawk Custom 261 41

ArmaLite 201 6 North American Arms 262 41
ATK/Federal Premium 202 23 Para USA 263 41
ATK/Shooters Ridge 203 29 Rock River Arms 264 41
Barska 204 37 Rossi Firearms 265 41
Brownells 205 15 Seecamp 266 41
Century International Arms 206 5 Sig Sauer 267 41
DPMS 207 13 Smith & Wesson 268 41
European American Armory 208 27 Springfield Armory 269 41
First-Light USA 209 9 STI International 270 41
FNH USA 210 3 Sturm, Ruger & Co. 271 41
Fobus Holsters 211 39 Taurus International 272 41
HKS Products, Inc. 212 36 Thompson/Center 273 41
Insight Technology 213 5 U.S. Fire Arms Mfg. 274 41
Joseph Chiarello & Co. 214 31 Uberti USA 275 41
Kwik-Site 215 14 Walther USA 276 41
Lewis Machine & Tool Co. 216 31 Weatherby & Sons 277 41
Lone Wolf Knives 217 12 Wilson Combat 278 41
Millett 218 21
Ogre Manufacturing, LLC. 219 31 2008 L.E./TACTICAL NEW PRODUCTS COLLECTORS
Para USA 220 1 Aimpoint 279 35
Barska 281 34
Pearce Grip
Rock River Arms
221
222
21
11 Beretta USA 282 33 IDENTIFY YOURSELF
Scherer Supplies 223 17 Bianchi International 284 38 THIS BADGE MAY SAVE YOUR LIFE
BLACKHAWK! 285 37 Police Quality
Sig Sauer 224 7
Sporting Products 225 48 Buffer Technologies 286 39 Gold Plated
Command Arms Accessories 287 39 100% LEGAL
Sports South 226 2 FOR PERMIT HOLDERS
Springfield 227 47 DoubleStar Inc. 289 36
Stag Arms 228 34-35
Gold
FNH USAPlated 291 36 FREE
Badge Case
STI 229 15 GG&G 292 37
& Shipping
Ten Point Crossbow 230 17 Hatch 293 38 With Order
Hiatt Handcuffs 294 38
Trausch Grips 231 19
Iosso Products 295 38
Order Toll Free
HANDGUN SALES
American Derringer 232 41
Kimber
Laser Devices Inc.
297
298
38
33
$38
MSRP: $58.00 You Save $20.00
Monadnock 299 35 Size Money Back
Beretta USA 233 41 2” x 3” Guarantee
PO Box 970057
Bersa (Eagle Imports) 234 41 Pentagon Light 301 39 Coconut Creek, FL 33097
Revision Eyewear 302 35 1-877-332-2343
Bond Arms 235 41
Sabre Defence Industries 303 36
www.maxarmory.com
Browning 236 41
Safariland $49.00
Add $4.00 S/H 304 33
Charles Daly 237 41 Classified ads are: $2.00 per word per insertion with a 20-word
Charter Arms 238 41 Savvy Armor 305 37
minimum OR $1.50 per word per insertion for three or more issues
Cimarron Firearms 239 41 Sig Sauer 306 36
with a 25-word minimum. No charge for CAPS. Bold words add
Cobra Enterprises of Utah 240 41 SureFire 307 34
$1.00 per word. Copy and rerun orders must be accompanied by
Colt’s Mfg. 241 41 Taurus International Mfg. 308 34 PAYMENT IN ADVANCE. NO AGENCY OR CASH DISCOUNTS ON
CZ-USA 242 41 Wiley X Eyewear 310 38 LISTING OR DISPLAY CLASSIFIED ADVERTISING. All ads must
Dan Wesson Firearms 243 41 be received with advance payment BY NO LATER THAN THE 15th
EMF Co. 244 41 NEW PRODUCTS of each month. EXAMPLE: Closing for NOVEMBER 2008 issue
European American Armory 245 41 Barnes Bullets 280 45 is September 15th. Ads received after closing will appear in the
FireStorm (SGS Importers) 246 41 Beretta USA Corp. 283 45 following issue. Please type or print clearly. PLEASE NOTE: NO
FNH USA 247 41 DeSantis Holster & Leather 288 44 PROOFS WILL BE FURNISHED. Include name, address, post office
Freedom Arms 248 41 FMG Publications 290 44 box, city, state and zip code as counted words. Abbreviations count
Glock Inc. 249 41 Kahr Arms 296 44 as one word each. Mail to SHOOTING INDUSTRY CLASSIFIEDS,
Heckler & Koch 250 41 Pelican Products Inc. 300 44 12345 World Trade Dr, San Diego, California 92128. IF YOU HAVE
Heritage Mfg. 251 41 Weatherby 309 44 ANY QUESTIONS REGARDING YOUR CLASSIFIED AD IN SHOOTING
INDUSTRY MAGAZINE, CALL OUR SALES REPRESENTATIVE AT
High Standard Mfg. 252 41
(858)605-0235.
Hi-Point Firearms 253 41 To request FREE information and materials from these
companies, use the Reader Service Card. Or, just send us
H-S Precision Inc. 254 41 a postcard, indicating the issue’s date, company’s number
Kahr Arms 255 41 and include your business address. Send to: Reader Service,
Kel-Tec 256 41 SHOOTING INDUSTRY, P.O. Box 502794, San Diego, CA
Kimber 257 41 92150-9833. If the company doesn't have a number, write them
directly and say you saw their ad, product or name in SHOOTING
Les Baer Custom 258 41
Visit Us Online 24/7

INDUSTRY. You can also download the Reader Service page and
Magnum Research 259 41 Reader Service Card from our Web Site and fax, (858) 605-0247,
Navy Arms Co. 260 41 or mail it to our office. Go to www.shootingindustry.com and
click on Reader Service.

BOOMING
Carolee Anita Boyles SALES!
Are Your Handgun Sales Robust? They Can Be!
H
andgun sales are booming. more of what he would consider a “nor- Focus On The Customer
“We know what our retail cus- mal” market. “In my opinion, there’s nothing more
tomers are buying from us, and we “January and February were still very important than good customer service,”
know handgun sales to our customers are strong months for us in handguns,” Mc- McClain said. “That means training your
up,” said Laurie Aronson, president of Clain said. “Our handgun sales have al- guys so they know what the guns are and
Lipsey’s. “That’s a good indication that ways been good, and they continue to can make recommendations.”
handgun sales are up in general.” be.” Further, due to uncertainty about the Those recommendations aren’t just
Jim McClain, owner of Jim’s Firearms presidential election, McClain predicts about which gun to buy, but also about
in Baton Rouge, La., is a retailer who’s strong handgun sales through the rest of which cleaning kit, ammunition and other
seen huge “ups” in the handgun market in the year. accessories customers need.
the past few years. What can you do to make the most of Aronson agrees, saying, “You don’t
“We have, on average, between 7,000 handgun sales? Aronson and McClain of- want your salespeople to be the ‘know-it-
and 10,000 guns in stock,” McClain said. fer several suggestions. alls’ behind the counter. Instead, you want
“We carry everything from
Taurus and Bersa to $7,000
Wilson Combats.”
McClain said the store has
always done a very strong busi-
ness in handguns. Because of
that reputation, he “caught the
wave” when disaster struck
Louisiana in 2005.
“After Hurricane Katrina,
on one day we sold more than
700 guns,” he said. “Some-
times people had to wait be-
tween four and eight hours to
buy a gun. We were running
three registers as fast as we
could, and were working 18 to
20 hours a day; instead of our
nice uniform shirts, we were
in t-shirts and shorts and flip-
flops. We didn’t even have time
to go home and change.”
McClain said his store rode
that wave of sales for almost
two years. In the past 18 months, Jim McClain, owner of Jim’s Firearms, stocks thousands of handguns and says, “Nothing is more important
he’s finally seen it drop off to than good customer service.”

best gun for him.”
The key to making the right sale, Aron-
son said, is to find out the real reason the
customer is buying the firearm and ad-
dress it.
“And don’t be too intimidating about
it,” she said. “Have an attitude that
makes people feel comfortable about ap-
proaching the counter and asking to look
at a firearm.”
A special challenge in customer service
is when a couple comes in and the husband
says, “I want to buy a gun for my wife.”
“Talk to them as a couple, but be sure
you find out what the woman wants,” Mc-
Clain said. “Sometimes the man thinks
he knows what’s best for his lady. But a
.44 Magnum 2 1/2-inch snub nose is not
a good choice for a woman. Just because
it will top off his collection of cool .44
Magnums doesn’t justify you selling it as
a good protection gun for his wife, who’s
5'2" and weighs 110 pounds.”
Have Product To Sell

Laurie Lipsey Aronson, president of Lipsey’s, in the company’s new training room, says, “A lot of dealers carry just the top
“One of the biggest things retailers can do to promote sales is hold training classes for sellers, and I think that’s a mistake,” Mc-
their customers.” Clain said. “When you do that, you’re
going head-to-head against everyone else
Ichiro Nagata
who looks at the top sellers. However, if

you have the complete product line and
a wide assortment of brands — such as
Taurus, Smith, Springfield Armory, Sig
Sauer, HK, Glock, Kahr Arms — and you
have the accessories to go with them, you
get the consumer excited about their pur-
chase. The way to increase your handgun
sales is to increase the size of your cus-
tomers’ purchases.”
Other accessories you should be sell-
ing with every gun include a cleaning
kit, practice ammo, personal defense
ammo and a holster that suits the cus-
tomer’s needs.
“Spend a little time with each customer
showing him how to use the gun, and how
to clean it,” McClain said. “Then say, ‘By
the way, you got a few minutes? Let me try
these grips on the gun for you. If you don’t
like them, we can take them off, but I think
Jim McClain uses Smith & Wesson Performance Center guns to attract customers, knowing you’ll really like the way they feel.’
he’ll sell more “less expensive guns. But a few people will come in and buy the Performance “Ninety percent of the time, if you put
Center guns,” like this Model 325 Thunder Ranch Defensive Revolver. a pair of grips on, you don’t take them
off,” McClain said. “The customer isn’t
them to really ask questions of your con- on it?’” McClain said. “Find out if the looking at the bottom end price anymore;
sumers to find out what it is that they’re customer is looking for a gun for per- instead, he’s feeling good about the pur-
looking for, instead of just trying to get sonal protection.” chase, and very comfortable about what
them to buy one product over another.” In other words, learn all you can before he bought. And he’s going to tell his
Selling isn’t about telling your custom- you make a recommendation, and then friends that you sold him the gun he re-
er what you think he should buy. In fact, be sure you make a recommendation that ally liked, and took good care of him at
some sales experts say “selling” really meets the customer’s needs, not just one the same time.”
should be called “listening.” you happen to like. Six months later, when that friend
“Ask questions like, ‘Are you a tar- “When you ask a lot of questions, wants to buy a gun, he or she is going to
get shooter?’ and ‘Are you interested that relaxes the customer,” McClain said. come into your store looking for the same
in a gun with a lot of safety features “Then he feels like you’re trying to get the level of service.

Don’t Upsell — Downsell
Joseph Novelozo
“When we do, for instance, a Smith &
Wesson promotion, we put the inexpensive
guns on sale just like everyone else does,”
McClain said. “We also put in a Perfor-
mance Center gun, a .44 Magnum, and a
6-inch .357 Magnum. People are going to
come in and buy 50 of the less expensive
guns. But a few people will come in and
buy the Performance Center guns.”
And some customers will come in and
look longingly at the Performance Cen-
ter guns.
“They really want that $1,200 Perfor-
mance Center gun, but they just can’t do
it,” McClain said. “So I say, ‘Well, let me
show you their entry-level 1911. It has a lot
of features, and we’re throwing in two free
magazines with every purchase.’” You can
downsell that customer to an $800 gun,
make him happy, and put dollars in your
pocket all at the same time.
“No one advertises those $1,200 guns,”
McClain said. “But customers come in to
see them, knowing they can’t afford them, Customers who are interested in new firearms, such as the Ruger SR9, will likely have a lot
and you can show them three other models of questions. Aronson advises: “Have an attitude that makes people feel comfortable about
that they can afford.” approaching the counter and asking to look at a firearm.”
Hold Classes he uses for direct mail before every in- tickled. If they don’t, I budgeted that
“One of the biggest things retailers can store promotion. money anyway.”
do to promote sales is hold training classes “We send out 20,000 well-designed, These sales, McClain said, probably
for their customers,” Aronson said. “That multicolored fliers that have 20 or 30 guns won’t cover the cost of the mailing. How-
includes handgun safety courses and con- on them,” he said. “People come in with a ever, he said, over the next six months,
cealed carry permit courses.” gun circled and say, ‘I want this one.’” he will continue to make sales because
Even if you don’t hold classes yourself, McClain doesn’t chase co-op dollars of people who saw the flier but couldn’t
if you know of law enforcement agencies, when he prints his fliers. come in at the time.
wildlife agencies or other groups that do, “I have a budget that I use for “The residual effects of the sale carry
advertise them in your store. direct mailing,” he said. “If a ven- over for six months,” he said. “That’s the
“All of this encourages handgun sales,” dor reimburses me some of that, I’m big picture you have to look at.” 9
Aronson said.
If you have a range in your store, you’re
at a distinct advantage when it comes to
classes and, by extension, handgun sales. HANDGUN SALES H-S Precision Inc. . . . . . . . . . . . . .
Kahr Arms . . . . . . . . . . . . . . . . . .
254
255
“More and more firearms stores have Kel-Tec . . . . . . . . . . . . . . . . . . . . 256
ranges available to their customers,” Aron- American Derringer . . . . . . . . . . . . 232 Kimber . . . . . . . . . . . . . . . . . . . . 257
son said. “And many times a gun shop will Beretta USA . . . . . . . . . . . . . . . . . 233 Les Baer Custom . . . . . . . . . . . . . . 258
open up a range in a separate location.” Ei- Bersa (Eagle Imports) . . . . . . . . . . 234 Magnum Research . . . . . . . . . . . . 259
Bond Arms . . . . . . . . . . . . . . . . . . 235 Navy Arms Co. . . . . . . . . . . . . . . . 260
ther scenario gives your customer a chance
Browning . . . . . . . . . . . . . . . . . . . 236 Nighthawk Custom . . . . . . . . . . . . 261
to shoot a gun and develop a sense of owner- North American Arms . . . . . . . . . . . 262
Charles Daly . . . . . . . . . . . . . . . . . 237
ship about it that encourages him to buy it. Charter Arms . . . . . . . . . . . . . . . . 238 Para USA . . . . . . . . . . . . . . . . . . . 263
If you don’t have or can’t add a range, Cimarron Firearms . . . . . . . . . . . . 239 Rock River Arms . . . . . . . . . . . . . . 264
don’t give up on letting your customers Cobra Enterprises of Utah . . . . . . . . 240 Rossi Firearms . . . . . . . . . . . . . . . 265
shoot before they buy. Colt's Mfg. . . . . . . . . . . . . . . . . . . 241 Seecamp . . . . . . . . . . . . . . . . . . . 266
“Develop a good relationship with CZ-USA . . . . . . . . . . . . . . . . . . . . 242 Sig Sauer . . . . . . . . . . . . . . . . . . . 267
someone in town who does have a range,” Dan Wesson Firearms . . . . . . . . . . 243 Smith & Wesson . . . . . . . . . . . . . . 268
Aronson said. “Then exchange business EMF Co. . . . . . . . . . . . . . . . . . . . . 244 Springfield Armory . . . . . . . . . . . . 269
with him. There’s nothing wrong with a European American Armory . . . . . . 245 STI International . . . . . . . . . . . . . . 270
gun shop that doesn’t have a range send- FireStorm (SGS Importers) . . . . . . . 246 Sturm, Ruger & Co. . . . . . . . . . . . 271
ing customers to a nearby range, and the FNH USA . . . . . . . . . . . . . . . . . . . 247 Taurus International . . . . . . . . . . . 272
range sending retail customers back to the Freedom Arms . . . . . . . . . . . . . . . 248 Thompson/Center . . . . . . . . . . . . . 273
Glock Inc. . . . . . . . . . . . . . . . . . . 249 U.S. Fire Arms Mfg. . . . . . . . . . . . 274
gun shop. Smart dealers build those mutu-
Heckler & Koch . . . . . . . . . . . . . . . 250 Uberti USA . . . . . . . . . . . . . . . . . . 275
ally beneficial relationships.” Heritage Mfg. . . . . . . . . . . . . . . . . 251 Walther USA . . . . . . . . . . . . . . . . . 276
High Standard Mfg. . . . . . . . . . . . . 252 Weatherby & Sons . . . . . . . . . . . . . 277
Promote Your Promotions Hi-Point Firearms . . . . . . . . . . . . . 253 Wilson Combat . . . . . . . . . . . . . . . 278
McClain has a customer database that

Text First Line
Text
See Your Product Here! Address all releases to:
If you are a manufacturer, importer, distributor or
entrepreneur with a newsworthy, new or revised
New Products Editor
product available to dealers or distributors, SHOOTING INDUSTRY MAGAZINE
let us know! 12345 World Trade Dr.
Company
We have room for about 80 words. Pictures San Diego, CA 92128 Text First
FMG Line
Publications
Phone
should#be color, if possible. Electronic images,
transparencies and glossy prints are acceptable.
Website Defensive Revolver
Product releases are printed on a space-available SHOOTING INDUSTRY MAGAZINE Text
basis at the discretion of the editorial staff. www.shootingindustry.com New for 2008, Clint Smith of Thunder
Ranch presents “Defensive Revolver:
Logical Solutions For The Real World.”
Filmed at Thunder Ranch in Oregon, the
two-disc DVD is packed with tips, tech-
Text First Line niques and Clint’s personal observations
Weatherby about the tactics and gear that work best.
Text SA-08 Semi-Auto Smith presents a Mental Preparation and
Logic Lecture and covers Proper Tech-
Weatherby introduces the SA-08 Semi-Auto line of shot- nique and Application; Loading, Unload-
guns available in three models: Upland, Youth and Synthetic. ing and Malfunction Clearance; Carry and
The shotguns feature a dual-valve system, alloy receivers, Draw Demonstration; Range Drills; Dem-
drop-out trigger systems and lengthened forcing cones. onstration and more.
Three screw-in Integral Multi-Choke Systems are compatible
Weatherby
Company with the Briley thread pattern. Company
FMG Publications
(805) 227-2600
Phone # The Upland and Youth models feature walnut stocks. The Phone #
1-800-628-9818
www.weatherby.com
Website Youth is available in 20-gauge. The Synthetic features a black Website
www.americanhandgunner.com
composite stock. The Upland and Synthetic are available in
12- and 20-gauge. Circle # 290
Circle # 309
Text First Line

Text
Kahr Arms
Thompson 1927A-1
Kahr Arms The Thompson 1927A-1 Deluxe Pistol TA5 has an
Company
(508) 795-3010 aluminum construction with a 10.5" barrel, and wal- Text First Line
Phone #
www.kahr.com nut, horizontal foregrip. It is 23.3" long and weighs 5
Website pounds, 14 1/2 ounces. Included is a 50-round drum
www.tommygun.com DeSantis
Text Holster
magazine. A 30-round stick, 10-round and 100-round
Circle # 296 drum magazines are available. D94 Paddle Holster
Made entirely of Kydex sheet, the D94
DS Paddle Holster is adjustable for forward
Text First
Pelican Line
Products to rearward cant and has a dual-tension
Mossy Oak Tactical Lights device. The D94 is currently available for
Text the Glock 17, 19, 22 and 23, in right- and
Pelican introduces the PM6 3330 LED left-hand models. Other models will follow.
and PM6 3320 Incandescent in camouflaged
Mossy Oak Break Up. Constructed of engi-
neering-grade polymer, the PM6s weigh 3.45
ounces. The PM6 LED uses high-output bat-
teries to drive a one-watt Luxeon LED (good DeSantis Holster & Leather
Company
Pelican Products Inc. for 10,000 hours of life), producing 41 lumens
Goods Co.
Company
Phone # of light for up to 20 hours. The PM6 Incandes-
1-800-473-5422 (631)
Phone841-6300
#
cent has a high-intensity Xenon bulb that pro-
Website
www.pelican.com www.desantisholster.com
Website
duces 74 lumens of light for up to one hour of
continuous use.
Circle # 300 Circle # 288
Continued from page 46
Southwick Provides Market Insight

S outhwick Associates has released its data on the top-selling brands in six categories
for January and February. The data is from Southwick’s Internet program: Hunter-
Survey, a monthly consumer monitoring service.
Southwick can provide greater detail on these and many other product categories
on a subscription basis. For a sample of monthly reports and pricing, contact: info@
Barnes Bullets southwickassociates.com.
Triple-Shock X-Bullet Top-Selling Brands
For 2008, Barnes is introducing an January February
“improved” Triple-Shock X-Bullet, with the
addition of a polymer tip. The tip and a Category Brand MS* Brand MS*
reengineered nose cavity provide faster Rifles Ruger 9.2% Ruger 10.5%
expansion. The new Tipped TSX features Shotguns Winchester 25.4% H&R 1871 16.0%
the same 100-percent copper body with
Handguns Glock 20.8% S&W 17.5%
multiple rings cut into the shank as the
Triple-Shock X-Bullet. Rifle Ammo Remington 33.2% Remington 30.8%
Riflescopes Bushnell 23.9% Bushnell 27.2%
Game Calls Primos 34.9% Primos 35.4%

* Marketshare: The percentage of all retail transactions.
Barnes Bullets Remington Targets Turkey Hunters

(801) 756-4222
www.barnesbullets.com H ow much money is there in selling turkey-related firearms,
ammo and gear? A bundle big enough that Remington as-
sembled a 16-page catalog devoted to gobbler-getting stuff early
Circle # 280 this year.
Nicely designed, it had hunters drooling over eye-popping
images of the new Model 11-87 Sportsman Super Mag ShurShot
Turkey 12-gauge, along with tom-taking ammo and all the must-
have accessories.
The Remington 2008 Turkey Products Guide was available
for download on www.remington.com. Smart marketing.
HK45 Hits Target

T he delayed delivery of Heckler & Koch’s HK45
hasn’t dampened consumers’ enthusiasm for the
pistol. Internet blogs are heavy with praise for the pistol’s “shoot-
Beretta USA ability,” “reduced recoil” and “interchangeable backstraps.”
UGB25 Xcel The HK45 is available in 10 HK variants, including the double-action
and single-action Law Enforcement Modification (LEM).
Beretta’s UGB25 Xcel shotgun fea- Visit www.hk-usa.com.
tures an innovative locking system with
LeGate Calls Shots For NBC

break-open action. The second round is
not hidden inside the magazine tube, but
C
is always visible in its side cartridge car- ongratulations to Shari LeGate, who has been hired by NBC
rier. The 12-gauge, with 30" barrel, oper-
to be the shooting sports analyst for the 2008 Beijing Olympic
ates on a short-barrel recoil system. The
UGB25 Xcel features a light alloy receiv-
Games. LeGate, a two-time national champion and World Cup med-
er, select walnut stock and Optima-Bore alist, was a member of the U.S. National Team in skeet for 12 years,
Barrel with a lengthened forcing cone for winning numerous titles and medals. She was the target sports analyst
enhanced pattern distribution, reduced for ESPN’s Great Outdoor Games and currently produces and hosts
felt recoil and shot velocity optimization. the ACUI Intercollegiate Clay Target National Championships.
In 2001, she was presented the Shooting Industry Award by the
Shooting Industry Academy of Excellence for her accomplishments Shari LeGate
in introducing thousands of women to the shooting sports. The former
Beretta USA Corp. executive director of the Women’s Shooting Sports Foundation, she is currently the spokes-
(301) 283-2191
person for the NSSF’s Project ChildSafe and is a representative for the First Shots program.
www.berettausa.com
LeGate is also a Shooting Industry contributing editor, and will again compete in the
Shooting Industry Masters in July. 9
Circle # 283
Russ Thurman
The Many Forms Of Gun Control
W
al-Mart’s decision to sign the There are many forms of gun control. The likely endear them to Mr. and Mrs. Ameri-
Bloomberg agreement in April Bloomberg agreement is a powerful one. ca, who, while they believe in and support
blindsided the industry. But for The Responsible Firearms Retailer the Second Amendment, also want “Re-
the retail behemoth, it’s just business. Just Partnership is a “masterful” form of gun sponsible Firearms Retailer Partnership(s)”
as it was in 2006 when Wal-Mart stopped control, developed by those vehemently and who wouldn’t want to support “May-
selling firearms in 1,000 of its stores; it opposed to the private ownership of fire- ors Against Illegal Guns”? These are the
was a business decision. arms. While you go about the business of Wal-Mart customers who generally don’t
Wal-Mart’s support of the mea- running your business, anti-gun zealots buy firearms and ammo from the retailer,
sures created by New York Mayor Mi- are going about their business. And, they but they sure push a lot of shopping carts
chael Bloomberg’s “Mayors to the checkout stands every
Against Illegal Guns” pro- day. That’s business.
vides significant benefit. By
agreeing to abide by the 10
“The Responsible Firearms Undoubtedly, the firearm
and ammo companies who sell
points of the “Responsible a significant number of guns
Firearms Retailer Partner- Retailer Partnership is a and pallets of ammo through
ship,” Wal-Mart wraps itself Wal-Mart will be hurt. That
in a layer of protection from ‘masterful’ form of gun control.” Wal-Mart would enter into the
anti-gun forces. Bloomberg agreement without
And, anti-gun forces are notifying its longtime firearm-
powerful. For those in the industry who are good at what they do. The challenge: industry partners is, yes, a shock, but not
think the anti-gun movement has been neu- In addition to making and/or selling fire- surprising. Remember, it’s business.
tralized, based on its lack of progress on the arms, ammo and myriad associated gear, It’s important for all of us to know
national level, think again. Microstamp- you have to battle anti-gun forces — ev- about the Bloomberg coalition. Visit www.
ing, bullet serialization, ballistic imaging, ery day. Anti-gun forces, however, don’t mayorsagainstillegalguns.org. There you
onerous zoning, restrictive and prohibitive do anything but develop ways to stop you will discover how the industry is being
sales of firearms and ammunition — and from doing business — every day. targeted and if your mayor is a member of
more — are driven by anti-gun proponents. Wal-Mart’s “business” decision will the coalition.
Summit Looks To Future

T he NSSF 2008 Shooting Sports Summit, June 23-25 in Colo-
rado Springs, Colo., is attracting a lot of attention from lead-
ers throughout the industry. The focus of the event: the future of
aimed at taking
current recruit-
ment and reten-
hunting and the shooting sports. tion programs to
The summit is attracting a growing number of sponsors, in- the next level.”
cluding Outdoor Channel, Safari Club International (SCI) and the NSSF will present a comprehensive three-year $389,000 study
U.S. Sportsmen’s Alliance (USSA). aimed at improving hunter and shooter recruitment and retention.
“Ensuring a strong future for our sports is a common goal Results of the “Future of Hunting and the Shooting Sports” proj-
shared by all of us in the hunting and shooting community,” said ect, funded by a U.S. Fish & Wildlife grant and conducted in
NSSF Senior Vice President Chris Dolnack. “With the support partnership with Responsive Management, will serve as the basis
of Outdoor Channel, SCI, USSA and others, this year’s summit for the summit.
is shaping up to be perhaps the most significant industry gather- The summit’s keynote speaker is former Arkansas Governor
ing of this decade.” Mike Huckabee.
This is the first NSSF summit in six years, with organizers For more information, visit www.nssf.org/08summit.
planning numerous sessions designed to “forge new strategies
Continued on page 45
We’re Calling You Out!

Gun Valley Showdown. Page 32
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