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Assignment 1 EDM

The document outlines an assignment for a digital marketing course. It includes 9 questions asking students to: 1) Explain digital marketing and its evolution in detail; 2) Define each stage of a digital marketing strategy using the P.O.E.M framework; 3) Describe digital marketing skills in detail; 4) Create a digital marketing plan for 3 products explaining each stage; 5) Discuss the importance of digital advertising in India with a case study; 6) Explain the importance of ethics and data privacy with an example; 7) Detail popular digital marketing tools and their uses; 8) List important elements to improve digital marketing of websites and apps; and 9) Suggest ways to improve product conversion rates.

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Abdeali Vankanerwala
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34 views

Assignment 1 EDM

The document outlines an assignment for a digital marketing course. It includes 9 questions asking students to: 1) Explain digital marketing and its evolution in detail; 2) Define each stage of a digital marketing strategy using the P.O.E.M framework; 3) Describe digital marketing skills in detail; 4) Create a digital marketing plan for 3 products explaining each stage; 5) Discuss the importance of digital advertising in India with a case study; 6) Explain the importance of ethics and data privacy with an example; 7) Detail popular digital marketing tools and their uses; 8) List important elements to improve digital marketing of websites and apps; and 9) Suggest ways to improve product conversion rates.

Uploaded by

Abdeali Vankanerwala
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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DR S & S.S. GHANDHY COLLEGE OF ENGG.

& TECH, SURAT


INFORMATION TECHNOLOGY
SUBJECT: Essentials of Digital Marketing (4341601)

UNIT 1

ASSIGNMENT: 1 POINTS :10

Date of submission: 23/02/2024

1 Explain Digital marketing and Evolution of Digital Marketing in details.


2 Define each stage of Digital Marketing Strategy using P.O.E.M.
Framework.
3 Write down each skill in details for Digital Marketing
4 Create Digital Marketing Plan for any three products and explain each
stage.
5 Write down importance of Digital Advertising market in India with proper
case study.
6 What is the importance of Ethics and Data privacy in Digital Marketing?
Explain with suitable example.
7 Write down popular digital marketing tools and it’s uses in details.
8 What are important elements to improve digital marketing of any website
and app?
9 What can you do to improve any product conversion rates?

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