: Media and Information Literacy
REVIEWER
MODULE 15 New political media are form of
Opportunity communicating that facilitate the
a set of circumstances that makes production dissemination and
it possible to do something. exchange of political content on
Challenges platform and within network that
are something new and difficult accommodate interaction and
which requires great effort and collaboration
determination. New around the clock, the Impact
Power of polls. Direct interaction with
the capacity or ability to direct or politicians, Demographic and
influence the behavior of others or Targeting
the course of event Freedom of the media
Aspects is the fundamental right of various
Education forms of media-including print,
Economic radio, television, and online
Social media—to operate freely in society
Political without government control,
Media economics restriction, or censorship
is the application and study of
economic theories and concepts to MODULE 17
the media industries. Aspects of social media misuse:
Media economics encompasses all Social Media Misuse Consequences
forms of media, including These are illegal as well as serious
traditional media such as print, activity that takes place due to
broadcasting, music, and film, and social media misuse.
new media forms such as the Child pornography
Internet. To produce, print, procure or
possess child pornography is an
MODULE 16 offense under the criminal act of
Social 1958.
Any website allows social A publication, photograph,
interaction in considered a social computer game, or film that
media site, including social represents the sexual activity of
networking sites. This site gives any person under the age of 18 is
entertainment and communication termed child pornography. To
and has grown in recent years. procure or invite any individual
Social Media communication is under 18 associated with sexual
about conversations, community performance is a criminal offense.
connecting with the audience and Stalking
building relationships Under the crimes act, 1958 stalking
Freedom of expression, is mentioned as a criminal offense.
communication and tourism Stalking happens when an
Political individual gets into the course of
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: Media and Information Literacy
REVIEWER
conduct with the idea to harm the Virtual reality, or VR, removes
opponent physically or mentally. people from the real world and
Privacy loss fully immerses them in a virtual
Individual privacy is lost with social world using a head-mounted
media networking websites and is display or headset.
one of the greatest problems faced In that virtual world of imagery and
these days. sounds, users can move around in
Time depletion all directions, manipulate objects,
The biggest disadvantage of social and more.
media networking is that it takes VR is often used in healthcare,
up a lot of students' time and is architecture, and education.
addicting. Augmented Reality
The Digital entertainment survey of AR enhances, or augments, the real
2008 in Great Britain mentions that world with digital information.
about one-third of students under While augmented reality apps
age 15 to 19 allocate less time for work through mobile devices such
homework and more time on as smartphones or tablets, in
social media sites such as manufacturing and industrial
Facebook, Twitter, Instagram, etc. settings where it benefits the user
to have their hands free, glasses or
MODULE 18 headsets are the best gateways to
Massive Open Online Content the AR experience.
is an online course, content, or Mixed Reality
other resource aimed at unlimited MR blends imagination and reality
participation and made available in so that users can both see and
an open access forum using the interact with the real world and the
web. virtual environment
Wearable Technology simultaneously.
electronics that can be worn on the Think of playing a virtual video
body, either as an accessory or as game while drinking real coffee
part of material used in clothing. and offering an imaginary
One of the major features of character some of your coffee in
wearable technology is its ability to your game - you're mixing realities.
connect to the Internet, enabling
data to be exchanged between a MODULE 19
network and the device. Advertising
Ubiquitous Learning crucial for every brand. Each
Learning is anytime and anywhere. channel is an intermediary
Whatever one listens to, may it be between a brand and its
a radio program, a public customers. Finding a perfect
announcement, or even a channel allows brands to present
conversation coming from their product successfully,
strangers, learning can take place. communicate their value, and
Virtual Reality
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maintain trustful relationships with c. Artificial intelligence (Al) is
the target audience. changing the landscape of
advertising. With the ability to
Types of Advertising Media: collect and analyze vast amounts
Offline advertising media of data, Al provides new insights
into consumer behavior and
a. newspaper advertising preferences.
b. TV advertising d. Mobile-first advertising This
c. radio advertising means designing ads optimized for
d. leaflets and flyers small screens and touchscreens
e. brochures and the unique ways people use
f. posters mobile devices.
g. direct mail e. Omnichannel advertising is a new
h. business cards approach to marketing that uses
i. different types of guerrilla multiple channels to reach
marketing consumers.
ambush marketing f. Visual Advertising able to
ambient marketing transcend language barriers and
undercover marketing engage viewers on an emotional
experiential marketing level.
Digital advertising Media
a. Programmatic advertising is a
form of online advertising that
uses technology to automate the
purchase and placement of ads. It
has revolutionized the online
advertising industry by making it
more efficient and effective.
Through programmatic
advertising, advertisers can reach
their target audience more
accurately and reduce costs.
b. Targeted online ads are
advertisements served to users
based on their personal
information, such as their age,
location, gender, interests, and
browsing history. While targeted
ads can be helpful for businesses
that want to reach a specific
audience, they can also be seen as
invasive or manipulative.
