Titan is India's leading watch manufacturer with over 60% of the domestic market share. It produces watches under popular brands like Titan, Fastrack, Sonata, and Xylys. Titan aims to be a world-class innovative organization and build India's most desirable brands through a customer-centric approach. It has over 177 showrooms and 10,000 dealers across India. Some of Titan's strengths include positioning watches as a fashion accessory, quality products at different price points, and strong brand image. Opportunities for growth include tapping the large untapped rural market and converting sales from the gray market. Threats include increased competition diluting margins and the rise of mobile phones.
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Titan is India's leading watch manufacturer with over 60% of the domestic market share. It produces watches under popular brands like Titan, Fastrack, Sonata, and Xylys. Titan aims to be a world-class innovative organization and build India's most desirable brands through a customer-centric approach. It has over 177 showrooms and 10,000 dealers across India. Some of Titan's strengths include positioning watches as a fashion accessory, quality products at different price points, and strong brand image. Opportunities for growth include tapping the large untapped rural market and converting sales from the gray market. Threats include increased competition diluting margins and the rise of mobile phones.
Titan is India's leading watch manufacturer with over 60% of the domestic market share. It produces watches under popular brands like Titan, Fastrack, Sonata, and Xylys. Titan aims to be a world-class innovative organization and build India's most desirable brands through a customer-centric approach. It has over 177 showrooms and 10,000 dealers across India. Some of Titan's strengths include positioning watches as a fashion accessory, quality products at different price points, and strong brand image. Opportunities for growth include tapping the large untapped rural market and converting sales from the gray market. Threats include increased competition diluting margins and the rise of mobile phones.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as ODP, PDF, TXT or read online from Scribd
Titan is India's leading watch manufacturer with over 60% of the domestic market share. It produces watches under popular brands like Titan, Fastrack, Sonata, and Xylys. Titan aims to be a world-class innovative organization and build India's most desirable brands through a customer-centric approach. It has over 177 showrooms and 10,000 dealers across India. Some of Titan's strengths include positioning watches as a fashion accessory, quality products at different price points, and strong brand image. Opportunities for growth include tapping the large untapped rural market and converting sales from the gray market. Threats include increased competition diluting margins and the rise of mobile phones.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as ODP, PDF, TXT or read online from Scribd
Download as odp, pdf, or txt
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Marketing Analysis
PRODUCT: FAST TRACK WRIST WATCH MANUFACTURER: TITAN
1980s-till date 1970-80s 1950-70s 1950s
INDIAN WATCH INDUSTRY
ABOUT TITAN Titan Industries is the world's fifth largest and India's leading manufacturer of watches. It has several popular brands in its fold including Heritage, Aviator, Regalia, Octane and WWF
The Titan portfolio has over 60% share in the domestic market
Share in the organized watch market. To ensure a dominant presence in the market, the company has showrooms in every nook and corner of the country that caters to the needs of every segment of the people.
VISION
To be a world-class, innovative and progressive organization and to build Indias most desirable brands.
MISSION To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach, and to contribute to the community.
VALUES AND STANDARDS
Total customer orientation Employee appreciation Performance culture and teamwork Creativity and Innovation Passion for excellence Corporate Citizenship
COMPANY STRATEGIES Innovation Quality Creative Advertising
Formal / Classic Raymond Weil Tissot Sonata, HMT, Maxima Omega,Rado, Longines
Nebula
TITAN
Citizen
XYLYS Price
Rs 500
1000
Timex
2000
4000
5000
10000
30,000 +
Espirit, Swatch Fossil Giordano, DKNY, Carrera Tommy Hilfiger
Fashion/Sporty
Tag Heuer Hugo Boss C Dior
STRENGTHS
Watches as a fashion accessory Quality or price positioning Brand image Market segments with large potential: women, youth, children, sportsmen, the budget-conscious and, of course, the big spenders. Customer value and offered after sales service in a showroom environment.
WEAKNESSES
Main USP is low cost watch. Lack of futuristic approach Lack of flexible thinking
OPPORTUNITIES
Nearly 34 million watches are sold through gray market channels. Currently, sales in India stand at an low number of 25 watches per 1,000 people, compared with 250 watches per 1,000 people in a developed society. Exchanging offer Rural market
THREATS
Too many players will dilute the market & the profit margin Low priced China watches Mobile phones.
