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    Business MODEL CANVAS - TAGZ

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    najam.p23349
    TagZ Foods presents its business model for popped potato chips with 50% less fat that are neither fried nor baked. It earns a 5/7 rating for its innovative product differentiation, diverse omnichannel distribution strategy reaching various customer segments, and sustainability commitment. The feasibility is rated 4/7 due to robust manufacturing infrastructure and partnerships, though operational efficiency and phased international expansion could bolster feasibility. Revenue comes primarily from online sales and hyperlocal delivery is a growing channel, while retail presence builds wider reach and brand. Cost of goods sold represents 55% of expenses, marketing and sales 25%, and general/administrative 20%, with the latter relatively low as a new company. An overall viability rating of 6/7 stems

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    Business MODEL CANVAS - TAGZ

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    najam.p23349
    28 views20 pages
    TagZ Foods presents its business model for popped potato chips with 50% less fat that are neither fried nor baked. It earns a 5/7 rating for its innovative product differentiation, diverse omnichannel distribution strategy reaching various customer segments, and sustainability commitment. The feasibility is rated 4/7 due to robust manufacturing infrastructure and partnerships, though operational efficiency and phased international expansion could bolster feasibility. Revenue comes primarily from online sales and hyperlocal delivery is a growing channel, while retail presence builds wider reach and brand. Cost of goods sold represents 55% of expenses, marketing and sales 25%, and general/administrative 20%, with the latter relatively low as a new company. An overall viability rating of 6/7 stems

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    TagZ Foods presents its business model for popped potato chips with 50% less fat that are neither fried nor baked. It earns a 5/7 rating for its innovative product differentiation, diverse omnichannel distribution strategy reaching various customer segments, and sustainability commitment. The feasibility is rated 4/7 due to robust manufacturing infrastructure and partnerships, though operational efficiency and phased international expansion could bolster feasibility. Revenue comes primarily from online sales and hyperlocal delivery is a growing channel, while retail presence builds wider reach and brand. Cost of goods sold represents 55% of expenses, marketing and sales 25%, and general/administrative 20%, with the latter relatively low as a new company. An overall viability rating of 6/7 stems

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    © All Rights Reserved
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    28 views20 pages

    Business MODEL CANVAS - TAGZ

    Uploaded by

    najam.p23349
    TagZ Foods presents its business model for popped potato chips with 50% less fat that are neither fried nor baked. It earns a 5/7 rating for its innovative product differentiation, diverse omnichannel distribution strategy reaching various customer segments, and sustainability commitment. The feasibility is rated 4/7 due to robust manufacturing infrastructure and partnerships, though operational efficiency and phased international expansion could bolster feasibility. Revenue comes primarily from online sales and hyperlocal delivery is a growing channel, while retail presence builds wider reach and brand. Cost of goods sold represents 55% of expenses, marketing and sales 25%, and general/administrative 20%, with the latter relatively low as a new company. An overall viability rating of 6/7 stems

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    © All Rights Reserved
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    of 20

    Presented by

    BUSINESS MD Najam Sayeed (2301349)


    Rhea Tess Johny (2301364)
    Shreeram RP (2301372)

    MODEL Upasana Nandi (2301384)

    CANVAS -
    TAGZ
    Customer 01 Gen Z population

    Segments
    Health conscious adults 02

    03 Convenience seekers

    People on-the-go 04

    05 People looking for gift options


    Customer
    Customers can contact customer
    Relationships 01 service in case of queries

    Customers are encouraged to


    02
    leave reviews on the website.

    Automated services are available. Once a


    03 customer purchases a product, similar
    product recommendations are available.
    Channels The brand has opted for an
    omnichannel approach and sells on its
    own website, ecommerce marketplaces
    01 and hyperlocal channels such as
    Swiggy Instamart, Dunzo, BigBasket,
    Blinkit among others.

    It also has a presence on retail


    shelves at premium stores and
    modern trade outlets as well 02
    such as Nature’s Basket, Shell
    Select, Wellness Forever, and
    Ratnadeep.
    Channels

    The products are distributed through


    more than 70 distributors across
    India, with presence in Tier 2 cities
    03 such as Aizawl, Imphal, Pathankot,
    Ludhiana among others.
    Value The brand is the first to
    introduce popping
    Proposition 01 method of preparation
    in India.

    Popped potato chips


    with 50% less fat.
    02

    The chips are neither


    03 fried nor baked.
    Value
    Proposition TagZ is conscious of its
    impact on the environment
    04 and claims it has a net-
    zero plastic footprint.

    Hampers for special


    occasions like parties, 05
    date nights etc.
    Overall
    Desirability

    TagZ earns a 5/7 for its business model due to innovative product differentiation with
    the popping method, a diverse distribution strategy reaching various customer
    segments, and a commitment to sustainability.TagZ could establish partnerships with
    fitness influencers or wellness experts to endorse its 50% less fat, neither fried nor
    baked snacks.
    Key
    Activities
    Production of new and innovative
    01
    products like Hemp cookies.

    Manufacturing of the products. 02

    Exports: To make available in


    03 international markets like Kuwait, Dubai,
    Maldives, Australia.
    Key
    Activities Marketing of the products to build
    04
    brand awareness.

    Procurement of Eco friendly


    packaging 05

    Taking the orders directly from the


    06
    customers
    Key
    Activities
    Distribution of the product
    07 offline Shipping of the
    products

    Fulfilling the orders


    08
    Key
    Manufacturing facility:
    01
    Resources 6 manufacturing facilities.

    Sales and marketing channels:


    Social media, television. 02

    Distribution network: 5000 retail


    stores and 30 ecommerce platforms
    03 like Swiggy Instamart, Amazon,
    Zepto serving across 22 cities

    Human resource: Employees. 04


    Investors: Dexter Angels, Agility
    Key 01
    Ventures, Venture Catalysts,
    Ashneer Grover, Arjun Vaidya,
    Partners Namita Thapar, Shikhar
    Dhawan.

    Distributors 02

    Brand Ambassador:
    03 Shikhar Dhawan.

    Collaboration: With other


    companies like Skippi,
    04
    InACan to build brand
    awareness and presence.
    Overall
    Feasibility

    The 4/7 feasibility rating underscores the business's robust manufacturing


    infrastructure and influential partnerships, demonstrating substantial potential.
    However, to bolster feasibility, the company might benefit from refining
    operational efficiency and adopting a phased approach to international
    expansion, ensuring a more seamless and sustainable growth trajectory.
    Revenue
    Streams Primary Revenue: Sales on
    own website and
    01 ecommerce, over 75% of
    total revenue.

    Growing Channel:
    Hyperlocal delivery via
    Swiggy Instamart, Dunzo, 02
    BigBasket, Blinkit, due to
    convenience.
    Revenue
    Streams Retail Presence: Sales in
    premium stores and modern
    03 trade outlets for wider
    reach and brand building.

    Unique CSOP: Consumer


    Stock Option Plan (CSOP)
    offers equity for a minimum
    INR 5,000 investment,
    04
    building customer community
    and raising capital.
    Cost
    COGS (Cost of Goods Sold):
    Structure Represents 55% of costs,
    01 encompassing raw
    materials, packaging, and
    manufacturing expenses.

    Marketing and Sales


    Expenses: Constitute 25% of
    costs and cover advertising,
    promotions, and sales
    02
    commissions. These expenses
    are crucial for brand building
    and demand generation.
    Cost
    Structure

    G&A (General and


    Administrative Expenses):
    Account for 20% of costs,
    covering salaries, rent, and 03
    other overhead expenses.
    These expenses are relatively
    low due to TagZ Foods' lean
    and new company structure.
    Overall
    Viability

    The 6/7 feasibility rating stems from TagZ Foods' diversified revenue channels, with a
    strong emphasis on e-commerce and unique initiatives like the Consumer Stock Option
    Plan (CSOP). To enhance feasibility, the company could optimize marketing expenses
    and explore strategic partnerships for added revenue streams.
    Thank you

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