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The website has several SEO issues including missing and over-lengthy title tags, a lack of meta descriptions, and broken internal links. It currently ranks poorly in search results. An audit found opportunities to optimize images, user experience, and the site architecture/structure. While content is high-quality, the blog posts are not properly optimized for mobile users. Backlink quality and quantity need improvement as well. Key areas of focus identified include technical fixes, on-page SEO, content optimization, and link building.

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bendissam1
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64 views13 pages

Milestone 1

The website has several SEO issues including missing and over-lengthy title tags, a lack of meta descriptions, and broken internal links. It currently ranks poorly in search results. An audit found opportunities to optimize images, user experience, and the site architecture/structure. While content is high-quality, the blog posts are not properly optimized for mobile users. Backlink quality and quantity need improvement as well. Key areas of focus identified include technical fixes, on-page SEO, content optimization, and link building.

Uploaded by

bendissam1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PART 1 :

https://buffalonickelcrossfit.com/

 Name of the business: Buffalo Nickel Crossfit.


 Title tags are not optimized: Some title tags are missing and a lot are
over 60 characters.
 Meta-descriptions are not optimized: Near complete lack of meta-
descriptions.
 Error pages: I have encountred a few broken internal links.
Note: The website has very low google rankings (I found it
on the 5th or 6th page for most searches I tried) and seems
to recquire a great deal of SEO efforts to be fixed.
PART 2 :
SEO Audit Report for:
https://www.buffalonickelcrossfit.com

 Site audit date: 06/10/2023


 Domain age: 6 years, 11 months and 15 days.
 Domain expires in: 14 days and 8 hours.
 Domain URL: https://buffalonickelcrossfit.com/
 IP Address: 35.193.11.119 (NOT CANONICALIZED).
 The website boasts high-quality, unique, and relevant
content that aligns with user search intent.
 However, improvements to the user interface are
recommended. Certain color choices on the site may need
adjustment to enhance user experience. For example :

to :

 Opportunities also exist to enhance the user experience


and traffic by optimizing image metadata (like alternative
text) and resizing images for faster loading times.
 Basic technical aspects, including the sitemap.xml and
robots.txt, are well-maintained and in good order.
 However, the site may present too many 404 error pages, as
there are currently 14 instances of 404 pages out of a total of 129
HTML pages on the site.
 Furthermore, within these 404 pages, there are 9 instances of
broken links, such as anchor text in other posts on the same
website leading to non-existent 404 pages. For instance :
www.buffalonickelcrossfit.com/gain-muscle-mass-get-shredded/ (Image 2)
 All URL formats for the website efficiently redirect to the secure HTTPS
version, ensuring a secure and consistent user experience.

 However, the current site architecture has room for improvement. Blog posts
are located within the same folder as the main blog page, which is less
organized and not ideal for SEO. A recommended structure involves placing
blog posts within a dedicated blog subdirectory.
This is a rough visualization This is how the website actually
of the website architecture: functions:
 While the primary site pages have been optimized for mobile devices,
ensuring a mobile-friendly user experience, the majority of the site's content,
consisting of blog post pages, is unfortunately not currently optimized for
mobile use, potentially leading to a suboptimal user experience.

Mobile-friendly test for:


www.buffalonickelcrossfit.com
/programs/personal-training/

Mobile-friendly test for:


www.buffalonickelcrossfit.c
om/find-your-fitness-
motivation/
Notes on HTML Tags:
 Title Tags:
Missing Title Tags: 17.
Title Tags Over 60 Characters: 46.
Acceptable Title Tags: 80.
 Meta Descriptions:
Missing Meta Descriptions: 105.
Note: Some meta descriptions might be generated by Google.
 Heading Tags:
Misuse Cases: Extensive misuse of heading tags observed, such
as using h5 or h6 for styling purposes and h2 for button text.
Note: The use of heading tags appears inconsistent and
requires optimization for better SEO and user experience.
Backlink Profile:
Domain Rating: The website's domain rating is currently at a low
5%.
Total Backlinks: The website has a total of 133 backlinks from 60
different websites, more than 50% of which are marked
“nofollow”, which means they do not contribute to SEO authority.

In addition to the low number of backlinks, the quality of the


backlinks is also a concern, as many of the websites linking back
have low authority and trust ratings as well.
PART 3:
Kick-off questions:
 What previous SEO efforts have been undertaken in areas relevant to this website,
subdomains, or specific sections like the blog?

 What are the project's objectives and desired outcomes?

 How will this project impact different aspects of your business, and what changes do
you anticipate?

 What is the preferred mode of communication for your team?

 What is the process for task submission? Should tasks be scheduled by an internal
stakeholder or added to a project management system?

 Are you currently collaborating with PR agencies or do you have an in-house PR team?
 Who is your target market, and do you have defined user personas?

 Are there any legal considerations to be aware of when publishing content?

 Do you have access to any user research studies or data that can inform our SEO
strategy?

 How do you currently assess website metrics? Is Google Analytics in place, and have you
set up relevant goals?

 What format do you prefer for receiving deliverables, such as Google Charts, specific
software or tools used internally?

 Who should be included in project updates and receive deliverables?

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