SUBMISSION GUIDE

This section provides guidelines and instructions for submitting the

major project report.

Task Description
This section describes the task of critically analyzing and evaluating
the marketing strategy of a business organization.

- Guidelines for selecting the business

organization
- This subsection provides guidelines for selecting a well-established
firm with a substantial history in its market presence. It also
mentions the criteria for selecting firms to avoid duplication with
HBR case presentations.

RESEARCHED INFORMATION

Avoiding duplication with HBR case

presentations

To avoid duplication with HBR case presentations, Samsung can employ several strategies.
Firstly, the company can ensure that its case presentations are distinct by focusing on
unique aspects of its business operations, challenges, and strategies. By delving into specific
areas such as global strategies, product innovation, or supply chain management, Samsung
can present a case that stands out from existing HBR case studies. This will prevent any
duplication and offer new insights to readers.

Supporting evidence for this approach can be found in the document titled "Samsung
Electronics: Global Strategies - HBR Case Study Solutions." This case study highlights
Samsung's global expansion strategies, including its entry into emerging markets and its
efforts to compete with global rivals. By emphasizing these strategies in its case
presentations, Samsung can differentiate itself from other HBR cases that may focus on
different industries or companies.

Additionally, Samsung can avoid duplication by leveraging its unique position as a

technology leader. The document titled "Samsung Electronics Case Solution And Analysis,
HBR Case Study" provides insights into Samsung's technological innovations and its efforts
to stay ahead in the competitive market. By showcasing its cutting-edge technologies, such
as advancements in mobile devices, semiconductors, or artificial intelligence, Samsung can
present a case that is distinct and relevant to the current business landscape.

Furthermore, Samsung can also consider exploring case studies that analyze its corporate
culture, organizational structure, or leadership strategies. These aspects are crucial in
understanding Samsung's success and can provide valuable lessons for readers. By focusing
on these areas, Samsung can ensure its case presentations offer fresh perspectives and
avoid duplicating existing HBR case studies.

In conclusion, Samsung can avoid duplication with HBR case presentations by focusing on
unique aspects of its business operations, leveraging its technological leadership, and
exploring its corporate1234

Main Report

1 Samsung Electronics Case Solution And Analysis, HBR Case Study

...:https://www.thecasesolutions.com/samsung-electronics-2-145269 (Retrived on:
02/12/2023)

2 Samsung Electronics Case Study Solution for Harvard HBR Case

...:https://caseism.com/samsung-electronics-2-123741 (Retrived on: 02/12/2023)

3 Samsung Electronics (An HBR case) |

PPT:https://www.slideshare.net/himadrisingha/samsung-electronics-an-hbr-case
(Retrived on: 02/12/2023)

4 Samsung Electronics: Global Strategies - HBR Case Study

Solutions:https://www.thecasesolutions.com/samsung-electronics-global-strategies-37514
(Retrived on: 02/12/2023)
 This section provides information on the main report content and
structure.

- The firm
- This subsection includes a brief description of the firm, covering its
size, divisional structure, markets served, core products/services,
and targeted customers.

RESEARCHED INFORMATION

How to describe the size of a firm

Samsung Electronics is a large and influential firm in the electronics industry. The
company's strong brand image and market recognition contribute to its size and
prominence. Samsung's brand equity and market yield are higher compared to its
competitors, indicating its significant presence in the market. This is supported by the fact
that customers quickly choose Samsung over other brands, highlighting the company's
strong market position. Additionally, Samsung has a strong financial background, allowing it
to invest heavily in research and development and establish new and innovative products in
the market. This financial strength further solidifies Samsung's position as a large firm.
Furthermore, Samsung's well-established brand strategy enables it to pursue economies of
scale, indicating its size and reach in the industry. The company's corporative culture based
on merit also contributes to its growth and success, as it allows new talent to rise in
position and achieve the company's goals. Overall, the combination of Samsung's brand
recognition, financial strength, market yield, and well-established brand strategy showcases
the size and significance of the firm in the electronics industry. 567

Understanding divisional structure in a

firm

Samsung follows a divisional organizational structure, where its divisions are based on
product categories. This structure allows for efficient resource allocation and focuses on
specific business segments within each division. The three main product divisions in
Samsung are consumer electronics, IT & mobile communications, and device solutions. The
consumer electronics division includes visual displays, digital appliances, printing solutions,
and health/medical equipment. The IT & mobile communications division focuses on
mobile communications, networks, and is a leader in developing a comprehensive product
portfolio for 5G commercial services. The device solutions division encompasses memory
and system LSI, with a particular emphasis on semiconductor design. This division also
includes multimedia card controllers, wireless LANs, and display drivers.

Supporting evidence for this divisional structure can be found in the organizational
structure of Samsung as described in the document. Each division operates in its specific
context, with dedicated resources, production, distribution, and sales operations. This
divisional structure allows Samsung to effectively manage and innovate within each
product category. Additionally, the document mentions that Samsung's organizational
structure is built around a product-type divisional structure, further confirming the
divisional nature of the company's structure.

Furthermore, the document highlights the presence of a separate research and

development division within Samsung. This division focuses on priorities such as artificial
intelligence, robotics, life care & new experiences, security, and next-generation media. The
existence of this division further supports the divisional structure of Samsung, as it is
separate from the product divisions and works on research and development across all

5 Samsung Electronics Case Solution And Analysis, HBR Case Study

...:https://www.thecasesolutions.com/samsung-electronics-2-145269 (Retrived on:
02/12/2023)

6 Samsung Electronics Case Study Solution for Harvard HBR Case

...:https://caseism.com/samsung-electronics-2-123741 (Retrived on: 02/12/2023)

7 Samsung Electronics Case Study | PPT:https://www.slideshare.net/popcorp/samsung-

case-study2012-eng (Retrived on: 02/12/2023)
divisions.

In conclusion, Samsung's divisional organizational structure is centered around its product

categories. The company has three main product divisions, each with multiple business
segments. This structure allows for efficient resource allocation and innovation within each
division. The presence89

Identifying the markets served by a firm

Samsung serves a wide range of markets with its diverse product portfolio. One market that
Samsung targets is the consumer electronics market. The company offers a variety of
products such as smartphones, tablets, televisions, and home appliances to cater to the
needs of consumers. The strong brand image and brand awareness of Samsung in this
market give the company a competitive edge. The document states that Samsung has a
strong brand image and brand awareness, which gives the company strong bargaining
power with suppliers and distributors. This indicates that Samsung is well-established and
recognized in the consumer electronics market.

Another market that Samsung serves is the semiconductor market. The company offers
memory chips, specifically 8-megabit memory chips, which are in high demand. The
document mentions that Samsung offers exclusive memory chips in the market, highlighting
the company's strong technological base and operational expertise. This suggests that
Samsung has a competitive advantage in the semiconductor market, as no other players are
offering the latest and risky products like Samsung.

Additionally, Samsung serves the market for headphones. Although this is not explicitly
mentioned in the provided document, Samsung is known for producing high-quality
headphones that cater to different consumer preferences. The company offers a range of
headphones, including wireless and noise-canceling options, to meet the needs of different
customers. Samsung's strong financial position and technological capabilities enable the
company to incorporate the latest technology efficiently into their headphones, giving them
a competitive edge in the market.

8 What Is Samsung's Organizational Structure? Samsung

...:https://fourweekmba.com/samsung-organizational-structure/ (Retrived on:
02/12/2023)

9 Samsung Organizational Structure: Divisional according to Product ...:https://research-

methodology.net/samsung-organizational-structure-divisional-according-product-types/
(Retrived on: 02/12/2023)
In conclusion, Samsung serves various markets including consumer electronics,
semiconductors, and headphones. The company's strong brand image, technological
expertise, and financial strength contribute to its competitive advantage in these
markets.10111213

Describing the core products/services

of a firm

Samsung offers a wide range of products and services in the market. One of the main
products offered by Samsung is their Galaxy series of smartphones. These smartphones are
known for their advanced features, high-quality cameras, and sleek designs. Samsung's
smartphones have gained a strong market presence and have become a popular choice
among consumers. This is supported by the fact that Samsung is constantly showcasing its
latest Galaxy products at various events, indicating the company's focus on innovation and
staying ahead of its competitors (Samsung to Showcase Latest Galaxy Products, Services
and ...).

In addition to smartphones, Samsung also offers a variety of other electronic products such
as tablets, smartwatches, and accessories. These products cater to the growing demand for
technology-driven devices and provide consumers with a seamless digital experience.
Samsung's strong technological base and operational expertise allow the company to
incorporate the latest technology efficiently into its products, giving it a competitive edge in
the market (Apart from these, Samsung is financially strong and have deep pockets...).

Furthermore, Samsung is known for its memory chips, specifically offering the latest and
risky products in the market. This demonstrates the company's commitment to providing
cutting-edge technology to its customers (Moreover, the company has a strong
10 The Samsung Company's Headphones Target Market | Free Essay
...:https://studycorgi.com/the-samsung-companys-headphones-target-market/ (Retrived
on: 02/12/2023)

11 Samsung Electronics Case Solution And Analysis, HBR Case Study

...:https://www.thecasesolutions.com/samsung-electronics-2-145269 (Retrived on:
02/12/2023)

12 Samsung Electronics Case Study Solution for Harvard HBR Case

...:https://caseism.com/samsung-electronics-2-123741 (Retrived on: 02/12/2023)

13 Samsung Electronics Case Study | PPT:https://www.slideshare.net/popcorp/samsung-

case-study2012-eng (Retrived on: 02/12/2023)
technological base and offers the exclusive memory chips in the market...).

Moreover, Samsung has built a strong brand image and brand awareness in the market. This
gives the company strong bargaining power with suppliers and distributors, allowing them
to maintain a competitive position in the market (Lastly, Samsung has a strong brand image
and brand awareness in the market...).

Overall, Samsung's main products and services include smartphones, tablets, smartwatches,
and accessories. The company's focus on innovation, technological expertise, and strong
brand image contribute to its success in the14151617

Differentiating between B-to-C and B-

to-B customers

Samsung differentiates between its B-to-C (business-to-consumer) and B-to-B (business-to-

business) customers through various strategies and approaches. Firstly, in terms of
marketing and advertising, Samsung focuses on different messages and channels to target
these two customer segments. For B-to-C customers, Samsung emphasizes the features,
design, and user experience of its products, such as smartphones and televisions, in order to
appeal to individual consumers. On the other hand, for B-to-B customers, Samsung
highlights the reliability, efficiency, and cost-effectiveness of its products, catering to the
specific needs and requirements of businesses.

Furthermore, Samsung offers different product lines and solutions for B-to-C and B-to-B
customers. For B-to-C customers, Samsung provides a wide range of consumer electronics
14 The Samsung Company's Headphones Target Market | Free Essay
...:https://studycorgi.com/the-samsung-companys-headphones-target-market/ (Retrived
on: 02/12/2023)

15 Samsung to Showcase Latest Galaxy Products, Services and

...:https://news.samsung.com/us/samsung-showcase-latest-galaxy-products-services-
innovations-mwc-2023/ (Retrived on: 02/12/2023)

16 Samsung To Showcase Latest Galaxy Products, Services and

...:https://news.samsung.com/global/samsung-to-showcase-latest-galaxy-products-
services-and-innovations-at-mwc-2023 (Retrived on: 02/12/2023)

17 Samsung Electronics Case Solution And Analysis, HBR Case Study

...:https://www.thecasesolutions.com/samsung-electronics-2-145269 (Retrived on:
02/12/2023)
products, including smartphones, tablets, televisions, and home appliances. These products
are designed with the latest technology, sleek designs, and user-friendly interfaces to attract
individual consumers. In contrast, for B-to-B customers, Samsung offers a range of business
solutions, such as enterprise mobility solutions, digital signage, and security systems. These
products are tailored to meet the specific needs of businesses, providing them with tools
and technologies to enhance productivity and efficiency.

Additionally, Samsung provides customized services and support for its B-to-B customers.
The company offers dedicated account managers, technical support, and training programs
to assist businesses in deploying and utilizing Samsung products and solutions effectively.
This personalized approach helps to build strong relationships with B-to-B customers and
ensures their satisfaction and loyalty.

Supporting evidence for these differentiation strategies can be found in the provided
context. The context mentions that Samsung is shaping the future of business with its
mobile B2B solutions, indicating the company's focus on catering to the 181920

- External operating environment

- This subsection discusses the firm's competitive market position
and utilizes the PESTLE and Industry Analysis frameworks to
analyze the external operating environment.

RESEARCHED INFORMATION

18 How Samsung is Shaping the Future of Business with its Mobile B2B
...:https://news.samsung.com/global/how-samsung-is-shaping-the-future-of-business-
with-its-mobile-b2b-solutions-at-ifa-2019 (Retrived on: 02/12/2023)

19 The Samsung Company's Headphones Target Market | Free Essay

...:https://studycorgi.com/the-samsung-companys-headphones-target-market/ (Retrived
on: 02/12/2023)

20 Samsung Electronics Case Solution And Analysis, HBR Case Study

...:https://www.thecasesolutions.com/samsung-electronics-2-145269 (Retrived on:
02/12/2023)
Analyzing competitive market position
of a firm

Samsung's competitive market position is strong and compares favorably to other firms in
the industry. One of the key factors contributing to Samsung's competitive advantage is its
financial strength and deep pockets. This allows the company to develop niche strategies
and effectively undercut competitors in the market. Additionally, Samsung's financial
strength enables it to incorporate the latest technology efficiently into its products before
competitors introduce them. This gives Samsung an edge in terms of offering innovative and
cutting-edge products to consumers.

Another aspect that sets Samsung apart from its competitors is its strong technological
base. The company offers exclusive memory chips in the market, including 8-megabit chips.
This operational expertise and efficiency give Samsung a competitive edge as it is able to
offer the latest and risky products that other players are not providing in the market. This
allows Samsung to cater to a wider range of consumer needs and preferences.

Furthermore, Samsung's strong brand image and brand awareness in the market contribute
to its competitive market position. The company's brand reputation and recognition give it
strong bargaining power with suppliers and distributors, enabling Samsung to maintain a
competitive and demanding position in the market. This brand strength also helps Samsung
attract and retain customers, as consumers often associate the brand with quality and
reliability.

Overall, Samsung's competitive market position is supported by its financial strength,

technological expertise, and strong brand image. These factors allow the company to stay
ahead of the competition and continue to innovate in the market. With its deep pockets,
operational efficiency, and ability to incorporate the latest technology, Samsung is well-
positioned to maintain its competitive edge in the industry. 212223

21 Competitive Advantages of Samsung:https://www.thestrategywatch.com/competitive-

advantages-samsung/ (Retrived on: 02/12/2023)

22 Samsung vs. Apple: Comparing Business

Models:https://www.investopedia.com/articles/markets/110315/samsung-vs-apple-
comparing-business-models.asp (Retrived on: 02/12/2023)

23 Samsung Electronics Case Solution And Analysis, HBR Case Study

...:https://www.thecasesolutions.com/samsung-electronics-2-145269 (Retrived on:
02/12/2023)
PESTLE framework analysis for external
operating environment

The PESTLE framework analysis is a strategic tool used to assess and analyze the external
operating environment of a company, in this case, Samsung. It examines the political,
economic, social, technological, legal, and environmental factors that impact the company's
operations.

In terms of political factors, the stability of the political environment in South Korea, where
Samsung is based, is seen as a positive factor. The government has also announced plans to
provide financial support to companies involved in semiconductor chip production, which
can benefit Samsung and lower their manufacturing costs.

Economically, Samsung operates in a global market and is influenced by factors such as

inflation rates, exchange rates, fiscal policies, economic growth patterns, unemployment
rates, and consumer purchasing power. These indicators are important for Samsung to
forecast market conditions and make informed business decisions.

Social factors play a significant role in shaping consumer needs and preferences. Factors
such as population growth rates, age distribution, career attitudes, and global influences
impact Samsung's product development and marketing strategies. Understanding these
social dynamics is crucial for Samsung to meet consumer demands effectively.

Technological factors are of utmost importance for a tech giant like Samsung. The company
operates in a constantly evolving technological landscape and must stay ahead of research
breakthroughs, automation, and the rate of technological diffusion. This element maps the
trajectory of product evolution for Samsung.

Legal factors encompass current and impending laws that affect Samsung's operations. This
includes employment laws, consumer protection, and antitrust laws. Compliance with these
laws is essential for Samsung to avoid legal issues and anticipate potential shifts in the legal
landscape.

Lastly, environmental factors such as climate change considerations and waste

management are increasingly important. Samsung's commitment to sustainability and
reducing its carbon footprint is crucial in today's environmentally conscious world.
In242526

Industry Analysis framework for

analyzing external operating
environment

The industry analysis framework for analyzing the external operating environment of
Samsung includes assessing the economic, technological, and political factors that impact
the company's performance. Firstly, in terms of the economic environment, Samsung faces
challenges related to the reduced purchasing power of buyers, which limits its expansion
into new areas. The company must focus on solutions that continue to generate profits
instead of taking excessive risks. However, Samsung also benefits from operating within the
macroeconomic environment, which allows it to adapt its strategies and expand into new
markets with higher spending power.

Secondly, the technological environment is a significant advantage for Samsung. The

company leverages technology for business advantage and innovation, enabling it to
maintain its position as a leader in the smartphone market. Samsung strives to stay ahead of
new technology advancements, often introducing new products before its competitors.
However, there have been disputes with Apple regarding the copying of designs, indicating
the intense competition in the industry. Nonetheless, the rapid growth rate of technology is
a key factor that drives Samsung's competitiveness.

Lastly, the political environment has both favorable and unfavorable aspects for Samsung.
While the company benefits from certain political rights, it also faces challenges due to
conflicts with rival countries. Locations with unstable political environments pose threats to
Samsung's operations. However, Samsung actively addresses these issues to mitigate their
impact on the company.

24 Samsung PESTLE Analysis: A Comprehensive

Overview:https://boardmix.com/analysis/samsung-pestle-analysis/ (Retrived on:
02/12/2023)

25 An intelligible and engaging PESTLE Analysis of Samsung:https://crowjack.com/pestle-

analysis/samsung (Retrived on: 02/12/2023)

26 PESTLE Analysis of Samsung:https://www.managementstudyguide.com/pestle-

analysis-of-samsung.htm (Retrived on: 02/12/2023)
Supporting evidence for this analysis can be found in the provided text, where it is
mentioned that Samsung operates within the macroeconomic environment, uses technology
for business advantage and innovation, and deals with political issues and conflicts with
rival countries. Additionally, the text highlights Samsung's focus on marketing,
manufacturing speeds, and relationships with retailers, which further support the industry
analysis framework.2728

- Key issues analysis

- This subsection critically reflects on how the firm has managed its
marketing strategy by analyzing internal resources capabilities,
sustainable competitive advantage, new product/service innovation,
competitive strategies, marketing mix strategy, customer
management strategies, strategic alliances and networks, and CSR
and environmental responsibility strategies.

RESEARCHED INFORMATION

Analyzing internal resources capabilities

of a firm

Samsung has a strong set of internal resource capabilities that contribute to its success in
the market. One of the key capabilities is its technological expertise and innovation.
Samsung has a wide range of innovative products such as smartphones, tablets, and
televisions that have gained popularity among consumers worldwide. This is supported by

27 Samsung External and Internal Environment Analysis - Free essays

...:https://samples.primeessays.com/business/samsung-external-and-internal-
environment-analysis/ (Retrived on: 02/12/2023)

28 Executive Summary: The External Environment Of Samsung |

ipl.org:https://www.ipl.org/essay/Essay-On-External-Environment-Of-Samsung-
FKK8AJZKRC48R (Retrived on: 02/12/2023)
the article "Samsung Target Market Analysis" which states that Samsung has contributed to
making users' lives easier with its innovative products.

Another internal resource capability of Samsung is its strong supply chain management.
The article "Advantages and Disadvantages of Supply Chain Management" highlights the
importance of data management and advanced decision support capabilities in managing
the core business. Samsung's ability to effectively manage its supply chain allows it to
deliver products to the market in a timely manner and meet customer demands.

Samsung also has a strong pricing strategy, as mentioned in the article "Advantages of
Samsung Pricing Strategy". The company offers products at a competitive price compared to
its competitors, making its products more accessible to a wider range of customers. This
pricing strategy has contributed to Samsung's position as one of the largest sellers of
products globally.

Furthermore, Samsung has a strong brand image and marketing capabilities. The article
"Advantages of Samsung Pricing Strategy" mentions that Samsung spends a significant
amount on advertising its products, targeting different segments of customers. This
extensive marketing effort has helped Samsung establish itself as a trusted and recognized
brand in the market.

In conclusion, Samsung's internal resource capabilities include technological expertise and

innovation, strong supply chain management, effective pricing strategy, and a strong brand
image. These capabilities have contributed to Samsung's success in the market and its
ability to meet customer needs and preferences. 2930

Applying VRIN framework for analyzing

key resources/capabilities

The VRIN framework can be applied to analyze Samsung's key resources and capabilities by
evaluating them based on four characteristics: valuable, rare, inimitable, and non-
substitutable. Firstly, in terms of valuable resources, Samsung possesses a strong brand

29 Strategic Capabilities Of Samsung - 1541 Words |

Bartleby:https://www.bartleby.com/essay/Strategic-Capabilities-Of-Samsung-PJL7LUF3U
(Retrived on: 02/12/2023)

30 Executive Summary: The External Environment Of Samsung |

ipl.org:https://www.ipl.org/essay/Essay-On-External-Environment-Of-Samsung-
FKK8AJZKRC48R (Retrived on: 02/12/2023)
image in terms of social responsibility. This is evidenced by their commitment to
sustainability and corporate social responsibility initiatives, such as their eco-friendly
product designs and recycling programs. This valuable resource allows Samsung to
differentiate itself from competitors and attract environmentally-conscious consumers.

Secondly, Samsung's research and development capabilities can be considered rare

resources. The company invests heavily in R&D, allowing them to develop innovative
products and technologies. For instance, Samsung's development of flexible displays and
foldable smartphones demonstrates their ability to create unique and cutting-edge products
that are not easily replicated by competitors. This rarity gives Samsung a competitive
advantage in the market.

Thirdly, Samsung's resources and capabilities can be seen as inimitable. The company has a
vast manufacturing infrastructure and supply chain network, which is difficult for
competitors to replicate. Samsung's ability to efficiently produce and distribute their
products globally is a valuable resource that sets them apart from other companies in the
industry.

Lastly, Samsung's brand reputation and customer loyalty can be considered non-
substitutable resources. The company has built a strong brand image and has a large
customer base that trusts and prefers Samsung products. This customer loyalty is difficult
for competitors to replicate, giving Samsung a sustained competitive advantage.

In conclusion, the VRIN framework can be applied to analyze Samsung's key resources and
capabilities. Their valuable brand image in terms of social responsibility, rare research and
development capabilities, inimitable manufacturing infrastructure, and non-substitutable
brand reputation and customer loyalty all contribute to their competitive advantage in
the3132

Gaining sustainable competitive

advantage using Porter's three types of
competitive advantages

31 VRIO Analysis of Samsung Group:https://www.case48.com/vrio-analysis/13609-

Samsung-Group (Retrived on: 02/12/2023)

32 VRIN/VRIO Analysis Of Samsung Electronics:https://www.essay48.com/case/15660-

Samsung-Electronics-VRIN-VRIO-Analysis (Retrived on: 02/12/2023)
To gain sustainable competitive advantage, Samsung can utilize Porter's three types of
competitive advantages: cost leadership, differentiation, and focus.

Firstly, Samsung can achieve cost leadership by implementing efficient production

processes and economies of scale. This would allow them to offer their products at a lower
price compared to their competitors. For example, Samsung has been able to dominate the
market for consumer electronics by producing high-quality products at a competitive price.
This cost advantage enables them to attract a larger customer base and maintain their
market share.

Secondly, Samsung can differentiate their products from competitors by focusing on

innovation and technology. By continuously investing in research and development,
Samsung can introduce new and unique features in their products, making them stand out
in the market. For instance, Samsung's Galaxy smartphones are known for their cutting-
edge technology and innovative features, which differentiate them from other smartphone
brands. This differentiation strategy helps Samsung to attract customers who value
advanced technology and are willing to pay a premium for it.

Lastly, Samsung can focus on specific market segments to gain a competitive advantage. By
targeting niche markets or specific customer groups, Samsung can tailor their products and
marketing strategies to meet the specific needs and preferences of these customers. For
example, Samsung's line of rugged smartphones and tablets, such as the Galaxy Active
series, target customers who require durable and waterproof devices for outdoor activities
or industrial use. This focus strategy allows Samsung to establish a strong presence in these
niche markets and build customer loyalty.

In conclusion, by implementing Porter's three types of competitive advantages - cost

leadership, differentiation, and focus - Samsung can gain sustainable competitive advantage
in the market. Through cost leadership, Samsung can offer products at a lower price, while
differentiation and focus strategies enable them to offer unique and tailored products to
specific customer3334

33 Samsung's Sustainable Competitive Advantage |

Researchomatic:https://www.researchomatic.com/samsungs-sustainable-competitive-
advantage-160561.html (Retrived on: 02/12/2023)

34 Executive Summary: The External Environment Of Samsung |

ipl.org:https://www.ipl.org/essay/Essay-On-External-Environment-Of-Samsung-
FKK8AJZKRC48R (Retrived on: 02/12/2023)
Assessing new product/service
innovation in a firm

Assessing new product/service innovation in Samsung requires a comprehensive analysis

of the company's strategies, market performance, and customer feedback. One key aspect to
consider is Samsung's track record of introducing innovative products to the market.
According to the article "Analysis of Samsung's Innovation Strategy," Samsung has been
successful in launching groundbreaking products such as smartphones, tablets, and
televisions that have revolutionized the industry. This indicates Samsung's commitment to
continuous innovation.

Furthermore, Samsung's market share and sales figures provide evidence of the success of
their new product innovations. For instance, the article "Apple and Samsung Comparison"
states that Samsung has a significant market share in the premium smartphone market,
with sales increasing over time. This suggests that consumers are receptive to Samsung's
new product offerings and are willing to purchase them.

Customer feedback is another important factor in assessing new product/service

innovation in Samsung. By analyzing customer reviews and satisfaction ratings, we can gain
insights into the effectiveness and appeal of Samsung's innovations. However, the provided
documents do not specifically mention customer feedback, so further research may be
required to gather this information.

Overall, the evidence suggests that Samsung has been successful in introducing new product
innovations that resonate with consumers. Their market share, sales figures, and reputation
for innovation all support the assessment of Samsung as a company that excels in
developing and launching innovative products and services. 353637

35 Samsung company analysis - 1427 Words | Assessment

Example:https://ivypanda.com/essays/samsung-company-analysis/ (Retrived on:
02/12/2023)

36 (PDF) Analysis of Samsung's Innovation

Strategy:https://www.researchgate.net/publication/331114761_Analysis_of_Samsung's_In
novation_Strategy (Retrived on: 02/12/2023)

37 Executive Summary: The External Environment Of Samsung |

ipl.org:https://www.ipl.org/essay/Essay-On-External-Environment-Of-Samsung-
FKK8AJZKRC48R (Retrived on: 02/12/2023)
Understanding competitive strategies of
a firm

Samsung implements competitive strategies through various means to gain a competitive

advantage in the market. One of the strategies they employ is a strong focus on innovation
and product development. Samsung invests heavily in research and development to
continuously introduce new and improved products to the market. This can be seen in their
wide range of technological offerings, such as smartphones, tablets, and televisions.
According to the document "Advantages of Samsung Pricing Strategy," Samsung's products
are known for their quality and affordability, which helps them target a wide range of
customers and gain a competitive edge.

Additionally, Samsung utilizes effective marketing and advertising strategies to promote

their products. The document "Advantages of Samsung Pricing Strategy" states that
Samsung spends over four hundred million dollars on advertising, targeting different
segments of customers globally. This extensive advertising campaign helps Samsung gain
brand recognition and reach a larger customer base.

Furthermore, Samsung focuses on cost management and efficiency in their operations. The
document "Cost Structure of Samsung" highlights that Samsung has a low-cost structure,
allowing them to be more competitive and responsive to economic events. This cost
management strategy has helped Samsung dominate the market and increase profitability.

Overall, Samsung's competitive strategies include innovation, product development,

effective marketing, and cost management. These strategies have enabled Samsung to
become a global information technology leader and gain a competitive advantage in the
market.3839

38 Executive Summary: The External Environment Of Samsung |

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Applying marketing mix strategy (4 Ps
and 7 Ps)

Samsung can apply the marketing mix strategy by effectively utilizing the 4 Ps and 7 Ps in
their marketing efforts. The 4 Ps of marketing include product, price, place, and promotion,
while the 7 Ps include the additional elements of people, process, and physical evidence.

Firstly, Samsung can focus on the product aspect of the marketing mix by continuously
innovating and offering a wide range of high-quality products. This can be seen in their
diverse product portfolio, which includes smartphones, tablets, televisions, home
appliances, and more. Samsung's commitment to innovation is evident in their introduction
of new features and technologies, such as their curved display screens and advanced
camera systems. This helps them stay ahead of the competition and meet the evolving needs
of their customers.

Secondly, Samsung can apply the pricing strategy effectively. They can adopt a competitive
pricing approach, offering products at different price points to cater to a wide range of
customers. Samsung's pricing strategy is evident in their product lineup, where they offer
flagship devices with premium prices as well as mid-range and budget-friendly options.
This allows them to target different market segments and maximize their market share.

Thirdly, Samsung can focus on the place aspect of the marketing mix by ensuring their
products are easily accessible to customers. They have a strong distribution network, with
their products being available in various retail stores, online platforms, and their own
branded stores. By making their products readily available, Samsung can reach a larger
customer base and increase their sales.

Lastly, Samsung can employ effective promotional strategies to create awareness and
generate demand for their products. They can utilize various marketing channels, including
television advertisements, online campaigns, social media marketing, and celebrity
endorsements. These promotional efforts help Samsung to build a strong 40414243

40 Marketing Mix of Samsung - Samsung marketing mix

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41 Samsung Marketing Strategy & Marketing Mix (4Ps) | MBA

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Implementing customer management
strategies in a firm

Samsung can implement customer management strategies in their firm by focusing on

building strong relationships with their customers, providing excellent customer service,
and leveraging customer data to personalize their offerings.

Firstly, Samsung can build strong relationships with their customers by actively engaging
with them and listening to their feedback. This can be done through various channels such
as social media, customer surveys, and customer support. By understanding their
customers' needs and preferences, Samsung can tailor their products and services to better
meet their expectations. For example, Samsung can use customer feedback to improve the
design and functionality of their smartphones, ensuring that they are user-friendly and
meet the demands of their target market.

Secondly, Samsung can provide excellent customer service to enhance customer satisfaction
and loyalty. This can be achieved by training their customer service representatives to be
knowledgeable, responsive, and empathetic towards customer concerns. Samsung can also
implement a seamless and efficient customer support system, such as a 24/7 helpline or
online chat support, to address customer issues promptly. By delivering exceptional
customer service, Samsung can differentiate themselves from their competitors and create a
positive brand image.

Lastly, Samsung can leverage customer data to personalize their offerings and marketing
campaigns. By analyzing customer data, such as purchase history, browsing behavior, and
demographic information, Samsung can gain insights into their customers' preferences and
tailor their products and marketing messages accordingly. For instance, Samsung can send
personalized recommendations and offers to customers based on their past purchases or
interests. This personalized approach can enhance the customer experience and increase
customer loyalty.

In conclusion, Samsung can implement customer management strategies by building strong

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43 Samsung 7p's marketing mix. |

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relationships with customers, providing excellent customer service, and leveraging
customer data to personalize their offerings. These strategies can help Samsung enhance
customer satisfaction, loyalty, and ultimately drive business growth. 4445

Developing strategic alliances and

networks

Samsung develops strategic alliances and networks through various methods and
approaches. One way is through partnerships with other companies in the industry. For
example, Samsung has formed strategic alliances with companies like Google, Microsoft, and
Intel to collaborate on technology development and innovation. These partnerships allow
Samsung to leverage the expertise and resources of these companies to enhance its own
products and services. For instance, Samsung's smartphones incorporate Google's Android
operating system, which has helped Samsung gain a competitive edge in the mobile phone
market.

Additionally, Samsung actively engages in mergers and acquisitions to expand its network
and gain access to new markets. For instance, Samsung acquired Harman International
Industries, a leading provider of connected car solutions, to strengthen its presence in the
automotive industry. This strategic move allows Samsung to combine its expertise in
electronics and software with Harman's capabilities in automotive technology, creating new
opportunities for growth and innovation.

Furthermore, Samsung also collaborates with suppliers and distributors to build a strong
supply chain network. By working closely with suppliers and distributors, Samsung ensures
a reliable and efficient flow of materials and products, which is crucial for meeting customer
demand and maintaining a competitive advantage. This collaboration helps Samsung
optimize its supply chain management and reduce costs.

In conclusion, Samsung develops strategic alliances and networks through partnerships

with industry leaders, mergers and acquisitions, and collaboration with suppliers and
distributors. These strategic moves allow Samsung to leverage the expertise and resources

44 Executive Summary: The External Environment Of Samsung |

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of other companies, expand its market reach, and enhance its competitive position in the
industry.464748

Incorporating CSR and environmental

responsibility strategies

Samsung incorporates CSR (Corporate Social Responsibility) and environmental

responsibility strategies through various initiatives and practices. One of the key ways
Samsung demonstrates its commitment to CSR is through its sustainability efforts. Samsung
has set ambitious goals to reduce its greenhouse gas emissions and increase the use of
renewable energy. For example, in 2019, Samsung announced its plan to source 100%
renewable energy for its factories, offices, and operational facilities in the United States,
Europe, and China by 2020. This commitment to renewable energy not only reduces the
company's carbon footprint but also contributes to the global transition to clean energy.

Samsung also focuses on responsible sourcing and supply chain management. The company
has implemented strict standards and guidelines to ensure that its suppliers adhere to
ethical and sustainable practices. Samsung's Supplier Code of Conduct outlines expectations
for labor rights, environmental protection, and business ethics. The company conducts
regular audits and assessments to ensure compliance with these standards. By promoting
responsible sourcing, Samsung aims to create a positive impact on the communities and
environments where its products are manufactured.

Furthermore, Samsung actively engages in community development and education

initiatives. The company has launched various programs to support education, healthcare,
and cultural activities in local communities. For instance, the Samsung Digital Academy
provides digital education opportunities to underserved communities, equipping them with
essential digital skills for the future. Samsung also supports healthcare initiatives, such as

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48 Executive Summary: The External Environment Of Samsung |

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the Samsung Medical Center in South Korea, which provides advanced medical treatment
and research facilities.

In conclusion, Samsung incorporates CSR and environmental responsibility strategies

through its sustainability efforts, responsible sourcing practices, and community
development initiatives. These actions demonstrate Samsung's commitment to creating a
positive impact on the environment, society, and its stakeholders. By setting ambitious
goals and implementing strict standards, Samsung strives to be a leader 495051

- Observations and recommendations

- This subsection provides overall reflections on how the firm has
managed its marketing strategy and offers observations and
recommendations for the firm's future management.

RESEARCHED INFORMATION

Analyzing the firm's marketing strategy

The marketing strategy of Samsung can be analyzed through various methods and
approaches. One way to analyze Samsung's marketing strategy is by examining its
marketing mix. The marketing mix consists of the four Ps: product, price, place, and
promotion. By analyzing how Samsung manages these elements, we can gain insights into

49 Executive Summary: The External Environment Of Samsung |

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50 Environmental Strategy | Sustainability | Samsung

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51 Samsung's Sustainable Competitive Advantage |

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its overall marketing strategy.

Firstly, Samsung's product strategy can be analyzed by looking at the range of products it
offers, their features, and their target market. For example, Samsung offers a wide range of
products, including smartphones, televisions, and home appliances. Each product is
designed to cater to specific customer needs and preferences. Furthermore, Samsung
continuously innovates and introduces new features to stay competitive in the market.

Secondly, the pricing strategy of Samsung can be analyzed by examining its pricing
decisions and positioning in the market. Samsung offers products at different price points to
cater to different consumer segments. For instance, it offers premium smartphones at
higher prices and budget-friendly options for price-sensitive consumers. This pricing
strategy allows Samsung to target a wider range of customers and maximize its market
share.

Thirdly, the distribution strategy of Samsung can be analyzed by examining its distribution
channels and partnerships. Samsung utilizes a multi-channel distribution strategy, including
both online and offline channels. It has partnerships with various retailers and carriers to
ensure its products are widely available to customers. This distribution strategy helps
Samsung reach a larger customer base and increase its market penetration.

Lastly, the promotion strategy of Samsung can be analyzed by studying its advertising and
promotional activities. Samsung invests heavily in marketing and advertising to create
brand awareness and promote its products. It uses various channels, such as television,
print media, and digital platforms, to reach its target audience. Additionally, Samsung
engages in strategic partnerships and52

Providing observations and

recommendations for future marketing
management

Samsung can improve its marketing management by focusing on several key areas. Firstly,
the company should invest more in market research and analysis. This will help Samsung
gain a deeper understanding of customer needs and preferences, allowing them to develop
products and marketing strategies that better align with consumer demands. By conducting
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thorough market research, Samsung can identify emerging trends and stay ahead of the
competition.

Additionally, Samsung should enhance its brand positioning and differentiation. While
Samsung is already a well-known brand, it faces strong competition from other smartphone
manufacturers. To stand out in the market, Samsung should emphasize its unique selling
points and highlight the benefits of its products compared to competitors. This can be
achieved through effective branding and marketing campaigns that communicate the value
and innovation of Samsung's smartphones.

Furthermore, Samsung should focus on customer engagement and relationship

management. By building strong relationships with customers, Samsung can increase
customer loyalty and advocacy. This can be done through personalized marketing
initiatives, such as targeted advertising and tailored promotions. Samsung should also
prioritize customer feedback and incorporate it into product development and marketing
strategies.

In terms of recommendations for the future, Samsung should continue to invest in research
and development to ensure ongoing innovation and product differentiation. This will help
Samsung maintain its position as a market leader and continue to attract customers.
Additionally, Samsung should explore partnerships and collaborations with other
companies to expand its product offerings and reach new markets.

Overall, by focusing on market research, brand positioning, customer engagement, and

innovation, Samsung can improve its marketing management and strengthen its
competitive advantage in the smartphone industry.5354

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