Digital Marketing Questionnare

QUESTIONNARE
Please tick the appropriate answer in the box where applicable
1. Gender
Male Female
2. Age (The age range/scale should be equal)
Younger than 18 18-25 25-30 30 and Older
3. Level of education
Formal (high school) Tertiary (degree) Post-degree
4. Currently employed
Yes No
5. Working period (just to see whether they spend time looking for work or doing their
day to day job)
0-1 year 1-3 years More than 3 years
6. Do you have access to the Internet
Yes No
7. How much time do you spend on the Internet per day
Less than 30 minute 30 minute-1 hour 1-5 hours 5 hours and more
8. Which of the following activities do you perform when on the Internet
Social media shopping Research Working Just browsing
9. What media platform are you exposed too
Social media Internet Professional worksite
10. What marketing mode/media do you prefer
Online media Print media
11. Are you aware of what online marketing is?
Yes No
12. which media platform has exposed you to online marketing
Social Media Email Websites Print Media
13. What sort of online marketing do you prefer?
Social media Pop up advertisements Direct website Direct email
14. When marketing ads pop up while you online, what do you normally do?
Watch/look to Ignore Watch and stop along the way Don’t pay attention
what is it about
15. Using the scale of 1-10, how would you rate the online-marketing advert influences on
your purchasing decision
1 2 3 4 5 6 7 8 9 10
16. Do you think there is a difference between online and print media marketing?
Yes No
17. Which of the following marketing mode/media would you prefer?
Online Print
18. Does the automated pop ups influence how you respond to online marketing?
Yes No
19
Using the rating scale that follows, would you say the following aspects are important when
making an online marketing decision. (Tick only one box per line)
1 Strongly disagree
2 Disagree
3 Neutral
4 Agree
5 Strongly agree
20
Convenience
1 2 3 4 5
Would you say that online marketing has a faster approach than
traditional marketing?
Given choice of online marketing platforms, would you say online

marketing is more convenient than other traditional marketing media?
Would you say you have control of what is being advertised to you
when it comes to online marketing?
Would you say you have control of what is being advertised to you?
Does online marketing provide greater prestige than print media?
Would you say online marketing has helped you save time?
Would you say online marketing at a greater advantage than traditional

marketing (print) when it comes to being convenient?
Would you describe online marketing as a secure form of marketing
versus traditional marketing (print)?
21
Communication 1 2 3 4 5
With online marketing, would you say the intended message
communicated by organisations is easily understood?
Would you say or do you find online marketing more interactive?
Would you say online marketing offers you customer satisfaction?
Would you say you satisfied as customer to use online marketing for
your purchase, complains or other feedback?
Does online marketing provide you with a good communication tool

versus traditional marketing (print)?
Would you say that online marketing allows for effective

communication?
Would you say that online marketing gives a clear understanding what
is being communicate to you?
22
COST 1 2 3 4 5
Would you say online marketing platform is cost effective versus other
traditional marketing (magazine, flyers)?
Are you satisfied with the cost differential between traditional

marketing and online marketing?
Are you satisfied with the advertising platform that online marketing
offers to you?
Are you satisfied with the quality of online marketing?
Are you satisfied with the cost incurred when using online marketing?
23
In your opinion, to what extent do you consider the importance of the satisfaction level when
it comes to using online marketing and the accessibility of online marketing? (Tick only one
box per line)
1 Very satisfied
2 Satisfied
3 Neutral
4 Dissatisfied
5 Very dissatisfied
24
1 2 3 4 5
Based on your experience how would you rate your online marketing
experience?
How would you rate the unlimited possibilities that come with online
marketing?
Does online marketing portray the relevant values of the organisation?
How would you rate the online marketing’s ability to provide you with
relevant information regarding what is being advertised?
How would you rate your experience when it comes to the use of online
marketing?

Digital Marketing Questionnare

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QUESTIONNARE

Please tick the appropriate answer in the box where applicable

2. Age (The age range/scale should be equal)

Younger than 18 18-25 25-30 30 and Older

0-1 year 1-3 years More than 3 years

6. Do you have access to the Internet

7. How much time do you spend on the Internet per day

Social media shopping Research Working Just browsing

9. What media platform are you exposed too

Social media Internet Professional worksite

10. What marketing mode/media do you prefer

Online media Print media

11. Are you aware of what online marketing is?

12. which media platform has exposed you to online marketing

Social Media Email Websites Print Media

13. What sort of online marketing do you prefer?

Social media Pop up advertisements Direct website Direct email

17. Which of the following marketing mode/media would you prefer?

Given choice of online marketing platforms, would you say online

Does online marketing provide greater prestige than print media?

Would you say online marketing at a greater advantage than traditional

Would you say or do you find online marketing more interactive?

Would you say online marketing offers you customer satisfaction?

Does online marketing provide you with a good communication tool

Would you say that online marketing allows for effective

Are you satisfied with the cost differential between traditional

Are you satisfied with the quality of online marketing?

Does online marketing portray the relevant values of the organisation?

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