Silvanus Business Plan2
Silvanus Business Plan2
Silvanus Business Plan2
ADM : CPL/220/2021
CERTIFICATE IN PLUMBING
BUSIA
DECLARATION
I hereby declare that this business plan is out of my own efforts to the best of my level
bestcknowledge
Name: OJIAMBO SILVANUS
i
Sign……………………
Date…………………..
This project has been submitted for examination purpose with my approval as the institution
supervisor of the student
Name: mr.
Sign…………………..
Date…………………….
ii
DEDICATION
I dedicate this work to my beloved parents, sisters, brothers, relative and friends for their
moral financial and spiritual support they have given me through this project writing
iii
ACKNOWLEDGEMENT
I owe a lot of thanks to number of individual who helped, assisted and provided spiritual
support particularly my parent and siblings while carrying out this research which resulted to
this report I must express my great gratitude lecturer for his supervision and his support he
has given me through the writing of this project
I further wish to extend thanks to my friends and relative for their support during this study.
iv
Contents
DECLARATION.......................................................................................................................ii
DEDICATION..........................................................................................................................iii
ACKNOWLEDGEMENT........................................................................................................iv
CHAPTER ONE OF EXECUTIVE SUMMRY....................................................................1
1.0 EXECUTIVE SUMMRY.................................................................................................1
1.1 BUSINESS DESCRIPTION............................................................................................1
1.2MARKETING PLAN.......................................................................................................1
1.3 ORGANIZATION AND MANAGEMENT PLAN........................................................2
1.4 OPERATION AND PRODUCTION PLAN...................................................................3
The following are required for the smooth running of the business......................................3
1.5 FINANCIAL PLAN.........................................................................................................3
CHAPTER ONE .......................................................................................................................5
1.0.BUSINESS DESCRIPTION…………………………………5
1.1.THE NAME OF THE BUSINESS..................................................................................5
1.2. BUSINESS LOCATION AND ADDRESS....................................................................6
1.3. LEGAL FORM OF THE BUSINESS OWNERSHIP....................................................7
1.4. TYPE OF THE BUSINESS............................................................................................7
1.5. GOODS AND SERVICES.............................................................................................7
1.6 .JUSTIFICATION OF OPPORTUANITY......................................................................8
1.7. INDUSTRY....................................................................................................................8
1.8. GOLSE OF BUSINESS……………………………………………………………....9
1.9. ENTRIES AND GROUTH STRATEGY…………………………………………10
CHAPTER TWO……………………………………………………………………………10
2.1.MARKETING PLAN………………………………………………………………..11
2.2. MARKET SHARE………………………………………………………………….11
2.3. COMPETITION............................................................................................................12
2.4. ADVERTISEMENT.....................................................................................................13
2.5. SALES PROMOTION..................................................................................................13
2.6. PRICING STRATEGY.................................................................................................13
2.7. SALES TACTICS.........................................................................................................14
2.8. DISTRIBUTION STRATEGY.....................................................................................14
CHAPTER THREE...............................................................................................................15
v
3.1. L1KEY PERSONNEL..................................................................................................16
3.2. SUPPORT STAFF........................................................................................................17
3.3. ORGANIZATIONAL CHARTS..................................................................................18
3.4.RECRUITMENT, TRAINING AND PROMOTION....................................................19
3.5. REMUNERATIONS AND INCENTIVES..................................................................19
3.6. LICENSE, PERMIT AND BY-LAWS.........................................................................20
3.7. SUPPORT SERVICES.................................................................................................21
CHAPTER FOUR..................................................................................................................23
CHAPTER FIVE....................................................................................................................27
vi
vii
EXECUTIVE SUMMARY
1
CHAPTER ONE
The business will begin its operations on December 2026. The proprietor has chosen this location because of the following reasons.
Advantages of the location to the business
Water is readily available. This is important for cleaning business premises and basic use by the employees during the hours of work.
The areas is both safe for the customers and the business properties because the area has a police station ,this will make customers feel very
much safe especially in evening hrs.
The area has good transport and communication network that make the business easily accessible by customers and supply of necessary
materials and equipment’s required form the smooth running of the business surrounding area has colleges, offices and estates with people who
could need immediate assistance in the type of books and stationery that would be required during studies, school and colleges that school and
colleges that will need immediate assistance includes, Mbale Polytechnic.
The area also has reliable power supply and this will allow the business to run up to late hours as source of lighting are available
2
PPR pipes, PVC pipes, and all other installation materials such as union socket outlets, and pumps. We shall also provide repair and maintenance
of waste water line and plumbing.
To improve employee’s interpersonal relations with the customers and make customers feel satisfied with the service offered to them. The
proprietor has an educational scheme for the employees after give period of time. Goods to be offered to customers will be of high quality as the
business will not be providing the materials and goods from the legal manufacturer.
1.7. INDUSTRY
The Sewer falls under stationery industry which has faster growth to change the drainage system and diserning new drainage system as it
provides the fields of coduesive of study making studding more computable and higher hygiene within the nearby area
CHARACTERISTICS
It’s dynamic in nature. This is because technology keeps in changing frequently and organizations are being more it has estimated that computer
maintenance shops are scarce and therefore the business is acting to cater for providing the computer repair and maintenance in order to change
the community rapidly.
Its international industry because it speeds county wide due to provision of demanded books which will be available at the business.
It’s also communicational in nature because the business will be serving people from different ethnic background and therefore must be able to
communicate in several languages for the prosperity of the business.
3
Financial resources and sales profits will be used to improve the business growth so as to bring quick delivery of goods and services to the
customers.
After entering into the market, the business will be expected to sustain itself in order to cope up with market standards and compete with
similar businesses that are already in the market.
4
CHAPTER TWO
2.0 MARKETING PLAN
2.1 CUSTOMERS
A customer is anybody who is in need of goods and services and is willing and able to pay for them. The business will target types and
categories of customers in the market. The targeted customers will include, Individuals, Institutions and organizations
Individuals
This group includes customers that are the residents within the nearby estates and the surrounding area all will be able to goods and services as
the workshop is going to make sure that all customers are acted for.they are all required to be satisfied and have equal opportunity in my
business
Institutions
This includes all the customers from the schools, hospitals and hotel be able to get all the types of goods they will need from the business.
Customers will include Busia Polytechnic,St Mathias boys high school and other school within the scrounging
Organizations
The business will target all the organizations such as Busia Referral hospital and Tanaka Hospital also because it’s a growing town there will be
same hotel build in modern way hence will also need my services of discerned sewer line and of goods quality
In the second financial year the market is expected to increase 56% having average sales of 4,000.00 shillings daily. This is because the services
offered will be highly located at the centre of large institutional and the schools.
5
2.3 COMPETITION
The business will have its competitors such as the moontime, buchima workshops. Details of the competitors are shown as follows
Business name Assets Sales volume Monthly Share P.a
Wafula’s 140,000 30,000 30% 360,000
exoster
Wabwire’s 125,000 60,000 26% 400,000
manhole
diserne
Silver sewer 200,000 150,000 44% 620,000
system
Total 465,000 240,000
2.4 ADVERTISEMENT
The following advertisements shall be used on targeted customers.
Publicity-this will be done through the use of sign boards and making of brochures to be distributed to targeted customers. Brochures will have
the content of what the business offers to the customers.
Information will be printed on posters and placed at vantage places such as markets, bus parks in order to influence and persuade large number
of customers to the business.
Advertising-this will be done through mobile vans that will be used to broadcast and capture the attention of customers about the products and
services offered by the business.
6
Proprietor will consider the following guidelines and policies when determining the price of goods offered to the customers
a) cost of labor-the proprietor has to set an average cost of labor that will not have negative impact on services offered
b) Government policy- government has set aside policies which ensure that the taxes are paid for and goods prices are not high beyond the
consumer demands.
c) Prices charged by the competitor-proprietor will make sure that all cost of goods offered to be affordable than its competitors. Discounts
shall be rewarded to the customers in accordance to the volume of goods bought.
7
2.7 SALES TACTICS
The business will offer direct services to the customers. This will make sure the services easily available to the customer’s needs.
Posters will show some of the advertisements that will persuade the customers
Discounts will be offered to customers who obtain goods worth 50%.
8
CHAPTER THREE
Finance manager
Since the business is an upcoming business and not established in the market it will only have one financial manager. The financial manager
must be able to meet the following qualifications:
a) She or he have a B plain in accounting option or diploma in accountancy from a recognized institution and must be aged between 22-28
years of age.
b) Must have good communicational skills to enable good relationship between customers and the business staff.
c) Must be have at least one year of experience in operation from a busy firm of business
d) Must be computer literate.
The duties of the financial manager will be as follows:
i) Keeping good financial records for the business which will be used in future improve of the firm.
ii) Facilitate payment of salaries to both business management team and the entire support staff.
ii) Secretary
The secretary will be the secretary general for the business and has to achieve the following qualifications:
Must be computer literate because the position will be computer specified section.
9
Must have a KCSE mean grade of C plain or relevant qualification to the job.
Should have good communicational skills and must have work in a busy firm for at least six months
Duties
i) Reporting her work to the operation manager who will be carrying out the analysis.
ii) Receiving payments for the customers and accounting for every purchase made.
iii) Receiving and welcoming the customers into the business firm and introducing to the goods offered
iv) Carrying out any transaction within the business.
iii) Messenger
The messenger for the business will be acting as the business office messenger.
The messenger must be able to meet the following qualifications:
Must have KCSE mean grade of C minus.
Must produce the certificate of good conduct and clear curriculum vitae.
Duties
i) Cleaning the business buildings mainly the office and putting everything in place.
ii) Posting and receiving mails for the business
iii) Attending to customers
Watchman
The watchman will be the security officer for the business premise.
He must be able to achieve the following qualifications:
Must have at least D plus in KCSE and must have one year of experience from the experienced and known premise.
GEN
OPR FIN
LIB SEC WA 10
SU
MES
3.4 RECRUITMENT, TRAINING AND PROMOTION.
RECRUITMENT
The general manager will recruit new employees based on the academic qualifications and relevant skills in the field of sales and marketing. The
vacancies will be advertised in the media mainly in local Radio stations clearly showing the posts, responsibility, duties and qualifications. Some
advertisements will also be shown on notice board within and outside the business premises.
The successful applicant will then be called for an interview in order to select the best among them.
Training
Induction training will be offered to the newly employed staff and also who are promoted. Forms of training will include seminars and
workshops and granting study leave for the employees. This will motivate them and improve their skills in their respective fields.
The manager will go for further studies and training and also attend seminars that will help them improve on their management skills.
Promotion
Promotion will be based on the employee competence and academic qualification. After an employee will have acquired additional skill related
to his or her qualifications she/he will be promoted to perform other duties e.g. after the messenger has gone to training in computer application
packages he will be promoted to the field of secretary.
As the business grows, employees will be given a monthly salary increase of 5% of the salary during the last financial year by distributing their
duties among employees and giving the salary rise. Proprietor will finally maximize on profit rather than employing more staff in order to with
the increase in number of customers
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Salaries for the business staff will be as follows:-
Post Basic salary Transport Medical Net salary per Net salary per year
allowance allowance month
Incentives
The support staff will be given one allowance which will be medical allowance and this will be 2% of the basic salary
B. Insurance Services
The proprietor will ensure the business theft or damage. Therefore the proprietor decided to get the insurance cover from the Alico Insurance
Company Kisumu at cost 30,000 shillings per year
C. Transport Services
The proprietor will get transport services from:
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JETLINK TRAVELLERS COMPANY
P.O.BOX 513-40100
Mbale
Tel: 0746342588
The transport company will assist the business in delivering goods and services and other materials in to the business since most goods are going
to be obtained locally the proprietor will spend as little as 3000 for transport service
D. Advertising Services
The proprietor will hire marketers to market and advertise the business to the business to the public this will inform the customers about the
goods and services that are offered by STIMA electrical.
This will be done by the recruiting some people temporarily and they will be paid Kshs.500 per day.
13
CHAPTERS FOUR
Office-this will be a room that contains three rooms that will be used by the key personnel which include the General Manager and finance
manager.
Chairs-these will be used in the office and the entire workshop where customers will wait when they are being served.
Shelves-these will enable the arrangements of the materials that will be sold within the workshop.
Computer-this will be used in entering database and storing the records regarding the progress of the business.
Receipt books will enable the issuing of the receipts to the customers that which will purchase goods from the business and this will enable
easily tallying of records.
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4.1.2 Work schedule.
In the commencement of the business operation, the business will perform as follows in a week.
On week days the business will start from Monday to Friday from 8.00 am to 7.00 pm.
On weekends that is Saturday and Sunday the business will open from 2.00 pm to 6.00 pm. This will enable the premises development by giving
the employees the time for attending church services
Days Opening time Closing time
MON-FRIDAY 8.00 AM 7.00 PM
SATURDAY 2.00 PM 6.00 PM
SUNDAY 2.00 PM 6.00 PM
15
The proprietor will ensure the business is secured against environmental hazards such as fire, theft and burglary. The silver alternative sewer
system will be insured by the county government of Busia hence enquiring that work have Protective fercilities which will help them do the
work without fear
Government Regulations
Employee Act
The proposed business is going to offer its employees be it casual or permanent worker terms and conditions of the contract as per described by
the employees act which protect employees against the government.
Sales of goods Act
The business is going to be entitled to practice the sales of its products and services within trading line of business.
16
CHAPTER FIVE
FINANCIAL PLAN
17
0 0 0 0
Net cash flow 1,131,7 1,466,4 1,734,10 1,815,90 1,900,7 1,935,5 1,997,30 2,100,1 2,158,2 2,267,3 2,385,4 2,490,5 23,383,1
00 00 0 0 00 00 0 00 00 00 00 00 00
33
18
Cash flow projection for the year 2025
Particulars JAN FEB MARC APRIL MAY JUNE JULY AUG SEP OCT NOV DEC TOTA
H L
Cash in 1962500 234680 262550 2834100 3211600 3351000 336800 3372000 3335800 3407100 3482400 3497700 36,794,
flowball.b/f 0 0 0 500
Loans 150000 7000 8000 - - - - 5000 - - - - 170,00
0
Debtors 90000 80000 89000 170000 130000 - 24000 2000 - - 30000 40000 655,00
0
Sales 270000 280000 200000 300000 100000 100000 70000 50000 156000 170000 80000 60000 1,836,0
00
Total cash 2,472,50 2,713,8 2,922,5 3,304,10 3,441,60 3,451,00 3,462,0 3,429,000 3,491,800 3,577,10 3,592,400 3,597,700 39,45
flow 0 00 00 0 0 0 00 0 5,500
Cash out 0
flow
Salaries 234,00
19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 19,500 0
Wages 14000 14000 14000 14000 14000 14000 16000 16000 16000 16000 16000 16000 180,00
0
Purchases 32000 34000 32000 33000 34000 36000 30000 32000 34000 34000 34000 36000 401,00
0
Electricity 1200 1300 1300 1300 1400 1800 1800 1800 1800 1800 1800 1800 19,100
& water
bills
Advertisem 2500 - - 4000 - 5000 - - 6000 - - 5000 22,500
ents
Transport 18000 14000 16000 15000 16000 - 16000 16000 - 16000 16000 16000 159,00
0
Loan 1500 700 800 - - - - 700 - - - - 3,700
Interest
Permits 2200 - - - - - - - - - - - 2,200
Insurance 30000 - - - - - - - - - - - 30,000
Security 4800 4800 4800 5700 5700 6700 6700 7400 7400 7400 7400 7400 76,200
Total cash 125,700 88,300 88,400 92,500 90,600 83,000 90,000 93,200 84,700 94,700 94,700 101,700 1,127,5
out flow 00
Net cash 2,346,80 2,625,5 2,834,1 3,211,60 3,351,00 3,368,00 3,372,0 3,335,800 3,407,100 3,482,40 3,497,700 3,496,000 38,328,
flow 0 00 00 0 0 0 00 0 000
19
Cash flow projection for the year 2026
Particulars JAN FEB MARCH APRIL MAY JUNE JULY AUG SEP OCT NOV DEC TOTAL
Cash in 3,496,000 3,845,40 4,181,30 4,405,10 3,586,1 3,589,10 3,623,50 3,599,9 3,558,30 3,586,70 3,643,10 3,697,5 44,812,0
flowball.b/f 0 0 0 00 0 0 00 0 0 0 00 00
Loans 140000 80000 9000 - - 60000 - - - - - - 289,000
Debtors 80000 90000 89000 - - - - - - - - - 259,000
Sales 280000 270000 200000 89000 110000 100000 89000 70000 156000 170000 180000 160000 1,874,00
0
Total cash 3,996,000 4,285,40 4,479,30 4,494,10 3,696,1 3,749,10 3,712,50 3,669,9 3,714,30 3,756,70 3,823,10 3,857,5 47,234,0
flow 0 0 0 00 0 0 00 0 0 0 00 00
Cash out 0
flow
Salaries 23600 23600 23600 23600 23600 23600 23600 23600 23600 23600 23600 23600 283,200
Wages 14000 14000 14000 14000 14000 14000 14000 16000 16000 15000 16000 16000 150,000
Purchases 32000 34000 3000 32000 34000 36000 33000 32000 34000 34000 34000 38000 376,000
Furniture 8000 - - 800000 - 7000 - - 8000 - 7000 - 830,000
maintenanc
e
Electricity 12000 13000 13000 13000 14000 16000 18000 17500 17000 18000 18000 18000 187,500
& water
bills
Advertisem 3500 - - 4000 - 5000 - - 6000 - 5000 - 23,500
ents
Transport 18000 14000 15000 16000 16000 16000 16000 16000 16000 16000 16000 16000 191,000
Loan 1400 800 900 - - 600 - - - - - - 3,700
Interest
Permits 2200 - - - - - - - - - - - 2,200
Insurance 30000 - - - - - - - - - - - 30,000
Security 4700 4700 4700 5400 5400 5400 6000 6000 6000 6000 6000 6000 66,300
Total cash 150,600 104,100 74,200 908,000 107,00 125,600 112,600 111,60 127,600 113,600 125,600 117,60 2,178,10
out flow 0 0 0 0
Net cash 3,845,400 4,181,30 4,405,10 3,586,10 3,589,1 3,623,50 3,599,90 3,558,3 3,586,70 3,643,10 3,697,50 3,739,9 45,055,9
flow 0 0 0 00 0 0 00 0 0 0 00 00
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5.4. SILVER ALTANATIVE SEWER SYSTEM
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5.5.1 PRO-FORMER BALANCE SHEET AT 31ST DEC.2024
ASSESTS COST
Current Assets
Cash 2,135.800
Debtors 80,000
Stock 150,000
Total current Assets 2,365.800
Fixed Assets
Machinery and equipments 140,000
Accumulated depression 20%
28,000
Vehicle 690,000
Accumulated depression 38%
207,000
Furniture and fittings 80,000
Accumulated depression 20%
16,000
Total fixed assets 303,000
Total Assets 2,668,800
Liabilities
Current liabilities
Creditors 60,000
Bank Overdrafts 50,000
Total current liabilities 110,000
Long term Liabilities
Bank liability 150,000
Owners equity 2,408.800
Total liability and owners Equity 2,668.800
22
5.5.2 PRO-FORMER BALANCE SHEET AT 31ST DEC.2025
ASSESTS COST
Current Assets
Cash 3,302.400
Debtors 85,000
Stock 135,000
Total current Assets 3,522,400
Fixed Assets
Machinery and equipments 2,000.000
Accumulated depression 20%
400,000
Vehicle 1,500.000
Accumulated depression 30%
450,000
Furniture and fittings 90,000
Accumulated depression 20%
18,000
Total fixed assets 868,000
Total Assets 4,390.400
Liabilities
Current liabilities
Creditors 62,000
Bank Overdrafts 70,000
Total current liabilities 132,000
23
5.5.3PRO-FORMER BALANCE SHEET AT 31ST DEC.2026
ASSESTS COST
Current Assets
Cash 4,134.300
Debtors 95,000
Stock 156,000
Total current Assets 4,385.300
Fixed Assets
Machinery and equipments 2,000.000
Accumulated depression 10%
200,000
Vehicle 1,500.000
Accumulated depression 15%
225,000
Furniture and fittings 90,000
Accumulated depression 10%
9,000
Total fixed assets 434,000
Total Assets 4,819,300
Liabilities
Current liabilities
Creditors 62,000
Bank Overdrafts 70,000
Total current liabilities 132,000
Long term Liabilities
Bank loan 170,000
Owners equity 4,517.300
Total liability and owners Equity 4,819.300
i) Contribution margin
25
Year 1(2024)
= (sales-total variable cost)
= 2,307,000-722,000
= 1,585,000
Year 2(2025)
= (sales-total variable cost)
=1,836,000-786,500
=1,049,500
Year3(2026)
= (sales-total variable cost)
1,874,000-835,200
=1,038,800
= {1,585,000} ×100
2,307,000
=68.70%
Year 2023
Contribution margin percentage
= {contribution margin} ×100
Sales
= {1,049,500} ×100
1,836,000
=57.13%
Year 2021
Contribution margin percentage
= {contribution margin} ×100
Sales
= {1,038,800} ×100
1,874,000
=55.43%
Total fixed cost
Year Total fixed cost
2015 95,900
2016 95,900
2017 95,900
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iii) Break-even level point
Year 2024
Breakeven level point = {fixed cost}
Contribution margin %
= {95,900}
68.70
=1,395.93
Year 2025
Breakeven level point = {fixed cost}
Contribution margin %
= {95,900}
57.13
=1,678.62
Year 2026
Breakeven level point = {fixed cost}
Contribution margin %
= {95,900}
55.73
=1,720.77
Year 2024
Break even units = {contribution margin}
Fixed cost
= {1,585,000}
95,900
=16.527
Year 2025
Break even units = {contribution margin}
Fixed cost
= {1,049,500}
95,900
=10.944
Year 2025
Break even units = {contribution margin}
Fixed cost
= {1,038,800}
95,900
=10.832
27
5.7 FINANCIAL RATIOS
Year 2024
Gp %={2,131,000} ×100
2,307,000
= 92.37%
Year 2023
Gp %={1,590,000} ×100
1,836,000
=86.60%
Year 2024
Gp %={ 1,538,000} ×100
1,874,000
=82.07%
Year 2021
Np %={ 693,500} ×100
2,307,000
=30.06%
Year 2023
Np %={ 227,600} ×100
1,836,000
=12.39%
Year 2021
Np %={ 286,200} ×100
1,874,000
=15.27%
28
Return on equity
Return on equity= {net profit} ×100
owners’ equity
Year 2023
= {693,500} ×100
2,408,800
28.79%
Year 2024
= {227,600} ×100
2,408,800
=9.45%
Year 2024
= {286,200} ×100
2,408,800
=11.88%
Return on investment
For the year 2023
Return on investment= {net profit after tax}×100
Total invested capital
= {624,150} ×100
4,819,300
=12.95%
For the year 2024
Return on investment= {net profit after tax}×100
Total invested capital
= {204,840} ×100
4,819,300
=4.25%
For the year 2024
Return on investment= {net profit after tax}×100
Total invested capital
= {257,580} ×100
4,819,300
=5.34%
5.8DESIRED FINANCING
Item Amount
Pre-operational cost 1,24,300
Working capital 949,000
Long term assets 303,000
Cost of fixed assets 95,900
Total desired financing 0
29
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