PROSPECTUS @* EXCELR Raising Excellence Yio) eyuae Mie DIGITAL MARKETINGABOUT US ExcelR is an Ed-Tech firm 3 " q headquartered in Houston, y USA. We have been the ACCOLADES industry leaders since the Deloitte. joogle past 8 years and have 50 set? Se | provided the best to the siliconindia —silleonindia students by collaborating Crete Oren with the best companies (10 DA A Yiles and organizations. G a ~~ 10 Leading Courses for ~~ Block Chain 2019 4 i attASSOCIATIONS , MEMBERSHIP & ASSOCIATES (Em) Gee NASSCOM' SkIILAP AP ssoc erin TASK ACCREDITATIONS . & PARTNERS100% PLACEMENT ASSISTANCE PROGRAM Placement Assistance Program with Certification Once the assignment and project are completed, we have a placement incubation cell that will help you with the following : @ Resume prep sessions and guidance ® Mock interviews of the student by Senior Digital marketer ® Detailed Analysis of where the student has to improve (SWOT Analysis ) ® Facilitate interviews from a network of 150+ Company Network *Please note that only those participants that finish their assignments and projects will be eligible for placement assistance.CERTIFICATES PROVIDED ace caer HubSpxt Col ads CPoulube Fees of Coos AnalyticsTOOLS TRAINED ft. | =o i ahre 1$ | semrusn & ‘NaineIS cols Ads G Google Google Data Studio Google Tag ManagerCURRICULUM Module 1 - World Of Marketing > Intro To Marketing >» Types Of Marketing > History of Marketing » Why Marketing > Case Studies Of Branding Module 2 - Digital Marketing Int » Intro To Digital Marketing > Modules Of Digital Marketing >» Why Digital Marketing Buzz > Opportunities In India & Growth Projection Module 3 - Planning Digital Marketing Campaign » What is Business Objective » Role Of Business Objective In Digital Marketing » Use Cases Of Business Objective Module 4-M onc Nriti > Basic Guidelines Of Article Writing > Difference Between Article Writing & Website Content Writing » 3 Assignments On Article Writing Module 5 - Graphic Designing >» Impact Of Graphics In Digital World > Understanding The Working Of Canva > Logo Design > 5 Hands On Assignments On Canva >» Creating Various Graphic Designs For Various Digital Platforms Module 6 - Internal Framework Of Internet - Part 1 » What Is A Domain >» Types Of Domains » Historical Importance Of Domains » Existing Domain Name Usage Scenario xCURRICULUM Module 7 - Internal Framework Of Internet - Part 2 > Domain Name Server >What is Hosting Space >Types of Hosting Spaces >What Is an IP address ? > Internal FrameWork Of Internet- Flow Diagram Module 8 - Basic Terminology Of Digital Marketing >What Is Keyword > Types Of Keywords >What Is Website > Types of Websites » Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics. DA,PA,LPS etc.. Module 9 - Keyword Research >What is keyword Research ? > Guidelines Of Parameter Selection Of Keyword Research > Tools Used For Keyword Research >» Live Exercise : Keyword Research On Various Tools Module 10 - Website Building - Part 1 >» Purchasing A Domain >» Purchasing A Hosting Space Website WireFrame/ SILO Structure > Website Wireframe/ SILO structure > Basics of Website Building »>Why A Content Management System (CMS ) Module 11 - Website Building - Part 2 > Plugins Setup > Page Setup >» UI Enhancement Using Elementor » Additional CSS iWCURRICULUM Module 12 - Introduction To SEO » What is a Search Engine? » How a Search Engine works? » SERP Exploration » Algorithms for Search Engine » Introduction to basic Ranking Factors Module 13 - Keyword Research & Implementation » Introduction to Keywords » Importance of Keywords > Types of Keywords » Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing. >» Best practices to shortlist keywords based on Business Objective » Tools for Keyword Research » Live Exercise: Keyword Research using various Tools Module 14 - SEO Content Writing z > Writing Content as per SEO » SEO Content Penalties » How to Recover if site got penalized Module 15 - On Page SEO » Basic HTML Tags Introduction > Hierarchy of Header Tags >» Optimizing Header Tags » Anchor Tags Optimization > Alt Tag Optimization ye Module 16 - On Page SEO {Snippets} > What do you mean Snippet >» Types of Snippets > Optimizing your Snippets to get more Traffic to your website > Live Exercise: Creating Snippets for the Published content xCURRICULUM Module 17 - Search Engine Visibility >» What is a SiteMap? > Types of Sitemaps »xml Sitemap »HTML Sitemap » Generating SiteMap >» Submissions of SiteMap to Webmaster Module 18 - Website Working Analysis » What is Google Search Console? > Importance of Search Console » Analyzing the Website data » Live Exercise: Connecting your Website with Search Console and getting the Insights Module 19 - Off Page SEO { Link Building} >» What is Link Building? » Why is Link Building important? >» Types of Link Building Module 20 - Off Page SEO { Link Analysis } » Reasons of Analyzing a Competitor in Digital Marketing » Extracting the Competitor backlinks » Live Exercise: Backlink submissions using Competitor links Module 21 - Local SEO > What is Local SEO » Importance of Local SEO » Listing the business on Search Engines > Creation of Business Listing on Google >» Importance of NAP » Building the backlinks to the listed business on Google » Live Exercise: Google My Business Page Creation xCURRICULUM Module 22 - Advanced SEO >» What is Internal Linking > Power of Internal Linking » What do you mean by Schema on Google? > Schema Setup for Google Snippets >» Validating the Snippet code on Google Publishers tool Module 23 - Intro To Search Engine Marketing » What is Search Engine Marketing > Difference between SEM & SEO > Platforms Of SEM >» Why SEM Is Important For Running A Business » Push v/s Pull Marketing » Role Of User Intent In Paid Marketing Module 24 - Intro To Google Ads » Types Of Google Ads » Use Cases Of Each Types » Which Mode Of Google Ads Is the Best for Businesses > Conversion Tracking Code Setup Module 25 - Search Ads - Part 1 Campaign Setup Basics Location Targeting Ad Groups and Its importance In A Campaign Extensions ' \ Match Types we: > Bidding Strategies » Search Ads - Part 2 » Analysing Search Terms >» Ad Preview & Diagnosis > Negative Keywords x vvyyyYCURRICULUM » Demographics Adjustment >» Extensions » Adjusting Locations >» Advanced Bidding Adjustments > Live Exercise : Adjusting » Search Ads - Optimisation Of Ads > Best Practices Of Writing Ads > Effect Of Relevant Keywords On CPC » Dynamic Keyword Insertion Module 26 - Display Ads- Part] » Creation of Smart Display Campaign » Creation of Standard Display Campaign > Creation of Gmail Campaign >» Location targeting > Budget Setup >» Bidding for Display Campaigns >» Audience Targeting [ demographic, in-market, affinity,remarketing ] » Display Ads- Part I Keyword Targeting Topic Targeting Placement Targeting Creation of responsive Ad Copy Headline & Description Copywriting Use of CTA Buttons Use of custom Colors Optimizing Landing Page vyYyvyYYYyYyY Module 27 - Video Ads- Part! > Creation of In-stream Skippable Ads x —SNISLLUSAGY_CURRICULUM > Creation of Video Discovery Ads > Creation of Bumper Ads > Creation of non-skippable instream Ads > Creation of Outstream Ads » Video Ads- Part II > Location targeting > Budget Setup » Bidding for Display Campaigns » Audience Targeting [ demographic, in-market, affinity ] » Keyword Targeting > Topic Targeting » Placement Targeting » Video Ads- Part III » Frequency Capping Setup » Conversion Tracking Code Setup So = » Remarketing Audience Setup : >» Conversion Tracking Code Setup » Audience Creation > Remarketing List Setup » Custom URL Parameters » Policy Manager & Billing Settings Module 29 - Social Media >» What is Social Media? 4 > History of Social Media > Importance of social media > Marketing Opportunities through social media >» Various types of Advertising through Social Media{ Platforms } Module 30 - Facebook » Why Facebook is Important for Marketing? » Various Account Levels in Facebook xCURRICULUM » Page » Group » Profile > Creating a Facebook Page >» Optimization of Facebook Page » Facebook Page Insights > Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts. > Marketing Ways on Facebook Platform » Setting Up a Facebook Campaign » Various Marketing Goals To the Successful Business » Targeting the Specific Audience on Facebook Platform > Installation of Facebook Pixel Code into the Website >» Remarketing With Facebook for the Potential Audience > Getting the Insights from the Campaigns. Module 31 - LinkedIn > Why LinkedIn is Important for Marketing? » Various Account Levels in LinkedIn » Profile » Group inked » Page > Creating a Business Page on LinkedIn >» Optimization of LinkedIn Page » LinkedIn Page Insights » Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts. ac » Marketing Ways on LinkedIn Platform >» Setting Up a LinkedIn Campaign » Policies of LinkedIn to Start Marketing » Various Marketing Goals To the Successful Business > Targeting the Specific Audience on LinkedIn Platform > Installation of LinkedIn Pixel Code into the Website rfCURRIC >» Remarketing With Linkedin for the Poter ice » Getting the Insights from the Campaigns. Module 32 - Twitter » Why Twitter Is Important for Marketing? > Creating a Twitter Account ( Business ) > Optimization of Twitter Account > Twitter Account Insights > Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets » Marketing Ways on Twitter Platform > Setting Up a Twitter Campaign » Various Marketing Goals To the Successful Business » Targeting the Specific Audience on Twitter Platform > Installation of Twitter Pixel Code into the Website > Remarketing With Twitter for the Potential Audience » Getting the Insights from the Campaigns. Module 33 - Instagram >» Why Instagram Is Important for Marketing? >» Creating a Instagram Account ( Business ) > Optimization of Instagram Account » Instagram Account Insights > Various Content Ideas for Daily Postings > Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram. >» Why Quora Is Important for Marketing? » Creating a Quora Account » Optimizing the Quora Profile » Quora Account Insights >» Live Exercise: Creation Of a Business account on Quora & Answering > Marketing Ways on Quora Platform » Setting Up a Quora Campaign xCURRICULUM » Various Marketing Goals To the Successful Business >» Targeting the Specific Audience on Twitter Platform > Installation of Quora Pixel Code into the Website » Remarketing With Quora for the Potential Audience > Getting the Insights from the Campaigns. Module 35 - Video Marketing Introduction » Whats Video Marketing ? >» Various Platforms for Video Marketing > Importance of Video Marketing >» Strategy to Quick Start Video Marketing > Various Levels of Channels on YouTube > Live Exercise: Creating a YouTube Channel Module 36 - Fundamentals Of YouTube Pages And Best Practices > How to Upload a video on YouTube Channel > Checklist for Uploading a Video » Various Tools For Extracting the Video Tags of Competitors Videos > Live Exercise: Uploading a Video with the Checklist Provided in session Module 37 - YouTube Channel Beautification » Customization of YouTube wall & Channel > Best Practices to get more Viewers and Subscribers! > Creation of Playlists and placing them on the YouTube Wall >» Unlocking the Various Features of YouTube for the Channel Created » Live Exercise: Creating Playlists Module 38 - YouTube Monetization » Can we Earn Money using YouTube? > Monetization > What is the Eligibility Criteria for Earning Money on YouTube? » Becoming a Partner for YouTube in Order to Monetize > Creation of Adsense Account > Linking the YouTube Channel with Adsense AccountCURRICULUM Module 39 - Email Marketing Modules > Importance of Email Marketing » Organizing Mailing List > How to Avoid Spam & being Blacklisted > A/B Testing » Automation of Emails > Types Of Email Campaigns > How to engage New Users » Email marketing tools & metrics >» Live Exercise: Email Marketing & List Creation Module 40 - Email Marketing Modules > Whatis Affiliate Marketing? > How Affiliate Marketing Tracking works > How to find Affiliate Marketing services / products to promote >» What are Affiliate Networks > Affiliate Marketing Tools & Plugins > Affiliate Marketing Bidding Strategies > Affiliate Marketing Tips to increase earnings Module 41 - Affiliate Marketing >» Mock Interview Sessions » Resume Building >» Building a strong LinkedIn profile to shortlist.Dedicated Support Team itary Weekday / Weekend Sessions ar ]SUPPORT TEAM Support is the most important aspect When it comes to learning technical courses. This is where we are so highly rated. We have a dedicated assignments team that helps you in every step when it comes to solving your doubts ( No matter how big or small the doubt is). Shoot those doubts to us and we will help you solve them.FULL TIME/ WEEKDAY/ WEEKEND SESSIONS ExcelR Provides The Best Training In Two Modes : 1. Classroom Training 2. Online Training Classroom Training : +Weekdays — Monday to Friday —- Two Hours A Day ( Batches Available Through The Day ) *Weekends - Saturday and Sunday — 4 hrs a Day Online Training : 1. Live Virtual Classes With Live Interaction With The Trainer ( Batches Available Through The Day )Level SALARY INSIGHTS Experience Package Entry Level O years 25-4L Early Level -4years 5-8L Mid Level 5-9 years o44L High Level ‘Above 10 years 15-25. Salary TrendsPe @ ionisation io> EXAMINATION PATTERN GUIDLINES FOR EXAMINATION : Upon the completion of the course, project work will be assigned to the student. Only after the successful accomplishment of the project work, the students will become eligible to appear for examination. Examination Pattern Exam Pattern ‘Multiple Choices 60 Questions Topic Digital Marketing-70% ‘Other Topies- 30% Times in Minutes 30mins Mode of examination Online Web Proctoring Cut off percentage 60% Exam Date and 3 Sunday After course completion Attendance Criteria 80% Mock Tests DrestsLIVE VIRTUAL TRAINING BS-49000, Rs. 29999 Please note : © Additional 5000/- charge for the digital marketing tools. COURSE FEE CLASSROOM TRAINING Rs. 39999 Please note: © Class room trainings are available only for particular locations, Please reach out respective sales persons for more details. © Additional 5000/- charge for the digital marketing tools.SUMMARY OF THE COURSE Etna am srt will guide them to prepare for their future career Lire} acelavanes Post Training Support is provided to help Build up your qualifications ain highly valued skills from the best qualified facultyFor further information on the program we offer fede MVC Mel Mert Rol ae) nla Ley Pasco neteri} © 1800-212-2121 (O} rn TNR Lys ny (Onteniente (OTe paneer fea ne aan eee erate oe ne eee cr ee er py cee eel an EXCELR Raising Excellence