GE-ELECTIVE 1

ENTREPRENEURIAL MIND
COLLEGE OF TEACHER EDUCATION

KALABASA
CORNERS: UKOY
DELIGHT’S

FRANCIS YLARDE
_________________________________________
RODELYN ABALOS
MARK WINSTON BAUTISTA
JAY-MAR FERNANDEZ
ANGELICA LAYA
JAYSON PANGILINAN
CHINALISH PASCUAL
 CHAPTER I
INTRODUCTION

BACKGROUND OF THE STUDY

Ukoy, often referred to as Filipino shrimp fritters, is a delectable dish that combines
small fresh shrimp, sweet potatoes, bean sprouts, spring onions, and garlic. The ingredients
are coated in a batter made from a mixture of all-purpose flour, cornstarch, salt, and pepper,
creating a harmonious blend of flavors and textures. This mixture is then deep-fried until golden
brown, resulting in a crispy and succulent treat. Ukoy is commonly served with a dipping sauce,
typically a combination of vinegar, soy sauce, minced garlic, and pepper. The dish is not only a
popular street food but also a favorite at family gatherings, celebrations, and social events. Its
popularity stems from the delightful combination of seafood and vegetables encased in a crispy
batter, making it a memorable and satisfying culinary experience.
Ukoy holds a deep connection to the historical roots of Filipino cuisine. Its origins can
be traced back to traditional Filipino cooking, showcasing the resourcefulness of using locally
available ingredients. In the present day, ukoy continues to be a staple in Filipino households
and a popular street food. The dish has also gained recognition in the broader culinary
landscape, representing the diverse and flavorful nature of Filipino cuisine. Ukoy serves various
purposes that contribute positively to social issues and challenges. the production of ukoy
involves the use of locally sourced ingredients, supporting local farmers, fishermen, and small
businesses. By fostering a demand for locally available produce, ukoy contributes to economic
empowerment and sustainable practices within communities. This economic impact helps
strengthen local economies and encourages environmentally friendly farming methods.
Ukoy has a communal aspect, often being shared during gatherings and celebrations.
The act of enjoying ukoy together fosters a sense of community and strengthens social bonds.
Additionally, the dish represents a part of the Filipino cultural identity, serving as a symbol of
shared traditions and culinary heritage. Ukoy can be prepared with a variety of vegetables,
contributing to a balanced and nutritious diet. In areas where food insecurity is a concern,
promoting the consumption of dishes like ukoy provides an opportunity to address nutritional
deficiencies by incorporating locally available and affordable ingredients into daily meals.
Supporting the ukoy industry creates job opportunities and encourages skill
development within the culinary and food production sectors. This is particularly impactful in
communities where employment opportunities may be limited, empowering individuals with
valuable skills and contributing to economic resilience.
In conclusion, ukoy transcends its role as a delightful culinary treat; it becomes a
vehicle for positive social impact. Whether enjoyed at home, in local eateries, or as part of
cultural events, ukoy embodies the potential for meaningful change by addressing social issues
through the celebration of culinary heritage, economic empowerment, community building, and
sustainable practices.

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STATEMENT OF THE PROBLEM

In marketing ukoy, it's crucial to focus on various aspects to establish a strong

presence and attract a loyal customer base. Participate in local events, farmers' markets, or
food festivals to introduce your ukoy to a wider audience. Engage with the community through
partnerships with local businesses and sponsorships of community events. Emphasize the
quality and consistency of your ukoy. Customer satisfaction is a powerful marketing tool, and
consistently delivering a delicious product will contribute to positive word-of-mouth marketing.

To ensure profitability, your ukoy business can implement various strategies:

Determine competitive yet profitable prices, considering factors like ingredient costs,
preparation time, and market demand. Balance affordability with the perceived value of your
product. Explore variations of ukoy or complementary products to expand your product range.
Offering a diverse menu can attract different customer preferences and increase overall sales.

To address social problems, incorporate social responsibility into your ukoy business
model: Prioritize locally sourced ingredients to support local farmers and contribute to the local
economy. Adopt eco-friendly packaging and sustainable practices in your operations to
minimize environmental impact. Clearly communicate your commitment to sustainability to
resonate with socially conscious consumers.

Efficient process management is crucial for the success of your ukoy business:
Establish standardized processes for ingredient procurement, preparation, cooking, and
packaging to maintain consistency and quality across batches.
Regularly assess ingredient quality and the final product. Implement quality control measures
to meet and exceed customer expectations. Maintain detailed records of sales, expenses, and
customer feedback. Regularly analyze this data to identify trends, assess product performance,
and make informed business decisions.

By focusing on these marketing aspects, profit generation strategies, social

responsibilities, and efficient process management, your ukoy business can not only thrive in
the competitive market but also contribute positively to the community and address social
challenges. Regularly evaluate and adapt these strategies to stay responsive to market
dynamics and evolving customer needs.

SCOPE AND DELIMITATION

Poblacion East, Umingan Pangasinanis the place where the business will be
conducted. This area is wide where our product can be sold. these places are like auditoriums,
courts, and alleys. Selling ukoy in our chosen area will help to reduce the problem of people
going hungry in this community. this will also help to have closer communication with each
other.
In selling ukoy, understanding the key variables of the target consumers is crucial for
effective marketing and sales strategies. Understand eating habits, buying patterns, and brand

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 loyalty. Position ukoy as a snack or appetizer option for those with adventurous tastes or a
preference for authentic, traditional dishes
The pattern of consumption for selling ukoy, a Filipino shrimp fritter, is influenced by
various factors that shape consumer behavior. Understanding these patterns is crucial for
effective marketing and meeting customer expectations. Here are key aspects of the
consumption pattern: As a crispy and flavorful snack, ukoy fits well into the snacking culture.
Positioning it as a convenient and delicious snack can attract consumers looking for quick and
satisfying bites between meals. Ukoy is a popular street food in the Philippines. Emphasizing
its street food origins can attract consumers who enjoy exploring diverse and local street food
offerings.
The target date of selling this product is on April 2024. it is the best time to sell this
products due of having a large scale of people because of those upcoming events.
The estimated numbers of consumer is based on the number of our product per day.
Our target is ≥ 100 piece a day depending on the orders of the consumers.

SIGNIFICANCE OF THE STUDY:

A. Entrepreneurs
Selling ukoy provides entrepreneurs with an opportunity to tap into the cultural heritage of
Filipino cuisine. Entrepreneurs can leverage the popularity of traditional dishes to create a
unique selling proposition and attract a diverse customer base. Ukoy, when marketed
effectively, can be a profitable venture. Its popularity as a snack or appetizer, especially during
festive occasions, can contribute to consistent sales and revenue generation for entrepreneurs.
For entrepreneurs in the food industry, adding ukoy to their menu diversifies their offerings. This
diversification can attract new customers and enhance the overall appeal of their business.
Entrepreneurs can showcase their culinary innovation by experimenting with different variations
of ukoy. This allows for creativity in the kitchen, potentially setting their business apart from
competitors.

B. Costumers
Customers benefit from the unique and flavorful culinary experience that ukoy offers.
The combination of shrimp, vegetables, and crispy batter provides a delightful taste sensation
for those seeking diverse and authentic flavors. Ukoy's portability and easy consumption make
it a convenient option for customers looking for quick and satisfying snacks or appetizers. It
caters to the modern lifestyle where convenience is a key factor in food choices. Customers,
especially those with a connection to Filipino culture, can enjoy the cultural authenticity of ukoy.

C. Market
Introducing ukoy to the market diversifies the range of available food options. This diversity
appeals to consumers seeking unique and culturally rich alternatives in the culinary landscape.
In areas with a diverse food culture, offering ukoy can attract culinary tourists and locals
interested in exploring traditional Filipino dishes. This contributes to the vibrancy of the local
food scene. Businesses that include ukoy in their offerings can differentiate themselves from
competitors. Standing out in the market with a unique and authentic dish can attract a niche
customer base. Ukoy, often associated with festive seasons and celebrations, can capitalize on

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 seasonal trends. Businesses can strategically market ukoy during holidays or special
occasions, capitalizing on increased demand.

D. Society
The sale of ukoy contributes to the preservation and promotion of Filipino culinary
heritage. It ensures that traditional recipes and cooking methods are sustained and passed
down to future generations. The popularity of ukoy fosters community engagement, especially
during events and gatherings. It becomes a shared cultural experience that strengthens social
bonds within communities. Entrepreneurs sourcing locally for ukoy ingredients contribute to the
support of local farmers and fishermen. This support enhances the local economy and
promotes sustainable agricultural practices. Introducing ukoy to the market provides an
opportunity for culinary education. Consumers have the chance to explore and appreciate the
rich diversity of Filipino cuisine, promoting cultural understanding and appreciation.
In summary, selling ukoy brings a multitude of benefits to entrepreneurs, customers,
the market, and society at large. Entrepreneurs can leverage its cultural appeal and profitability,
customers enjoy a unique culinary experience, the market diversifies its offerings, and society
benefits from the preservation of culinary heritage and community engagement.

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 BRANDING:

1. Brand name
The brand name “Kalabasa Corners: Ukoy Delight’s” Origins from the place, Umingan
Pangasinan where the Primary Product is Kalabasa. Also Ukoy main ingredient is Kalabasa .

2. Brand Logo
Our Brand Logo is consist of three colors: Brown, Yellow Orange, and White that
represents Supportiveness, Affordability and to action, and to be transparent. The text font is
Script that represents Elegance of the Product.

3. Tag Line
The Tag line of our product is “ Kalabasa: Nature's Bounty in Every Bite.”.

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