Vinit Kumar Internship Report 234

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SUMMER INTERNSHIP REPORT

ON
“SALES PROMOTION OF REAL ESTATE MARKETING AMRAPALI "

BY
VINIT KUMAR
22GSOB2010234
MBA CLASS OF 2024
UNDER THE SUPERVISION OF
MS PRAGYA JAISWAL
PROFESSOR
GALGOTIAS UNIVERSITY
In Partial Fulfilment of the Requirements for the Degree of

Master of Business Administration – Marketing
At
Plot No. 2, Yamuna Expressway, opposite Buddha International Circuit,

Sector 17A, Greater Noida, Uttar Pradesh 20320
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Certificate of Approval
The following Summer Internship Project Report titled “SALES PROMOTION OF REAL ESTATE MARKETING
AMRAPALI " is hereby approved as a certified study in management carried out and presented in a manner
satisfactory to warrant its acceptance as a prerequisite for the award of Master of Business Administration
for which it has been submitted. It is understood that by this approval the undersigned does not necessarily
endorse or approve any statement made, opinion expressed or conclusion drawn therein abut a approves the
Summer Internship Project Report only for the purpose it is submitted to the Summer Internship Project
Report Examination Committee for evaluation of Summer Internship Project Report.
Name Signature
1. Faculty Mentor MS PRAGYA JAISWAL
2. Industry Mentor MANU AGARWAL

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Certificate from Summer Internship Project Guide
This is to certify that VINIT KUMAR, a student of the Master of Business Administration / Bachelor of
Business Administration/ Bachelor of Management Studies has worked under my guidance and
supervision. This Summer Internship Project Report adheres to the necessary standards, and to the best of
my awareness, none of its content has been copied or replicated from any other summer internship project,
monograph, report, or publication.
Faculty Mentor: - MS PRAGYA JAISWAL
Signature:
Designation: Professor
School of Business
Galgotias University
Date:
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SCHOOL OF BUSINESS
CERTIFICATE
Certified that this project report “SALES PROMOTION OF REAL ESTATE
MARKETING AMRAPALI” is the Bonafede work of “VINIT KUMAR” who carried
out the project work under my supervision.
SIGNATURE
MS PRAGYA JAISWAL
Assistant Professor
Galgotias University School of Business
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DECLARATION
I VINIT KUMAR Roll No. 22GSOB2010234, student of School of

Business, Galgotias University, Greater Noida, hereby declare that the MBA
Research Report on “SALES PROMOTION OF REAL ESTATE
MARKETING AMRAPALI” is an original and authenticated work done by
me.
Additionally, I affirm that this report has not been presented by any other
individual in any institute for the purpose of obtaining a degree or diploma.
Date:4 NOVEMBER 2023
VINIT KUMAR
22GSOB2010234 MBA
(MARKETING)2022-2024
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ACKNOWLEDGEMENT
This project is the outcome of sincere efforts, hard work and constant guidance of not only
me but a number of individuals. First and foremost,
I am thankful to my guide MS PRAGYA JAISWAL for providing me help and support
throughout the Project Report period.
I owe a debt of gratitude to my faculty guide who not only gave me valuable inputs about the
industry but was a continuous source of inspiration during these months, without whom this
Project was never such a great success. Last but not the least I would like to thank all my
faculty members, friends and family members who have helped me directly or indirectly in
the completion of the project.
VINIT KUMAR
22GSOB2010234
MBA (Marketing)
2022-2024
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APPROVAL SHEET
This summer internship entitled “SALES PROMOTION OF REALESTATE MARKETING
AMRAPALI” by “VINIT KUMAR” is approved for the degree of Master of Business Administration.
Examiners
Supervisor (s)
Date:
Place:
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PREFACE
The successful completion of this project was a unique experience for me become by Visiting
may place and interacting various person, I achieved a better knowledge about Sales
Promotion in Real Estate Marketing industry. The experience which I gained by doing this
project is being submitted which content detailed analysis of the research under taken by me.
The research offers students an opportunity to apply their skills, knowledge, and
competencies acquired during the technical session to explore a specific topic.
“Sales Promotion in Real Estate marketing industry”

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TABLE OF CONTENTS PAGE NO.
1. COMPANY PROFILE 11
2. INTERNSHIP PROFILE 13
3. KEY OBSERVATION 20
4. LEARNING AND VALUE ADDITION 29
5. BEST PRACTICES AND BENCHMARK STUDY 33
6. RECOMMENDATION AND SUGGESTIONS 36
7. BIBLIOGRAPHY 38
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1. COMPANY PROFILE
The contemporary real estate industry has undergone significant transformations, requiring specialized
skills for efficiency in each sector. Across the globe, property prices are experiencing fluctuations, with
international agencies closely monitoring trends in influential cities. Given the influx of foreign
investments in India and the return of NRIs, the Indian property market has garnered substantial attention
from major agencies.
Mumbai stands out as the costliest city to reside in Asia. To navigate the intricacies of real estate
marketing, individuals should possess a baseline knowledge to navigate this complex industry. Amidst
numerous astute operators seeking opportunities, it becomes crucial to be discerning, as they may not
engage in dishonest practices but can employ technical strategies to potentially overcharge and outsmart
clients. Therefore, a comprehensive understanding of the intricacies beyond the surface layers is essential
for making informed decisions.
The purchasing power of the new generation of Indians has risen significantly, leading to substantial
investments in real estate in terms of both financial assets and investments. People now exhibit refined
preferences in housing and have become adept at dealing with builders. Financial institutions and banks
have contributed to the growth of real estate marketing, and government policies allowing foreign investors
to test the market conditions further bolster this sector. All facets of real estate, including industrial spaces,
retail areas, malls, office complexes, residential colonies, hospitals, clinics, and other healthcare units,
present vast potential for growth.
As employment opportunities increase, people aspire to invest in locations near their workplaces. Builders
and developers in various regions are now individually marketing each space, and even home loan
companies and banks are autonomously promoting the properties for which they provide loans. This
approach enables them to guide their dedicated clientele while closely monitoring marketing trends for
future development.
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INTRODUTION OF ORGANIZATION
Amrapali Group was established by
MR. ANIL SHARMA in 2002 in Noida with 50 professionals & 150 supervisory-
grade employees
Amrapali is one of the fastest growing development firms from last 21 years, it is into
the business of the construction of LUXURIOUS RESIDENTIAL COMPLEX,
TOWNSHIPS, OFFICES, HOTELS AND RESORTS.
Amrapali Group offers a diverse range of land options in Delhi, Greater Noida, NCR, and
Noida. If you are interested in purchasing real estate at Amrapali Sapphire, we provide
comprehensive support and services to simplify the process for you.
With a significant presence in Greater Noida and Noida, we engage in a wide range of real
estate services, ensuring the delivery of the best solutions at competitive prices. Our services
encompass the sale of both residential and commercial properties, reflecting our 12 years of
experience in the real estate and construction sectors.
The current real estate market is experiencing rapid growth, particularly in the NCR area,
attracting individuals seeking an improved quality of life. With new projects being regularly
announced, there are numerous options available for purchasing your dream home, tailored to
fit your budget. Whether you prefer a ready-to-move-in flat to meet immediate needs or wish to
invest in newly launched projects or the resale of under-construction projects, we cater to
diverse preferences in the dynamic real estate landscape.
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2.INTERNSHIP PROFILE
1 Properties Area wise – Separate sections of residential and

commercial nature.
2. Property Valuation
3. Help in buying or selling property
4. Home Loans
5. NRI Real estate Services
6. Property Managers/ Property Brokers/ Property Agents etc
7. Property Consultants and Designers
8. Sales Promotion
9. Sales Promotion and Advertising

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The real estate market in India has grown to such an extent that finding everything or anything specific
under one roof is both convenient and challenging. Given the vast array of commercial and residential
properties available for rent, lease, or ownership, individuals often turn to online portals or reputable
companies that specialize in diverse property listings.
Typically, a standard real estate listing encompasses the following categories:

1. Properties Area-wise: This section is further divided into residential and commercial properties. It
covers various aspects such as partnerships, brokerages, the need for agents, and direct dealings with
builders.
2. Market Trends: Property rates in each area are usually reassessed every two to three years, unless
there is a notable increase in a particular area due to ongoing construction or the development of
prestigious properties like five-star hotels, IT corporate parks, shopping malls, or multiplexes. In such
areas, both rental and property purchase prices tend to rise, driven by increased job opportunities and
proximity to residential amenities.
Many old properties may not be in very good condition. But they still are valuable. Why? Mostly
because they can be refurbished or rebuilt entirely. This is why they usually fetch agood price. But
one cannot depend only on brokers or agents or property owners to evaluate the land. Sometimes the
owner is greedy and expects a bigger price, sometimes anagent in between quotes a higher price so
that it benefits him, sometimes the buyer may bejust rich and may not have rival bidders or
competitors so quotes a fancy pricey according to his choice.
But now the industry has attained a level of professionalism and valuers who have correct
knowledge and are impartial are used to assess the property. Even if it has to be handed
over from one brother to another the valuer needs to correctly assess the worth of the
property. Usually, a lawyer does the valuation so that a stamp of legality can be given to
the property and no disputes rise thereafter. A known property valuer will charge a good
amount to the job
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Property Managers/ Property Brokers/ Property Agents etc.
Having a single point of contact who possesses comprehensive knowledge of a property is crucial.
Typically, when an agent showcases a property to a potential client, they are well-acquainted with the
property manager handling it, acting on behalf of the owner. The property manager is responsible for its
maintenance and ensuring it remains in good condition until it is sold to the next owner.
Real estate agents and brokers across India often have affiliations and associations. Consequently,
individuals can trust certified and registered professionals associated with these organizations,
minimizing the risk of deception when making property purchases.
In the event of disputes, there are avenues for resolution through proper channels. Real estate listings
typically include area-wise contact information for brokers and agents listed with them. This means that
even if someone is unfamiliar with a particular agent, a portal provides the necessary details for easy
access and verification.
PROPERTY CONSULTANTS AND DESIGNERS
Consultants are now available to provide a comprehensive understanding of the real estate industry.
These professionals are well-versed in the rules, laws, and regulations that impact both builders and
buyers. Each consultant specializes in different types of properties.
For instance, an industrial property consultant possesses knowledge about environmental laws and
regulations, ensuring that property owners adhere to legal requirements. Similarly, some consultants
focus exclusively on townships and residential areas, possessing a deep understanding of the governing
rules. A skilled consultant becomes a valuable asset for the builder they collaborate with.
Designers are typically enlisted by architects or individuals seeking home designs. Some firms have
in-house designers, while others hire freelancers or specialists in renovation work, depending on
specific requirements. These professionals also cater to clients with knowledge of Vaastu and Feng
Shui, as both applications are popular among discerning clientele.
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HELP IN BUYING OR SELLING PROPERTY
On occasion, an individual might consider selling both their business and residence to relocate
elsewhere. Real estate listings provide the flexibility for the person to explore diverse methods of
selling these properties.
HOME LOANS
Occasionally, individuals may find themselves lacking the necessary funds or requiring
approximately 75% of the loan amount to purchase a house or office space. Typically, people
opt for home loans to fulfill such financial needs. Numerous financial institutions, banks,
private individuals, and organizations are available to provide the required funds, making it
relatively straightforward to secure a loan when all the necessary paperwork is in order.
Currently, in India, prominent private banks such as HDFC and ICICI Bank, along with the
State Bank of India, serve as the primary lenders to customers nationwide. Additionally, these
financial institutions extend loan facilities to Non-Resident Indians (NRIs) looking to invest in
property within India.
NRI REAL ESTATE SERVICES
From property selection to securing loans, online form submissions, property evaluation, and
management services, real estate listings offer a comprehensive range of services with access to
an extensive database. These listings often include information on prominent architects, builders,
updates on upcoming projects, engineers, building materials, and news and articles that can
influence buying and selling decisions.
Regular monitoring and property watches are maintained to track changes in rates across
different zones. Some listings even extend their services to include information on overseas
properties, facilitating access to relevant details. The popularity of a real estate listing grows with
each additional feature that benefits the client.
The Indian real estate market has expanded significantly, making it both convenient and
challenging to find everything under one roof. The commercial sector, in particular, has seen
substantial growth, and real estate listings play a crucial role in providing a centralized platform
for diverse real estate needs.
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To explore residential properties available for rent, lease, or ownership, individuals typically turn to
online portals or reputable companies specializing in diverse listings. A standard real estate listing
generally includes the following categories:
Designers are often sought after by architects or individuals in need of home designs. Some
companies employ designers, either on a freelance basis or specifically for renovation projects.
Depending on their expertise, designers are categorized accordingly. They may also cater to clients
with knowledge of Vaastu and Feng Shui, as these practices are popular among discerning
customers.
Sales Promotion at Different Levels and Programs:
One of the most challenging decisions in marketing is determining how much to invest in
promotional activities. John Wanamaker, a renowned figure in the departmental store industry,
famously said, "I know that half of my advertising is wasted, but I don't know which half."
As a result, companies vary significantly in their promotional spending. In the cosmetics industry,
promotional expenditures may reach 30-50% of sales, while in the industrial equipment industry, it
might be only 10-20%. Even within the same industry, there are companies with both low and high
promotional budgets. Companies decide on their promotion budget using mainly four methods.
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DECIDING ON THE PROMOTION MIX:
Companies face the task of distributing the total promotion budget over the five
promotional tools:
• Advertising
• Sales Promotion
• Public Relations and Publicity
• Sales Force
• Direct Marketing.
Whatever method a company adopts for promoting its product it must be from above
mentioned method.
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SALES PROMOTION
Promotion constitutes the ultimate component in the marketing mix. Once the product's nature is
determined, its price is established, and distribution methods are selected, manufacturers must
strategically engage with consumers in the market. In today's consumer-centric markets, it is
incumbent upon manufacturers to understand consumer needs and actively communicate information
about the product's availability—where, when, how, and at what prices—to the customers.
MEANING OF PROMOTION
The term "promotion" encompasses primarily three types of sales activities:
1. Mass impersonal selling methods, often executed through advertising.
2. Face-to-face personal selling, commonly known as salesmanship.
3. Activities beyond personal selling and advertising, including point-of-purchase displays

(P.O.P.), shows, exhibitions, demonstrations, and other non-direct selling efforts. This category of
activity is referred to as "Sales Promotion.
PROMOTION AND SELLING
The term "promotion" is frequently employed interchangeably with "selling." However, selling
is a more limited concept, encompassing only the transfer of title or personal selling. In contrast,
promotion has a broader scope, incorporating a variety of activities ultimately aimed at boosting
sales volume.
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3.KEY OBSERVATION
Engaging in any activity without a defined objective lacks purpose and faithfulness. Objectives serve
to provide a precise direction for an activity. These objectives may vary from broad to highly
specific, but they must be clear enough to indicate with responsible accuracy what the researcher
intends to achieve through the study and how it will assist the decision-maker in problem-solving.
Every research study is driven by a distinct purpose, akin to unveiling a question through the
application of scientific procedures. However, the primary goal of our research is to unearth hidden
truths that have yet to be discovered.
TOOLS AND TECHNIQUES OF ANALYSIS OF DATA: -
MARCO-ECONOMIC OVERVIEW
The Indian economy currently ranks as the fourth-largest growing economy globally in terms of
purchasing power parity and is a significant contributor to Asia's balance of payment surplus.
Projections indicate that India's GDP is poised to become the third largest in the world by 2020.
Additionally, India is recognized as the second most appealing country globally for Foreign Direct
Investment (FDI). As of the end of July 2006, Forex Reserves (excluding gold and SDRs) reached
US$157.25 billion. India now holds the fifth-largest stock of reserves among emerging market
economies and the sixth-largest globally.
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Over the past three years, the country has demonstrated consistent and stable performance, boasting
an average annual growth rate of 8%. This upward trajectory is driven by favorable developments in
the agriculture, manufacturing, and services sectors.
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In recent years, the robust expansion of the services sector has played a pivotal role in driving GDP
growth. Notably, business services, including Information Technology (IT) and IT-Enabled Services,
communication services, financial services, hotels and restaurants, and trade (distribution) services,
stand out as some of the fastest-growing within this sector. India's global market share for IT
software and services, including Business Process Outsourcing (BPO), has increased from
approximately 1.7% in 2003-04 to 2.3% in 2004-05, and an estimated 2.8% in 2005-06.
While the proportion of manufacturing in the GDP has remained steady at around 25%, the growth
rate in manufacturing has shown an upward trend over the years. It increased from 2.7% in 2001 to
9.0% in 2006, surpassing the growth rates of 2.3% and 9.8% observed in agriculture and services,
respectively. Key drivers in India's industrial growth include manufacturing industries such as
textiles, automobiles, cement, steel, petrochemicals, infrastructure (civil aviation, roads, and ports),
electronics, as well as beverages and tobacco products.
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REAL ESTATE SCENARIO IN INDIA
The Indian real estate market is approximated to be valued at USD 12 billion, experiencing an
annual growth rate of around 30%. Over the last two years, real estate lending by banks has
surged by 3.78 times, constituting 18% of the total bank credit. The demand for real estate
across various sectors, including Commercial, Residential, Retail, and Hospitality, has been
propelled by robust economic growth, proactive policy measures such as the relaxation of FDI
in construction, and the availability of finance from both institutional and retail sources.
Additionally, there is a heightened focus on the development of Special Economic Zones (SEZ)
in India..
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In recent years, the Indian market has undergone maturation driven by regulatory reforms, including
the rationalization of stamp duties and the overhaul of urban land ceilings. The improvement in
products in terms of quality and technology, along with changes in the tenant profile, particularly the
presence of multinational corporations (MNCs) and greater adherence to tenancy laws, has
contributed to this transformation. Additionally, there has been an enhancement in management and
maintenance models, resulting in prolonged product life cycles and sustained project/real estate
yields.
While the initial real estate boom was concentrated in locations like Bangalore and the National
Capital Region of Delhi (including Gurgaon), there has been a notable geographical expansion in
more recent times. The real estate market has experienced a significant shift from metros to their
suburbs and to tier II and tier III cities. Lease rentals and occupancies have been steadily increasing,
reflecting a growing demand for quality infrastructure across various segments of the real estate
sector.
COMMERCIAL REAL ESTATE
The demand for new office space in India has experienced significant growth, increasing from an
estimated 3.9 million sq. ft in 1998 to over 16 million sq. ft in 2004-05. Approximately 70% of the
demand for office space is attributed to over 7,000 Indian IT and ITES firms, while financial service
providers and the pharmaceutical sector contribute to 15% of the demand. The cumulative demand
for office space in the coming two years (2006-08) is projected to exceed 45 million sq. ft.
The Indian IT-ITES Industry, valued at USD 36.3 billion in 2006, has shown a Compound Annual
Growth Rate (CAGR) of 36% over the last decade. By 2008, it is anticipated to account for over 7%
of India's GDP and contribute to 30% of foreign exchange inflows. In 2005 alone, the IT/ITES sector
absorbed approximately 30 million sq. ft, and it is estimated to generate a demand for 150 million sq.
ft. of space across major cities by 2010. While South Indian cities like Bangalore, Chennai, and
Hyderabad, along with the NCR (National Capital Region), remain primary choices for IT/ITES and
business investment, secondary cities such as Pune, Chandigarh, Indore, Kochi, and Kolkata are
emerging as new preferred destinations due to their cost and infrastructure advantages.
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RESIDENTIAL REAL ESTATE

The residential property market in India holds a significant share, accounting for almost 75% of the
real estate market value. The demand in this sector is propelled by factors such as a low per capita
housing stock, increasing disposable income, and the readily available finance from housing finance
companies and banks. Moreover, the average age of housing loan borrowers has decreased to 30-35
years from 40-45 years a few years ago, indicating a younger demographic entering the housing
market. Currently, the housing sector is experiencing robust growth at a rate of 30-35% per annum.
A portion of the demand is attributed to investors who perceive housing as an attractive investment
option compared to mutual funds and stocks. The demand for housing is widespread geographically,
with townships being developed in both metros and tier II and III cities. In India, there exists a
housing shortage of 19.4 million units, with urban areas accounting for 6.7 million of them. This
presents substantial opportunities for investors in the residential sector.
RETAIL REAL ESTATE

The retail industry in India remains largely dominated by individual mall-format stores, each with
floor space of less than 500 sq. ft. The total number of retail outlets is estimated to range between 12
to 15 million, reflecting a retail density of 12-14 outlets per 1,000 people, one of the highest in the
world. The current valuation of the retail sector in India stands at USD 230 billion. Organized retail
activity presently accounts for USD 7 billion, representing a mere 3% of the total retail market.
The retail sector is experiencing a growth rate of 5-7% per annum. However, organized retail is
poised for a significant surge, anticipated to grow at a rate of 25% - 30% per annum. By the year
2010, it is projected to surpass USD 30 billion, thereby increasing the share of organized retail
activity from the current level of 3% to 15% in the coming decade.
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HOSPITALITY REAL ESTATE

The hospitality industry in India is experiencing a robust annual growth rate exceeding 8%. The
influx of foreign tourists, totaling around 4 million in 2005, serves as a significant driver for the
hospitality sector. Of the total demand for hotels in the country, over 55% is generated by both
domestic and foreign tourists, particularly those traveling for business purposes. Business travelers
contribute significantly to lodging demand in commercial cities like Bangalore, Mumbai, Delhi, etc.,
with a considerable portion opting for five-star or five-star deluxe hotels.
Despite the current supply of 96,000 rooms, the five-star category accounts for only a quarter of this
supply. Anticipating an 18% growth in room demand, an additional 65,000 – 80,000 hotel rooms are
projected to be required by 2010. This demand-supply gap is expected to drive heightened
construction activity in the hotel sector. Established brands such as Asian Hotels, Indian Hotels, ITC,
and Le Meridian are expanding their presence, while new players like Accor Group, Marriot, Choice,
and I H G Group are eager to establish their footprint.
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SPECIAL ECONOMIC ZONES
The emerging trend in the Indian real estate sector, following multiplexes and mega housing projects,
is the development of Special Economic Zones (SEZs). Currently, there are 28 operational SEZs in
the country, including those converted from Export Processing Zones (EPZ) to SEZs. Since the
enactment of the SEZ Act, 2005, approximately 189 proposals have received approval. These SEZs
span various segments such as multi-product, Information Technology, Bio-technology, Gems and
Jewellery, Textiles, and technology-intensive industries.
Both developers and corporations have displayed significant interest in establishing SEZs in India.
Notable examples include Reliance Industries, planning a 25,000-acre SEZ in Gurgaon and being a
main partner in twin SEZs in Navi Mumbai and Maha Mumbai, totaling 35,000 acres. The Adani
group is also constructing an SEZ at Mundra, covering 30,000-35,000 acres, with a proposed
investment of Rs 7,300 crore in infrastructure.
Other corporations involved in setting up SEZs include TCG Refineries of the Chatterjee Group
(SEZ refinery in Haldane, West Bengal), Suzlon Infrastructure (hi-tech engineering products and
services in Coimbatore, Tamil Nadu, Udupi in Karnataka, and Vadodara in Gujarat), Hindalco
(aluminum SEZ in Sambalpur, Orissa), Genpact (IT SEZ in Bhuvneshwar, Orissa, Jaipur in
Rajasthan, and Bhopal in Madhya Pradesh), and Vedanta Alumina (aluminum SEZ in Orissa).
Several real estate developers, including DLF, Ansals, Omaxe, Parsvnath, Shipra Estate, and Sunny
Vista Realtors, are also seeking permission for SEZs.
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4.LEARNING AND VALUE ADDITION
India possesses significant potential across various property investment categories. The impetus for
this potential arises from robust population growth, a substantial pool of skilled workers, increased
integration with the global economy, and growing domestic and foreign investments, particularly in
office, retail, and residential properties. While this paper doesn't delve deeply into this demand
growth, it is applicable to various property classes like hotels or second homes. Looking ahead, three
key aspects are crucial for the real estate industry. Firstly, further openness to foreign investment is
essential, as international investors bring financial means and expertise in market analysis, facility
management, and building construction. This, in the medium term, will catalyze greater transparency
in the market. Secondly, India requires a more robust capital market base for property financing, and
the discussion on the potential introduction of REITs and real estate funds is a step in the right
direction. The introduction of REITs in 2007 provides a familiar investment vehicle for international
investors, and private investors may also engage in indirect investment in real estate. Although
institutional investors are likely to show more interest in new products, the rising middle class is
expected to explore new instruments beyond direct property investments in the medium term.
Thirdly, the government needs to intensify efforts to develop urban infrastructure. Recognizing this
need, India's finance minister, Shri Chidambaram, presented an extensive urban investment package
in the fiscal year 2005/2006 budget speech, emphasizing the necessity of renewing cities. The
Jawaharlal Nehru National Urban Renewal Mission estimated that selected cities would require
annual investments of USD 4 billion, with approximately half allocated to the seven largest cities.
The government's initiative to actively promote the establishment of new towns, although requiring
additional funding, presents a plausible step to channel the urbanization process into new
agglomerations, given the growth scenarios for metro cities. However, the impact on real estate
markets is likely to be felt in the medium term at best.
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AMRAPALI GROUP DEVELOPING INDIA
There are various types of projects located in Noida, Noida Extension, Ghaziabad, Delhi, and other
cities. Some of these projects include Amrapali Sapphire, Heartbeat City, Hanging Garden, Zodiac,
and Leisure Valley.
AMRAPALI SAPPHIRE Sector 44 Noida
1. This project is in total 22.5 acres of land.
2. Total 25 towers A, J, N, V, towers are 4BHK & another tower are 2&3BHK.
3. This project is near to sector 44 which is prime location of Noida.
4. Amrapali sapphire is front of Unitech golf course.
5. This project connected to Mahamaya flyover.
6. From this project Botanical Garden, Metro Station-37, Metro Station -18 & GIP
mall only 5min.Drives.
UNIQUE SELLING POINT
1. CONNECTIVITY- MAHAMAYA FLYOVER

2. LOCATION - NEAR TO SECTOR 44 PRIME LOCATION OF NOIDA
3. GENTRY- BUROCRATES
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TYPES BHK AREA

TYPE 1 2BHK + 2 toilet 1140/sq ft
TYPE 2 3BHK+ 2toilet 1390/sq ft
TYPE 3 3BHK+ 3toilet 1640/sq ft
TYPE 4 3BHK+ 3toilet+Servent Room 1850/sq ft
1. First Floor - 200/sq. Ft.

2. Second Floor - 175/sq. Ft.
3. Third floor - 150/sq. Ft.
4. Fourth Floor - 125/sq. Ft.
5. Fifth Floor - 100/sq. Ft.
CASH DOWN PAYMENT; -
PHASE-1 = 6100/sq ft
PHASE-2 = 5900/sq ft
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OTHER CHARGES
1. One covered car parking - 4,00,000 Rs
2. Lease Rent - 150/ sq. Ft
3. Power backup - 15,000/k v
4. External Electrification Charges- 40/sq. Ft
5. Fire Fighting charges - 40/sq. Ft
6. Club Membership - 1,00,000 Rs
7. Maintenance Deposit - 20/sq. Ft.
ADDITIONAL COVERED CAR PARKING 6,00,000Rs
15th floor downward to be 20/sq ft/floor PLC& Upward no Charge.
CASH DOWN PAYMENT-
On the booking time - 10%

Within 30 days of booking period - 85%
On possession time -5% + Other
CHARGESSPECIFICATION: -
1. Floor - Verified Tiles
2. Wall - Texture painting in Living room & Master Bedroom
3. Kitchen- Modular & Semi Modular
4. Toilet - Hind ware & jaguar fitting
5. Master Bedroom – Wooden flooring

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5.BEST PRACTICES AND BENCHMARK STUDY
India holds vast potential across its various property investment categories. The country's strong
population growth, a substantial pool of skilled workers, increased integration with the global
economy, and growing domestic and foreign investments are driving demand for office, retail, and
residential properties. This demand growth extends to specialized property classes like hotels or
second homes.
Moving forward, it is crucial to harness this potential, particularly focusing on three key aspects for
the real estate industry. Firstly, facilitating further openness to foreign investment is beneficial, as
international investors not only provide financial resources for new construction projects but also
bring expertise in market analysis, facility management, and building construction. This, in the
medium term, can contribute to enhancing market transparency.
Secondly, India needs a more robust capital market foundation for property financing. The ongoing
discussion about the potential introduction of Real Estate Investment Trusts (REITs) and real estate
funds is a positive step. The anticipated introduction of REITs in 2007 will offer international
investors a familiar investment vehicle, and private investors may also explore indirect investment in
real estate. While institutional investors are likely to express interest in new products, the rising
middle class is expected to seek alternative instruments beyond direct property investments in the
medium term.
Thirdly, the government plays a crucial role in developing urban infrastructure. Recognizing this,
India's finance minister announced an extensive urban investment package, emphasizing the
importance of renewing cities. The government's commitment to promoting the establishment of new
towns is another positive step, though additional funding and time are essential for meaningful
impacts on real estate markets in the medium term.
34
Response Variance Across Sample Characteristics. The study aimed to determine if responses to
practice questions varied significantly based on several control factors. Factors tested included real
estate portfolio size, Corporate Real Estate (CRE) team size, CRE&FM operating budget size,
professional membership, CRE organization structure, industry sector, enterprise annual revenue, and
total number of enterprise employees. No significant differences across responses were found based
on these factors. The only notable difference in means, exceeding 1 point on the 1-7 scale, was
observed between the lowest and highest industry sectors.
Fundamental CRE Management Practices: The study gathered information on four fundamental
corporate real estate practices, including organizational structure, budget control, CRE reporting, and
the use of suppliers. Responses were compared to practices maturity scales to identify correlations
with survey results. Noteworthy findings include the prevalence of a hybrid functional and
geographic operations structure, with central CRE functions commonly controlling the overall CRE
budget. The majority of organizations (78%) reported that the central CRE function has control over
the CRE budget.
The distribution of where the CRE function reports into the overall corporate management reporting
line was diverse, with Chief Financial Officer, Chief Operating Officer, and Technology function
being frequent reporting lines.
Corporate Real Estate Impact on Enterprise Success: The survey explored the level of activity where
suppliers are used. Results showed that 38% of respondents only use suppliers tactically at a local or
national/regional level. Another 38% engage suppliers on an international level, based on a limited
number of principal relationships responsible for integrated solutions across various functions and/or
countries. This suggests growth potential for major international service providers, as a significant
portion of respondents are not currently utilizing integrated solutions on an international scale.
35
Real Estate Impact on Enterprise Success: Current and Future Workplace and Sustainability Practices
The survey revealed significant variation in formal "telework" or telecommuting policies, where
employees are allowed to work from home or another location. Respondents were asked to select the
category that best represented the proportion of organizations where "telework" applied. The
responses, depicted in Figure 6, indicate that formal policies regarding telework are limited to a
relatively small percentage of the workforce at half of the participating companies. However, at the
other end of the spectrum, 18% of these large companies allow over 40% of their workforce to
telework.
Figure 6: Organization’s formal teleworks or telecommuting policy
The use of telework tends to encourage the adoption of alternative workplace strategies (AWS),
described as a range of flexible workplace settings provided for an employee's work in places that are
not individually assigned. Figures 7 and 8 summarize the current and future availability of AWS to
the workforce.
36
6.RECOMMENDATION AND SUGGESTIONS
REFERRALS
It is estimated that in North America, 85% of new business is generated through referrals and word-
of-mouth recommendations. A referral or recommendation serves as third-party confirmation of the
agent's competence and trustworthiness. Agents face the challenge of expanding the number of
individuals who perceive them as competent and trustworthy enough to recommend to others.
Building a reputation for competence and trust requires intentional efforts and cannot be achieved
without earning it.
ADVERTISING
Advertising properties listed for sale implies an endorsement of the agents' competence and
trustworthiness. The fact that property owners choose to advertise their properties for sale
through these agents suggests a belief in their competency and trustworthiness. Otherwise,
property owners would not have engaged these agents to assist in selling their properties.
OPEN HOUSES
Open houses provide real estate agents with an opportunity to exhibit their technical expertise and
personal qualities. Prospective clients, through interactions at open houses, can evaluate the
competence and trustworthiness of individual agents, gaining insights into how the agent can assist
them. For potential clients, it's akin to test-driving a new car.
NETWORKING
Networking stands out as the most versatile and effective marketing tool for real estate agents. It
enables them to exchange information, demonstrate their trustworthiness, and, most importantly,
engage with others. Building relationships with individuals who develop a liking and trust in an agent
can lead to business opportunities and referrals to others.
37
PROSPECTING
Effectively targeting prospects through focused prospecting is the optimal approach to building a client
base. Prospecting serves as a vital marketing strategy, creating new leads that can be transformed into
clients and contributing to the continual influx of new business. These clients, once acquired, form an
integral part of the pipeline, contributing to repeat business and referrals.
A BENEFIT FOR ALL AGENTS
Adopting the top-notch marketing practices employed by high-producing real estate agents can be
advantageous for all agents. In essence, incorporating the key marketing strategies utilized by high-
performing agents can enhance your ability to attract clients
38
7.BIBLOGRAPHY
• Different Journals.
• Indian Real Estate marketing (Anil Kumar Saini)
• Amrapali Property in Noida Extension |8800415551| New Projects in Noida Extension
| Amrapali Group Projects (amrapalinoidaextension.co.in)
• Amrapali Infracon - Real Estate India, Commercial Properties Development,
Residential Property Management Companies in Ahmedabad India
▪ Amrapali Group - All New Projects by Amrapali Group Builders & Developers
(proptiger.com)
39
40
41
48
F1: Student Application for 4-6 weeks Internship
Complete and submit to the Dean through School Internship Program Coordinator. (Type or write clearly)
Student Name: VINIT KUMAR

Home Address H.NO. 1065 KOTHIYAT COLONY, Phone 9368763823
KACHERI ROAD, BULANDSHAHR
(U.P)
Email address Vineetchaudhary204@@gmail.com

Program MBA-DUAL Internship Semester 3RD
Overall GPA 7.2
Internship Preferences: MARKETING(SALES)
Location Core Area Company/ institution
F-1 Preferance-1 Noida SALES AMRAPALI
Preferance-2
Preferance-3
Faculty mentor Signature: Date .
(Signature confirms that the student has attended the internship orientation and has met all paperwork and process
requirements to participate in the internship program, and has received approval from his/her Advisor)
Student Signature: VINIT KUMAR _ Date: - 04/11/23.

(Signature confirms that the student agrees to the terms, conditions, and requirements of the Internship Program)
Dean Dean IIIC Dean Academic
Format No: GU/M-30/ Form-3
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F-2 : 4-6 weeks Internship Request Letter from University to the Internship
provider
To
The Senior Manager
MANU AGARWAL
Subject: REQUEST FOR 04/06 Weeks internship training of MBA/2 years Degree Programmed,
Greetings from Galgotias Educational Institutions!!
We feel privileged to introduce Galgotias Educational Institutions (GEI) as one of the leading and quality-driven
educational groups in the Delhi-NCR Region.
Galgotias Educational Institutions consist of three institutions:
Galgotias College of Engineering & Technology (GCET)
Galgotias Institute of Management & Technology (GIMT)
Galgotias University (GU).
Galgotias Educational Institutions combine a supremely empowering educational process, industry stalwarts in their
faculty, global educational associations, and relentless placement efforts, to offer the best of career opportunities to
its students. Galgotias Educational Institutions are known for a combination of state-of-the-art campus, strategic
teaching-learning process, together with the most advanced facilities, creating an environment in which wholesome
corporate personalities are created.
Further, we’d like to furnish that as a part of the course curriculum, our students are required to undergo a
Summer Internship Program of 45 Days. The Internship Duration will be from July 10 till September 11, 2023.
In this regard, we request you to kindly allow -Student name: - VINIT KUMAR (Admission No.-
22GSOB2010234) student of 2 years full-time program of Master of Business Administration (Batch-2022-24) to
complete Summer Internship in your esteemed organization by assigning project work pertinent to the stream
pursued.
Feedback on the student’s progress and evaluation on the assigned ‘Project’ will be highly appreciated.
Yours sincerely,
Dean Industry Internship Interaction Cell
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F-3: Student Internship Undertaking

Date:
In my own interest, I am willing to complete internship at AMRAPALI GROUP, NOIDA from July 3 to Aug 16, 2023 I
hereby give an undertaking as under.
• I will strictly abide by all rules and regulations of the industry/Institute and Galgotias University, Uttar Pradesh.
• I shall be responsible for my conduct and own safety at the industry/Institute and Galgotias University, Uttar
Pradesh shall not be responsible for this in any manner.
• I shall take care of my personal belongings. I shall not make any claim and no type of any claim shall be made
in my respect and on my behalf by anyone in respect of any loss or injury to me (including fatal injury or death)
or to the property of mine which may suffer or occur during the above-mentioned programmed.
• I will not act in any manner that defames the industry/Institute and Galgotias University, Uttar Pradesh, in any
manner whatsoever.
• I will not claim the expenses over & above for stay & mess to the Industry/Institute or to the University.
• I will regardless of age, may not use or be in possession or under the influence of alcohol or unauthorized
drugs on either the industry premises or place of stay (Hostel/ rental accommodation) Violation of this
regulation may result in suspension or expulsion from the university.
• I will maintain confidentiality of work-related projects and personnel.
• I will familiarize myself with, and adhere to, relevant organizational arrangements, procedures, and functions.
• I will understand what constitutes a permissible work absence and who to notify if absent, be prompt with
being on time to work and with assignments; give it my best effort.
• I will report changes in work schedule, supervision, or problems at the site to the internship coordinator and
industry supervisor.
• If I feel victimized by a work-related incident, I will contact the internship coordinator immediately.
• I will dress appropriately for the work setting.
• I will follow through on commitments.
• I will not conduct personal business during work hours (i.e., e-mails, cell phones, and internet).
• I will keep a positive attitude, open mind; avoid jumping to conclusions; try to make informed judgments.
• I will communicate – keep people informed in a useful and succinct way, listen and ask questions.
• I will be fair, considerate, honest, trustworthy, and cooperative when dealing with co-workers.
• I will assert ideas in an appropriate and tactful manner, seek feedback from supervisors, accept suggestions for
corrective changes in behavior and attempt to improve performance.
• I will accept constructive criticism and continuously strive to improve performance, seek to enhance
professional effectiveness by improving skills and acquiring new knowledge.
• I am fully aware that no faculty coordinator is accompanying me and no coordinator is appointed on behalf of
the university at the place of internship.
Date Signature:
Place Name of Student:
Department Phone Number:
Semester Section-Roll No
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I have allowed my ward (name as indicated above) for the above-mentioned Internship and instructed him/her
to take due precaution for safety and discipline as listed above. I also undertake that the Industry/Institute or the
university shall in no way be responsible for any loss or injury to my ward during the programmed.
Date: Signature
Place: Name of Parent:
Address: Mobile No:
F- 4 : Internship Synopsis/Executive Summary
An internship is a unique learning experience that integrates studies with practical work. This agreement is written by
the student in consultation with the faculty Mentor and Industrial supervisor. It shall serve to clarify the educational
purpose of the internship and to ensure an understanding of the total learning experience among the principal
parties involved.
Part I: Contact Information
Student Name: VINIT KUMAR Enrolment No: 22042010210

Programmed: MBA- DUAL SPECIALISATION Semester: 3RD Academic Year: 2022-2024
Campus Address: Galgotias University, Yamuna Expressway, Gautam Buddha Nagar, Greater Noida
City: GREATER NOIDA State: UTTAR PRADESH
Senior Manager
Name: MANU AGARWAL Title:
Company/Organization: AMRAPALI GROUP, NOIDA
Internship Address C - 56 / 40, section - 62, Noida - 201307 (U.P)
City, State: NOIDA, UTTAR PRADESH
Faculty Mentor
Name: MS PRAGYA JAISWAL
Campus Address: Galgotias University, Yamuna Expressway, Gautam Buddha Nagar, Greater Noida
Academic Credit Information
Internship Title: Department:
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Course #: Credits: Grading Option:

Credit/Non-credit
Beginning Date: Ending Date: Hours per Week:

Internship Type: Paid/Unpaid
Part II: Internship Objectives/Learning Activities:
What do you intend to learn, acquire and clarify through this internship? Try to use concrete, measurable terms in
listing your learning objectives under each of the following categories:
• Knowledge and Understanding

• Skills
• Learning Activities: How will your internship activities enable you to acquire the knowledge/understanding,
and skills you listed above?
• On the job: Describe how your internship activities will enable you to meet your learning objectives. Include
projects, research, report writing, conversations, etc., which you will do while working, relating them to what
you intend to learn.
• Teaching/Mentoring Activities: How your technical knowledge can be applied at the site of the internship.
How you can create value through mentoring/help people learn new things.
• Off the job: List reading, writing, contact with faculty supervisor, peer group discussion, field trips,
observations, etc., you will make and carry out which will help you meet your learning objectives.
• Evaluation: Your internship supervisor will provide a written evaluation of your internship. Describe in detail
what other evidence you will provide to your faculty Mentor to document what you have learned (e.g.
journal, analytic paper, project, descriptive paper, oral presentation, etc.) Include deadline dates.
Part III: The Internship
Job Description: Describe in as much detail as possible, your role and responsibilities while on your internship. List
duties, project to be completed, deadlines, etc. How you can contribute to organization/ at site of internship
Supervision: Describe in as much detail as possible the supervision to be provided/needed at the work site. List what
kind of instruction, assistance, consultation you receive from whom, etc.
Evaluation: How will your work performance will be evaluated? By whom? When?
Part IV: Agreement
This contract may be terminated or amended by faculty mentor or Industry mentor at any time upon written notice,
which is received and agreed by the other two parties.
Student Signature: VINIT KUMAR Date:
Faculty Mentor signature: Date:
Industry Mentor Signature: Date:
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F- 5 : One Page Report for Industry Training with Topic identification
Branch: MBA – DUAL SPECIALISATION

Name of student: VINIT KUMAR Section-RollNo.:3RD
{22GSOB2010234}
Contact Number: 9368763823 Project Batch: MARKETING
GU mail id- [email protected]
Name of Company: AMRAPALI GROUP, NOIDA
Company Address C - 56 / 40, Sector - 62, Noida - 201307 (U.P)
Industry Person Name & Contact No Email ID
Designation
SENIOR MANAGER MANU AGARWAL
Details of Industry: AMRAPALI GROUP, NOIDA
Duration of Internship: From To Total Days

03 AUGUST 20 SEPTEMBER 45 Days
Actual working days in a week 6 days a week
Timing (from – to) 09:00 – 6:30

Work Assigned: SALES PROMOTION OF REAL
ESTATE MARKETING AMRAPALI
Topic Identification MARKETING
Is this your first experience of YES

industrial training/internship?
On a scale of 1to 5 provide utility 4

of this training on your
profession.
1 (no use), 5(extremely useful)
Signature of Student: VINIT KUMAR Name & Signature of Faculty Mentor
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F-6 : Student’s Daily Diary/ Daily Log
Index – Logbook
Training records to be written every day in Training Diary at Training.
After completing training in a department, meet the Departmental Head to clarify your queries, etc. and get his
signature as indicated here under.
GU faculty visiting the training site may ask the students to show their work and
put their remarks on this page.
Date: august 03, 2023 Time of Arrival: 9:00 Time of Departure: 6:30
Dept/Division: Project title: Marketing (Sales)
Marketing
Main Points of the day (including figures, if any)
➢ Induction Day.
➢ Knowing about Companies Policies and the department.
Date: August 4, 2023 Time of Arrival: 9:00 Time of Departure: 6:30

Dept/Division: Project title: Marketing (Sales)
Marketing
➢ Induction Day.
➢ Knowing about Product and Procedure.
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Dept/Division: Marketing Project title: Marketing (Sales)

➢ Training sessions to understand the product and procedure.

➢ Knowing about the Key area to focus upon.
➢ Training sessions to understand the procedure.

➢ Knowing about the Key area to focus upon

➢ Knowing about the Key area to focus upon

➢ Connecting with the team with whom I need to work.
➢ Understanding the key focus area of the portfolio needed to be handled.
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56

➢ Connecting with the team with whom I need to work.
Date: august10, 2023 Time of Arrival: 9:00 Time of Departure: 6:30


➢ Practical understanding of how to communicate with customers.
➢ Knowing about the minor things at the time of interaction with customers.
Date: august11, 2023 Time of Arrival: 9:00 Time of Departure: 6:30



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➢ Addressing the customers regarding the projects they have interest.

➢ Communicate with the customers regarding their interest.
➢ Providing them best deals.
➢ Taking feedback regarding our company projects.



57
58



➢
58
59


➢ .

59
60




60
61
Date: September 1, 2023 Time of Arrival: 9:00 Time of Departure: 6:30






61
62




➢ .



62
63
➢ .

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Signature of Industry mentor with Seal Format No: GU/M-30/ Form-9
F-7: Industry Internship Supervisor Feedback

Student Feedback form by Industry mentor
Student Name: VINIT KUMAR Enrolment No: 22042010210

SIP Title: SALES PROMOTION OF REAL ESTATE MARKETING AMRAPALI
Industry Supervisor Name: MANU Organization Name:
AGARWAL AMRAPALI GROUP,
NOIDA
Internship From: 03 AUGUST 2023 Internship From: 20 SEPTEMBER
2023
Parameters Performance
Behaviors Excellent Satisfactory Poor
Performs in a dependable manner ✓
Cooperates with co-workers and supervisors ✓
Shows interest in work ✓
Learns quickly ✓
Shows initiative ✓
Produces high quality work ✓
Accepts responsibility ✓
Accepts criticism ✓
Demonstrates organizational skills ✓
Uses technical knowledge and expertise ✓
Shows good judgment ✓
Demonstrates creativity/originality ✓
Analyze problems effectively ✓
Is self-reliant ✓
Communicates well ✓
Writes effectively ✓
Has a professional attitude ✓
Gives a professional appearance ✓
Is punctual ✓
Uses time effectively ✓
Industry Supervisor Name: MANU AGARWAL
Signature of Industry mentor:
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F-8: Student Feedback of Internship

STUDENT’s FEEDBACK OF INTERNSHIP (TO BE FILLED BY STUDENT AFTER INTERNSHIP
COMPLETION)
STUDENT FEEDBACK FORM

Student Name: VINIT KUMAR Roll No.: 22GSOB2010234
Institute Name: GALGOTIAS UNIVERSITY
Faculty Mentor Name: MS PRAGYA Faculty’s Designation: Professor School of
JAISWAL Business, Galgotias University
Internship Project Title
Industry Supervisor Name: Supervisor’s Designation:
MANU AGARWAL SENIOR MANAGER
Organization Name: AMRAPALI GROUP, NOIDA
Internship From (Start Date): AUGUST 03,2023 Internship To (End Date): SEPTEMBER
20,2023
Give a brief description of Internship Work SALES PROMOTION OF
REAL ESTATEMARKETING AMRAPALI
Was your internship Yes, to a large

experience related to degree
your major area of study
This experience has: Strongly Agree No Opinion Disagree Strongly
Agree Disagree
Given me the YES
opportunity to explore
a career field
Allowed me to apply YES
classroom theory to
practice
Did the curriculum YES
found to be in
consistent with the
industry
Helped me develop YES
my decision-making
and problem-solving
skills
Expanded my YES
knowledge about the
work world prior to
permanent
employment
65
66

my written and oral
communication skills
Provided a chance to YES
use leadership skills
(influence others,
develop ideas with
others, stimulate
decision-making and
action)
Expanded my YES
sensitivity to the
ethical implications of
the work involved
Made it possible for YES
me to be more
confident in new
situations
Given me a chance to YES
improve my
interpersonal skills
Helped me learn to YES
handle responsibility
and use my time
wisely
Helped me discover YES
new aspects of myself
that I didn’t know
existed before
new interests and
abilities
Helped me clarify my YES
career goals
Provided me with YES
contacts which may
lead to future
employment
Allowed me to YES
acquire information
and/ or use equipment
not available at my
Institute
In the Institute internship program, faculty members are expected to be mentors for students.
Do you feel that your faculty coordinator served such a function? Why or why not?
YES
66
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How well were you able to accomplish the initial goals, tasks and new skills that were set
down in your learning contract? In what ways were you able to take a new direction or expand
beyond your contract? Why were some goals not accomplished adequately?
I LEARNED THAT WHAT WE LEARN IN CLASSROOMS IS RELATED TO THE JOB
ROLE BUT THE APPLICABILITIES ARE DIFFERENT AND WAS ABLE TO
UNDERSTAND THE APPLICATIONS OF MY THEORITCAL LEARNING IN THE
PRACTICAL FIELD OF KNOWLEDGE. I WAS ABLE TO ACCOMPLISH MY GOALS
WITH THE SUPPORT AND GUIDANCE OF MY INDUSRTY MENTOR AND GIVE THE
BEST OF MY PRODUCTIVITY, YET SOME TASKING COULD BE BETTER
STEAMLINED, AS IOT WAS A LEARNING PHASE AND I LEARNED TO B MORE
EFFICIENT AND MORE OF MY POTENTIALS.
In what areas did you most develop and improve?
I CAN BE MORE EFFICIENT AND PRODUCTIVE IN MY WORK.
What has been the most significant accomplishment or satisfying moment of your
internship?
AS IT WAS ALSO MARKED DURING OUR INTERNSHIP PERIOD BY THE
DEPARTMENT, WE WERE PARALLELING WORKING WITH THAT THE NUMBERS
OF COMPLETIOTION OR PARTIAL COMPLETIOTION WE HAVE ACHIEVED WERE
REMARKABLE NUMBERS.
What did you dislike about the internship?
NIL
Considering your overall experience, how would you rate this internship? (Tick One)
Satisfactory Good Excellent
: YES
Give suggestions as to how your internship experience could have been improved.
MY INTERNSHIP EXPERIENCE WAS EXCELLENT

Signature VINIT KUMAR Date :04/11/2023
67
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1

SUMMER INTERNSHIP REPORT

“SALES PROMOTION OF REAL ESTATE MARKETING AMRAPALI "

UNDER THE SUPERVISION OF

In Partial Fulfilment of the Requirements for the Degree of

Plot No. 2, Yamuna Expressway, opposite Buddha International Circuit,

1. Faculty Mentor MS PRAGYA JAISWAL

2. Industry Mentor MANU AGARWAL

Certificate from Summer Internship Project Guide

Faculty Mentor: - MS PRAGYA JAISWAL

Certified that this project report “SALES PROMOTION OF REAL ESTATE

MARKETING AMRAPALI” is the Bonafede work of “VINIT KUMAR” who carried

out the project work under my supervision.

I VINIT KUMAR Roll No. 22GSOB2010234, student of School of

Date:4 NOVEMBER 2023

This summer internship entitled “SALES PROMOTION OF REALESTATE MARKETING

“Sales Promotion in Real Estate marketing industry”

TABLE OF CONTENTS PAGE NO.

4. LEARNING AND VALUE ADDITION 29

5. BEST PRACTICES AND BENCHMARK STUDY 33

6. RECOMMENDATION AND SUGGESTIONS 36

1 Properties Area wise – Separate sections of residential and

3. Help in buying or selling property

5. NRI Real estate Services

6. Property Managers/ Property Brokers/ Property Agents etc

7. Property Consultants and Designers

9. Sales Promotion and Advertising

Typically, a standard real estate listing encompasses the following categories:

Property Managers/ Property Brokers/ Property Agents etc.

PROPERTY CONSULTANTS AND DESIGNERS

HELP IN BUYING OR SELLING PROPERTY

NRI REAL ESTATE SERVICES

Sales Promotion at Different Levels and Programs:

DECIDING ON THE PROMOTION MIX:

• Public Relations and Publicity

1. Mass impersonal selling methods, often executed through advertising.

2. Face-to-face personal selling, commonly known as salesmanship.

3. Activities beyond personal selling and advertising, including point-of-purchase displays

PROMOTION AND SELLING

TOOLS AND TECHNIQUES OF ANALYSIS OF DATA: -

REAL ESTATE SCENARIO IN INDIA

COMMERCIAL REAL ESTATE

RESIDENTIAL REAL ESTATE

RETAIL REAL ESTATE

HOSPITALITY REAL ESTATE

SPECIAL ECONOMIC ZONES

4.LEARNING AND VALUE ADDITION

AMRAPALI GROUP DEVELOPING INDIA

AMRAPALI SAPPHIRE Sector 44 Noida

1. This project is in total 22.5 acres of land.

3. This project is near to sector 44 which is prime location of Noida.

4. Amrapali sapphire is front of Unitech golf course.

5. This project connected to Mahamaya flyover.

UNIQUE SELLING POINT

1. CONNECTIVITY- MAHAMAYA FLYOVER

TYPES BHK AREA

1. First Floor - 200/sq. Ft.

CASH DOWN PAYMENT; -