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Facebook Pro Tips

A Facebook brand page should be used to reach a broad audience with unique content. Posts should be brief, visual, and varied in type to engage fans. Link previews are more interactive than plain text links and quality content is more important than the quantity of posts. Insights data can help determine the best times and frequencies for posting to engage the audience.

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Iqbal Muhammad
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92 views2 pages

Facebook Pro Tips

A Facebook brand page should be used to reach a broad audience with unique content. Posts should be brief, visual, and varied in type to engage fans. Link previews are more interactive than plain text links and quality content is more important than the quantity of posts. Insights data can help determine the best times and frequencies for posting to engage the audience.

Uploaded by

Iqbal Muhammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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facebook PRO TIPS

A Facebook brand page* is one of the first accounts that teams set up when
they jump into the social arena, and it’s undoubtedly among our top three
platforms in terms of audience reach, engagement, and community building.

Use Facebook to reach a broad audience with unique content that has the
most potential to “go viral” and appeal to larger masses.

*It should always be a brand page, never a personal profile.

Use visuals and experiment with post types


Facebook lets you share status updates, photos, videos, links, etc. Keep your
timeline interesting with a good variety of posts, then compare how much
reach and how many likes each kind gets to optimize content in the future.

Keep your posts tidy


While there isn’t a 140-character limit, keep posts brief, sharp, and to the
point. Having more space than Twitter doesn’t mean you should post
multiple paragraphs; use Twitter’s character limit as a good rule of thumb
for how much your fans are used to consuming at a glance. When we have
a lot to say, we create a Tumblr post, then share a link to it on Facebook.

Remove links after link preview


OTHER RESOURCES
Sharing a link on Facebook automatically creates a visually appealing link
Facebook Training Video
preview, which means you don’t need to keep the link in your text. There may BY GROVO

be times when you don’t want a link preview, in which case you can remove Facebook Help Center
BY FACEBOOK
the preview but keep the link. Whichever you prefer, don’t keep both. We
Facebook for Business
keep link previews because they are more interactive than a simple text link. BY FACEBOOK

Facebook Guide Book


BY MASHABLE
Find a good frequency
An Introduction to Facebook
EdgeRank, Facebook’s secretive algorithm that determines which content for Business
BY HUBSPOT
shows up on a user’s News Feed, is complex and ever-evolving. Good rules
of thumb include spacing posts apart by a few hours during the day and
posting consistently throughout the week. We limit ourselves to fewer than
three posts a day, and don’t always post daily. Quality over quantity.

Timing is important
Facebook Insights will tell you when your fans are online each day of the
week — click on “See Insights” then “Posts”. Use this data to find the best
times to post and schedule content.
Track your audience engagement
Use Facebook Insights often and, for a quick glimpse, look at the number of
people who see your posts, which appears below each post on your timeline.

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