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www.getwsodo.com

RICH SCHEFREN
“The Counterintuitive Business Advice I Shared With Jeff Walker, Frank
Kern, And Ryan Deiss… Before They Became Three Of The Biggest
Gurus Online!”

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This Weekend Your Financial Destiny Gets Dramatically Better

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To Make The Next 50 Minutes…

The Most Profitable, Life Changing Time Of Your Life

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Today It’s Easier To Do Everything Online…

Except Succeeding In Your Online Business

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prospect research and niche selection

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give prospects great content...

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It’s easier and cheaper than
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ever to get a lead or opt-in...

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It’s easier than ever to build a funnel fast

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It’s easier than ever to make an initial sale
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and acquire customers...

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It’s easier to convert high priced/back-end
sales now…

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your own membership and e-learning
platform...

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create and maintain a community

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Why Are You REALLY Here?

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Write Down Your Answer On Top Of Page

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A Goal Unattained
A Problem Unresolved

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What Underlying Desires

Are Behind Your Reasons?

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Supporting Desire

Core Belief

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Can You See The Beliefs That Connected Your
Desires With Attending MFA Live?

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2006
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Average = $1,500,000 Per Client

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No Demand – No Prospects

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Sound Familiar?

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What’s The Difference?

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Marketing

Selling
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“The Goal Of Marketing Is

To Make Selling Superfluous”
-Peter Drucker

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The Goal Of Selling is To
Overcome Status Quo Bias

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Most Entrepreneurs & Info Marketers

Don’t Market Enough

&
Try To Sell Too Much
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Over-Selling….Under-Marketing

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They Share An Unsolved Conflict

Market’s Are Defined By A Conflict

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Struggling With Conflict For Awhile

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The Marketplace Pyramid

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Two Marketing Approaches To
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Make Selling Superfluous

Demand Demand
Chasing Creating

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Demand Chasing

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The Marketplace Pyramid

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Designed To Cash In On Current Demand

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Creating Demand

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We Create Demand By Moving
Prospects Up The Pyramid

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Growth Comes From Finding More People Who Have
Already Decided To Buy Now Or Very Soon

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Growth Comes From Exposing More People In Your
Market To Your Existing Message, or…
Create + Release More Demand Creating Messages

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We Can Now Answer The Riddle

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 You Are Now Competing With Entrepreneurs
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Worldwide All For A Very Small % Of The Customers
Worldwide…

Using The Same Tools, Following The Same

Demand Chasing Strategy, And Going After The
Same Customers

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No Momentum

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Demand Chasing Creating Demand

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The Choice Is Yours

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Demand Chaser
• oversells and under-markets...
• always at the mercy of the market
• work a lot for little results
• small list, less customers, etc..
• no momentum
• no demand = difficult times

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Demand Creator
• steady and continual sales
• list constantly growing
• is never a slave to the market
• authority status and admired
• financial success and freedom
• constantly pursued by
prospects who want to become
clients or customers
• fast growth, momentum

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Self Reinforcing Positive Success Cycle

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Everyone At The Top Of A Market (Guru,
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Authority, Maven) Creates Their Own Demand

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Creating Massive
Demand For Your
Business

What You Need To Know

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Bringing the market to desire your product or service

by helping prospects value your solution

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Move Prospects To Ideal Buying Mindset

You,
Your Product,
Competitors,
And
Themselves

What Do They Need To Think,

Believe, And Feel To Want To Buy?

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Know

Believe

Feel

Current Ideal Buying

Mindset Mindset

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“If you can’t describe the ideal

buying mindset for your offer, you
will never be able to create it in
your prospects.”

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”I Feel Very
“I’ll Feel Confident
Confident”
If I Get Rich To
-or-
Coach Me”
“I Feel It’s Hopeless”

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Current Behavior Desired Behavior

(what they buy) (buy your product)

Current Belief Desired Belief

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The Primary Task Of Marketing

Current Belief Desired Belief

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Not Really Sure What Prospects Believe?

Current Behavior
(what they buy)

Current Belief

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Necessary But Not Sufficient

Desired Belief

Current Belief

True But Incomplete

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A Single Idea That
Stimulates Demand

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What Belief Would Transform
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Your Offer Into An IQ Test?

Your Offer

That’s Your Core Concept

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Important Point!!!

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For Business
Coaching In Internet
Marketing

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Prospects In Internet Marketing
I Ne e
Mo re d To L e a r n
i n g W ill Tac t i M a r k e t
et cs i ng Ic
M a r k Me R ich ! ! Fre a n g
Make M e w et F
ar i t in
ke h I an
t in n t ci
g ern al
et

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Necessary But Not Sufficient

Desired Belief

Current Belief

True But Incomplete

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Prospects After Manifesto

Le ar
Not Knowing Business n
M a r i ng Mo re
k
Strategy Is Killing Me I s Th e t i ng Ta
e Pro c
ble m t ic s
I
Fre c a n
e e w ge t
m i F
B
o
e c ic Bu t h a i n an
To te g u r sin n O cia
d
e e St ra e ne e s nl l
N s i ne
I A e pr
n tr
E

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One Single 30 Page PDF

$3.5 Million In Weeks

$7.4 Million In The

First 12 Months

From Unknown To Authority

List Multiplied, Affiliate Lined

Up, Sales Exploded

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Each brought in
over $2 million in a
market that knew
they weren't
interested in what i
offered...

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To Market A
Program
Teaching
Theory Of
Constraints

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Desired Belief – (Core Concept)

It’s not your potential that determines your success,

it’s your constraint that is currently stopping you
from tapping your full potential

Current Belief
As long as I keep improving myself and
adding more potential I will continue to
achieve better and better results

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4 Weeks < $3.3 Million

”You sold more in a

month than most
consultants sell in
20 years. Amazing.”

-Eli Goldratt

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AGORA Publishing
A Billion Dollar Breakthrough…

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Different Better

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What’s Different Gets Attention

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Click To Edit Master Title Style

if you’re not
different,
you’re invisible

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Why is this going to work
when nothing I’ve tried has?

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What’s Different Generates
Click To Edit Master Title Style

New Hope And Belief

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Replacement Not Improvement

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1. I don’t have enough time.

2. I don’t have enough money.

3. I don’t believe you.

4. It won’t work for me.

5. I don’t need it.

6. I can do it without you

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Transition From Marketing To Selling

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