A Study On How Cafe Amadeo Development
A Study On How Cafe Amadeo Development
Abstract
Agriculture, specifically farming, has been the primary source of livelihood for a large proportion of
the Philippine population. Despite an increase in consumption, there is a decrease in coffee output that
needs to be increased to supply domestic demand. Due to financial instability and a lack of resources,
farmers join cooperatives to solve their concerns. This study examined and analyzed the effect of Cafe
Amadeo Development Cooperative (CADC) initiatives on the living wages of their coffee farmers'
members. This research proved whether CADC effectively boosts their living wages to enhance their
lifestyles. Using Ordinal Regression Analysis, calculate the data from the primary data gathered through
a quantitatively designed survey questionnaire from the members. The study's findings highlight the
importance of coffee bean pricing and dividends in enhancing the living standards of coffee farmers. These
factors contribute to higher living wages and improved overall well-being. However, loans and patronage,
while not directly impacting living wages, play an essential role in addressing the financial needs of coffee
farmers, both as farmers and as family providers. The research findings reflect on CADC initiatives and
serve as a roadmap for their upcoming approach to promoting coffee farmers' advancement. Researchers
recommend that Cafe Amadeo Development Cooperative (CADC) implement advances in farming
practices and introduce modern machinery to foster growth. These measures can empower farmers,
enhance their productivity, and increase their living wage.
Keywords: Cafe Amadeo Development Cooperative, Coffee Farmers, Philippine Agriculture, Living
Wage
1. Introduction
Coffee has been a staple in the Philippines, with most Filipinos starting their day with a cup of hot
coffee. In fact, the total coffee consumption in the country in 2020–2021 was about 3.30 million 60-
kilogram bags, with an increased rate of 2.1% from 2018–2021 (Statista, 2023). While the consumption
of coffee showed an upward trend over the past years, production output in the Philippines has decreased
by 3.5% yearly over the past ten years. It has not been sufficient to accommodate domestic demand and
export efforts. In 2019–2020, the country could only produce 307,000 60-kilogram bags of coffee,
compared to 730,000 60-kilogram bags in 2009–2010 (International Coffee Organization, 2021). Sta.
Barbara (2022) found a significant correlation between coffee consumption, local production, and yield,
and consumer consumption patterns and domestic coffee output influence market performance for coffee.
Frajenal (2022) added that the price change is heavily affected by the movement of the coffee supply.
The Philippines is among the many developing countries with a large proportion of their population
depending on farming as their livelihood (Quilloy, 2015). For a farmer, coffee is a business that provides
a livelihood. However, the decline in product output reflects the different factors that influence this trend:
1. Coffee farmers who are unable to improve their quality of life given the "low" income they get out of
selling coffee beans.
2. Decreasing hectares for coffee planted as farmers switch to fast crops that yield higher returns than
coffee.
3. Poor quality of coffee produced due to poor farm practices.
Clearly, farmers cannot capture sufficient value from their hard labor.
While export capabilities and efficient local production are significant factors in achieving
economic growth (Murindahabi et al., 2019), ensuring productivity and the overall well-being of coffee
farmers is also a top priority. The Philippine Coffee Roadmap 2021-2025, through the initiative of the
Department of Agriculture (DA), the Department of Trade and Industry (DTI), and in partnership with the
private sector, seeks to accelerate the growth of the coffee industry by providing means for farmers and
upscaling sustainable production technology in terms of production, processing, and marketing
(BusinessWorld, 2022). Other than this program, the emergence of cooperatives in different areas of the
country has also helped coffee farmers. When small-scale farmers join forces in a cooperative, they shape
their path out of deprivation (McInerney, 2014).
Individual farmers formed a cooperative to address a shared issue facing farmers and pool
resources, which allowed them to benefit from economies of scale and size (Albano et al., 2003).
Cooperatives are organizations owned and operated by their members that build opportunities and
sustainable communities, specifically in rural areas (EOS Data Analytics, 2022). Cooperatives are formed
to provide economic, social, cultural, and spiritual development to all their members as they share common
interests and possess the principle of cooperation (Sancheti, 2019), which decreases the information gap
and market uncertainties (Candemir et al., 2021). Cooperation has long been nurtured throughout
agricultural cooperatives to promote collaboration that augments farmers' conditions (Ahn et al., 2023).
According to Pamaos (2008), open and voluntary membership, democratic control, limited interest in the
capital, division of net surplus, cooperative education, and cooperation among cooperatives are the
declared principles of cooperatives. Multipurpose, credit, service, consumers, producers, marketing, and
agrarian reform are the common cooperatives in the Philippines. Since then, cooperatives have been
among the most significant economic agents in the country, and they have been given legal
acknowledgments, notably as a component of the 1987 Constitution and an amended cooperative code in
2008. Therefore, they became an instrument for social justice and economic development in government
policy (International Cooperative Alliance, 2020). Due to the pooling of resources and joint operation,
cooperatives allow farmers to operate their farms more efficiently, maximize their income, and improve
the productivity of the entire agricultural industry by providing capital for investments and enabling the
best possible use of large-scale facilities and specialized equipment (Albano et al., 2003).
Non-governmental organizations, including cooperatives, are equally crucial to the government's
efforts as ideas are unified and actions are widened (Alves et al., 2022). Agricultural cooperatives possess
further opportunities for improvement, but specific innovations fulfill their potential for bolstering
initiatives that are already beginning to make a difference (Araullo, 2006). According to Hermanson et al.
(2021), a cooperative benefit its members by raising income, improving their financial situation,
increasing the representation of women, boosting social capital, and lowering socioeconomic classes.
Farmers' satisfaction with their cooperatives depends on member evaluations of the economic and social
benefits they provide and how they view the environmental work that their cooperatives conduct (Yu &
Nilsson, 2021).
Cafe Amadeo Development Cooperative (CADC) is an agricultural cooperative based in Amadeo,
Cavite. Established and registered in June 2002, it has 442 cooperative members and 83 coffee growers.
The CADC was established to revive the coffee industry by creating livelihoods and advancing Amadeo,
Cavite, as one of the country's top coffee-producing districts. Robusta, Arabica, Excelsa, and Liberica
(locally known as Kapeng Barako) are the types of coffee beans their member farmer’s harvest. CADC
has the mission of promoting coffee farmers' produce to various businesses and private individuals,
assisting coffee-related Local Government Units (LGUs) nationwide to participate in several local and
international fairs, and providing advocacy for various coffee-related issues. The cooperative offers loans
equivalent to 80% of the share capital, distributes dividends ranging from 5% to 20% based on the net
surplus, provides patronage amounting to 0.3% of total individual sales, and implements a 10% price hike
every three years for its coffee farmers who are members of the cooperative. To collaborate and promote
the coffee sector, it also seeks to forge ties between government organizations, LGUs, manufacturers, and
private businesses, which will help Cavite's coffee industry gain domestic and international recognition.
Given that the CADC intervenes with the coffee farmers, the current study analyzes the effect of the
cooperative's initiatives on the members' wages and assesses their lifestyle.
The objective of the study is to determine whether the exogenous variables, [1] cooperative pricing,
[2] dividends, [3] loans, and [4] patronage, affect the coffee farmers' living wage after being a member of
the cooperative. With the decline of coffee production through the years and the country's failure to recover
from being a leading exporter of coffee in the 19th century, farmers' participation in the production of
coffee has played a vital role. Cooperative networks have strengthened in recent years in some production
regions in the country, primarily Luzon, where Arabica is dominant. Support from the Department of
Agriculture (DA) and local councils in the form of extension services and input provision has played an
essential role in helping these cooperatives gain traction in their areas (Bamber et al., 2017).
The paper's main course of discussion examined the effects of CADC's initiatives on coffee
farmers' wages, which are used to measure their livelihood. The paper covered the members' yearly
average wage and social standing before and after joining the cooperative.
The success of coffee cooperatives, whether micro or large cooperatives, has been evident.
However, due to the limited evidence-based studies that show the overall contributions of cooperatives,
their benefits, and their success for communities and farmers are often overlooked. Thus, this paper
analyzed the effect of CADC's initiatives on increasing the wages of coffee farmers members. It provides
an outlook to CADC on the effects of their initiatives scoping the coffee farmers, which will help them to
inspect what programs are for improvement or enhancement of guidelines.
workers earn enough to pay for necessities like housing, food, and healthcare. It would raise employee
productivity, decrease turnover rates, reduce individual poverty, and boost the economy as consumers
increase spending. In addition, because people are less likely to need government aid, it would lessen the
strain on government social programs. However, as the notion of a decent lifestyle evolves, a living wage
increasingly refers to the capacity to support yourself and your family and have the finances to volunteer
for civic activities that will uphold your dignity in society and the nation. It acted as the foundation of a
social contract and fostered the emergence of a working-class consciousness anchored in both the
consumption and production sectors (Brenner, 2002).
The terms "living wage" and "minimum wage" were interchangeably referred to in the past.
However, they have been modified since then because people who earn the minimum wage are
safeguarded from poverty, which raises issues and concerns for unemployed and underemployed
individuals. However, due to inflation and increased labor productivity, minimum wage workers
experience a loss of purchasing power and plunge into poverty since the government cannot sustain them
at pace with living wages (Belli & Fabo, 2017).
In developing countries, specifically in rural areas, a living wage is crucial, as farmers and workers
are frequently paid salaries that fall short of what is necessary to support themselves and their families.
The main barriers to the living wage's adoption include a lack of government regulation and enforcement,
a lack of knowledge about the rights and advantages of a living wage, and the dominance of multinational
firms that put profits ahead of the welfare of their workforces (Anker et al.; R., 2013). The study of
Gardener et al. (2015) in Morocco, Malawi, Kenya, Vietnam, and Myanmar revealed that despite having
a significant amount of work to do, all rural farmers and laborers in the five nations receive poor wages
and benefits that cannot keep up with the rise in the cost of living, which causes a prevalent rate of poverty.
Some are compelled to work overtime for an additional 10.5 hours a week on average to boost their
income. Rather than having no revenue at all, farmers and workers opt to keep working even when they
only make a meager wage.
Andersen L. E. et al. (2022) noted the significant poverty rate and income disparity in Peru's coffee
and cocoa growing regions, where most people depend on agriculture as their primary source of income.
Many smallholder farmers need help to make a decent living due to low crop yields, limited market access,
and restricted access to financing and other financial services. Despite being one of the major coffee
exporters in the world, Barbosa, A. D. F. et al. (2021) estimate that the income of coffee growers in Brazil's
four regions is below average and insufficient to afford their cost of living and the cost of a basic basket
of goods and services. Low returns make it challenging for coffee growers to establish and maintain
sustainable means of subsistence and an equitable coffee supply chain. Given the higher market prices for
organic goods, Amit (2009) hypothesized that organic farming could help farmers generate higher living
wages to provide necessities for themselves and their families.
Additionally, according to Stolt Althén (2019), sustainability initiatives ensure sustainable coffee
cultivation, which raises wages and sustainably upholds agricultural practices. Lastly, Quilloy (2015)
states that small farmers joining cooperatives can gain self-empowerment to increase their output and
economic opportunities, which will improve their standard of living. Having an interest in a cooperative
would alleviate extreme poverty in rural areas (Mhembwe & Dube, 2017).
Ho: Cooperative Pricing have no significant impact on the Farmers’ Living Wage
2.3. Dividends to Farmers’ Living Wage
The primary motivation for coffee farmers to enter cooperatives differs from the expectation of
higher prices. Instead, they join for various reasons, indicating that pricing is not the critical factor. These
farmers perceive cooperatives as valuable due to their range of benefits, including dividend payments
(Minten et al., 2018). For coffee farmers, significance of dividend payments is a crucial kind of incentive
from a cooperative to sell their crops to them and refrain from side-selling (Shumeta, 2017). Cooperatives
pay dividends to their farmers' members depending on the level of their engagement or the amount of
coffee they supply and pay annually (Gashaw et al., 2018). Coffee farmers who are members of high-
performing cooperatives exemplify greater productivity and generate higher prices and dividends, which
leads to increased coffee income. Being a cooperative member benefitted earnings, although this was due
more to improved pricing and dividend payments than to productivity increases (Woubie, 2015).
Karunakaran (2018) asserts that coffee cooperatives have played a vital role in elevating the livelihoods
of their members by making substantial contributions to their financial capital by providing multiple
services, including dividend payments. The provision of dividends decreases the effective cost of the
goods and services offered, thereby directly increasing the income of farmers (Ebbes, 2017).
Profitability and dividend payments have a symbiotic relationship, which implies that when
profitability rises, dividend payments to farmers. However, there is a contradiction between dividend
distributions and the size of an agricultural organization. It implies that dividend payouts tend to decline
as an agricultural organization's members increase (Waswa et al., 2014).
Gashaw & Kibret's (2018) study found that numerous coffee farmers were dissatisfied with the
dividends they obtained from the cooperative to which they belonged. The delayed and relatively meager
dividend payments received by coffee farmers harmed their income, reducing earnings (Mojo et al., 2017)
and needing to be adequate to meet their basic daily needs (Mustefa, 2023). The absence of funds allocated
for paying off the cooperative's debts is the primary reason for the lack of dividend payments to
cooperative members. Members become frustrated by this circumstance, which also causes them to
compromise their trust in the cooperative (Hirons et al., 2018). It suggests that cooperatives need to put in
additional effort to establish a system that enables them to consistently distribute dividends, thereby
guaranteeing the welfare and benefits of their members (Mustefa, 2023). Subsequently, a higher dividend
payout might benefit a cooperative's members, as they could enhance the income that supports their way
of life. Offering cooperative members competitive dividends was recommended to boost member
satisfaction and entice additional coffee growers, which might increase membership (Gashaw & Kibret,
2018).
a farmer's income decreases, their household responsibilities increase, causing them to divert farming
loans for other purposes. As a result, they encounter challenges in repaying the loans (Wongnaa &
Awunyo-Vitor, 2013). Whenever a farmer has a sole unsuccessful harvest, their finances are highly
susceptible to collapse, leading them to become trapped in a harmful cycle of resorting to expensive loans
to repay their farming loans from the previous year (Lambert & Jessica, 2020).
Ho: Operational Costs have no significant impact on the Farmers’ Living Wage
2.6. Synthesis
The paper mainly utilized the studies of Wollni & Zeller (2007), Quilloy (2015), Mojo et al. (2017),
Karunakaran (2018), and Andriadi et al. (2019), which discuss the role and impact of agricultural
cooperatives on farmers, which can be applied to determine whether CADC are beneficial to its members
coffee farmers. Based on the studies mentioned above, participation in agricultural cooperatives positively
affects farmers through increased output, which translates into more household income. It has also given
the farmers more opportunities to venture out by utilizing the resources brought by cooperatives. It has
increased their overall self-empowerment, which is vital in improving their standard of living.
3. Research Method
3.1. Research Design
The study used a quantitative approach and cross-sectional data to measure and determine the
relationship between the variables involved using survey instruments. Similar studies by Akoyi &
Maertens (2018), Mendez et al. (2010), Ndiritu et al. (2022), and Shumeta & D’Haese (2018), have used
a standard quantitative cross-sectional study as part of their research design to obtain the results. The
researchers utilized different statistical softwares, primarily MS Excel and SPSS as the principal statistical
tools to run the primary data. To thoroughly understand the relationship of variables, the study also applied
ordinal regression tests such as Goodness-of-Fit, Psuedo R-Square, Parameter Estimates, and Test of
Parallel Lines.
3.2. Subjects
The research subjects were chosen on purpose since the study population entailed a criterion. With
the use of purposive sampling, the study gathered notable and pertinent data from the sample units
(Merriam and Tisdell, 2016). The requirements for participation are as follows: (1) a respondent must be
a coffee farmer and (2) a member of CADC.
The study employs Creative Research Systems, a survey software solution since 1982, to determine
the sample size for an accurate representation and reliable results. The sample size was calculated using a
confidence level of ninety-five percent (95%), a confidence interval, also known as margin of error, of
five percent (5%), and a population size of eighty-three (83).
Locus of the Study Confidence Confidence Population Sample Size
Level Interval Size (n)
regarding the following information: the respondent's demographic profile, factors influencing their
interest in joining the cooperative, and the respondent's current state of life after joining the cooperative.
will give them a good overview of how their farming members are progressing, enabling them to plan
immediately for what the farmers need. The researchers will also submit the final manuscript to various
publications and journals for better exposure for others interested.
3.9.1. Goodness-of-fit
One significant use for a goodness-of-fit metric is in statistical analysis, where it is intended to
ascertain whether the size of the empirical discrepancy measure allows for the rejection of the null
hypothesis. One method is by determining the asymptotic setting of the test and the behavior of the test at
a large quantile of the distribution. (Chwialkowski et al., 2016).
The regression analysis in Figure 4.1.1 implies that Cooperative Pricing (CP) and Dividends (D)
have a positive relationship with Farmers’ Living Wage (FLW). In contrast, Loans (L) and Patronage (P)
are negatively associated with FLW. CP shows the strongest positive relationship, with a parameter
estimate of 2.165, indicating that a one-unit increase in CP is associated with an average of 2.165-unit
increase in FLW. This relationship is statistically significant (p-value = 0.042). D also shows a strong
positive relationship with FLW (parameter estimate = 5.826), and this relationship is also statistically
significant (p-value < 0.001). L and P, on the other hand, show negative associations with FLW
(parameter estimates = -1.877 and -1.079, respectively). However, these relationships are statistically
insignificant (p-values = 0.093 and 0.442).
Figure 4.1.3 shows that the p-values for Pearson's chi-squared test (0.721) and the deviance test
(0.997) are not significant to reject the null hypothesis that the observed data matches the expected
distribution. Additionally, the model fitting information has a p-value less than 0.001, indicating that the
model is statistically significant. It means that the null that the model does not fit the data hypothesis can
be rejected.
Figure 4.1.3. Diagnostic Test: Pseudo R-Squared
According to Fig 4.1.3, McFadden's Pseudo R-squared statistic, used to assess the fit of the logistic
regression model, yielded a value of 0.094. It indicates that the model accounts for approximately 9.4%
of the variability in the dependent variable, the Farmers' Living Wage, indicating that it explains a
relatively small proportion of the outcome's variation and suggests that other factors affect living wages
that are not included in the model.
Figure 4.1.4. Diagnostic Test: Test of Parallel Lines
According to Fig 4.1.4, a p-value of 0.954 in a test of parallel lines implies sufficient statistical
evidence to accept the null hypothesis, which means that the lines are likely parallel. This high p-value
implies that any observed differences between the lines are likely due to random chance rather than a
systematic deviation from parallelism.
4.2. Discussion
Cooperative pricing has been vital in coffee farmers' participation in cooperatives. The study's
findings suggest that reasonable cooperative pricing is associated with more income for coffee farmers.
The result aligns with the studies of Sabiri et al. (2020), Andriadi et al. (2019), and Wollni & Zeller (2007),
which discussed the positive influence of coffee pricing on improving income for coffee farmers.
Cooperative pricing terms of CADC have also encouraged farmers who are members to continue coffee
planting as the initiative of a price increase every three years from the cooperative benefits the living
wages of farmers.
In addition to cooperative pricing, the dividends provided by CADC to its members also play a
significant role in improving their living standards. As the dividends increase, the coffee farmers' overall
income rises, allowing them to meet their basic needs and enhance their lifestyles. This finding aligns with
previous research conducted by Karunakaran (2018), Ebbes (2017), and Gashaw & Kibret (2018), which
presents that cooperative dividends can effectively reduce costs and directly boost the well-being of coffee
farmers. The farmers' reliance on dividends for their livelihood has motivated them to join CADC. This
study reinforces the findings of Minten et al. (2018) and Shumeta (2017), which indicate that dividend
payments are a crucial incentive for farmers to participate in cooperatives, as they provide additional
income to be invested in farming and personal expenses.
Furthermore, the study's findings indicate that loans provided by the cooperative have a statistically
negative effect on the living wages of coffee farmers. It suggests that CADC members do not perceive
cooperative loans as enhancing their living standards or increasing their income. This outcome aligns with
previous research by Sembiring et al. (2018), Wongnaa & Awunyo-Vitor (2013), and Lambert & Jessica
(2020), highlighting the challenges farmers face in repaying loans when they lack sufficient funds, leading
to a cycle of dependence on high-interest loans. It contrasts with the findings of Li (2015) and Mrindoko
(2020), who concluded that loans significantly improve farmers' living wages, contribute to stable income,
and aid in poverty alleviation.
Lastly, the study's results suggest that patronage has a statistically negative impact on the living
wages of coffee farmers. It indicates that patronage refunds are more of an incentive for farmers who use
them for farming expenses rather than a contribution to their living wage. The study's results do not support
previous studies as results vary and are subjective to how a group uses its resources.
5. Summary
5.1. Summary and Conclusions
The study focused on determining the effects of various programs (cooperative pricing, dividends,
loans, patronage) of Cafe Amadeo Development Cooperative (CADC) on coffee farmers' living wages.
Results from the study were mainly centered on 69 coffee farmers who are members of CADC. Data
collection was conducted from October to November 2023. Furthermore, a cross-sectional quantitative
approach was utilized along with ordinal regression analysis to further examine the relationship of
variables.
Empirical results show that cooperative pricing and dividends are statistically significant factors
affecting the farmers' living wage, with cooperative pricing having the most substantial positive
relationship. Moreover, loans and patronage are not statistically significant factors affecting farmers'
wages as loans are generally negative, and patronage is an incentive that farmers use for farming expenses
rather than a portion of their living wage. Although the study results are focused on farmers' living wages,
the researchers believe that Cafe Amadeo Development Cooperative's (CADC) initiatives benefit the
coffee farmers' overall welfare based on the responses obtained.
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