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Assignment 1

VIACK is a company that provides online collaboration software called VIA3 Assured Collaboration Service which allows users to meet and work together virtually. The software saves clients money and increases productivity. VIACK has offices in multiple locations due to where talent and clients are located. Despite being spread out, VIACK maintains a small, family-like culture. VIACK uses their own collaboration software for internal communication. Employees can see and talk to each other across locations. Management also communicates in-person to make staff feel supported.

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69 views1 page

Assignment 1

VIACK is a company that provides online collaboration software called VIA3 Assured Collaboration Service which allows users to meet and work together virtually. The software saves clients money and increases productivity. VIACK has offices in multiple locations due to where talent and clients are located. Despite being spread out, VIACK maintains a small, family-like culture. VIACK uses their own collaboration software for internal communication. Employees can see and talk to each other across locations. Management also communicates in-person to make staff feel supported.

Uploaded by

mantrinidhi0303
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Communication

VIACK is the company behind the VIA3 Assured Collaboration Service, a fully secure online collaboration
solution. VIA3 enables business and government professionals to meet with colleagues and clients anywhere,
working together and sharing information as easily and effectively as if they were in the same conference room.
The advantages of the software for clients are savings in downtime, travel and administrative expenses; enhanced
productivity; and more responsive service. VIACK Corporation was founded in 1999 and has offices located in
Washington, D.C., Arizona and Washington state
THE CULTURE
VIACK is both functionally and geographically divided. The offices are located in different places due to the
location of the talent and the client base. For example, because the engineering talent is located in Redmond,
Washington, much of the R&D staff is located there. Because VIACK is a supplier to the government sector, they
have a sales office in Washington, D.C. In addition, their corporate office is located in Scottsdale, Arizona.
Amazingly, even with the different locations, VIACK still feels like a small, family-owned business with a very
open culture
COMMUNICATION STRATEGIES
VIACK credits the company culture to their own software. They use their online collaborative tool, which they
market, for communicating within the company. Rather than a telephone, employee suse the collaboration tool
with a webcam and a headset. The collaboration tool enables staff to see 14 people on the screen with audio and
instant messaging capabilities. Typically, employees gather in a main area, and they can communicate with staff in
all of the different locations. In addition to technology, there is a real openness in the attitude of top management.
Management frequently stops in and sees employees at the different locations. Face-to-face communication is still
used a great deal at VIACK. Especially during challenging times, management ensures that they are accessible.
For example, the CEO will go to the engineering facility when there are difficulties getting new products out.
These face-to-face communication strategies make sure the staff feels valued and supported. This also encourages
staff to express opinions to management. Overall, VIACK is a flat organization without a lot of structure. Using an
open-door policy and delegating broad areas of responsibilities, the staff works together in an environment of
mutual respect. VIACK used to have an anonymous suggestion system, but it is no longer used because people
now feel comfortable asking the CEO hard questions.

Questions:
1. Identify different channels of communications used by VIACK. Which according to you is the most effective
channel and why? 7.5 marks
2. Which are the communication barriers you see in the above case? How to overcome them? 7.5 marks

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