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Video LUMAscape PDF

This document provides an overview of the video advertising ecosystem, mapping out the various players involved across areas such as agencies, demand side platforms, exchanges, content delivery networks, web and mobile properties, networks, operational video platforms, social networks, data management and more. It illustrates the complex landscape of technologies, platforms and services that enable the delivery and measurement of video advertising.

Uploaded by

Harel Amir
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88 views1 page

Video LUMAscape PDF

This document provides an overview of the video advertising ecosystem, mapping out the various players involved across areas such as agencies, demand side platforms, exchanges, content delivery networks, web and mobile properties, networks, operational video platforms, social networks, data management and more. It illustrates the complex landscape of technologies, platforms and services that enable the delivery and measurement of video advertising.

Uploaded by

Harel Amir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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VIDEO LUMAscape

Agency Video Ad
Agencies DSPs Exchanges CDNs Web Properties
Trading Desks Networks
General

Video Specific
Video Delivery Mgmt

OVPs
MCNs

M Players

Social Networks
A Ad Creation
Video SSPs Encoding / Transcoding P
R Aggregators
E
Media
K Agencies
Targeted TV
Video Ad Servers O
Content Network
E Measurement
Data Mgmt
P
and Analytics
T Branded Content Video Syndication Video Production L
Distribution
E TV Everywhere Tools E
R Video Search / OTT Applications
IP-Enabled
Video Ad Servers OTT Platforms Set Top Boxes
Guide

TV / Targeted Carriers Connected TVs &


Data / DRM
Media Management & Ops TV Platforms Traditional STB
/
Creation Tools

Denotes acquired company Denotes shuttered company © LUMA Partners LLC 2024

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