Enhancing Personalization and Sales Conversion in

E-Commerce: The Role of AI in the App Shop

Experience.
1st Tapas Talati 2nd Sahil Diyora 3th Jainam Shah
dept. Computer Sciences & Engineering dept. Computer Sciences & Engineering dept. Computer Sciences & Engineering
Parul University Parul University Parul University
Varodara, India Varodara, India Varodara, India

4th Kalp Shah 5th Asst. Prof. Bhaumik Machhi

dept. Computer Sciences & Engineering dept. Computer Sciences & Engineering
Parul University Parul University
Varodara, India Varodara, India

Abstract—Ashopping application that can be easily designed users can easily navigate across different product categories,
and built using the Flutter framework. “Shop AI” offers cus- enjoying a smooth experience. Instant updates on product
tomers a good platform and efficient shopping experience in availability and price are provided via the app, giving users the
terms of convenience and functionality. this report focusing on
the design and development framework. It explores application timely knowledge they need to make wise purchases. Shop AI
architecture and shows how Flutter’s versatility helps developers prioritizes security by providing safe payment methods, such
create cross-platform, responsive, and visually appealing user as self-checkout, to safeguard consumers’ sensitive financial
interfaces. Discover the main features of ”Shop AI” by searching information during transactions. Strong database connectivity
and selecting products to secure and manage orders. The report works behind the scenes to continuously synchronize data,
highlights the app’s intuitive user interface that allows users to
easily browse its extensive product catalogue. Additionally, inte- ensuring that users always have access to the most recent
gration of information now keeps product availability and pricing information. All things considered, Shopping AI offers a user-
up to date, improving overall product quality. An important centric platform that puts an emphasis on dependability, secu-
feature of ”Shop AI” is that it makes shopping easier. Users can rity, and convenience of use, making it the preferred choice for
easily add items to their cart, make secure payments, and track online consumers looking for a reliable and easy way to shop.
their orders, all within the application’s cohesive ecosystem.The
database infrastructure supporting ”Shop AI”, It highlights Shop AI offers a smooth and effective shopping experience
the importance of data management and synchronization to for customers looking to browse apparel, electronics, or any
maintain consistency between the application and the backend. other goods, increasing their pleasure and loyalty in the always
This includes product inventory updates,Authentication of user changing world of e-commerce.
profiles, and order histories.To demonstrate ”Shop AI” in action,
the report includes practical examples and screenshots that II. P ROBLEM S TATEMENT
showcase the application’s functionality and user interface. These
visual aids provide a firsthand look at how ”Shop AI” simplifies ”Shop AI” offers solutions that improve customer conve-
the shopping experience for consumers. ”Shop AI” represents nience and efficiency while addressing a number of issues
a practical and effective solution for developing a functional that are present in conventional in-store shopping experiences.
shopping application with Flutter and database integration. This Initially, ”Shop AI” frees consumers from the time-consuming
report serves as a valuable resource for developers and enthu-
siasts seeking to create their own database-connected shopping task of rushing through store aisles by allowing them to
applications, offering insights into the development process and explore and buy things whenever and wherever they choose,
the potential for future enhancements. surpassing the limitations of set shopping hours. Second,
Index Terms—component, formatting, style, styling, insert the app’s individualized recommendations help users make
decisions more quickly by reducing the deluge of alternatives
I. I NTRODUCTION they often see in department stores or online shopping portals.
Online shopping is revolutionized by Shopping AI, which Additionally, ”Shop AI” lessens the chance that customers
makes use of Flutter technology to provide an easy-to-use would experience this disappointment by providing real-time
interface, real-time updates, safe payment processing, and ef- product updates, which lessens the frustration of seeing wanted
fective order management. With the help of AI-driven features, products out of stock.
Additionally, ”Shop AI” tackles the problem of incomplete
Identify applicable funding agency here. If none, delete this. product information that is common in physical stores by
providing thorough information, such as descriptions, pho- methods have improved the quality of recommendations and
tographs, and reviews, enabling customers to make knowledge- search results in the e-commerce space. However, most of
able purchases. Finally, the app’s rapid and secure payment these activities focus on the recovery phase. In this article, we
features successfully get around the inconvenience of standing show that access-centric deep learning models generate sub-
in long checkout lines, enabling users to conduct purchases optimal features in terms of category ranking for e-commerce
without difficulty from the comfort of their homes. All things recommendations. To solve this problem, we want to have a
considered, ”Shop AI” offers a user-centric platform that two-stage training method that can tune the two-shot model
puts ease, accessibility, and informed decision-making first, to achieve the best performance. We explain in detail the
improving the whole shopping experience for customers and transformer-based two-tower model architecture designed for
providing a revolutionary response to the problems related to personal use in e-commerce. We also propose new ideas to
in-store purchasing. remove unnecessary content from offline models and perform
better when using search queries in e-commerce languages.
III. LITERATURE REVIEW Our model has been successfully implemented at Yandex and
Modern business has made e-commerce, or the electronic performed well in online A/B tests.
buying and selling of things through online platforms, its
cornerstone. E-commerce uses a variety of technologies to B. Product Review Image Ranking for Fashion E-commerce.
make transactions more efficient. The development of e- (2023).
commerce has been fueled by technologies like supply chain In fashion e-commerce platforms, where customers cannot
management, Internet marketing, electronic payment systems, examine the products in person, being able to see the collec-
and mobile commerce, which have revolutionized the world tions of other customers and make photographic reviews of
economy. The semiconductor sector has been essential in the products is important in making a purchasing decision.
advancing e-commerce developments and enabling its growth Over the years we have seen customers share their reviews in
and development. anticipation of these reviews. As the reach of user-generated
Fundamentally, e-commerce makes use of digital technol- content (UGC) increases, so does the number of user images.
ogy such as the internet to enable transactions, such as online Therefore, it is important to display the most relevant image at
purchasing for products and services. This includes making the top as it can influence the customer’s choice and behavior.
purchases on websites like Amazon or downloading files In this article, we are preparing a simple but effective training
from online retailers like the iTunes Store. Online shopping, process for sorting customer images. We source content like
electronic commerce, and online sales are all included in e- Myntra (India’s largest fashion e-commerce company) ads and
commerce, which provides customers with unmatched acces- highly engaged (like/dislike) UGC images and submit image
sibility and ease. distortions for the above data to the selection process. It’s good
One of the main benefits of e-commerce is its capacity compared to bad UGC images. We train our network to detect
to enable customers to shop outside the confines of con- positive but negative images. Our proposed method outper-
ventional brick-and-mortar establishments, at any time and forms the baseline model in two metrics, namely correlation
from any location. Online shops are able to provide a wide coefficient and accuracy.
range of items and dispatch orders straight to customers, in
contrast to conventional stores that are limited by storage C. Future of E-commerce in India-2021: A Study from a
space. Traditional brick-and-mortar retailers prioritize selling Researchers Perspective(2022)
and inventory expenses in their pricing strategies, but online E-commerce refers to e-commerce and online e-commerce.
retailers frequently give priority to considerations like delivery E-commerce has changed the perception of the business world.
timeliness. E-commerce is the buying and selling of goods and services
All things considered, e-commerce improves the customer with the help of the internet and computers. Therefore, the aim
experience by providing efficiency, variety, and convenience. It of this study is to understand the growth and development of
helps companies to expand their customer base internationally, e-commerce in India and current trends in e-commerce. This
streamline processes, and adjust to shifting market conditions. study uses qualitative research to analyze existing literature
E-commerce has the potential to significantly transform the to understand the nature, growth and development of e-
way products and services are purchased and sold as technol- commerce in India and the trends supporting it. The results
ogy develops, therefore influencing global commerce in the of this study also indicate that the e-commerce industry in
future. India will see rapid and steady growth. These studies also
show that e-commerce offers many opportunities to retailers,
A. Personalized Transformer-based Ranking for e-Commerce manufacturers, the public and sellers.
at Yandex(2023).
Personalizing the user experience with customer-based rec- D. Estimation of Models with Limited Data by Leveraging
ommendations is a must for e-commerce platforms. This is Shared Structure.(2023)
especially important in situations where the user’s intent is Today’s information (such as healthcare and e-commerce)
unclear, such as on the home page. Recently, personalization often comes from many people or systems, but information
from all sources alone (usually height) is not sufficient to This study focuses on four popular platforms: JD.com, Taobao,
estimate a model parameter. However, if there are shared Pinduoduo and Tmall. This study explores why people choose
patterns between systems, data from other systems can be one platform over another for different types of products. For
used to help estimate an unidentified parameter. In this paper, example, people often choose JD.com to buy electronics, and
we assume that the system defines a low-dimensional param- Taobao or Pinduoduo to buy daily necessities. This study also
eter space and propose a method to recover d-dimensional explores how age and gender affect people’s platform choice.
parameters for N different linear systems, even if there are This analysis helps companies understand customers’ behavior
only observations in each system. To this end, we develop a and strengthen marketing efforts to target different customers.
three-stage algorithm that approximates the low-dimensional
subspace spanned by the system parameters and performs a H. Globalization Of Indian Business And E Commerce In
sensitivity test on the subspace. We provide finite sample Evaluation.(2021)
subspace prediction error guarantees for our proposed method.
This research paper delves into the profound impact of
Finally, we experimentally validate our method on simulations
globalization on the Indian economy, specifically exploring
with i.i.d. regression data and as well as correlated time series
its interplay with the rapid ascent of e-commerce within the
data.
nation. It conducts a thorough examination of how Indian
E. E-COMMERCE A BOON TO FASHION INDUSTRY enterprises venture into international markets, expand their
TRENDING CHANGES ON CONSUMERS PREFERENCE IN operations across borders, and adeptly navigate the complexi-
INDIA(2015) ties of global markets. Simultaneously, this article scrutinizes
the evolution of the Indian e-commerce landscape, elucidating
When e-commerce entered India in 2007, many retailers di-
its growth trajectory, technological advancements, and the
rectly criticized consumers for purchasing fashionable clothes
shifting consumer dynamics within digital platforms. Through
online. Selling clothes online in India has caught the attention
meticulous research and an extensive review of relevant lit-
of many major retailers and has made people of all ages believe
erature, this work sheds light on the myriad challenges and
that they are now interested in selling clothes online and have
opportunities that confront the Indian economy on the global
seen the percentage of their sales compared to offline sales
stage, emphasizing its pivotal role in the global economic
increasing year on year. The business is an idea that needs
landscape. This study equips policymakers, businesses, and
attention for the further development of the garment industry.
academics with a deeper understanding of the symbiotic
F. ASSESSING THE IMPACT OF E-COMMERCE REVOLU- relationship between the global economy, the Indian economy,
TION ON CONSUMERS(2017) and the burge oninge-commerce sector.
After e-commerce entered India around 2007, it became
I. Semantic Equivalence of e-Commerce Queries(2023).
a huge success despite facing many challenges such as de-
monetization and goods and services tax. E-commerce has Search conversions present a challenge for ecommerce
expanded from retail to business, commerce and food. India searches because the same search intent may be expressed
is a country with more than 180 million internet users and by different queries with different top rankings. This article
plays an important role in attracting the attention of many provides a framework for identifying and using duplicate
entrepreneurs. Top investor Ratan Tata and Alibaba founder queries to improve search engine and business results. The
Jack Ma have invested in more than 26 e-commerce startups. theory addresses three main problems: mapping queries to
Due to large population and huge investment, many global vector representations of the search target, identifying closest
e-commerce companies like Amazon, Alibaba and Flipkart, queries that share the same or similar content, and optimizing
Snapdeal, Ajio, Myntra etc. Companies with intense compe- for user or business purposes. The framework uses similarity
tition try to attract customers by offering various discounts. and behavioral similarity to determine the similarity of queries.
Consumers also prefer electronic products due to advantages Similarities in position include normalization questions based
such as big discounts, payment at the door, door-to-door on .word inflections, word order, compound words, and related
delivery andeaseofreturns. words. Similar behavior leverages historical search behavior
to create a vector representation of the query. The offline
G. Research on E-commerce Platform of Online Shopping method is used to train similar sentence patterns, while the
Consumers(2021) online closest ensemble method supports the processing of
In recent years, many online shopping sites such as Amazon, invisible questions. The analysis shows that the effectiveness
eBay, Tmall, JD.com, Pinduoduo and Taobao have emerged, of this approach works better than the sentence transformation
making it easier for people to shop online. But since the plat- model, reaching a Pearson correlation of 0.85 for similar
forms are similar, it can be difficult for users with special needs questions. The results demonstrate the potential for using
to find the right one. Understanding why people choose certain behavioral history data and training models to identify and
platforms can help businesses market their products better. By use balanced questions in e-commerce research to improve
determining user preferences, companies can offer products people’s ability to use knowledge and business skills. Further
at affordable prices and improve their marketing strategies. progress and benchmarking data are encouraged to contribute
to the development of solutions to critical problems in e- to the query, and exists in many ranking systems. Biases
commerce. in training data can affect the campaign model, resulting in
product ranking, click-through rate (CTR), and conversion rate
J. Don’t Treat the Symptom, Find the Cause! Effi-
(CTR) performance. The guess is wrong. To jointly reduce job
cient Artificial-Intelligence Methods for (Interactive) Debug-
bias in TO and CVR predictions, we propose two job bias-free
ging.(2023)
TO and CVR prediction models: job known as click-to-change
In today’s technology-driven society, the significance of (PACC) and PACC of placement function (PACC-PE). PACC
diagnostics cannot be overstated, as our reliance on intricate is created by probabilistically parsing and modeling the data
systems renders us susceptible to breakdowns. Ranging from source. PACC-PE leverages neural networks to model object-
online platforms to digital timekeeping devices, these systems specific data sources as embeddings. Tests of e-commerce
are susceptible to interruptions that can have a profound promotional product search data show that our proposed model
impact on our everyday routines. Diagnostic models, employ- has better results and can reduce the bias in CTR and DO
ing methodologies like logic and machine learning, assume prediction.
a pivotal role in swiftly identifying and rectifying glitches.
The objective of this study is to diminish downtime and cut N. Artificial Intelligence in E-commerce: A Literature Review.
operational expenses by addressing critical issues within the (2022)
process, thereby guaranteeing the stability of the intricate With the development of information and communication
systems that underpin our daily lives and shielding them from technology, artificial intelligence has become popular. In to-
unforeseen disruptions. day’s e-commerce world, the main goal of companies is to
influence consumer behavior in favor of certain products and
K. Decision Making With an Alternative Mindset in an Online
brands. The application of artificial intelligence as a new
Shopping Environment: Identifying User Intentions Toward
tool in the field of e-commerce seems to be a good step
Facebook-Commerce.(2023)
forward. The article aims to explain the nature and benefits
In today’s digital economy, Facebook Business (f- of e-commerce and intelligence. It also aims to evaluate the
commerce) has become important. This study aims to clar- importance of artificial intelligence and its use in the context
ify existing theories regarding the link between online trust of e-commerce based on existing research on the subject.
and consumers’ use of online e-commerce. It explores the
development of emotional intelligence by combining perceived O. Artificial intelligence in e-commerce: a business process
benefits and trust in online marketing. By surveying a sample analysis. (2021)
of 435 respondents and analyzing them using a proportional New web technologies have transformed the way busi-
equation model, the study revealed the relationship between nesses do business, discover, market and process products
trust in the free market and consumer sentiment. Additionally, and customers. One of the main technologies is artificial
research shows that women are more likely than men to use intelligence (AI), which has partially or completely replaced
e-commerce for online shopping, highlighting their concerns. humans in business. The application of artificial intelligence
This study provides important theoretical and practical infor- in the technology industry such as e-commerce is huge. To
mation in the context of digital marketing. clarify the impact of intelligence as a technology on compa-
nies dealing with e-commerce, this chapter will highlight the
L. Staging E-Commerce Products for Online Advertising us- role of intelligence in e-commerce business processes such
ing Retrieval Assisted Image Generation (2023) as business research, business promotion, negotiation terms,
In online advertising, Dynamic Product Ads (DPA) use order selection, etc. and advance payment, order acceptance,
product images from catalogs, often provided by e-commerce order billing/payment management, order fulfillment/delivery
platforms. However, not all catalog images are visually ap- fulfillment, and customer service and support.
pealing, which can lead to suboptimal pricing. To improve
P. Amazon E-Commerce Website.(2019)
these images, we propose a method to create backgrounds for
non-uniform images using artificial neural networks (GAN). E-commerce is doing business over the internet, it changes
Instead of creating the entire background, we use a technique the entire business model. Unlike traditional commerce, e-
called copy and paste staging. This involves collecting similar commerce saves time and energy by allowing people to shop
products as ideas, rearranging their content, and using a GAN- and sell from the comfort of their homes. Despite the great
based model to fill in the gaps. Our method has been validated potential of e- commerce, its development is hindered by secu-
by offline and manual testing. In addition, it can create ani- rity problems. However, progress has been made in this area.
mated video products from static images, which demonstrates E-commerce offers users the convenience of browsing online
its effectiveness and efficiency in promoting online advertising. stores, comparing prices, and making purchases from their
computers. Especially in developing countries, e-commerce
M. Click-Conversion Multi-Task Model with Position Bias plays an important role in providing access to international
Mitigation for Sponsored Search in eCommerce (2023) markets and increasing economic prosperity. It covers a wide
Bias is the result of users focusing on items that rank higher range of industries, making it an important part of the Internet
in the search results list, regardless of how relevant they are landscape.
Q. A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE practices and attracting international trade. In India, where the
IN E-COMMERCE.(2021) internet is everywhere, e-commerce is becoming widespread,
Artificial intelligence represents the revolutionary process especially among those who are starting to use this new
that enables computer-powered robots and software to act model. Despite the popularity of e-commerce, its full potential
like human-like intelligence. This article will focus on the remains untapped. This study aims to understand its current
impact of intelligence in e-commerce. E-commerce is grad- status and conditions, explore the main factors influencing its
ually using a variety of technologies to identify patterns widespread adoption, and embed them in research objectives.
related to online buying and selling, including money transfers
and the information needed to carry out transactions. Smart IV. M ETHODOLOGY
applications can produce predictions and offer suggestions in We begin our project journey by clearly defining our goals
the e-commerce environment. This article will take an in- and allocating team members to certain duties. To determine
depth study of the impact of e-commerce intelligence and the needs of our stakeholders, we have carried out in-depth
its different applications in various e-commerce businesses research using surveys and interviews. We’re now designing
and finally explain how artificial intelligence can improve the our app’s user interface and building a solid database structure
overall customer experience on e-commerce websites. during the design phase. We are using Flutter for development
to ensure that the app has a safe payment system and functions
R. ARTIFICIAL INTELLIGENCE AND ITS APPLICATIONS
flawlessly on all platforms. In addition to being useful, the
IN ECOMMERCE - A REVIEW ANALYSIS AND RESEARCH
app is intelligent and provides tailored recommendations. Our
AGENDA. (2022)
database is strong and updates in real time, handling both
Rapid advances in technology are changing practices and customer and product information. Before going live, we’re
behaviors, and artificial intelligence (AI) is becoming a trans- testing the app with a variety of users to gather their opinions,
formative force in business and how consumers interact with ensure that it’s user-friendly, and fulfills the demands of all.
each other. Despite its potential, the implementation of AI It’s a journey towards a fantastic user experience, not simply
across the economy is still in its infancy, leaving research a project!
fragmented around the world. This study conducted a review
and analysis of 170 documents, 106 of which were reviewed, A. Tools & Technology
to develop knowledge about skills in e-commerce. This study
• Platform: Android Studio Android Studio is the official
examines the role of artificial intelligence in the modernization
integrated development environment (IDE) for Android
of e-commerce and the search for identity and humanity. This
app development. It offers a comprehensive suite of tools
study identified key themes and gaps, allowing researchers to
for designing, building, and testing Android applications.
gain a better understanding. This research addresses the need
• Programming Language: Dart Dart is a client-optimized
for better understanding, paving the way for future research
programming language developed by Google, primarily
and providing a new perspective on the use of intelligence in
used for building web, mobile, and desktop applications.
e-lag Copy.
• Framework: Flutter Flutter is an open-source UI toolkit
S. Progressive AI application as a solution to improve cus- developed by Google for building natively compiled
tomer experience in the E-commerce industry. (2023) applications for mobile, web, and desktop from a single
Confronted with the swift proliferation of digitalization codebase.
and the surge in e-commerce due to widespread adoption, • Database: Firebase Firebase is a comprehensive platform
companies are increasingly turning to artificial intelligence provided by Google for developing mobile and web
(AI) to cater to customer demands. This article delves into the applications. It offers a suite of tools and services, includ-
evolution of e-commerce messaging, underscoring its pivotal ing a real-time NoSQL database, authentication, cloud
role in customer development. Through a blend of qualitative messaging, analytics, and more.
and quantitative research methodologies, encompassing online • GitHub Repository The GitHub repository serves as the
investigations and an extensive review of relevant literature, central repository for storing the project’s source code,
the research indicates that the incorporation of AI technology documentation, and related resources. It allows develop-
has the potential to enhance customer retention, attract new ers to collaborate, track changes, and manage the project
clientele, and bolster business performance. This study exem- effectively.
plifies AI’s capacity to revolutionize various industries, under-
B. System Desgin
scores its profound impact on the forthcoming landscape, and
highlights the significant role of AI in numerous enterprises. • Intuitive UI/UX: To improve the buying experience, pro-
vide an intuitive interface with simple navigation and
T. A Review Paper on E-Commerce. (2016) obvious calls to action.
E-commerce is a dynamic force in today’s economy, includ- • Sturdy Backend: To effectively handle heavy traffic and
ing online buying, selling and transferring money over the manage inventory, use scalable servers, databases, and
internet. It represents change, reforming traditional business payment gateways.
 • Security precautions: To safeguard consumer information D. Class Diagram
and stop fraud, make sure that secure payment gateways, The link between entities like Order, Item, Customer, Seller,
SSL encryption, and PCI DSS compliance are in place. and Transaction—each with distinct properties like ID, name,
• Mobile Responsiveness: To accommodate the increasing description, payment, age, date, price, username, password,
number of mobile consumers, optimize the website for category, and detail—is depicted in the technical diagram.
mobile devices with a responsive design and mobile- Connections like a customer placing an order, an order with
friendly functionality. several items, a transaction connecting to an order, and sell-
• Analytics and Optimization: For well-informed decision- ers managing items are examples of associations between
making and ongoing website and marketing strategy these entities. This thorough representation makes it easier
optimization, employ analytics tools to monitor KPIs, to comprehend the data structure and interactions of the
user activity, and sales data. system, which helps with e-commerce platform creation and
administration.
C. Flow Chary of System

Fig. 2. Class Diagram

E. ER Diagram

Fig. 1. Flow Chart of System

Options for users and administrators, such as order man-

agement, registration, and login, are shown at the top of the
system flow chart. Product searches, cart additions, payment
management, and feedback submission are all available to
users. Admins may also examine goods, establish categories,
and create reports, among other things. To end their session, Fig. 3. ER Diagram
administrators and users can both log out. This process makes
sure that everything runs smoothly for everyone, from product A thorough system design incorporating administrator and
browsing to order management and feedback giving. customer data is shown in the diagram. It includes a number of
fields, including payment data, product details, login creden- the app’s durability and long-term prosperity in the fiercely
tials, and feedback channels. The illustration seems to make it competitive e-commerce arena.
easier to handle product inventories, customer accounts, and
VI. C ONCLUSION
order processing—all crucial facets of e-commerce operations.
This depiction probably makes it easier to comprehend how The ”Shop AI” initiative, which uses cutting-edge e-
data moves through the system and how interactions occur, commerce technologies to surpass conventional shop models,
which promotes effective platform administration and opera- marks a substantial development in online commerce. By
tion. utilizing many Flutter frameworks, the mobile platform priori-
tizes security and ease while improving the buying experience
F. Use Case Diagram for both customers and sellers. With intelligent analysis, sug-
gestions, and secure payment integration, ”Shop AI” expedites
the purchasing process for customers, guaranteeing a smooth
and secure transaction. Sellers gain from specialized store
management systems that streamline order processing in the
meantime. ”Shop AI” seeks to transform e-commerce by
offering customers unmatched value and launching a new age
of digital retail with an emphasis on convenience, security, and
innovation.
R EFERENCES
[1] Personalized Transformerbased Ranking for e-Commerce at Yandex,
Kirill Khrylchenko and Alexander Fritzler (2023).
[2] Estimation of Models with Limited Data by Leveraging Shared Struc-
ture, Maryann Rui ,Thibaut Horel ,Munther Dahleh ctober 5, (2023).
[3] Product Review Image Ranking for Fashion E-commerce Sangeet
Jaiswal, Dhruv Patel, Sreekanth Vempati, and Konduru Saiswaroop.
(2022).
[4] Future of E-commerce in India-2021: A Study from a Researchers
Perspective, dr.raghu g anand,dr.mala k. m,july (2022).
[5] E-COMMERCE A BOON TO FASHION INDUSTRY TRENDING
CHANGES ON CONSUMERS PREFERENCE IN INDIA, Swetha
Parthasarathy , Dr.R.Reena (2018).
[6] ASSESSING THE IMPACT OF E-COMMERCE REVOLUTION ON
CONSUMERSMS ,SWETHA PARTHASARATHY (2017).
[7] Research on E-commerce Platform of Online Shopping Consumers,
Yidan Wang ,december (2021).
[8] Globalization Of Indian Business And E Commerce In Evaluation,
Fig. 4. Use case diagram Shukla, Reena Mishra, Madhu Sudan ,june (2021).
[9] Semantic Equivalence of e-Commerce Queries, Aritra Mandal, Daniel
Tunkelang, Zhe Wu,august (2023).
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processing, viewing items, payment, password management, Intelligence Methods for (Interactive) Debugging, Patrick Rodler,june
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drawings with text labels improves understanding and helps [13] Click-Conversion Multi-Task Model with Position Bias Mitigation for
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[16] A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE IN E-
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reload functionality, and development is streamlined by its ECOMMERCE- A REVIEW ANALYSIS AND RESEARCH
AGENDA, DR. ANIL KUMAR KASHYAP,DR. ANIL KUMAR
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