School of Management Studies

Ranchi College, Ranchi

Syllabus (MBA)

Name : ………………………………………………………..
Roll No. : ………………………………………………………..
Session : ………………………………………………………..

MBA- SYALLABUS | 0
Guidelines for the Examination:-

 Full marks will be 100 for each paper (70 End Semester & 30 Mid

Semester)

 Passing marks will be 45 for each paper (End Semester + Mid

Semester)

1. Passing marks for Mid Semester is 13

2. Passing marks for End Semester is 32

 Each question in the End Semester examination carries 14

marks.

 Number of questions to be set in each paper is 10

 Number of questions to be attempted in each paper is 5

 Not more than 25% questions should be repeated from previous

year.

MBA- SYALLABUS | 1
 SCHOOL OF MANAGEMENT STUDIES
RANCHI COLLEGE RANCHI
COURSE STRUCTURE SUMMARY

SEMESTER-I

Each subject carry 100 marks out of which 70 marks for External
Examination and 30 marks for Internal Assessment .
S. Total Total Marks Passing Page
Subject Code Name of the Subject Break-
No. Lecture Marks Marks No.
up

Management Principles &

1 PAPER-01 55 100 70/30 45 06
Practices

2 PAPER-02 Accounting & Financial 55 100 70/30 45 07

Management

3 PAPER-03 Organizational Behaviour 55 100 70/30 45 08

4 PAPER-04 Marketing Management 55 100 70/30 45 09

5 PAPER-05 Quantitative Techniques 55 100 70/30 45 10

for Management

6 PAPER-06 IT for Managers 55 100 70/30 45 11

7 PAPER-07 Business Communication 55 100 70/30 45 12

Total 07 Papers 385 700 700

MBA- SYALLABUS | 2
 SEMESTER-II
Each subject carry 100 marks out of which 70 marks for External
Examination and 30 marks for Internal Assessment

Total Total Marks Passing Page

S.No. Subject Code Name of the Subject Break-
Lecture Marks Marks No.
up

Human Resource
1 PAPER-08 55 100 70/30 45 13
Management

2 PAPER-09 Business Research 55 100 70/30 45 14

Managerial
3 PAPER- 10 55 100 70/30 45 15
Economics

Operations
4 PAPER- 11 55 100 70/30 45 16
Research

5 PAPER- 12 Cost Management 55 100 70/30 45 17

6 PAPER- 13 E-Business 55 100 70/30 45 18

Total 07 Papers 330 600 600

MBA- SYALLABUS | 3
 SEMESTER-III

Each subject carry 100 marks out of which 70 marks for External
Examination and 30 marks for Internal Assessment, excluding
Summer Training (100Marks) PAPER-14,15,16 & 17 are
compulsory and in functional specialization students are to elect
two Papers as Major within Paper-18 and Paper-19

Total Marks Passin Page

S.N Total
Subject Code Name of the Subject Lectur Break- g No.
o. Marks
e up Marks

1 PAPER- 14. Business Law 55 100 70/30 45 19

Business Ethics and

2 PAPER- 15 55 100 70/30 45 20
Corporate Governance
Supply Chain
3 PAPER- 16 55 100 70/30 45 21
Management

4 PAPER- 17 Summer Training 55 100 70/30 45 22

Functional Specialization

5 PAPER- 18 A* Management of 55 100 70/30 45 23

Financial Services
FM

Investment &
6 PAPER- 19 A* Portfolio 55 100 70/30 45 24
Management
International
5 PAPER- 18 B# 55 100 70/30 45 25
Marketing
MM

6 PAPER- 19 B# Consumer Behaviour 55 100 70/30 45 26

5 PAPER- 18 C* Industrial Relations 55 100 70/30 45 27

And Labour Laws
HRM

Recruitment,
6 PAPER- 19 C* Selection and 55 100 70/30 45 28
Training
RDBMS (Relational
5 PAPER- 18 D #
Database Management 55 100 70/30 45 29
ITM

System)

6 PAPER- 19 D# Business Data 55 100 70/30 45 30

Communication
Total 06 Papers 600 600
Note:- 1 .A*=FINANCE MANAGEMENT, B# = MARKETING MANAGEMENT, C*=HUMAN RSOURCE
MANAGEMENT, D#= INFORMATION TECHNOLOGY MANAGEMENT
MBA- SYALLABUS | 4
 SEMESTER-IV
Each subject carry 100 marks out of which 70 marks for External
Examination and 30 marks for Internal Assessment, excluding
Project Studies (100 Marks) PAPER-20 & 21 are compulsory and
in functional specialization students are to elect two Papers as
Major and two papers as Minor within PAPER-22 to 25

Total Marks Passi Page

S.N Subject Total
Name of the Subject Lectu Break- ng No.
o. Code Marks
re up Marks
PAPER-
1 Strategic Management 55 100 70/30 45 31
20
PAPER-
2 Project Study 55 100 70/30 45 32
21
Functional Specialization

PAPER-
1 Corporate Finance 55 100 70/30 45 33
22/24 A*
FM

PAPER- Management of
2 55 100 70/30 45 34
23/25 A* Financial Derivatives
PAPER- Sales and Distribution
1 55 100 70/30 45 35
22/24 B* Management
MM

PAPER-
2 Brand Management 55 100 70/30 45 36
23/25 B*

PAPER- Organizational
1 Change and 55 100 70/30 45 37
22/24 C* Development
HRM

PAPER- Compensation and

2 55 100 70/30 45 38
23/25 C* Rewards

PAPER- Enterprise Resource

1 55 100 70/30 45 39
22/24 D# Planning
ITM

PAPER- System Analysis and

2 55 100 70/30 45 40
23/25 D# Design (SAD)
Total 07 Papers 600
Total papers in Semester I to IV are “07 + 06 + 06 + 06” = 25
Papers with Total Marks per semester 700 + 600 + 600 + 600
(respectively) = 2500
Note:- 1 .A*=FINANCE MANAGEMENT, B*= MARKETING MANAGEMENT, C*=HUMAN RSOURCE
MANAGEMENT, D#= INFORMATION TECHNOLOGY MANAGEMENT
MBA- SYALLABUS | 5
SEMESTER – 1
MANAGEMENT PRINCIPLES & PRACTICES
PAPER-01: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The basic objective of this course is to familiarize the students with the basics of management
and it's far reaching applications in management studies.

Unit-1 Introduction
Concepts, Function or Process, Management Discipline as Art or Science,
Understanding Management and Administration, Managerial Skills, Roles of a
Manager, Levels of Management.

Unit-2 Management Thought

Early Classical Approaches- Scientific Management, Contribution and limitation of
Scientific Management, Neo-Classical Approaches - Human Relations Movement.
Behavioural Approach-Douglas McGregor, Abraham Maslow, Modern Approaches -
Quantitative Approach, Social System Approach.

Unit-3 Planning
Definition of Planning, Nature of Planning, Importance of Planning , Typ es of Planning,
Process of Planning, Steps in Planning, Decision Making- Concept, Significance and
types of decisions.

Unit-4 Organizing
Concept, Process of Organizing, Forms of Organizational Structure, Formal and
informal organization, Line and staff structure, Functional structure, Span of Control.

Unit-5 Leadership
Concept of Leadership: Influence, Functions of Leaders, Leadership Style, Leadership
Development

Unit-6 Communication and Co-ordination

Process, Importance of Communication, Communication Channels, Barriers to
Communication, Co-ordination - concept and relevance.

Unit-7 Controlling
Definition, importance of controlling, Characteristics of control, Control process, Types
of Control System, Essentials of good Control Systems, Techniques of Control,
Budgetary and Non-Budgetary Control - concept, Corporate Social Responsibility.

Suggested Readings:
1. Principles and practices of management, L.M. Prasad, Sultan Chand & Sons
2. Principles of management, Gilbert, Mc Graw Hill
3. Management, Stoner and Freeman, Prentice Hall of India.
4. Management, Robbins & Coulter, Prentice Hall of India.

MBA- SYALLABUS | 6
SEMESTER – 1
ACCOUNTING AND FINANCIAL MANAGEMENT
PAPER-02: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The aim of this course is to familiarize the students with the financial tools. The managers
employ to analyze firm's financial functions and decisions. This helps the students to manage
the financial resources, maximization of stock holder wealth and distribution of various funds.

Unit-1 Introduction to Accountancy

Accounting Principles, Concepts and Conventions, Double Entry system, Journal,
Ledger, Trial Balance and Preparation of Final Account.
Unit-2 Introduction to Financial Management
Scope & Functions of Finance, Role of Finance Manager, Goals of Financial
Management- Profit Maximization Vs Wealth Maximization, Organization of the
Finance Function.
Unit-3 Time Value of Money
Concept, Future value of a single cash flow, Annuity, Present value of a single cash
flow, Present value of an Uneven Cash Flow, Multi-Period Compounding &
Discounting.
Unit-4 Capital Budgeting
Capital Budgeting Decisions, Types of Investment Decisions, Capital Budgeting
Techniques- Discounting and Non Discounting Techniques - NPV, IRR, PI, PB, DPB &
ARR.
Unit-5 Capital Structure
Capital structure - Relevance of Capital Structure, Theories of Capital Structure - EBIT
Approach, EBT Approach, MM Approach, Traditional Position, Capital Structure
Decision - EBIT - EPS Analysis, Nature of Risk, Financial Leverage, Operating
Leverage, Combined Leverage
Unit-6 Cost of Capital
Cost of debt, Cost of Equity Capital, Weighted Average Cost of Capital
Unit-7 Working Capital Management
Concept & Importance, Factors Influencing Working Capital Requirements, Operating
Cycle and Cash Cycle, Sources of Working Capital.

Suggested Readings:-
1. Accounts for management, C.A. C Ramagopal, New Age
2. Introduction to Accountancy, T.S. Grewal & S.C. Gupta, S Chand & co.
3. Book Keeping and basic accountancy, Vandana Mishra & Amit K. Mishra,
Vikash
Publication
4. Financial Accountancy, Minakshi Rechchh & Siddheshwar T Gadada, Vikash
Publication
5. Financial Management, Reddy, Himalay Publication
6. Cost & management accounting, A.C. Arora, Himalay Publication
7. Financial Management, M.Y. Khan, P.K.Jain, Tata Mcgraw Hill Publication
8. Financial Management, I.M.Pande, Vikash Publication
9. Financial Management, Dr. R.S. Kulshreshtha, Rakesh Kulshreshtha, Rajeev’s
SBPD
MBA- SYALLABUS | 7
SEMESTER – 1
ORGANIZATIONAL BEHAVIOUR
PAPER-03: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The main objective of this course is to familiarize the students with various behavioural
dimensions occurring in organizations including group dynamics and other organizational
processes.

Unit-1 Introduction to Organization

“Organization” Concept, nature, Structure, Types of Organization, Organizational
Behaviour, Concept and Nature, Significance of Organizational Behaviour.

Unit-2 Determinants of Individual Behaviour

Personality - Concept, Determinants and Theories.
Perception- Perceptual Process, Selectivity and Managing Perception.

Unit-3 Motivation
Concept and its relevance for Individual and Organization. Theories- Maslow,
Herzberg, McGregor, Vroom's, Equity .

Unit-4 Group and Individual

Group and Group Dynamics, Team and Skills required for Team Management.
Leadership Concept, Theories and Styles.

Unit-5 Group Activities

Concept, Types and Formation of Groups. Intergroup Behaviour. Interpersonal
Communication and Its Impact on Group. Group Problem Solving.

Unit-6 Stress and Behaviour

Concept and Nature of Stress. Sources of Managerial Stress. Stress and Personality.

Unit-7 Impression and Behaviour

Impression Formation and its Management. Self Presentation - Physical Appearance,
Body and Sign Language.

Suggested Readings:-
1. Organizational Behaviour, P. K. Ghosh & Parto Ghosh, Laxmi Publication
2. Organizational Behaviour, L.M. Prasad
3. Organizational Behaviour, K. Ashwathappa, Himalaya Publication
4. Organizational Behaviour, V.S.P Rao
5. Organizational Behaviour, S. Robbins, PHI Publication

MBA- SYALLABUS | 8
SEMESTER – 1
MARKETING MANAGEMENT
PAPER-04: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The main objective of this course is to impart basic conceptual understanding of marketing. It
provides an over view of marketing in relation to its environment.

Unit-1 Fundamentals of Marketing

Core concepts of marketing and Company orientation towards the market place,
Scanning the Marketing Environment, concepts of Green Marketing, Rural Marketing
and Consumer Protection.
Unit-2 Market segmentation
Purpose of Segmentation, Bases of segmenting Consumer Markets - Demographic,
Geographic, Psychographic & Behavioural, Evaluating & Selecting Market Segments,
Strategies for the Market leader, Follower, Challenger & Nicher; Market Positioning.
Unit-3
Consumer Behaviour: Concepts, meaning and significance, determinant of consumer
behaviour, Consumer decision making process and buyer behaviour models.
Unit-4 Product Strategy
Classification of products, product levels, Introduction to product line & product mix,
Product Life Cycle.
Unit-5 Pricing Strategies
Introduction to pricing, Pricing objective, Determining demand, Estimating costs,
Pricing methods.
Unit-6 Distribution Strategies
Concept of Value Networks, Role of marketing channels. Channel design decisions,
channel management decisions. Channel Integration through Vertical Marketing
systems & Horizontal Marketing Systems.
Unit-7 Retailing
Classification of Store Formats, Types of Retail Formats, Retail positioning, Store
Location. Product assortment & Services, Price promotion, Store Atmosphere.

Suggested Readings:-
1. Marketing Management A South Asian Perspective, Kotler, Keller, Koshy & Jha,
Pearson
2. Marketing Management, Arun Kumar, N. Meenakshi, Vikas Publication.
3. Fundamentals of Marketing, Dr Vikash Saref & Pawan Thakur, Laxmi Publication
4. Principles of Marketing, J. P .Mahajan, Anupama Mahajan, Vikash Publication
5. Marketing Management, Sarleykar, Himalaya Publication

MBA- SYALLABUS | 9
SEMESTER – 1
QUANTITATIVE TECHNIQUES FOR MANAGEMENT
PAPER-05: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The necessary statistical tools used in optimizing managerial decisions under uncertainly will be
studied in the course. The concerned statistical techniques find use in all business functions.
Managers do not face a paucity of information but they face the problem of how to best use the
available information for taking useful decisions. Properly identifying, measuring, controlling
and reducing variation of data ushers in opportunities needed for holistic better ment.

Unit-1 Introduction
Definition, Importance of Statistics, Presentation of Data, Graphs and Diagrams,
Measures of Central Tendency-Arithmetic Mean, Geometric Mean and Harmonic
Mean, Median and Mode, Quartiles and Percentiles, Measures of Variation -
Concepts, Range, Mean Deviation, Standard Deviation, Coefficient of Variation,
Skewness-Karl Pearson's Method, Bowley's Method.
Unit-2 Correlation and Regression
Concepts, Scatter Diagram, Coefficient of - Correlation - Karl Pearson's and Spearman's
Rank Correlation, Regression Analysis - Regression Lines and Regression Coefficient.
Business Forecasting-Methods of Forecasting, Time Series Analysis: Components of
Time Series.
Unit-3 Index Numbers
Concepts and Applications, Unweighted Index Numbers, Weighted Index Numbers,
Fisher's Ideal Index Number, Consumer Price Index Numbers.
Unit-4 Probability
Concepts, Addition Law, Multiplication Law, Conditional Probability and Bayes'
Theorem, Binomial Distribution, Poisson Distribution, Normal Distribution.
Unit-5 Sampling and Sampling Distribution
Concept and types of Sampling Point and Interval Estimation, Confidence Limits for
Population Mean, Proportion, Difference of Means and Proportions.
Unit-6 Sampling Distribution and Test of Hypothesis
Central Limit; Sampling Distribution of Mean, Proportion; Chi Square Test, Analysis of
Variances, Quality Control Charts.
Unit-7 Matrices and Determinants
Addition & Multiplication of Matrices, Adjoint Matrix and Inverse Matrix, Properties of
Determinants

Suggested Readings:-
1. Business Statistics, S.P. Gupta& M.P. Gupta, Sultan Chand and Sons.
2. Quantitative Methods, Dr Agarwal, Vrinda Publication
3. Fundamentals of Statistics, S.C. Gupta, Himalaya Publication

MBA- SYALLABUS | 10
SEMESTER – 1

IT FOR MANAGERS
PAPER-06: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The main objective- of this course is to familiarize the students with the current and emerging
trends in technologies as regards the information field, to equip them with the IT skills required
for the managerial activities.

Unit-1 Introduction to Computers

Hardware - Software - Systems Software, Application Software and Packages.
Fundamentals of operating system- windows, Unix/Linux. Introduction to World
Wide-Internet operations. Data and Information-meaning & concept.
Unit-2 Programming language and generation
Lower level and high level language and different computer generation
Unit-3 Introduction to Memory Organization
Characteristic terms for various memory devices, main/primary memory,
external/auxiliary memory, high speed memory, Introduction to I/O organization,
CPU organization, ALU, control logics.
Unit-4 Telecommunication and Networks
Fundamental of Data Communication- Network Concepts and Classification,
Telecommunications Media, Network Topologies.
Unit-5 Overview of Computer Applications in Public Services and Business
Office Automation applications - Word Processor (MS -Word), Spreadsheet &
Presentation (MS PowerPoint).
Unit-6 Functional and Enterprise Management Systems
Introduction to Management Information System- Transaction Processing Information
Systems, Accounting and Finance Systems, Marketing and Sales Systems, Production
and Operation Management Systems, Human Resources Management Systems.
Unit-7 Introduction to Programming Concepts & flow charting
Models of computer data processing, flow charting technique-principles of flow
charting, symbols used in flow charts, Benefits & limitations of flow chart, examples.

Suggested Readings:-
1. Fundamentals of Computer, Reema Thareja, Oxford.
2. Computer Fundamentals, B. Ram, New Age Publication.
3. Fundamentals of IT, Alexis Leon, Mathwes Leon. Vikas Publication.
4. Management Information System. Waman S Jawadkar. Mc Graw Hill

MBA- SYALLABUS | 11
SEMESTER – 1
BUSINESS COMMUNICATION
PAPER-07: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The objective of this course is to foster strong written, oral and interpersonal skills amongst
students so that they could better represent themselves in the corporate world.

Unit-1 Nature of Communication

Define Communication, Process of Communication, Types of Communication (verbal
& Non Verbal), Importance of Communication, Different forms of Communication.
Unit-2 Barriers to Communication
Causes, Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural
Barriers, Physical Barriers, Organizational Barriers.
Unit-3 Principles of Letter Writing
Nature & Function of letters, Principles, Elements of structure, Forms of Layout, Styles
of presentation.
Business Correspondence: Inviting quotations, Sending quotations, Placing orders,
Inviting tenders, Sales letters, claim & adjustment letters and social correspondence.
Unit-4 Other Business Communication
Define Memorandum, Essentials of a memorandum, Drafting Inter-office Memo,
Notices, Agenda, Minutes, Job application letter, preparing the Resume.
Unit-5 Report Writing
Business reports, Types, Characteristics, Importance, Elements of structure, Process of
writing. Order of writing, the final draft, check lists for reports.
Unit-6 Vocabulary
Words often confused, Words often misspellt, common errors in English.
Unit-7 Oral Presentation
Importance. Characteristics, Presentation Plan, Power point presentation, Visual aids.

Suggested Readings:-
1. English Grammar & Composition, Wren & Martin, S. Chand Publication
2. Business Communication, Raman Singh, Oxford
3. Business Communication, Pradhan, Himalay Publication
4. Business Communication, Urmila Roy, Himalay Publication

MBA- SYALLABUS | 12
SEMESTER – II
HUMAN RESOURCE MANAGEMENT
PAPER-08: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
This course discusses the management of Human Resources in organization from a general
management perspective. It focuses on how organization recruits select and socialize employees.

Unit-1 Introduction
Evolution & Growth - Personnel Management, Human Resource Management,
Concepts & Significance of HRM, Principles and Objectives.

Unit-2 Designing and Developing HR System

Human Resources Planning, Job Analysis, Job Evaluation, Job Design, Job Enlargement,
Job Rotation, Job Enrichment, Recruitment, Selection, Placement, Induction, Transfer &
Promotion.

Unit-3 Compensation Management

Introduction, Objectives, Influencing Factors, Different forms of employee
compensation for Executives & Non-Executives.

Unit-4 Human Resource Development

Concepts, Different Techniques, Development function, Training and Development,
Performance Appraisal.

Unit-5 Quality of Work Life

Introduction and Essentials of Quality of work life, Productivity Concepts in context to
HRM - Total Quality Management, Quality Circle.

Unit-6 Behavioral Dimensions of HRM

Understanding Human Behavior, Identifying employee Needs and their Satisfaction.

Unit-7 International Human Resource Management

Concept, International Human Resource Management Practices.

Suggested Readings:-

1. HRM, V.S.P Rao, Excel Books Publication.

2. HRM & Personnel Management, K. Ashwathappa, TMH
3. Personnel Management, Mamoria & Mamoria, Himalaya Publication
4. Essential HRM, Subba Rao, Himalaya Publication

MBA- SYALLABUS | 13
SEMESTER – II
BUSINESS RESEARCH
PAPER-09: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
To equip the students with the basic understanding of the research methodology and to provide
an insight into the application of modern analytical tools and techniques for the purpose of
management decision – making.

Unit-1 Introduction
Objective, Types, Methods & Process. Research Problem - Selection, Need & Techniques
for defining a Problem, Concepts of Inductive & Deductive Logic, Development of
Hypothesis.

Unit-2 Qualitative and Quantitative Research

Concept & Measurement, Causality, Generalization, Replication, Merging Qualitative
and Quantitative Research Methods.

Unit-3 Research Design

Features of a good Research Design, Exploratory & Descriptive Research Design -
Concept, Types, Usage, Experimental Design - Causal relationships, Concept of
Independent & Dependent variables, Concomitant variable, Extraneous variable,
Treatment, Control group.

Unit-4 Sampling Design

Census and Sample survey, Implication of Sample design, Sample size determination,
Characteristics of a good Sample design, Types of Sample design.

Unit-5 Attitude Measurement and Scaling Techniques

Measurement in Research, Types of Measurement Scales, Scaling Techniques - Likert,
Thurstone, Semantic Differential.

Unit-6 Collection, Processing and Analysis of Data

Primary and Secondary data, Tools of data collection, Questionnaire and Schedule
distinction, Selection of appropriate method of Data Collection, Processing Operations,
Problem in Processing, Types of Analysis.

Unit-7 Multivariate Data Analysis

Introduction to ANOVA, Discriminant Analysis, Factor Analysis, Conjoint Analysis
and Clustering Methods, Significance of these tools for Managerial Decision Making.
Report Writing

Suggested Readings:-
1. Business Research, C.R. Kothari, Vikas Publication
2. Research Methedology, Manjhi, Himalaya Publication
3. Research Methodology, C R Kothari, Gaurav Garg, New Age Publication

MBA- SYALLABUS | 14
SEMESTER – II

MANAGERIAL ECONOMICS
PAPER-10: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The objective of this paper is to provide basic understanding of economic concepts, principles and
tools of micro economics that can be applied to business decision making. The aim is to help the
students promote the development of analytical and critical thinking skills about the market
conditions and ability to forecast the future economics conditions. The students are acquainted
how the differences in market structure affect the prices and output.

Unit-1 Introduction
Nature & Scope, Definitions, Importance, Forward Planning, Managerial Decision
Making Process - Establishing the Objectives, Defining the Problem, Alternative
Courses of Action and its Evaluation, Implementation, Trade-off or Opportunity Costs,
Circular Flow of Income, Market Equilibrium.
Unit-2 Demand and Supply
Introduction, Determinants of Demand & Supply, Demand Function, Demand and
Supply Curve, Law of Demand, Elasticity of Demand, Demand Estimation and
Forecasting, Consumer Equilibrium, Marshallian and Hicksian Approach.
Unit-3 Cost Concepts
Definition, Classification of Cost for Managerial Decision Making, Behaviour of Cost
Economies of scale, Break-Even Analysis.
Unit-4 Production Analysis
Introduction , Production Process & Function - One Variable and Two Variable Inputs,
Isoquant and Iso-cost, Optimal Factor Combination.
Unit-5 Market Analysis
Introduction, Markets Types- Perfect Competition, Imperfect Competition, Monopoly
and Oligopoly- Price Leadership, Collusive Oligopoly and Kinked Demand Curve
Model, Equilibrium of a Firm under Perfect Competition, Price Determination under
Different Markets.
Unit-6 Capital Budgeting & Investment Decisions
Introduction, Meaning and Significance of Capital Budgeting, Methods of Investment.
Appraisal.
Unit-7 National Income
Concepts of National Income, Measurement of National Income - Methods and
Problems, Price Indexes.
Suggested Readings:-

1. Managerial Economics, H. Craig Peterson, W Cris Lewis, Prentic Hall Of India Pvt.
Ltd.
2. Principles of Economics, Amit K. Upadhayay, Vikash Publication
3. Modern Economic Theory, K.K. Dewett, Mit Navalur, S. Chand & Co.
4. Managerial Economics Analysis, P.L. Mehta, Sultan Chand & sons.

MBA- SYALLABUS | 15
SEMESTER – II
OPERATIONS RESEARCH
PAPER-11: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The objective of the course is to formulate the students with the methods of research, by
disintegration and integration of operation and help them in managerial decision makings.

Unit-1 Introduction
Decision Making, Quantitative Approach to Decision Making, Nature and Significance
of OR in Decision Making, Scientific Methods in Operations Research, Models in
Operations Research, Application Areas of OR in Management:

Unit-2 Linear Programming

Model Formulation, Graphical Method, Simplex Method, Degeneracy in L.P.P.,
Sensitivity Analysis Applied to Linear Programming Problems, Duality in Linear
Programming, Dual Simplex Method.

Unit-3 Transportation Problems

Concept, Formulation of Transportation Problem, Balanced and Unbalanced Problems,
North -West Corner Rule, Least Cost Method, Vogel's Approximation Method, MODI
Method, Degeneracy.

Unit-4 Assignment Problems

Concept, Mathematical Formulation of an Assignment Problem, The Assignment
Algorithm (Hungarian Assignment Method), Balanced and Unbalanced Assignment
Problems, Travelling Salesman Problem as an Assignment Problem,

Unit-5 Game Theory

Concept, Definitions and Terminology, Two Person Zero Sum Games, Pure Strategy
Games (with Saddle Point), Principal of Dominance, Mixed Strategy Games (Game
without Saddle Point), Significance of Game Theory in Managerial Application.

Unit-6 Replacement Models

Types of Failure, Replacement of Items whose Efficiency deteriorates with time,
Replacement of Items that Fail Completely, Queuing Theory-Concepts, Managerial
Implications.

Unit-7 Decision Theory

Concept, Decisions with Probability and Non-probability, EVM Decision EOL Decision,
Decision Tree.

Suggested Readings:-
1. Operation Research, Theory & Practical, J.K. Sharma, Mc Millan India Ltd.
2. Operation Research, S. Kalavathy, Vikash Publication

MBA- SYALLABUS | 16
SEMESTER – II
COST MANAGEMENT
PAPER-12: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
This course aims to confer comprehensive knowledge in the field of cost management in gradual
systematic steps. At the end of the course the students will be able to understand the role of a
corporate manager in applying the concept of cost for varying purpose of cost control and cost
reduction to achieve the leadership role of any company in the field of Cost Management.

Unit-1 Introduction
Cost - Meaning, Objective, Elements of Cost, Classification of Cost for Managerial
Decision making, Cost Accounting - Meaning, Objective, Installation of Costing System,
Cost center and Cost Unit - Definition & Concept, Objectives and Types, Cost Sheet.
Unit-2 Costing Methods
Job Order Costing - Procedures, Advantages, Limitations, Contract Costing - Cost Plus
Contract, Economic Batch Quantity, Batch Costing, Multiple Job Order Cost System,
Process Costing - Essentials, Procedures, Process Losses and Wastages, Abnormal Gain,
Internal Process Profits.
Unit-3 Inventory Cost Management
Purchase - Purchase Control, Purchase Routine, Purchase Requisition, Purchase
Quantity - Economic Order Quantity, Maximum Level, Minimum Level, Ordering or
Reordering Level, Danger Level, Stores Control - Perpetual Inventory System, ABC
Method. Methods of Pricing - Specific Price Method, First In First Out, Last in First Out,
Average Price, Standard Price.
Unit-4 Marginal Costing
Marginal Cost - Definition and Nature. Marginal Costing - Net Profit Under Marginal
Costing, Difference Between Marginal Costing and Absorption Costing.
Unit-5 CVP Analysis
Meaning and Relationship, Break Even Analysis - Meaning, Assumptions, Algebric
Method, Graphical Presentation, Contribution - Meaning & Concept, P/V Ratio -
Meaning & Concept, Margin of Safety (MS) - Meaning & Concept, Angle of Incident,
Construction of Profit Volume Chart, Limitations of Break Even Analysis.
Unit-6 Budgetary Control
Budget and Budgetary Control System - Meaning & Concept, Objectives, Advantages,
Limitations, Types of Budgets
Unit-7 Standard Costing
Standard Cost-Meaning & Concept, Setting of different types of Standards, Standard
Costing - Meaning & Concept, Advantages, Disadvantages, Variance Analysis -
Material Cost Variance, Labour Cost Variance.

Suggested Readings:-
1. Cost Accounting, Jains Narang, Kalyan
2. Cost Accounting, Dr. B.K. Mehta, Raveev’s SBPD

MBA- SYALLABUS | 17
SEMESTER – II
E-BUSINESS
PAPER-13: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
In the liberalized global order, organizations are increasingly investing in IT
infrastructure, making stronger virtual presence through E-Business Platforms. The course
aims to provide the students a holistic understanding of the E-Business paradigm and the
important role it has taken in the success and growth of modern -day organizations.

Unit-1 Introduction
E-Business - Origin and Need of E-Commerce, Factors affecting E-Commerce, Business
dimension and technological dimension of E-Commerce.

Unit-2
Internet and E-Business
Introduction to internet and its application, Intranet and Extranets. World Wide Web,
Internet Applications, Business Applications on Internet, E- Shopping.

Unit-3 Electronic Payment System

Electronic Payment System, Types of Electronic Payment Systems, Smart Cards and
Electronic Payment Systems, Infrastructure Issues in EPS, Electronic Fund Transfer.

Unit-4 Security Issues in E-business

Security Overview, Electronic Commerce Threats, Encryption, Cryptography, Public
Key and Private Key Cryptography, Digital Signatures, Digital Certificates.

Unit-5 E-Business Applications & Strategies

Emerging Trends in e-Business, e-Governance, Digital Commerce.

Unit-6 E-Commerce and retailing

On-line retail industry dynamics, Management challenges in on-line retailing.

Unit-7 Emerging trends and technologies in E-Business

E-Business and MIS, E-Business and ERP, E-Business and CRM, Benefits of E-
Commerce, Drawbacks and limitations of E-Commerce.

Suggested Readings:-
1. E-commerce and Mobile Commerce Technology, Dr. U S Pandey, E R Saurav
Shukla, S. Chand & Sons
2. Elecrtonic Commerce, Oppurtinities and chalanges, Rehman SH, & Rai Shinghania,
Idea GRP Publishing, USA

MBA- SYALLABUS | 18
SEMESTER – III
BUSINESS LAW
PAPER-14: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The objective of the subject is to acquaint the students with the various laws of business so that
they can handle the business judiciously and decisions should be appropriate. For this purpose at
least 5 cases is to be delivered in the semester.

Unit-1 Indian Contract Act 1872

Meaning and Nature of Contract, Essentials of a Valid Contract, Types of Contract,
Performance and Discharge of a Contract, Remedies for Breach of Contract.

Unit-2 Special Contracts

Indemnity- Concept, Rights and Duties of Parties, Guarantee - Concept, Difference
Between Indemnity and Guarantee. Bailment- Concept, Sale, Duties and Rights of
Parties, Pledge - Concept, Duties and Rights of Parties, Agency - Introduction and
Essentials. Nature of Relationship - Test of Agency, Agent and Employee

Unit-3 Indian Partnership Act 1932

Meaning and Nature of Partnership, Essential Elements of Partnership, Partners and
Firms, Registration of Firms, Types of Partners, Rights, Duties and Liabilities of
Partners, Dissolution of Partnership Firm.

Unit-4 Companies Act 1956

Meaning, Salient Features and Types of company, Lifting of Corporate Veil, Difference
between Public and Private company, Formation of Company, Memorandum of
Association, Articles of Association, Prospectus.

Unit-5 Company Management

Directors - Appointment and Duties. Managing Director and Board of Directors.
Meetings - Board, Statutory, Annual General and Extra Ordinary General.

Unit-6 Negotiable Instruments Act 1881

Definition and Characteristics of Negotiable Instruments, Essentials of Negotiable
Instruments, Negotiation and Discharge of Negotiable Instruments, Crossing of a
Cheque.

Unit-7 Sale of Goods Act 1930

Introduction and features, Distinction Between 'Sale' and 'Agreement to Sell', Subject
matter of Contract of Sale, Conditions and Warranties.

Suggested Readings:-
1. Mercantile Law, M.C. Kuchhal, Vikek Kuchhal, Vikas Publication
2. Business Ethics Text and Cases, Vishwanath Ghosh, Vikash Publication

MBA- SYALLABUS | 19
SEMESTER – III
BUSINESS ETHICS AND CORPORATE GOVERNANCE
PAPER-15: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The basic objective of this course is to familiarize the student with the broad contours of the
subject and its implications for the ethical approaches in business.

Unit-1 Introduction
Concept, relevance and importance, Ethical principles and relevance in business,
Normative and Justice & Fairness.

Unit-2 Ingraining Ethics in Life

Ethical processes in life, Code of conduct - Managers, public servants, Lawyers,
Engineers, Academicians and Medical Practioner.

Unit-3 Environmental Ethics

Sustainable Development, Industrial Pollution & Environmental Issues.

Unit-4 Corporate Governance

Introduction to corporate governance, Importance, Issues and Obligations.

Unit-5 Consumer Protection

Consumer & Consumer protection and legal Protection to consumers.

Unit-6 Employee Issues

Rights & responsibilities of employees, privacy issues and Ethical Decision making.

Unit-7 Functional Ethics & Social Responsibility

Concept of Ethics in Marketing, Finance, Human resource & Information Technology.
Social Responsibility, Theories & benefits of social responsibility.

Suggested Readings:-
1. Ethics and Conduct of Business, Boatright, Pearson Publication
2. Business Ethics, S.K. Chakraborty, TMH

MBA- SYALLABUS | 20
SEMESTER – III
SUPPLY CHAIN MANAGEMENT
PAPER-16: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The course is designed to provide an in-depth knowledge of SCM, concepts and theories and to
illustrate the applicability of these concepts with the help of real life examples

Unit-1 Introduction to Supply Chain Management

Generic Types of Supply Chain; Various Definitions and Implications; Major Drivers of
supply chains; SCM as a profession

Unit-2 Strategic Decisions and Source Management in Supply Chain

Business Strategy in Supply Chain; Core Competencies in Supply Chain; Customer-
Relationship Management Strategy and Supplier Relationship Management Strategy;
Elements of Strategic Sourcing, A Collaborative Perspective, Development of
Partnership.

Unit-3 Inventory and Transport Management in Supply Chain

Types of Inventory Supply/ Demand Uncertainties; Vendor Managed Inventory
Systems: Inventory Performance Measures; Transportation Selections.

Unit-4 Mathematical Modelling and Information Systems in Supply Chains

Trade off; Models for Transportation and Distribution; Third Party Logistics ( 3PL); IT
Solutions for SCM; ERP and SCM; IT and Bull Whip Effect; Considerations in Modeling
SCM Systems, Overview of the Models, Structuring the Logistics Chain.

Unit-5 Reverse, Integration; Collaborative and Agile Supply Chains

Types of Reverse Flows, Issues in Management of Reverse Supply Chain, Evolution of
Collaborative SCMs, Efficient Consumer Response, Imperatives for Successful
Integrative Supply Chains, Sources of Variability and Characteristics of Agile Supply
Chain, Achieving Agility in the Supply Chain.

Suggested Readings:-
1. Supply Chain Management by R.P. Mohanty & S.G. Deshmukh; Bizantra.

MBA- SYALLABUS | 21
SEMESTER – III
PROJECT STUDY
PAPER-17: [Tenure: 45 Days]
Full Marks: 100 TIME: 3Hrs. Pass Marks: 45

Summer Internship Project (SIP)

At the end of second semester, all students will have to undergo summer training of 6

weeks with an industrial, business or service organization by taking up a project study.

A report will be prepared together with a training dairy. After completion these will be

submitted in the department within the period of 3 weeks after the training is over. It

will be examined in semester-3rd. 70 marks will be for written report and 30 marks for

viva examination.

MBA- SYALLABUS | 22
SEMESTER – III FINANCE
MANAGEMENT OF FINANCIAL SERVICES
PAPER-18: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The objective of this course is to maintaining confidence in the financial system, promoting
public understating of the financial system, securing the appropriate degree of protection for
consumers; and reduction of financial crime. It is a practicing professional who helps people deal
with various personal financial issues through proper planning:

Unit-1 Overview of Financial System

Indian Financial System, Financial Services in Indian Financial Market, Concept of
Financial Assets, Different types of Financial Assets & Their Role in Economic
Development. (The module deals with country specific Financial System)

Unit-2 Financial Market

Organizational Structure, Money Market - Organisation, Different Players, Different
Types of Instruments, Capital Market-Organisation, Different Players, Different types
of Instruments.

Unit-3 Legal Framework of Financial System

Guideline of SEBI, Indian Companies Act 1956, FEMA, Negotiable Instrument Act 1881.
(The module deals with country specific legal framework)

Unit-4 Reserve Bank of India

Organisational Structure of RBI, Role of RBI, Monetary Policy of RBI, Credit Control
Measures.

Unit-5 Commercial Banking

Functions, Different Types of Commercial Banking- Unit & Branch Banking, Fund
Based Business- Working Capital Loan and Term Loan.

Unit-6 Non Banking Financial Companies

Introduction of NBFC, Investment Companies, Hire Purchase Companies, Lease
Companies, Housing Finance, Merchant Banks, Venture Capital Funds.

Unit-7 International Market and Financial Services

International Financial Institutions - International Monetary Fund, Asian Development
Bank, World Bank.

Suggested Readings:-
1. Indian Financial System, Sapna Nibsiya, Vikash Publication
2. Financial Services, M.Y. Khan, TMH
3. Indian Financial System, H.R. Manchiraju, Vikash Publication

MBA- SYALLABUS | 23
SEMESTER – III FINANCE
INVESTMENT & PORTFOLIO MANAGEMENT
PAPER-19: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The course aims at familiarizing students with the investment environment in India and
imparting the necessary skills to conduct investment analysis and manage portfolio.

Unit-1 Introduction
Concept, Investment, Speculation & Gambling, Influencing Factors of Investment
Decision Making, Investors Classification, Investment Avenues - Bonds, Preference
Shares. Equity Shares, Government Securities, Post Office Deposits, Real Estates,
Venture Capital, Mutual Fund ,Exchange Traded Funds, Life Insurance.

Unit-2 Securities Market

Financial Market - Money Market, Capital Market, Participants in Financial Market.
Methods of Floating New Issues, Role of Primary Market and Secondary Market, Stock
Exchanges - Functions, National Stock Exchange of India.

Unit-3 Risk & Returns

Meaning & Concept, Classification of Risk, Measurement of Risk and Return.

Unit-4 Investment Analysis

Concept, Fundamental Analysis, Technical Analysis, Industry and Company Analysis.

Unit-5 Valuation of Bonds & Equity

Bond Theorem, Valuation of Bond, Preference Shares, Equity Shares.

Unit-6 Financial Derivatives

Concept, Forward Contract - Features, Advantages and Disadvantages, Future
Contracts - Features, Advantages and Disadvantages, Options - Call Options, Put
Options, Uses of Options.

Umit-7 Portfolio Management

Traditional Investment Management, Introduction to Modern Portfolio Management,
Markowitz Portfolio Model, Sharpe Model, CAPM, APT Model, Portfolio Management
process, Portfolio Management Strategies.

Suggested Readings:-
1. Security Analysis and Portfolio management, Punithavathy Pandian, Vikash
Publication
2. Investmnet & Portfolio Management, Prasanna Chandra, TMH

MBA- SYALLABUS | 24
SEMESTER – III MARKETING
INTERNATIONAL MARKETING
PAPER-18: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The objective of this course is to impart basic knowledge of present international B.E and factors
involved in facing the competitive environment.

Unit-1 Introduction
Concept of International Marketing, Nature and scope, Key issues in International
Marketing.

Unit-2 International marketing environment

Business Practices and Ethics, Cultural, Political and Legal Environment, Minimizing
Environmental Risk.
Balance of Payments - Concept, Influence on country's export & import.

Unit-3 Protectionism
Different Methods and Mechanisms used to Protect Business Interests, Managing
Protectionist Threats

Unit-4 International Marketing Research

Review of the MR Process and Challenges in International marketing Research.
Export Import Process - Export Documentation, Methods of payment.

Unit-5
Market Segmentation, Segmenting International markets, Selection of International
Markets, Alternative market entry strategies.

Unit-6 Product & Channel strategy

Global Market & Product Development, Product Adaptation & Product
Standardization in different nations.
Overseas Distribution system - Alternative Middleman Choices - Home country,
Foreign country and Government affiliated middlemen, Selection of Agents, Locating,
Selecting & Motivating Channel Members.

Unit-7 International Promotion Strategy

Global advertising, Global brands vs Local Brands; International Pricing strategy,
Pricing policy & objectives, Leasing, Dumping.

Suggested Readings:-
1. International Marketing, Raju Gopal, Vikash Publication
2. Global Marketing management, Keegan, Pearson

MBA- SYALLABUS | 25
SEMESTER – III MARKETING

CONSUMER BEHAVIOUR
PAPER-19: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
This course is designed to provide an in depth knowledge of consumer behaviour, concept and
theories and it illustrate the applicability of these concepts with the help of real life examples.

Unit-1
Introduction; concept Scope & importance, the consumer research process,
quantitative and qualitative, research, Socialization concept and importance.

Unit-2 Consumer Motivation

Needs, Goals and their interdependence, Rational vs emotional motives. Dynamic
nature of motivation. Motivational research. Personal and psychological influences.

Unit-3 Consumer Attitude

Concept of attitude, Attitude formation, Cognitive Dissonance Theory and Attribution
Theory. Strategies for Attitude Change.

Unit-4 Personality and consumer behaviour

Nature of personality, Personality Traits, Marketing significance, Product personality
and brand personification.

Unit-5 Consumer Learning

Elements of Consumer Learning, Marketing Applications of Learning Theories; various
learning theories.

Unit-6 Consumer decision making models:

Howard Sheth Model, Engel Blackwell, Miniard Model, Nicosia Models of Consumer
Decision Making

Unit-7 E-Buying behaviour:

The e-buyer vis-a vis the-brick and mortar buyer, Influences on e-buying.

Suggested Readings:-
1. Consumer Behaviour, Kazmi S Batra, Excel Books Publication
2. Consumer Behaviour, Sehifinan S Kanuk, Pearson Publication

MBA- SYALLABUS | 26
SEMESTER – III HUMAN RESOURCE
INDUSTRIAL RELATIONS AND LABOUR LAWS
PAPER-18: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
This course is designed to familiarize the students with industrial relation, trade unionism &
labour legislations. Its objective is to give students ability for in-depth analysis of the
fundamental principles and practices of industrial relations as well as the implementation of
labour laws.

Unit-1 Introduction
Concept and Approaches, Parties to Industrial Relations - Employers, Employees,
Trade Unions, Government and other Stakeholders. Aspects of Industrial Relations -
Cooperation and Conflict.

Unit-2 Trade Union and Unionism

Concept & objectives, Growth of trade unions in India, Membership, Leadership and
functions of trade unions. International Labour Organisation.

Unit-3 Industrial relations aspects and participative management

Code of discipline, wage boards, board of Arbitration for central government,
employees, other tripartite bodies at the state level.

Unit-4 Regulative Legislations

Industrial Disputes Act 1947- Objective & Scope, Definitions & Provisions related to
Lay-off, Strike & Lock out, Retrenchment & closures, Settlement of Disputes. Trade
Union Act, 1926- Objective & Scope, Definitions & Registration of Trade Unions, Rights
& Duties of Trade Union. Industrial Employment (Standing Orders) Act, 1946 -Objective
& Scope, Definition & Certification of Standing Order.

Unit-5 Protective Legislations

Factories Act, 1948- Objective & Scope, Definitions of Factory, Worker & Manufacturing
Process, Provisions related to Health, Welfare & Safety.

Unit-6 Wage Legislations

Payment of Wages Act, 1936- Objective & Scope, Minimum Wages Act, 1948 - Objective
& Scope, Payment of Bonus Act, 1965- Objective & Scope,

Unit-7 Social Security Legislations

Employee's Compensation Act, 1923- Objective & Scope, Employees Provident Fund &
Miscellaneous Provisions Act, 1952- Objective & Scope, Schemes under Act. Payment of
Gratuity Act, 1972- Objective & Scope.

Suggested Readings:-
1. Dynamics of Industrial Relation, Mamoria & Mamoria, Himalaya Publication
2. Industrial Relations, Indubala, Pearsons Publication

MBA- SYALLABUS | 27
SEMESTER – III HUMAN RESOURCE
RECRUITMENT, SELECTION AND TRAINING
PAPER-19: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The objective of the course is to provide and assess the knowledge, skills and abilities of
employment functions. It will further equip the students develop an understanding of
how to identify, assess and design training programs. The focus of the course is also on
career development and succession planning.

Unit-1 Recruitment
Importance, Sources, Procedures and Policies, Approaches & Stages of Recruitment.

Unit-2 Selection
Processes and Methods

Unit-3 Post Selection Activities

Induction, Placement, Promotion, Transfer - Policies & Types.

Unit-4 Training
Approach to Training - Principles & Objectives, Training. Need Assessment, Designing
Training Programs, Methods of Training.

Unit-5 Career Development

Concepts, Stages and Methods of Development Programme, Employee Development -
Career Management. '

Unit-6 Developing Competence

Concept, Competency Mapping - Importance, Steps, Design and Limitations.

Unit-7 Succession Planning

Features - Measurements & Steps, Advantages and Limitations.

Suggested Readings:-
1. HRM, B B Mamoria, Himalaya
2. Employee Training & Development, Raymond A. Pearson

MBA- SYALLABUS | 28
SEMESTER – III IT
RDBMS (RELATIONAL DATABASE MANAGEMENT SYSTEM)
PAPER-18: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
This course emphasizes effective ways of building a model of the real world and optimizing it
through normalization algorithms. The study of RDBMS is now of fundamental importance in
the field of computer science and management information system. The course addresses the
twin goals of creating an optimal database design and demonstrating the use of ORACLE as the
main data manipulation software.

Unit-1 Database concepts

Overview of database system, basic database system terminology, data model,
Introduction of data base management System (DBMS), Feature of DBMS, Architecture
of DBMS,

Unit-2 Physical data Organization & Network Model

Model for external storage organization, Storage hierarchy, index files, B-Trees, Files
with variable length record, DBTG definition Implementation of Network and
programme environment.

Unit-3 Relational database Concepts

Introduction to Relational data base Management System, (RDBMS) Relational data
Models, Features of RDBMS, Functional Dependencies, decomposition of relational
schema.

Unit-4 Recovery System

Types of failures, Storage Structures, Recovery with concurrent transaction.

Unit-5 Introduction to SQL

SQL as standard relational database language, data definition language (DDL) data
Manipulation language(DML).

Unit-6 Database Technologies

Client server technology, Distributed database, multidimensional database, Data
Warehouse, Data marts.

Unit-7 Database Utilities

Introduction to object oriented database. Security, Object/Basic Database
Administration/Remote Data Access.

Suggested Readings:-
1. DBMS, Alexis Leon, Mathew Leon, Pearson
2. Relation Database Theory & Practical, Val Occardi, BPB Publication
3. DBMS Concepts, Korth, Mc Graw

MBA- SYALLABUS | 29
SEMESTER – III IT
BUSINESS DATA COMMUNICATION
PAPER-19: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline:
The purpose of this course is to familiarize with the concepts of communication networks. And to
learn the theoretical background of the Data Communications and Networking, and their
application into business organization along with issues related to the next generation network.

Unit-1 :
Fundamentals of Communication System
Communication Links, Communication System Formats, Character Codes, Digital Data
Rates, Asynchronous and Synchronous Data. Basic Terminology - Data Rate,
Bandwidth, error rate. Serial and parallel transmission.

Unit-2 Types of signals

AM, FM, PM, PCM, PDM, TDMA, FDMA, SDMA, CDMA, ASK, FSK, PSK Features -
Error detection and correction codes.

Unit-3 LAN topologies

Workstation; Server, Cables, Types of Ethernet, Broadband and base-band, Optical
Fibers, Network Interface Card. Networks and accessories - LAN, MAN, WAN, Hub,
Bridges, Switches, Routers, Gateways.

Unit-4 Networking
OSI Model, TCP/IP architecture and applications in Internet services - E-mail and
Network file system, Comparison between peer to peer and client/ server networking,
Broadcasting, Multicasting.

Unit-5 Mobile Communication

Applications of Mobile Communication, Wireless Communication - Bandwidth,
Transmission Impairment, Interference, Terrestrial Microwave, Broadcast Radio,
Infrared & Light Waves, Mobile Internet & WML - Mobile IP, Wireless TCP & UDP,
WAP, WML.

Unit-6 Data Network Security

Security requirements & Attacks - secrecy, integrity, availability, interruption,
interception, modification, fabrication, and active attacks, Encryption and Decryption.

Unit-7 Network management & Standards for Computer Networks

Feasibility Plan, Network design plan, Network requirements, Network configuration,
Implementation performance and fault management.

Suggested Readings:-
1. Communication Networks, Wid Jajlg, TMH
2. Data Computer Communication, Stalling W, Pearson

MBA- SYALLABUS | 30
 SEMESTER – IV
STRATEGIC MANAGEMENT
PAPER-20: [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The course has been designed to incorporate strategic management concept by a sequential
description of the strategic management process. It is specifically meant for providing academic
training to future managers by giving them a global vision through undertaking general
business policy as a management tool.

Unit-1 An overview of Strategic Management

Concept, evolution of strategic management as a discipline, characteristics of strategic
management, defining strategy the objectives of strategic management, strategic
decision making, School of thought on strategy formation, strategy formulation,
stakeholders in business, vision, mission and purpose, goals and objectives of business
organization
Unit-2 Environmental Appraisal
Concept, environment appraisal, importance of environmental appraisal, Strategic
analysis and choice, environmental threat and opportunity profile (ETOP),
organizational capability profile, strategic advantage profile, corporate portfolio
analysis, SWOT analysis, Porter's Five Forces Model of Competition, Mc Kinsey's 7s
framework, GE Nine Cell Model, distinctive competitiveness, selection of matrix
Unit-3 Corporate level strategies
Grand strategies, stability strategies, expansion strategies, retrenchment strategies,
combination strategies, restructuring of business, issues related with all these strategies
Unit-4 Strategic implementation
Issues in implementation, project implementation, procedural implementation,
resource allocation, budgets, organization structure, matching structure and strategy,
behavioural issues, leadership style, corporate culture, values, power, social
responsibilities, ethics, building a capable organization, functional issues, functional
plans and policies, financial, marketing, operations and personnel plans and policies
Unit-5 Strategy Evaluation
Importance, symptoms of malfunctioning of strategy, organization anarchies,
operations control and strategic control, measurement of performance, analyzing
variances, role of organizational systems in evaluation
Unit-6 Strategic Analysis and Choice
Process of strategic choice, corporate-level strategic analysis, business-level strategic
analyses, subjective factors in strategic choice, contingency strategies, strategic plan
Unit-7 New Business Models
Strategies for Internet Economy, shaping characteristics of E-commerce environment,
Ecommerce business model and strategies, internet strategies for traditional business,
key success factors in E-commerce

Suggested Readings:-
1. Business policy and strategic Management, Azhar Kazmi, Tata McGraw-Hill
2. Strategic management and business policy, William F. Glueck, Tata McGraw-Hill
3. Strategic Management, Michael Porter, Prentice hall of India
4. Cases in Strategic Management, S.B. Budhiraja & Atheya, Excel Books

MBA- SYALLABUS | 31
SEMESTER – IV
PROJECT STUDY
PAPER-21: [Tenure: 45 Days]
Full Marks: 100 TIME: 3Hrs. Pass Marks: 45

Winter Internship Project (WIP)

The final project will be evaluated at the end of fourth semester by the external

examiners. This would be equivalent to the marks of the one paper of 100 Marks: 70 for

Report and 30 Marks for Viva.

MBA- SYALLABUS | 32
SEMESTER – IV FINANCE

CORPORATE FINANCE
PAPER-22 (MAJOR)/ PAPER-24 (MINOR): [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
This course focuses on empirical advances in understanding of financial markets with major
breakthroughs in capital asset pricing under uncertainty, portfolio theory, valuation of options,
response of security prices to new information and corporate financial behavior.

Unit-1 Introduction
Corporate Objectives, Profit maximization – Wealth maximization, Social welfare and
Corporate growth, Impediments to Wealth maximization, Financial Market – Money
Market and Capital Market.

Unit-2 Financial Statement Analysis

Common Size Statement and Comparative Statement, Introduction to Ratio Analysis.

Unit-3 Valuation of Corporate Bonds and Stocks

Basics of Debt Instruments, Valuation of Bonds- Price, Coupon and Yield relationships,
Yield to Maturity, Bond Pricing Theorems, Valuation of Stocks- Dividend Discount
Model- Constant Growth Model and Two Stage Growth Model, P/E Valuation Model.

Unit-4 Project Financing

Introduction, Sharing of Risk, Agency Cost of Debt, Free Cash Flow, Types of Project
Contracts, Financial Agreements, Public-Private Partnerships (PPP), Funding Aspects.

Unit-5 Mergers and Acquisitions

Types of Mergers, Rationale for Mergers, Gains from Mergers, Target Valuation,
Valuation by Parts, Seller’s Perspective, Critical Factors for Success of Merger.

Unit-6 Economic Value Added and Corporate Performance

Concept, Competitors to EVA, Functional Departments of a Co. as EVA Centers, EVA
and MVA, EVA and NPV, EVA and TQM and Shareholder’s Wealth, Improving EVA.

Suggested Readings:-
1. Fundamental of Corporate Finance, Stephen A Ross, Westerfield & Jordan, Tata
McGraw Hill Publication
2. Financial Management & Policy, Vanhorne James C, TMH Publication
3. Principal of Corporate Finance, Brealy, Myes, Allen & Mohanty, TMH Publication
4. Corporate Finance, Ashwath Damodaran, John Wiley
5. Corporate Finance, Dr S M Shukal & S.P. Gupta, Sahitya Bhawan

MBA- SYALLABUS | 33
SEMESTER – IV FINANCE
MANAGEMENT OF FINANCIAL DERIVATIVES
PAPER-22 (MAJOR)/ PAPER-25 (MINOR) [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
This course aims to provide adequate knowledge for wide range of financial derivatives having
pivotal role in enhancing shareholders value by ensuring access to the cheapest source of funds.
At the end of the course the students are expected to take appropriate judgmental decisions for
sensible control and to execute management strategy to deploy sophisticated derivative strategies
successfully.

Unit-1 Introduction
Derivatives - Definition, Objectives, Types of Derivatives, Instruments, Roles in
Financial Risk.

Unit-2 Forward Contract

Structure and Features, Forward Spread Agreement, Exchange Rate Agreement, Value
of Forward contract, Forward Rates Computation, Forward Contract - Delivery,
Cancellation, Extension, Terms and Conditions.

Unit-3 Future Contract

Structure and Features, Specification, Mechanism of trading, Type of trading,
Determining gains and losses and Daily Settlement, Stock exchange of Future contracts
(CBOT and CME), Principle of Future contract, Regulations of future contract,
Difference between Forward and Future contract.

Unit-4 Options
Structure and Features, Option terminology, Market Margin requirement, Taxation of
Option Transaction, Principle of Option Pricing, Option Pricing Model - Binomial
Model, Black Schole Model, Stock Option, Determining Option Premium, Option
Strategies.

Unit-5 Financial Swaps

Financial Swap – Importance, Advantages, Major Types of Swap Structure, Evaluation
of Swap Market, Interest Rate Swap, Currency Swap.

Unit-6 Hedging
Hedging of Foreign Exchange Exposure, Hedging with the Money Market, Currency
Options, Currency Future, Internal Hedging Strategy.

Unit-7 Regulatory Framework

Regulatory Frame Work, Role of SEBI, SEBI Guide Line for Derivative Trading.

Suggested Readings:-
1. International Financial Management- P G. Apte- Tata Mcgraw- Hill Publication
2. Introduction to Futures and Options Market, Hull John C, PHI
3. Financial Derivatives: Theory and Concepts & Problems, S.L. Gupta, PHI

MBA- SYALLABUS | 34
SEMESTER – IV MARKETING
SALES AND DISTRIBUTION MANAGEMENT
PAPER-22 (MAJOR)/ PAPER-24 (MINOR): [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
To induce the appreciation of the Sales & Distribution processes in organizations. The course
tries to familiarize some concepts, approaches and aspects of sales force and distribution channel
management. This subject has potential application in the day to day practical managerial
decisions; the impetus will be on gathering knowledge through application of theory to inputs on
corporate cases and situations.

UNIT-1 Sales Management:

Basics of sales management, function & planning of sales. Nature, Meaning and Scope,
Objectives of Sales Department, Sales as a function of Marketing Management, Theories
of Selling – Buyer Seller Dyads, AIDAS Theory, Right Set of Circumstances Theory,
Buying Formula Theory, Behavioral Equation Theory
Unit-2 Selling Process
Prospecting, Planning the Sales call, Selecting the Presentation Method, Making the
Sales Presentation, Handling Sales Objections, Closing the Sale, Follow up. R ole of
Relationship Marketing in Personal Selling, Value Added Selling
Unit-3 Sales Organization
Need & Structure, Sales Management Functions & Responsibilities
Sales Force Management
Recruitment and Selection, Training of Sales People, Sales Force Motivation, Designing
Sales Compensation plans, Evaluation of Sales Force
Unit-4 Physical Distribution System
Introduction, Need & Benefits, Distribution as link between Sourcing and Marketing,
Distribution as Service function - Needs and Levels, Recent Developments in Sales and
Distribution scenario.
Unit-5 Information Systems for Physical Distribution
Designing Distribution Logistics System, Logistics Management and Logistics
Information System, Role of Logistics in Corporate Strategy, Suitability of Movement in
Tracking System, Factors in Designing Strategic Distribution System
Warehouse Management
Warehouse Functions, Processes, Organization and Operations.
Unit-6 Channel Management Decisions
Selection & Compensation of Channel Members. Managing Channel Conflicts, Co-
operation vs. Competition in Channels, Marketing Channel Policies and Legal Issues
Unit-7 Time and Territory Management
Designing Sales Territories, Routing and Scheduling.
Sales Quota Purpose, Importance & Types.
Suggested Readings:-
1. Fundamentals of selling, Charles Futrell, McGraw Hill
2. Marketing Channels , Louis W Stern and Adel L Ansary, Thomson Publishing
3. Selling and sales management, Jobber, Prentice Hall
4. Professional Sales Management, Andersen R, McGraw Hill Education
5. Strategic Marketing Channel Management, Bowersox and Coope,- McGraw Hill
Education.

MBA- SYALLABUS | 35
SEMESTER – IV MARKETING
BRAND MANAGEMENT
PAPER-23 (MAJOR)/ PAPER-25 (MINOR): [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
Firms of nearly all types have come to the realization that one of the most valuable asset have is
their brand. This syllabus explores branding across goods and services and intro relevant theory
used to design effective branding strategies. Besides discussing appropriate theories and models,
the course contents will also incorporate practical branding cases, students would be trained to
make and evaluate branding decisions in the future.

Unit-1 Introduction
Concept of Brand, Significance of Branding for Consumers and for Firms, Branding
Challenges & Opportunities, Concept of Brand Equity, Cost based, Price based and
Customer based Equity.

Unit-2 Customer Based Brand Equity

Sources of Brand Equity- Brand Awareness & Brand Image, Keller’s CBBE Model-
Meaning, Response & Relationships.

Unit-3 Brand Positioning

Definition of Target Market & Market Segmentation, Defining the Competitive Firm
Reference, Establishing the Points of Parity & Points of Difference. Brand Audit Brand
Inventory & Brand Exploratory.

Unit-4 Building Brand Equity

Identifying the Criteria and Choosing Brand Elements to Build Brand Equity
Brand Tracking Need for Brand Tracking, Designing Brand Tracking Studies.

Unit-5 Measuring Brand Equity

Need for Measuring Brand Equity, Brand Asset Valuator Model, Aaker Model, Meas
Return on Brand Investment (ROBI)

Unit-6 Brand Extension

Advantages & Disadvantages of Brand Extension, Evaluating the Opportunity for
Brand Extension, Brand Extension Guidelines

Unit-7 Branding and Marketing Communication

Developing Integrated Marketing Communication Programs for Brand Building,
Advertising & Brand Building, Managing Brands over time, Reinforcing &
Revitalizing Brands.

Suggested Readings:-
1. Strategic Brand Management, Keller, Parmeswaran & Jacob, Pearson
2. Brand Management, Kirti Dutta, Oxford Publishing
3. Brand Management,Y L R Moorthi, Vikas Publishing
4. Brand Asset Management, Scott M Davis, McGraw Hill

MBA- SYALLABUS | 36
 SEMESTER – IV HUMAN RESOURCE
ORGANIZATIONAL CHANGE AND DEVELOPMENT
PAPER-22 (MAJOR)/ PAPER-24 (MINOR): [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The course aims to familiarize students with the applied behavioral science discipline that seeks
to improve organizations through planned systematic, long-range efforts focused on
organizational culture and its human and social processes.

Unit-1 Introduction to organizational Change

Systematic Organizational change, Areas and parties involved, Lewin’s Models of
Change, Planned and Unplanned Change.
Unit-2 Introduction to Organizational Development
Concept, Values, Process and assumptions, Characteristics, OD Techniques, Six-Box
Model.
Unit-3 Organizational Problems and their Diagnosis
Symptoms & Sources of Organizational Problem and their Diagnosis, Diagnostic
models.
Unit-4 OD Interventions
Individual, Interpersonal, Group, Team Intervention, Third Party & Structural
intervention.
Unit-5 OD Consultants and their skills
Skills of OD Agents and Role of Organizational Leadership.
Unit-6 Factors influencing OD
Concept and Role of Power, Politics and Culture. Power and Influence Tactics, Key
Capabilities of Constructive Politics.
Unit-7 Organization Transformation
Cultural Intervention, Strategic Changes, Learning Organization.

Suggested Readings:-
1. Organizational Change and Development, Kavita Singh, Excel Books.
2. Organizational Change-Themes & Issues, Jim Grieves, Oxford.
3. Essentials of Organizational Development, Dr. Mrs. Anjali Ghanekar, Everest
Publishing House.
4. Organizational Development, Joan V. Gallos, Jossey Bass, Wiley Imprint

MBA- SYALLABUS | 37
 SEMESTER – IV HUMAN RESOURCE
COMPENSATION AND REWARDS
PAPER-23 (MAJOR)/ PAPER-25 (MINOR): [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The objective of the course is to provide the knowledge of industrial compensation issues,
regulating principles. It will enhance skills in formulating suitable compensation policy and
planning. Knowledge of these concepts will help in designing appropriate pay package.

Unit-1 Introduction
Concept & Elements. Types of compensation- Base & Supplementary compensation.

Unit-2 Compensation at Macro level

Introduction to labor market, Wage policy, legal framework, Wage Determination.

Unit-3 Compensation at Micro level

Compensation Strategy at company level, concept of internal equity & external parity,
job evaluation.

Unit-4 Performance Linked Compensation

Pre-requisites of effective incentive scheme, Types of incentive system, individual and
Group Incentives

Unit-5 Compensation Structure

Salary Structure, Allowances, Competency based compensation.

Unit-6 Managerial Remuneration

Elements, Benefits, Strategies & Reward for Managerial compensation.

Unit-7 Emerging Issues

Voluntary Retirement Schemes

Suggested Readings:-
1. Compensation Management – Text and Cases, Tapomoy Deb, Excel Books.
2. Personnel Management & Industrial Relations, Bhagoliwal, Sahitya Bhawan
Publication
3. Personnel Management, C.B. Mamoria, Himalay Publishing House
4. Compensation and Reward Management, B.D.Singh, Himalaya Publication
5. Understanding Wage System, A.M. Sharma, Himalaya Publishing House

MBA- SYALLABUS | 38
SEMESTER – IV IT
ENTERPRISE RESOURCE PLANNING
PAPER-22 (MAJOR)/ PAPER-24 (MINOR): [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
The course aims to provide an understanding of the issues involved in design and
implementation of ERP systems. It focuses on the cross-functional processes and integration of
events/transactions across different functional areas in organizations.

Unit-1 Overview of ERP

Introduction of ERP, Need of ERP, Advantages of ERP, Growth of ERP, Features of
ERP, MIS Integration, ERP drivers, Trends in ERP, ERP in India.
Unit-2 Communication in ERP Systems
Enterprise Integration Application Tools for ERP, Network Structure of ERP System,
ERP Work flow, Process modeling for ERP Systems.
Unit-3 ERP and Related Technologies
Business process Reengineering (BPR), Management Information System (MIS),
Decision Support Systems (DSS), Executive Support Systems (ESS), Data Warehousing,
Data Mining, Online Analytical Processing (OLTP) , Supply Chain Management (SCM),
Customer Relationship Management (CRM).
Unit-4 Control & maintenance of ERP
Finance, Production planning, Sales & Distribution, Human Resource Management
(HRM), Inventory Control System, Quality Management.
Unit-5 ERP Implementation Life Cycles
Evaluation and selection of ERP package, Project planning, Implementation team
training & testing.
Unit-6 ERP- Resource Management Perspective
Business Modules in ERP Packages, Finance, Production, Human Resource, Plant
Maintenance, Materials Management, Quality Management, Sales and Distribution,
Resource Management.
Unit-7 Next generation enterprise
Emerging trends, information mapping, role of centralized/distributed databases,
Linkages of the enterprise customer - enterprise, vendor enterprise.

Suggested Readings:-
1. ERP Demystified, Alexis, Leon, Tata McGraw Hill.
2. ERP Concepts and Practices, Garg, V.K. and Venket, Krishna, N.K., PHI
Publications.
3. ERP: A Managerial perspective, Sadagopan. S, Tata McGraw Hill.

MBA- SYALLABUS | 39
SEMESTER – IV IT
SYSTEM ANALYSIS AND DESIGN (SAD)
PAPER-23 (MAJOR)/ PAPER-25 (MINOR): [55 Lectures]
Full Marks: 30 (MSE)+70 (ESE)=100 TIME: 3Hrs. Pass Marks: 45

Course Outline
This course introduces established and evolving methodologies for the analysis, design, and
development of an information system. Emphasis is placed on system characteristics, managing
projects, prototyping, CASE tools, and systems development life cycle phases. Upon completion,
students should be able to analyze a problem and design an appropriate solution using a
combination of tools and techniques.

Unit-1 Introduction
Types of information systems and their characteristics, The process of systems
development, System Development Life Cycle, Project Feasibility.
Unit-2 Systems analyst and information systems stakeholders
System analyst skills, Information system stakeholders and their roles.
Unit-3 Business and information systems
Understanding information as a resource, Understanding the structure of
organizations, Understanding the culture of organizations.
Unit-4 Gathering user requirements and information analysis
Data sampling, Interviewing techniques, Creating questionnaires, Observing
stakeholders and their environment(s), Prototyping.
Unit-5 Data modeling
Entity relationship diagrams, Process modeling, Data flow diagrams, Decision tables,
Decision trees
Unit-6 CRUD synchronization matrices
Data dictionaries and information system metadata, Project management, Gantt charts
and PERT diagrams, Feasibility and cost benefit analysis, Economic, technical,
schedule, and operational feasibility.
Unit-7 Systems design
Building and testing databases and files, Building and testing network infrastructure.
Writing and testing programs, Installing and testing purchased software, Systems
implementation. Testing.

Suggested Readings:-
1. Systems Analysis and Design, KE Kendall, JE Kendall, Pearson Prentice Hall
2. Structured Systems Analysis: Tools and Techniques, CP Gane, T Sarson, Prentice -
Hall
3. System Analysis and design, Donald Yeates, Tony wakefield, Pearson Education's
4. Structured Design: Fundamentals of a Discipline of Computer Program and Systems
Design, E Yourdon, LL Constantine , Prentice-Hall
5. Fundamentals of database System, R Elmasri, SB Navathe, Pearson

MBA- SYALLABUS | 40
 Student Self Assessment
SEMESTER-I
Marks
Full
S. No. Name of the Subject TOTA HM
Marks MSE ESE
L

1 Management Principles & Practices 100

2 Accounting & Financial Management 100

3 Organizational Behaviour 100

4 Marketing Management 100

5 Quantitative Techniques for Management 100

6 IT for Managers 100

7 Business Communication 100

Total

Total Marks Obtained ……………………………Rank in Class …………………………

My Next Semester Target ……………………….. Rank in Class …………………………
My Commitment ……….. … ..….. …..….. …..….. … ..….. …..….. …..… .. …..….. …..…..
…..….. …..….. …..….. ………..….. …..….. …..….. …..….. …..….. …..….. …..….. …..…..
SEMESTER-II
Full Marks HM
S.No. Name of the Subject
Marks MSE ESE Total
1 Human Resource Management 100

2 Business Research 100

3 Managerial Economics 100

4 Operations Research 100

5 Cost Management 100

6 E-Business 100

Total
Total Marks Obtained ……………………………Rank in Class …………………………
My Next Semester Target ……………………….. Rank in Class …………………………
My Commitment ……….. … ..….. …..….. …..….. … ..….. …..….. …..… .. …..….. …..…..
…..….. …..….. …..….. ………..….. …..….. …..….. …..….. … ..….. …..….. …..….. …..…..
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MBA- SYALLABUS | 41
 SEMESTER-III

Full Marks
Name of the Subject HM
S.No.
Marks ESE MSE Total

1 Business Law 100

2 100
Business Ethics and Corporate Governance

3 Supply Chain Management 100

4 Summer Training 100

1 Management of Financial Services 100

100

FM
2 Investment & Portfolio Management

1 International Marketing 100

MM
2 Consumer Behaviour 100

1 Industrial Relations And Labour Laws 100

HRM

2 100
Recruitment, Selection and Training

1 100
RDBMS (Relational Database Management System)

2 100
Business Data Communication
IT

Total

Total Marks Obtained ……………………………Rank in Class …………………………

My Next Semester Target ……………………….. Rank in Class …………………………
My Commitment ……….. … ..….. …..….. …..….. … ..….. …..….. …..… .. …..….. …..…..
…..….. …..….. …..….. ………..….. …..….. …..….. …..….. … ..….. …..….. …..….. …..…..
…..….. …..….. …..….. …..….. …..….. …..….. …..….. …..….. …..….. …..….. …..….. …..

My Note:-
Date Note

MBA- SYALLABUS | 42
 SEMESTER-IV

S.No Full Marks HM

Name of the Subject
. Marks ESE MSE Total
1 Strategic Management 55
2 Project Study 55

1 Corporate Finance 55

FM
2 Management of Financial Derivatives 55
1 Sales and Distribution Management 55

MM
2 Brand Management 55
1 Organizational Change and 55

HRM
Development
2 Compensation and Rewards 55
1 Enterprise Resource Planning 55

ITM
2 System Analysis and Design (SAD) 55

Total Marks Obtained ……………………………Rank in Class …………………………

My Next Target ………….……………………….. Rank in Class …………………………
My Commitment ……….. … ..….. …..….. …..….. … ..….. …..….. …..… .. …..….. …..…..
…..….. …..….. …..….. ………..….. …..….. …..….. …..….. … ..….. …..….. …..….. …..…..
…..….. …..….. …..….. …..….. …..….. …..….. …..….. …..….. …..….. …..….. …..….. …..

My Note:-
Date Note

MBA- SYALLABUS | 43