MCom Commerce 07122022
MCom Commerce 07122022
Semester System
M J P Rohilkhand University
Bareilly
(w.e.f. the academic session 2022-23)
First Semester
Sr. No. Paper Type of Paper Credit Marks
1 Business Research Methodology Core 5 100
2 Statistical Methods Core 5 100
3 Managerial Economics Core 5 100
4 Advanced Management Accounting Core 5 100
5 Paper Presentation in Seminar & Viva Core 6 100
Minor Paper (from streams other than
6 Other Stream 4 100
Commerce)
Total 30
Second Semester
Sr. No. Paper Type of Paper Credit Marks
Management Concepts & Organisational
1 Core 5 100
Behaviour
2 Advanced Financial Accounting Core 5 100
3 International Business Core 5 100
Supply Change Management & Logistics
4 Core 5 100
Management
Research Project/Survey/Industry Visit Report
5 Core 6 100
& Viva
Total 26
Third Semester
Sr. No. Paper Type of Paper Credit Marks
1 Advanced Financial Management Core 5 100
2 Strategic Management Core 5 100
Research Project/Survey/Industry Visit Report
3 Core 6 100
& Viva
4 Elective Group Paper 1 Elective 5 100
5 Elective Group Paper 2 Elective 5 100
Total 26
Fourth Semester
Sr. No. Paper Type of Paper Credit Marks
1 International marketing management Core 5 100
2 Corporate Taxation & Planning Core 5 100
Operations Research
3 or Core 4 100
Dissertation
4 Comprehensive Viva Core 4 100
Elective
5 Elective Group (selected in Sem 3rd) Paper 3 5 100
Elective
6 Elective Group (selected in Sem 3rd) Paper 4 5 100
Total 28
Elective Group 1 — Accounting
Sr. Paper Credit Marks
No.
1 Accounting Information System 5 100
2 Strategic Cost Analysis and Performance 5 100
Evaluation
3 Forensic Accounting and Fraud 5 100
Examination
4 Financial Reporting and Disclosure in 5 100
Indian Context
Elective Group 2 — Human Resource Management
Sr. Paper Credit Marks
No.
1 Human Resource Development 5 100
2 Strategic Human Resource Management 5 100
3 Industrial Relations and Compensation 5 100
Laws
4 Human Resource Accounting & 5 100
Performance Appraisal for Human
Resource
Elective Group 3 — Finance
Sr. Paper Credit Marks
No.
1 Security Analysis and Portfolio 5 100
Management
2 Financial Institutions and Markets 5 100
3 International Financial System 5 100
4 Indian foreign trade and Investment 5 100
Elective Group 4 — Marketing
Sr. Paper Credit Marks
No.
1 Advertising and Sales Management 5 100
2 International Marketing Management 5 100
3 Consumer Behaviour 5 100
4 Marketing Research 5 100
Elective Group 5 — Taxation
Sr. Paper Credit Marks
No.
1 Wealth & Gift Tax 5 100
2 Direct Tax Procedures 5 100
3 Indirect Tax Procedures 5
4 Computerised Taxation & Return Filing 5 100
In the first semester the student will select a Minor Paper from the
subject streams other than Commerce as per the subjects availability of
the concerned college.
Second Semester –Core Paper
Paper 1 -- MANAGEMENT CONCEPTS AND ORGANISATIONAL BEHAVIOUR
Unit I: School of Management Thought: Scientific, process, human behaviour and social system
school; Decision theory school: Quantitative and system school, contingency theory
management: Functions of a manager
Unit II: Managerial Functions: Planning concepts, significance, types. Organizing-concept,
principles, theories, types of organizations, authority. responsibility, power delegation,
decentralization: Staffing, Direction; coordination: Control-nature process, and techniques,
Motivation: Process of motivation; Theories of motivation
Unit III: Organizational Behaviour: Organizational behaviour-concept and significance,
Relationship between management and organizational behaviour: Emergence and ethical
perspective, Attitudes; Perception; Learning, Personality, Transactional analysis.
Unit IV: Groups Dynamics and Team Development: Group dynamics definition and importance,
types of groups, group formation, group development, group composition, group performance
factors, Principle centered approach to team development. Leadership: Concept: Leadership
styles & Theories
Unit V: Organisational Conflict: Dynamics and management; Sources. patterns, levels, and types
of conflict, Traditional and modern approaches to conflict; Functional and dysfunctional
organizational conflicts. Resolution of conflict. Organizational Development: Concept, Need for
change, resistance to change, Theories of planned change: Organizational diagnosis: OD
Intervention
Second Semester –Core Paper
Paper 2 -- ADVANCED FINANCIAL ACCOUNTING
Unit I: Foreign Currency Conversion & Requirements as per applicable Accounting Standards in
case of Foreign Branches
Unit II: Final Accounts of Banking Companies, Statutory Requirements for Banking
Companies’ Final Accounts, Provisioning of Non- Performing Assets
Unit III: Final Accounts of Insurance Companies, Statutory Requirements for Insurance
Companies’ Final Accounts (Including Both General & Life Insurance Companies)
Unit IV: Final Accounts of Co-operative Societies, Statutory Requirements for Co-operative
Societies’ Final Accounts
Unit V: Inflation Accounting, Environment Accounting & Human Resource Accounting
***Use of Simple Calculator is allowed in this paper.
Second Semester –Core Paper
Paper 3 -- INTERNATIONAL BUSINESS
Unit I: Introduction- Importance, nature and scope of international business; Globalization;
Drivers of globalization; Consequences of globalization; Basic entry decisions with respect to
international business; Modes of entry into international business.
Unit II: International Trade- Theories of international trade – mercantilism, absolute advantage,
comparative advantage, factor proportions theory, product life cycle theory, new trade theory,
national competitive advantage. World trading environment - Pattern and structure of world trade
in goods and services; Government intervention in international trade; Instruments of trade
intervention: Tariffs, quotas and other measures and their effects.
Unit III: International Investment- Types of international investment; international investment
theories - market imperfections theory, internalization theory, strategic behaviour, international
product life cycle theory, Dunning‘s eclectic paradigm; costs and benefits of FDI to host and
home countries; Global trends in FDI.
Unit IV: International Business Environment- Political systems, legal systems, and economic
systems; Elements of political, legal, economic and cultural environment relevant for
international business, and associated risks; Framework for analyzing political, legal, economic
and cultural environment across countries. Regional Economic Integration: Levels of regional
economic integration - Free trade area, customs union, economic union, common market,
political union; Regionalism vs. Multilateralism; Structure and functioning of some important
regional economic arrangements like EU and NAFTA, SAARC
Unit V: Regulation of International Trade and Investment- World trade and protectionism;
GATT, The Uruguay Round, WTO – importance, trading principles and structure; Important
agreements of WTO – Agriculture Agreement; SPS, TBT, GATS, TRIPS etc.; WTO and India.
International economic institutions - IMF, World Bank, UNCTAD; International money and
capital markets.
Second Semester – Core Paper
Paper 4 - SUPPLY CHAIN MANAGEMENT & LOGISTICS MANAGEMENT
Unit I: Introduction: Evolution, importance, scope, concept of Supply Chain Management
(SCM) and trade logistics; Supply chain management as a Management Philosophy; Function of
SCM, Value chain for supply chain management; Design of SCM; Logistic activities – An
overview, contribution of logistics at macro and micro levels; SCM and trade logistics; Logistics
and competitive advantage; Logistics mix; Concept, span and process of integrated SCM;
Difference between logistics and supply chain management, Logistics organization - Logistics in
different industries.
Unit II: Behavioural Issues in Supply Chain Management: Role of relationship marketing in
SCM; Managing relationships with suppliers and customers; Captive buyers and suppliers;
Strategic partnerships; Supplier-retailer collaboration and alliances.
Unit III: Focus Areas of Logistics and Supply Chain Management: Product development
process and SCM, purchasing cycle, types of purchases, JIT purchasing, strategic role of
purchasing in the supply chain and total customer satisfaction; Purchasing vs. procurement,
procurement strategies; Transportation: Introduction, objectives, different modes of
transportation, importance of effective transportation system; Warehousing and inventory
management: Reasons for warehousing, warehousing evaluation and requirements, warehousing
location strategies. Logistical packaging: Introduction, objectives, concept of logistical
packaging, types of packaging material, packaging costs.
Unit IV: Performance Measurement: Framework of performance indicators, methods of
performance measurement, and the balanced score card approach, benchmarking, supply chain
metrics (KPIs), performance measurement and continuous improvement.
Unit V: Trends and Challenges in Logistics and Supply Chain Management: Third party and
fourth party logistic outsourcing- Challenges and future directions; Reverse logistics; Bullwhip
effect; Push based and pull based systems; Green supply chain management; E-Commerce
logistics: Requirements of Logistics in e-commerce, EDI, bar coding, RFID; Re-engineering the
supply chain- Future directions.
Second Semester – Core Paper
Paper 5 - RESEARCH PROJECT/SURVEY/INDUSTRY VISIT REPORT & VIVA
1. The Research Project/Survey/Industry Visit Report will be a practical,
in-depth study of a problem, issue, opportunity, technique or procedure or a
combination of these aspects of business. The students are required to define
an area of investigation, carve out research design, gather relevant data,
analyse the data, draw conclusions, and make recommendations.
2. The Research Project/Survey/Industry Visit Report & Viva must be an
original piece of work.
3. The Research Project/Survey/Industry Visit Report & Viva topic is to be
selected carefully with the help of supervisor.
4. ‘Research Project/Survey/Industry Visit Report & Viva’ will be assessed
jointly by the college teacher (internal examiner) & the teacher appointed by
University (external examiner) through conducting a Viva-Voce.
Third Semester – Core Paper
Paper 1 - ADVANCED FINANCIAL MANAGEMENT
Unit I: Introduction: Nature, scope and objectives of financial management; Measurement of
shareholders‘ wealth; Finance as a strategic function; Role of a finance manager; Concepts of
Risk, Return and Time value of money; Financial decision making and types of financial
decisions; Risk-return trade off in financial decisions; Agency problem and agency costs.
Contemporary issues in financial management.
Unit II: Capital Budgeting Decision: Nature, significance and types of capital budgeting
decisions; Capital budgeting process; Estimation of cash flows; Discounted cash flows (DCF);
Capital budgeting techniques- ARR, Payback period, Discounted Payback Period (DPB), Net
Present value (NPV) and Internal rate of return (IRR), Profitability index; Capital budgeting
decision under inflation, capital rationing and multi period budget constraints; Capital budgeting
decision under risk and uncertainty; Techniques for incorporating risk and uncertainty in capital
budgeting decisions- Risk Adjusted Discount Rate Method (RADR), Certainty Equivalent
method, DCF Break Even Analysis, Simulation method, Probability distribution method,
Decision tree analysis, Backward induction method, Sensitivity analysis and Scenario analysis.
Unit III: Cost of Capital and Capital Structure Decision: Specific costs of capital, weighted
average cost of capital, weighted marginal cost of capital; Theories of capital structure- Net
Income theory, Net Operating Income theory, Traditional theory, MM Hypothesis without and
with corporate taxes, Trade off theory, Pecking order theory, Market timing theory; Signalling
theory and effect of information asymmetry on capital structure; Financial leverage and
evaluation of financial plans (EBIT-EPS analysis); The concept of present value of interest tax
shield; Determination of beta of levered firm and optimal capital structure; Factors affecting
choice of Capital structure in practice.
Unit IV: Dividend Decision: Issues in dividend decision; Dividend rate and dividend yield;
Theories of relevance and irrelevance of dividend in firm valuation -Pure residual theory,
Walter‘s model, Gordon‘s Model, MM Hypothesis, Bird-in-hand theory and Dividend signalling
theory; Relevance of dividend under market imperfections; Traditional and Radical position on
dividend; Types of dividend polices in practice-Pure residual policy, constant rupee dividend
policy, constant dividend payout policy and smooth stream dividend policy; Determinants of
dividend policy in practice; Lintner‘s Model of corporate dividend behavior.
Unit V: Working Capital Management: Concept and types of working capital; Operating cycle
and cash cycle; Estimation of working capital requirement; Approaches of working capital
financing; Determinants of working capital; Components of working capital management; Cash
management- Baumol‘s Model and Miller-Orr Model of managing cash; Receivables
management- dimensions of credit policy, credit analysis and evaluation of credit policies;
Inventory management.
***Use of Simple Calculator is allowed in this paper.
Third Semester – Core Paper
Paper 2 - STRATEGIC MANAGEMENT
Unit I: Introduction: Role and concept of strategy; Strategic management process; Approaches
to strategic decision making; Components of business policy; Strategic role of board of directors
& top management. Strategic intent
Unit II: Environmental Analysis: Analysis of broad environment: Environmental profile;
Constructing scenarios; Environmental scanning techniques- ETOP, PEST and SWOT (TOWS)
Matrix; Michael Porter‘s Diamond framework; Analysis of operating environment - Michael
Porters model of industry analysis; Strategic group analysis; Analysis of internal environment–
Resource audit; Resource Based View (RBV); Core and distinctive competencies; Sustainable
competitive advantage and transient competitive advantage.
Unit III: Strategic Choices: Strategic options at corporate level: Growth, stability and
retrenchment strategies; Corporate restructuring; Strategic options at business level- Michael
porters‘ competitive strategies and cooperative strategies. Evaluation of strategic alternatives –
Product portfolio models (BCG matrix, GE Matrix, etc.)
Unit IV: Situation Specific Strategies: Strategies for situation like competing in emerging
industries, maturing and declining industries, fragmented industries, hyper –competitive
industries and turbulent industries; Strategies for industry leaders, runner -up firms and weak
businesses.
Unit V: Strategic Issues and Alternatives in Globally Competitive Markets: Why & how firms
internationalize; International entry options; Outsourcing strategies; Strategy implementation and
control: Interdependence of formulation and implementation of strategy; Issues in strategy
implementation, Planning and allocating resources; Organization structure and design; Budgets
and support system commitment; culture and leadership. Strategy evaluation and control.
Third Semester – Core Paper
Paper 5 - RESEARCH PROJECT/SURVEY/INDUSTRY VISIT REPORT & VIVA
1. The Research Project/Survey/Industry Visit Report will be a practical,
in-depth study of a problem, issue, opportunity, technique or procedure or a
combination of these aspects of business. The students are required to define
an area of investigation, carve out research design, gather relevant data,
analyse the data, draw conclusions, and make recommendations.
2. The Research Project/Survey/Industry Visit Report & Viva must be an
original piece of work.
3. The Research Project/Survey/Industry Visit Report & Viva topic is to be
selected carefully with the help of supervisor.
4. ‘Research Project/Survey/Industry Visit Report & Viva’ will be assessed
jointly by the college teacher (internal examiner) & the teacher appointed by
University (external examiner) through conducting a Viva-Voce.
Fourth Semester – Core Paper
Paper 1 - INTERNATIONAL MARKETING MANAGEMENT
Unit I: Introduction: Importance and scope of international marketing; International market-
orientation and involvement; International marketing management process - An overview,
International marketing information system. International Marketing Environment: Typology of
international marketing environment; Influence of foreign market‘s physical, economic,
socio-cultural, political and legal environments on international marketing decisions; Global
trading environment and developments. International Market Segmentation, Targeting and
Positioning; Screening and selection of foreign markets; International market entry strategies –
Exporting, licensing, contract manufacturing, joint venture, operating through wholly-owned
subsidiaries aboard.
Unit II: International Product Planning and Pricing Decisions: Major product decisions –product
quality, design, labeling, packaging, branding and product support services; Issue of product
standardization vs. adaptation; International trade product life cycle; New product development.
Pricing Decisions for International Markets: Factors influencing international price
determination; International pricing process, policies and strategies; Delivery terms and currency
for export price quotations; Standardised vs. differentiated pricing strategies; Transfer pricing.
Unit III: International promotion strategies: Communications across countries - Complexities
and issues; Country-of-origin effects and strategies for dealing with adverse country-of-origin
effects; International promotion mix: Concept, tools and their key features; Developing
international promotion campaign; Standardization vs. adaptation issue; Planning for direct mail,
sales literature, trade fairs and international advertising; International sales force management:
Process and major issues
Unit IV: International Distribution Decisions: Distribution channel strategy; Different types of
international distribution channels, their roles and functions; Selection and management of
overseas middlemen; International distribution logistics - inventory management, transportation,
warehousing, and insurance.
Unit V: Emerging Trends in International Marketing: International marketing through Internet;
Ecological concerns in international marketing, International marketing ethics.
Fourth Semester – Core Paper
Paper 2 - CORPORATE TAXATION AND PLANNING
Unit I: Tax Planning: Concept of tax planning and tax management, tax evasion and tax
avoidance; Rationale of corporate tax planning; Nature and scope of tax planning in companies.
Unit II: Tax Assessment of Companies: Residential status of company and incidence of tax;
Computation of taxable income of companies: Carry forward and set off of business losses,
deductions available to corporate assesses; Computation of corporate tax liability; Minimum
alternate tax and tax credit; Tax on distributed profits; Tax on income distributed to unit holders.
Unit III: Tax Planning and Business Decisions: Implications of tax concessions and incentives
for corporate decisions in respect of setting up a new business, location of business and nature of
business. Tax Planning and Financial Decisions: Capital structure decisions; Dividend policy;
Bonus Share; Investments and capital gains; Owning or leasing of an asset; Hire purchase or
instalment purchase decision; Purchase of an asset out of own funds or out of borrowed capital;
Manufacturing or buying; Repairing, replacing, renewing or renovating an asset; Sale of assets
used for scientific research; Shutting down or continuing operations; Private equity
Unit IV: Business Reorganization: Tax Planning in respect of amalgamation and de-merger of
companies, slump sale, conversion of a firm into a company; Conversion of sole proprietorship
into company; Conversion of company into Limited Liability Partnership.
Unit V: Foreign Collaboration: Doubly taxed income and Double Taxation Aspects: Foreign
collaborations and incidence of taxation on domestic companies and other assesses; Provisions
for relief in respect of double taxation - Unilateral and bilateral. Note: Relevant software will be
used for pedagogical purpose.
***Use of Simple Calculator is allowed in this paper.
Fourth Semester – Core Paper
Paper 3 (A) – OPERATIONS RESEARCH
Unit I: Introduction to Operations Research--- Basic definitions, scope, objectives, phases,
models and limitations of Operations Research. Linear Programming Problem – Formulation of
LPP, Graphical solution of LPP. Simplex Method for Maximization and Minimization
Unit II: Transportation Problem--- Formulation, solution, unbalanced Transportation problem.
Finding basic feasible solutions – Northwest corner rule, least cost method and Vogel’s
approximation method. Optimality test: the stepping stone method and MODI method.
Unit III: Assignment model--- Formulation of Assignment Model. Hungarian method for
optimal solution. Solving unbalanced problem. Traveling salesman problem and assignment
problem.
Sequencing models-- Solution of Sequencing Problem, Processing n Jobs through 2 Machines,
Processing n Jobs through 3 Machines, Processing 2 Jobs through m machines, Processing n Jobs
through m Machines.
Unit IV: Games Theory--- Competitive games, rectangular game, saddle point, minimax
(maximin) method of optimal strategies, value of the game. Solution of games with saddle
points, dominance principle. Rectangular games without saddle point – mixed strategy for 2 X 2
games.
Unit V: Network Models— Fundamental Aspects of Network Models and construction of
Network Diagrams, Introduction to PERT & CPM, time estimate, Probability of completing the
project on or before specific time, Float of an activity
Unit III: New Trends in Web-Designing: Role of Multimedia and Graphics, JavaScript, Use of
Adobe Dreamweaver, Design a Facebook Page, Create You Tube Videos; Other Utilities- GIF
Animation, On-Page Search Engine Optimization, Google Webmasters Tools, Developing a
Mobile Website.
Part II: Digital Marketing
Unit IV: Introduction to Digital Marketing: Digital Marketing concept, features, strategies;
aligning internet with business objectives, User behavior in the digital space and Navigation;
Branding and Customer Experience in digital age, Customer Insights - concept, importance in
digital marketing, tools available.
Unit V: Search Engine Marketing and Social Media: Search Engine Optimization (SEO) -
Search Engines Basics, Functioning of Search Engines, On & off-page Optimization; Search
Engine Marketing Concept, Understanding Google search - Organic & Paid, Overview of
Google Adwords, Google Adsense, Microsoft AdCenter and Yahoo Search Marketing; Social
Media Optimization-concept, bookmarking & aggregating, content, content sharing knowledge
sharing, connecting to social networking, Campaign Management, Pay Per Click (PPC)
Management, Conversion Tracking. Targeting & Analytics, Keyword Selection, Conversion
Metrics CPA, CTR, Campaigns - Google PPC Campaigns, LinkedIn Campaigns, Facebook
Campaign, YouTube Advertising: Use of Google Analytics.
Unit VI: Marketing through E-mails and Mobiles: E-mail Marketing User Behaviour,
Segmentation, Key Metrics, Best Practice Case Studies, E-marketing strategies, Tracking landing
pages, Choosing your metrics, A/B and Multivariate testing, Analyzing test results, Setting your
budgets; Mobile Marketing Concept, SMS Strategy, Mobile Advertising, Mobile Optimized
Websites, Mobile Apps, Proximity Marketing.
Elective Group 6 --- E-COMMERCE
Paper 4 - E-COMMERCE SECURITY AND LAWS
Unit I: Introduction to E-commerce Security: E-commerce security concept. importance,
security issues in E-commerce, security risks in E-commerce, sources of threats, types of threats.
Unit II: Network Security Issues: Encryption. Protecting Web server with a Firewall, Firewall
and the Security Policy. Network Firewalls and Application Firewalls, Proxy Server.
Unit III: Other Security Issues: Cryptography, Symmetric and Asymmetric Cryptosystem.
public key certificates and infrastructures, authentication and authorization certificates. Role of
electronic signature. EDI Security, Mobile code security, security of agent-based systems, secure
electronic transactions, electronic payment systems, intellectual property protection.
Unit IV: Introduction to Cyber Law: Cyber law-concept, worldwide scenario. 5. Cyber Crime
and Laws in India: Cyber crime cases in E-commerce space- worldwide and Indian scenario,
Cyber Law in India- Information Technology Act 2000- relevant provisions.
Unit V: Other Laws Protecting Cyber Consumers in India: Protection of Cyber Consumers in
India and Consumer Protection Act 1986, Specific relief Act 1963 and Sale of Goods Act 1930.
Elective Group 7 --- BANKING AND INSURANCE
Paper 1- REGULATORY FRAMEWORK OF BANKING AND INSURANCE BUSINESS
Unit I: Banking in India during pre-independence era; Changes in Indian banking system
post-independence, establishment of RBI, Bank Nationalization and Bank Reforms; Present
structure of Indian Banking System.
Unit II: RBI as a Banking Sector Regulator: Objectives of RBI; Functions of RBI; Monetary
Policy of RBI and Credit Control 4. Banking Regulation Act and Other Legislations Regulating
Commercial Banking in India: Banking Regulation Act 1949 relevant provisions; Prevention of
Money Laundering Act, 2002; Banking Cash Transaction Tax and Service Tax; The
Securitization and Reconstruction of Financial Assets and Enforcement of Security Interest Act,
2002; Foreign Exchange Management Act 1999 etc.; The Banking Code Rules; consumer
protection in banking.
Unit III: Regulation and Supervision of Micro-finance Institutions: Microfinance Institutions as
an alternative to banking institutions in India, legal forms, regulatory framework-self regulation,
state level legislations;
Unit IV: Introduction to Indian Insurance Sector: Concept of Insurance and its Evolution;
Insurance Legislation in India Insurance Act, 1938; Nationalization of Insurance Business in
India Life and General Insurance Councils; Liberation in 1990s and insurance reforms. IRDA:
Mission Statement Composition - Duties, Power and Functions Regulations Issued by the IRDA.
Unit V: Agency Function and Registration of Insurance Companies: Qualifications and
Functions of Brokers, Agents and Corporate Agents, Validity and Renewal of License
Applicable to Them; Regulations for Third Party Administrators (TPA) -Procedure for Obtaining
a License - Revocation and Cancellation of Licence- Code of Conduct for TPA Maintaining
Confidentiality by TPA; Procedure for Registration of Insurance Companies-Renewal and
Suspension of Registration - Regulations for Registration of Life and General Reinsurance
Unit VI: Policyholders' Interest and Grievance Redressal Rights of Assignment, Nomination and
Transfer, Stages of Insurance Policy, Free Look Period, Matters to be Stated in a Life and
General Insurance Policy Claim Procedures for Life and General Insurance Policies; Grievance
Redressal-- Consumer Protection Act Feature and Structure; Ombudsman -Nature of complaints
- Pre Requisite for Filing Complaints, Integrated Grievance Management System (IGMS).
Elective Group 7 --- BANKING AND INSURANCE