SENIOR HIGH SCHOOL

Grade 12

Disciplines and Ideas in Applied Social Sciences

DIVISION ARALING PANLIPUNAN TOOLS

(DAPAT)
First Quarter- Lesson 7

Goals, Scopes, Principles, Elements

and Levels of Communication

Grade 12- Discipline and Ideas in the Applied Social Sciences

Grade 12- Discipline and Ideas in the Applied Social Sciences i
Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 Social Sciences–Grade 12
Division Araling Panlipunan Tools (DAPAT)
Disciplines and Ideas in Applied Social Sciences
First Edition, 2020

Published in the Philippines

by the Department of Education
Schools Division of Iloilo
Luna St., La Paz, Iloilo City

Section 176 of Republic Act 8293 states that: The Government of the
Philippines may not have any copyright in any work. However, the permission of the
government agency or office that prepared the work is required. Among the things that
can be done by the said agency or office is to set the corresponding fee.

The Division Araling Panlipunan Tools (DAPAT) or any part of it is published

for use by schools of the Department of Education especially the Schools Division of
Iloilo.

No part of this material may be reproduced or printed in any way without the
permission of the Department of Education, Schools Division of Iloilo. Its sale is strictly
prohibited.

Development Team of Division Araling Panlipunan Tools (DAPAT)

Writer: Mhavil Mallorca Den Ouden

Illustrators: Armand Glenn S. Lapor

Patrick T. Lomigo
Layout Artists: Christine Vallejo Karen Grace Sabedorio
Roxsan King Tejas Geoffrey Sanchez
Arlene Nunez
Ana Rose Pamocol

Division Quality Assurance Team:

Lilibeth E. Larupay
Liza A. Balogo
Armand Glenn S. Lapor
Andie P. Padernilla

Management Team: Dr. Roel F. Bermejo Dr. Nordy D. Siason, Jr.

Dr. Lilibeth T. Estoque Dr. Azucena T. Falales
Ruben S. Libutaque Lilibeth E. Larupay
Liza A. Balogo

Grade 12- Discipline and Ideas in the Applied Social Sciences ii

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 Foreword
Welcome to Senior High School Social Sciences, Grade 12.
The Division Araling Panlipunan Tools (DAPAT) was co-authored,
designed, developed and reviewed by educators from the Department of Education,
Schools Division of Iloilo. This is done to the teachers who will be teaching the subject
to help the student achieve the standards set by the K to 12 Curriculum.

The purpose of the Division Araling Panlipunan Tools (DAPAT) is to guide

students in independent learning activities according to their ability, speed and time. It
also aims to help the students to develop and achieve lifelong skills with consideration
to their needs and circumstances.

For the learning facilitator:

The Division Araling Panlipunan Tools (DAPAT) was created to meet the
current needs of students in the country. To effectively assist the teachers, make sure
it is clear to the students how to study or answer the activities in this material.

For the students:

The Division Araling Panlipunan Tools (DAPAT) was created in response to

your need. Its main purpose is to help you with your studies while you are not in the
classroom. In this way you will have the freedom to study the entertaining activities
contained in this material. Read and understand the instructions.

Grade 12- Discipline and Ideas in the Applied Social Sciences iii
Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 The following are important notes in using this module:
1. Use the module with caution. Do not mark any part of the module with any
marks or letters. Use a separate sheet of paper to answer the exercises.
2. Don't forget to answer the Test before moving on to the other activities in the
module.
3. Read the instructions carefully before doing each exercise.
4. Observe honesty and integrity in carrying out tasks and in correcting answers.
5. Finish the current task before going to another exercise.
6. Please return this module to your teacher or facilitator when you have
completed all the exercises.
If you find difficulty in answering the tasks in this module, do not hesitate to
consult your teacher or facilitator. You can also ask for help from mother or father, or
your elder sibling or any of your housemates who are older than you. Always instill in
your mind that you are not alone.

We hope that through this module, you will experience meaningful learning and
gain deeper understanding of relevant competencies. You can do it!

INTRODUCTION

Communication is a manner of passing information between people or group

for common understanding and confidence. It includes the move of information from
the sender to the receiver. The receiver must understand the meaning and message
of information. It can also be taken as the way of sharing ideas, thoughts, opinions
and views from one person to another person.
This module will help understand the goals and scope of communication. It will
also introduce principles and elements of communication.

YOUR TARGET

At the end of the module, you should be able to:

• identify the goals and scope of communication;
• explain the principles of communication; and
• describe the elements and levels of the communication process.

Grade 12- Discipline and Ideas in the Applied Social Sciences 1

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 CHECK YOUR KNOWLEDGE

Task 1: It’s in the box!

Directions: Choose the answers inside the box. Write your answer on a piece of
paper.
Clarity Attention Consistency Adequacy Integration
Timeliness Informality Feedback Economy Networks

1. They should not be mutual conflicting.

2. Effective communication happens when the receiver gives its full attention to the
message sent by the sender.
3. The message should be precise and clear in meaning so it will not appear
confusing.
4. Effectiveness of the medium used to transmit the message.
5. The reaction or responses of the receiver.
6. The information should always be sufficient
7. It focuses more on the main thoughts of the message rather than the amount of
information given.
8. Transmitting messages vary depending on whom we are talking to and the location
where communication takes place.
9. Communication is a means to an end, and not an end in itself.
10. This principle takes importance to the value of time as it affects the relevance and
effectiveness of the message in a given situation.

Communication

LEARN THIS

This time, set your mood to learn, explore and discover new ideas and
knowledge through this exciting activity.

Task 2: Social Duties

Directions: Analize the situation bellow. Write your answer on your answer sheet.
Situation 1: Ana asks assistance about the directions going to the market. How could
you give information to her? What information will you give to her.

Grade 12- Discipline and Ideas in the Applied Social Sciences 2

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 DISCOVER

Task 3: LET’S PREP UP

Directions: Answer the following questions. Write your answer on your answer sheet.

___________
1. What ideas come into your mind
when you hear the word
___________
___________ “communication”? Use the
concept organizer.
Communication 2. Based from the words and
phrases given, create your own
definition of “communication”.
___________ ___________

___________

REMEMBER

To strengthen your ideas about the topic, read the following learning points and
prepare for the different activities that will test your knowledge and skills as you go
through the lesson.

Communication
Communications comes from Latin word ‘communicare’ which means “to
share” As the meaning suggests, it is a process of sharing information, ideas,
thoughts, feelings and emotions from one person to another or from one person to a
group of people using various channels or media.
According to Dunn and Goodnight (2003), communication is an interdependent
process of sending, receiving, and understanding messages. In addition, Luther
defined communications as the transmission of commonly meaningful information. It
is a process that involves the exchange of behaviors.

Grade 12- Discipline and Ideas in the Applied Social Sciences 3

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 The discipline of communication is learned in order to achieve the following
goals:
Goals of Communication
• This is when you hand down knowledge and information to
someone. For instance, somebody asks assistance about
To inform directions and getting into a specific location. Also, this is when
you acquaint yourself and clarify something especially in
answering queries about a certain topic.
• In persuasion, you are trying to convince someone; you affect or
make your audience do a certain act proving that it is desirable.
This is very common in advertisements, business industry,
politics, and in school.
To persuade
• Inspiring and encouraging your audience that they can succeed in
whatever path they go through. Example, a teacher trying to uplift
his students to strive and make them believe to pursue the kind of
person they wanted to be.
• This includes watching television shows, listening music and
To entertain
literature that will arouse your interest.

Scope of Communication
Communication is essential for every human being and the society he lives in.
A person’s need for communication is as strong as the basic needs of human beings.
A communication should always clearly identify the subject scope of the
communication. The subject scope is a specification of the information covered by the
communication. So that the existence of human being can be clearly elaborated.
Principles of Communication
1. Principle of Clarity - Communication is exchanging ideas and emotions from one
another. The message should be precise and clear in meaning so it will not appear
confusing.
2. Principle of Attention - Effective communication happens when the receiver gives
its full attention to the message sent by the sender. It is the role of the sender to
arouse the receiver’s interest and maintain attention.
3. Principle Consistency – This principle implies that communication should always
be consistent with the plan, objectives, policies and programs of enterprise. They
should not be mutual conflicting.
4. Principle of Adequacy – In conversing with other people, the information should
always be sufficient. Important detail should be discussed thoroughly.
5. Principle of Integration - Communication is a means to an end, and not an end in
itself. This principle aims to incorporate the idea of commonness and cooperation to
both sender and receiver of the message.
6. Principle of Timeliness - This principle takes importance to the value of time as time
affects the relevance and effectiveness of the message in a given situation.

Grade 12- Discipline and Ideas in the Applied Social Sciences 4

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 7. Principle of Informality – This principle stresses that informal communication is also
important as formal communication. Transmitting messages vary depending on
whom we are talking to and the location where communication takes place.
8. Principle Feedback – without understanding the message, the receiver will not be
able to give feedback. Without the feedback, we will never know if the receiver
understands the message that the sender is trying to convey.
9. Principle of Economy - It focuses more on the main thoughts of the message rather
than the amount of information given.
10. Communication Networks – This refers to the effectiveness of the medium used to
transmit the message. The sender should consider the usefulness of the medium and
know when to utilize it.

Basic Elements of Communication Process

The source is the person or thing (living or non-living thing). It is the
Source origin of information and should have the ability to pass this information,
through a channel, to a receiver.
Communication theorists look closely to messages as the study of signs
Message
and symbols, and how meaning is created through them.
It is the process of collecting the message (information, ideas and
Encoding thoughts) into a chosen design with the objective of making sure that
the receiver can understand it.
An encoded message is delivered by the source through a channel.
Channel These are verbal, non-verbal, personal, non-personal, etc. A channel
could be written or oral.
This is where listening, and reading directions carefully makes its claim
to be recognized. As we discussed in encoding, communication is only
Decoding successful when it results in both the source and the receiver
understands the same information. For this to happen, there can be no
errors in processing.
The message is delivered to the receiver. A good communicator takes
the receiver and to be around the edge of reference into consideration;
Receiver how they will be received and reacts based on common ground is
shared, it’s their sense of humor, and moral conduct, etc. All of these
things will affect how the receiver understand the messages.
Feedback The reaction or responses of the receiver.
Context Context is the condition in which your message is presented.

Levels of Communication
1. Intrapersonal Communication. This refers to a communication “within” a person.
Often, we used to talk with ourselves especially when making a decision, having a
dilemma, in times of confusion, reflection and self-evaluation. We act as both
sender and receiver of communication

Grade 12- Discipline and Ideas in the Applied Social Sciences 5

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 2. Interpersonal Communication. It is also known as dyadic communication. This
communication happens when one person is conversing to another person using
verbal and non-verbal cues.
3. Small Group Communication. In this communication, respect, understanding is
very necessary for people might have different culture, background, beliefs, set of
practices, religion and etc. Examples of these are conferences, seminars,
classroom setting discussions, sessions and more.
4. Mass Communication. This type of communication uses the media as the medium
to transmit message to mass audience. It can be categorized into printed media
and non-printed media.

YOUR LEARNINGS

Task 4: Brain Storming!

Directions: Choose one topic/situation and present in a paragraph how would you
communicate your message to your readers. Write your answer on a
separate sheet of paper.

1. Celebrating Fiesta 4. Miss Universe Philippines 2020

2. Awarding Ceremony 5. Christmas Season
3. Having a new born baby in the family

THINK AND REFLECT

Task 5: Reflection Time

The communication process is made up of four important parts. Those parts
include encoding, medium of transmission, decoding, and feedback

Directions: Recall an experience in your life where effective communication leads to

understanding. Present this in a paragraph form. Write your answer on a
separate sheet of paper.

..

Grade 12- Discipline and Ideas in the Applied Social Sciences 6

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 TEST YOUR KNOWLEDGE

Let us see how far you have gone in this lesson. Please take the assessment
activity below to test your knowledge.

Task 6: Test Me!

Directions: Read the questions carefully and choose the letter of the correct answer.
Write your answers on a separate sheet of paper.
1. A type of communication which uses the media as the medium to transmit
messages.
a. Mass communication c. extrapersonal communication
b. Interpersonal Communication d. Intrapersonal Communication
2. It focuses more on the main thoughts of the message rather than the amount of
information given.
a. Principle of Economy c. Principle of Attention
b. Principle of Clarity d. Principle of Consistency
3. We act both as sender and receiver of communication.
a. Mass communication c. extrapersonal communication
b. Interpersonal Communication d. Intrapersonal Communication
4. The message should be precise and clear in meaning so it will not appear
confusing.
a. Principle of Economy c. Principle of Attention
b. Principle of Clarity d. Principle of Consistency
5. Information transmitted to ensure that plans are being carried out according to
original design.
a. control b. sharing c. feedback d. clarity

References
1. Naguit, John Kerobine. Disciplines and Ideas in the Applied Social Sciences. Rm.
108, ICP Bldg. Recoletos St. Intramuros, Manila. MINDSHAPERS CO., INC, 2018
2. Gomez, Robert Cyn. Disciplines and Ideas in the Applied Social Sciences. Rm.
108, ICP Bldg. Recoletos St. Intramuros, Manila. MINDSHAPERS CO., INC, 2018
3. Escasianas, John Luck. Disciplines and Ideas in the Applied Social Sciences. Rm.
108, ICP Bldg. Recoletos St. Intramuros, Manila. MINDSHAPERS CO., INC, 2018
4. Sampa, Elias. 2017, Disciplines and Ideas in the Applied Social Sciences.
Philippines Rex Book Store, INC.

Grade 12- Discipline and Ideas in the Applied Social Sciences 7

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)
 Answer Key
CHECK YOUR KNOWLEDGE DISCOVER
1. Consistency 6. Adequacy Answers may Vary
2. Attention 7. Economy
3. Clarity 8. Informality
4. Communication Networks 9. Integration
5. Feedback 10. Timeliness

LEARN THIS
Answers may vary
TEST YOUR KNOWLEDGE

YOUR LEARNING 1. A
Answers may vary 2. B
3. A
THINK AND REFLECT 4. B
Answers may vary 5. A

RUBRICS FOR ESSAY WRITING

Criteria Description Points

Content Details, makes sense 10
Clarity Eye catching and make sense 5
Creativity Quality of work showing imagination 5

Grade 12- Discipline and Ideas in the Applied Social Sciences 8

Identify the Goals and scope of communication (HUMSS _DIASS-12-12-ih-28)
Explain the Principle and Scope of Communication (HUMSS _DIASS-12-12-ih-29)
Describe the elements and levels of communication process (HUMSS _DIASS-12-12-ih-31)