Senior High School

Contemporary
Philippine Arts from
the Regions
Grade 11/12 Module 7:
Promotion of Arts From The
Regions
CPAR – Grade 11-12
Alternative Delivery Mode
Module 7: Promotion of Art from the Regions
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Management and Development Team

Schools Division Superint endent: Maria Magdalena M. Lim, CESO V
Chief Education Supervisor: Aida H. Rondilla
CID Education Program Supervisor: Amalia C. Solis
CID LR Supervisor: Lucky S. Carpio
CID-LRMS Librarian II: Lady Hannah C Gillo
CID-LRMS PDO II: Albert James P. Macaraeg

Editor/s: Herwin S. Gatdula (Content)

Fatima Vergara (Language)
Writer/s: Sol DL. Cayaban

Printed in the Philippines by ________________________

Office Address: ____________________________________________

____________________________________________
Telefax: ____________________________________________
E-mail Address: ____________________________________________
 SHS

Contemporary
Philippine Arts
from the Regions
Module 7:
Promotion of Arts from the
Regions
Introductory Message

For the facilitator:

Welcome to the Contemporary Arts from the Regions 11/12 Alternative

Delivery Mode (ADM) Module on Promotion of Arts from the Regions.

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

Welcome to the CPAR 11/12 Alternative Delivery Mode (ADM) Module on Promotes
arts from the Region!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in

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 the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or
skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned. This also tends retention
of learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

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 What I Need to Know

This module is designed to develop the interest of a learner identify agencies to

stablish an advocacy to promote the Arts of the different Regions of the Philippines.
To take pride that Philippine is a cauldron of Arts having different flavors and
forms contributed by each region. This module also encourages to reflect on the
importance of supporting agencies that promotes Philippine arts. Contents of this
material were referred to the official learning materials for Music and Arts but
simplified in relation to the Matrix of Most Essential Learning Competencies.
A. Most Essential Learning Competency:
Promotes Arts from the regions
After going through this module, you are expected to:
B. Specific Objectives
Cognitive
Identify various local agencies that promote and preserve Philippine arts in
different regions.
Understand the roles and function of local agencies that promote arts in the
different regions
Affective
Show support in various programs of different government and non-government
agencies.
Psychomotor
Stimulate interest in promoting Philippine arts in different regions through different
advocacies.

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 What I Know
Directions. Number the logos depending on how well you know
them. No 1 being the most familiar and 5 the least, then, answer
the process questions.

References: https://en.wikipedia.org/wiki/National_Library_of_the_Philippines
https://www.nationalmuseum.gov.ph
https://m.facebook.com/National-Archives-of-the-Philippines-100368264885633/
https://en.wikipedia.org/wiki/File:NCCA_Logo.png
https://en.wikipedia.org/wiki/National_Historical_Commission_of_the_Philippines

_____________ _____________ ______________ ______________ ______________

1. Which among the agencies you are familiar with?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
2. What agency you would like to know more? Why?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
3. In your own understanding, what do you think are the responsibilities of these
agencies in promoting our culture?

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Lesson Promotes Arts From The Regions
1
To promote Arts in the Philippine regions means to patronage and to provide
an environment and different platform for preservation, production circulation and
distribution of art.

What’s In

Direction: Create a word cloud with 12 words that are associated with
Contemporary Art forms. Write your answer inside the cloud.

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 What’s New

https://kami.com.ph/104737-lolo-artist-ibinebenta-ang-kanyang-mga-naggagandahang-obra-sa-gilid-ng- daan.html

Activity 1: Picture analysis

Direction: Analyze the picture, then answer the following questions in a sheet
of paper.
1. Describe the scenario in the picture.
2. What do you feel upon looking at the picture?
3. How will you be able to help the man in the picture?

What is It

There are numerous agencies that help promote Philippine arts, history, and its
culture. Some of these agencies are the Cultural Center of the Philippines (CCP),
National Commission for Culture and Arts (NCCA), and National Historical
Commission of the Philippines (NHCP). Each agency has its own job that can help
in keeping Philippine arts and culture known to a lot of people not just here in the
Philippines. The agencies are all connected and share a common main purpose
which is to preserve and promote Philippine culture and arts and ensure a
nationwide participation in the part of Filipino citizens.

http://philippineartruthpanagsagan.blogspot.com/2017/11/arts-promotion-and-preservation.html
9
 There are other support systems such as institutions, art organization,
media and alternative platforms that provide linkages to patronage.

Agency Background Function

The National It is the overall

Commission for policy making body,
Culture and the Arts coordinating, and
of the Philippines is grants giving
the official agency for the
government agency preservation,
for culture in the development and
Reference: Philippines. promotion of
https://en.wikipedia.org/wiki/File:NCCA_Logo.png
Philippine arts and
culture; an
executing agency
for the policies it
formulates.

The National The regulatory and

Museum of the enforcement agency
Philippines is an of the Government
umbrella of the Philippines in
government restoring and
organization that safeguarding of
oversees a number important cultural
of national properties, sites,
Reference:
https://www.nationalmuseum.gov.ph museums in the and reservations
Philippines throughout the
including Philippines.
ethnographic,
anthropological,
archaeological and
visual arts
collections.

The National Promotion of

Historical Philippine history
Commission of the and cultural
Philippines (Filipino: heritage through
Pambansang research,
Komisyong dissemination,
Pangkasaysayan ng conservation, sites
Reference:
https://en.wikipedia.org/wiki/National_Historical_
Pilipinas, management and
Historical_Commission_of_the_Philippines abbreviated NHCP) heraldry works."
is a government
agency of the
Philippines.

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 The National It is the primary
Archives of the record management
Philippines (Filipino: agency, tasked to
Pambansang formulate and
Sinupan ng Pilipinas implement the
and abbreviated records schedule
NAP) is an agency of and vital records
Reference:
https://m.facebook.com/National-Archives-
the Republic of the protection
-of-the-Philippines-100368264885633/ Philippines programs for the
mandated to collect, government.
store, preserve and
make available
archival records of
the Government and
other primary
sources pertaining
to the history and
development of the
country.

The National Library The library is

of the Philippines notable for being
(Filipino: the home of the
Pambansang original copies of
Aklatan ng Pilipinas the defining works
or Aklatang of José Rizal: Noli
Pambansa ng Me Tangere, El
Reference:
https://en.wikipedia.org/wiki/National Pilipinas, Filibusterismo and
Library_of_the_Philippines
abbreviated NLP) is Mi último adiós.
the official national
library of the
Philippines.

The Cultural Center CCP provides

of the Philippines performance and
(Filipino: Sentrong exhibition venues
Pangkultura ng for various local
Pilipinas, or CCP) is and international.
a government owned Its artistic
Reference: and controlled programs include
https://en.wikipedia.org/wiki/Cultural_
Center_of_the_Philippines corporations the production of
stablished to performances,
preserve, develop festivals,
and promote arts exhibitions,
and culture in the cultural research,
Philippines. outreach,
preservation, and
publication of
materials on
Philippine art and
culture.

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 The Komisyon sa Its purpose was to
Wikang Filipino is prepare for the
the official nationwide
regulating body of teaching of the
the Filipino language Tagalog-based
and the official national language
government (Wikang Pambansa
institution tasked na batay sa
Reference:
https://en.wikipedia.org/wiki/Commission_
with developing, Tagalog) by creating
on_the_Filipino_Language preserving, and a dictionary and a
promoting the grammar book with
various local a standardized
Philippine orthography. In the
languages. School Year of
1940-41, the
teaching of the
national language
(Wikang
Pambansa), with its
new standardized
orthography, was
set by law in the
fourth year of all
high schools in
both public and
private schools
throughout the
country.

ORGANIZATIONS/Institutions Background Function

ART ASSOCIATION “To advance, foster

OF THE and promote the
PHILIPPINES interests of those
A union of who work in Fine
Filipino visual Arts,
artists composed of including painters,
the most significant sculptors, and
practitioners of this graphic artists,
Reference:
https://www.facebook.com/aapkanlunganofficial/ field, whose to protect and
significance is again secure the rights of
defined such artists in
within the artworld their professional
parameters of fine activities, to
art. procure
appropriate
legislation upon
which policies as
shall secure united
action of all
members of the
said profession for

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 the common good.
Philippine Art Active from 1951 to
Gallery (PAG) was 1969, it contributed
the first commercial greatly to the
gallery in the development of
country. modern art in the
Philippines during
the postwar period.
Artists associated
with PAG included
Reference:
https://www.rappler.com/life-and-style/arts
the 'Triumvirate of
-culture/philippine-modern-art-leon-gallery Philippine Modern
Art', namely
Victorio Edades,
Galo Ocampo and
Carlos 'Botong'
Francisco, as well
as the Neo-Realist
group composed of
H.R. Ocampo,
Vicente Manansala,
Cesar Legaspi,
Romeo Tabuena,
Victor Oteyza,
Ramon Estella, and
other artists.

Today there are many organizations and art groups initiated by government,
community/municipality-based, privately supported, university oriented, artist-run
or interest based. Collectives and artist organizations are composed of individuals
who share similar interest and activities. You too can help promote art through
school activities and joining project and campaigns in promoting Art.

References:

https://artistikongkabtaanphilippines.wordpress.com/
https://www.facebook.com/artcircleinteriors/
https://issuu.com/leongallery/docs/the_acc_auction_2016
http://agimat.net/art-made-public-2020/

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 What’s More

Activity 1. FINDING ARTSY! Help a friend where to find the things in her/his
list. Write your answer in a sheet of paper.

1. Copy of MI ULTIMO ADIOS

2. Spoliarium by Juan Luna 1.
3. Facts about 'Triumvirate of
2.
Philippine Modern Art'
4. A contemporary ballet show. 3.
5. An organization where they
4.
allow amateur artist as a member.
5.

References:

https://www.vectorstock.com/royalty-free-vector/cute-little-boy-cartoon-vector-21539856
https://www.freepik.com/premium-vector/cute-little-girl-cartoon_2383985.htm

Activity 2. ART EXHIBIT (Critical thinking, Creativity, Collaboration,

Communication)

If you are to promote the Philippine arts through exhibit, what art forms
are you going to display?
Give/Show examples of these arts?
Why you have chosen these art forms?
You can collaborate with at least 3 of your classmates in doing this.
Post it in any social media sites where you can promote the Philippine art
works.

For Offline learners, do it in bond paper and answer the same questions
above.

14
 What I Have Learned

Direction: Fill in the blanks to complete the statement. Write your answer on a
sheet of paper.

I have learned that…

 the agency that formulates and execute policies regarding art and culture
is___________
 promoting arts from the Philippine region is important
because_________________.
 as a student I can do my share in promoting art by___________.

What I Can Do
“My advocacy”
On a sheet of paper, make your own advocacy to help promote
unknown art/ artist in your region.

I am _____________(name)__________. It
is my advocacy to help to promote unknown
artist in my city/region________
through______________(what help)
___________________________________________
__________________________________________.
I will also introduce their work to
the________(possible organization/agency).
I am now encouraging you my fellow
________________to join me to make my
advocacy more meaningful to the recipient
and help to promote our local arts here and
abroad.
______________
Signature

15
 Assessment

“Logo loco’
Directions: I. Match the correct logo for the given agency. Write the letter on the
space provided.

A B
_____1. NCCA
_____2. NMOP
C D
_____3. CCP
_____4. AAP
_____5. NAP
E

References:

https://en.wikipedia.org/wiki/National_Library_of_the_Philippines
https://www.nationalmuseum.gov.ph
https://m.facebook.com/National-Archives-of-the-Philippines-100368264885633/
https://en.wikipedia.org/wiki/File:NCCA_Logo.png
https://en.wikipedia.org/wiki/National_Historical_Commission_of_the_Philippines

II. Write one program of each agency that promotes arts from the regions.

A. NCCA
__________________________________________________________________________________
__________________________________________________________________________________
B. NMOP
__________________________________________________________________________________
__________________________________________________________________________________
C. CCP
__________________________________________________________________________________
__________________________________________________________________________________
D. AAP
__________________________________________________________________________________
__________________________________________________________________________________
E. NAP
__________________________________________________________________________________
__________________________________________________________________________________

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 Additional Activities
Poster making
Direction:

In a clean sheet of paper, create a poster promoting art, (any form) in a chosen
region. Your output will be assessed using the rubric below.
Adapted fromhttps://www.scribd.com/document/433999491/Rubrics-poster-making-docx

Answer Key

the Philippines
5. Art Association of

the Philippines
4. Cultural Center of

C 5. Gallery
E 4. 3. Philippine Art
correct
A 3. considered
2. National Museum
B 2. are
D 1. 1. National Library All answer
Assessment What's More What I Know

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References
https://www.google.com/search?q=art+association+of+the+philippines+logo&tbm=i
sch&ved=2ahUKEwim14_QtrfpAhVG4pQKHVX9BaAQ2-
cCegQIABAA&oq=art+association+of&gs_lcp=CgNpbWcQARgAMgIIKTICCAAyBggAE
AgQHjIECAAQGDIECAAQGDIECAAQGDIECAAQGDIECAAQGDIECAAQGDIECAAQ
GDoECAAQQzoGCAAQBRAeOgQIABAeUMSZ9ApYwJz1CmDNrvUKaARwAHgAgAG
GA4gBgBuSAQgwLjE3LjAuMpgBAKABAaoBC2d3cy13aXotaW1nsAEI&sclient=img&
ei=B1y_Xua3KMbE0wTV-peACg&bih=608&biw=1366
file:///C:/Users/HP%20Pavilion%2014/Downloads/4969-13416-1-PB%20(1).pdf
https://www.facebook.com/groups/200996850006586/
https://kami.com.ph/104737-lolo-artist-ibinebenta-ang-kanyang-mga-
naggagandahang-obra-sa-gilid-ng-daan.html

http://philippineartruthpanagsagan.blogspot
https://mikaelarectocurie.wordpress.com/2017/10/22/arts-promotion-and-
preservation/.com/2017/11/arts-promotion-and-preservation.html
http://www.siningfactory.com/home/the-national-commission-for-cultu
https://en.wikipedia.org/wiki/National_Historical_Commission_of_the_Philippinesr
e-and-the-arts https://en.wikipedia.org/wiki/National_Histor
https://en.wikipedia.org/wiki/National_Historical_Commission_of_the_Philippinesi
cal_Commission_of_the_Philippines
https://en.wikipedia.org/wiki/National_Historical_Commission_of_the_Philippines
file:///C:/Users/HP%20Pavilion%2014/Downloads/4969-13416-1-PB.pdf
https://www.slideshare.net/JohnLabrador3/american-period-to-post-war-
republic-cpar-1112
Datuin, etal. Contemporary Philippine Arts from the Region. Rex
Bookstore.2018.Quezon City.

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