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01-Frank Kern

This document is a lesson on week two of an online branding course. It recaps the previous week's lesson on setting up a sales process and introduces the topics for week two: choosing an ideal client, creating three core messaging pillars, generating content ideas, and starting to produce content. Students are instructed to have their sales process setup, watch the video for this week, and book a call with their coach using the provided calendar. The comments section contains positive feedback from other students.

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Mario Bros
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0% found this document useful (0 votes)
62 views2 pages

01-Frank Kern

This document is a lesson on week two of an online branding course. It recaps the previous week's lesson on setting up a sales process and introduces the topics for week two: choosing an ideal client, creating three core messaging pillars, generating content ideas, and starting to produce content. Students are instructed to have their sales process setup, watch the video for this week, and book a call with their coach using the provided calendar. The comments section contains positive feedback from other students.

Uploaded by

Mario Bros
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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FRANK KERN | KERN MEDIA INC.

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Intent Based Branding / Categories / Week Two / Week Two

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Week Two
Week_2.pdf
Welcome to Week Two! As a recap of last week, we covered choosing a sales process
to make sure we can make the sale after our leads have made the click.

Have you got that setup yet? If not, be sure to follow the Sales Process Flowchart in
Week One (we even put together a fancy downloadable PDF). If you have questions, be
sure to reach out to your coach!

This week, we are going to cover the following:

* Choosing Your Ideal Client


* Creating Your Three Core Messaging Pillars
* Generating Content Ideas
* And starting to produce some content!

Be sure to watch this weeks video, and be sure to book your weekly call here :

Timezone: EDT 10:33pm


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Dr Fred Rouse, CFP

This is looking good and only getting better.

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Jesse Stoddard

Great lesson!

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David

[email protected]

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© 2019 FRANK KERN | KERN MEDIA INC.

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