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UX Competitive Analysis Matrix

The document compares the pricing plans, features, and target users of an enterprise product to three competitors. It includes a table that lists whether each competitor offers an enterprise plan, the pricing of those plans, and whether they include various enterprise features. It also lists brief descriptions of the products and competitors. Finally, it shows a scoring matrix where the product and competitors can be rated on various usability and user experience criteria.

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NeilPauvres
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We take content rights seriously. If you suspect this is your content, claim it here.
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73 views

UX Competitive Analysis Matrix

The document compares the pricing plans, features, and target users of an enterprise product to three competitors. It includes a table that lists whether each competitor offers an enterprise plan, the pricing of those plans, and whether they include various enterprise features. It also lists brief descriptions of the products and competitors. Finally, it shows a scoring matrix where the product and competitors can be rated on various usability and user experience criteria.

Uploaded by

NeilPauvres
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 9

Your Product Competitor 1

Pricing & Plans


Plan Pricing
Enterprise Plan $40/month
Available? Yes
Enterprise Cost Yes
Enterprise Features Yes
Feature Set 1
Feature 1 No
Feature 2 No
Feature 3 Yes
Feature 4 Yes
Feature 5 Yes
Feature Set 2
Feature 1 No
Feature 2 No
Feature 3 Yes
Feature 4 Yes
Feature 5 Yes
Feature Set 3
Feature 1 No
Feature 2 No
Feature 3 Yes
Feature 4 Yes
Feature 5 Yes
Competitor 2 Competitor 3
Name Value Proposition Target Users
Your Product

Competitor 1

Competitor 2

Competitor 3
Strengths Weaknesses Recent Updates
Year Founded Notes
Category Criteria
Usefulness Does the product solve the user's problem?
Users
Users can
can complete
scale theirtheir
taskscore tasksfrustration
without without frustration
(e.g. 1 or 100
of the same task)
The product is clearly differentiated from competitors

Usability Is the product easy to use?


Related actions appear near each other for fast access
Primary actions are distinct from secondary actions
Key actions are easily visible
Useful feedback appears when errors occur
Alert messages are visually distinct
Users can easily personalize settings and preferences
Users can easily reverse errors
The most important content appears first
Pages load quickly
Errors do not occur for user tasks
Labels match the nature of their content
Adequate negative space exists between UI elements
Letters
Words, in text are
phrases, easily
and distinguished
blocks (legibility)
of text are easily read
(readability)
Clear sentence structure and correct grammar is used

Findability Can users find what they need, when they need?
Content is easily scannable
Content is easy searched and sorted
Users can navigate to their desired destination from any page

Credibility Is the product trustworthy?


No typos
Correct text alignment
Help content is easily accessed
Critical tasks offer confirmation
Functionality delivers on advertising & marketing promises

Learnability Is the product intuitive to new users?


User onboarding is clear, concise, and relevant
User flows for tasks are easily understood
Familiar design patterns
Layout remains consistentexist
(e.g. navigation doesn't change
from page to page)
Animations andconsistent
Labels remain interactions
(.eg.remain
"Find"consistent
is not used
interchangeably with "Search"
Icons are quickly understood by new users
Text does not include unfamiliar jargon

Accessibility Is the
Text sizeproduct equally usable
meets minimum for people
requirements forwith disabilities?
users with visual
disabilities
Sufficient
The system contrast is provided
performs delivers afor text and UI
consistent elementsacross
experience
devices
Clickable areas
Color is not the are
onlyadequately
way to conveysizedhierarchy, content, or
functionality

Delight Is the product emotionally fulfilling?


Task completion feels rewarding
Animations are smooth, clear, and meaningful
Interface copy provides the correct tone and style
Microcopy provides the correct tone and style
Icons and images appear professional

Total
Your Product Competitor 1 Competitor 2 Competitor 3
Score (1-5) Score (1-5) Score (1-5) Score (1-5)
0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0
0 0 0 0

0 0 0 0

0 0 0 0

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