Linga Bhairavi

Rebranding
Mobile and Web Application (B2C)

AB OUT PROJECT
Challenge
Revamping the LINGA BHAIRAVI web and mobile design.

ISHA FOUNDATION 2 Months 2 People

Outcome
Make a Website for Web and Mobile with visceral impact that is appealing to
the global audience yet retains the essence of Devi.

https://isha.sadhguru.org/linga-bhairavi/in/en

M Y ROLES & RESPONSIBILITIES

I possess a T-shaped professional profile, enabling me to engage in
collaborative
collaborative and
and innovative efforts
innovative e orts across
across various
various fields
fields while
while also
also holding
holding a
a
profound
profound expertise
expertise in
in interaction
interaction design.
design.

UX CONTRIBUTIONS UI CONTRIBUTIONS A dditional Roles

P roblem understanding Moodboarding
 Meeting Moderation


Secondary Research Color Palette Standardisation
 UAT Testing

Data Analysis
Concept UI sketches
The design was presented to

Research Insights
Lo-fi Wireframing
the ISHA core team
Data visualization Hi-fi Wireframing

Persona Creation
UI Flow

UX Researcher
Componentisation

Concept Design
 Visual Design

Interaction Design
 Prototyping


User Testing


Research Plan
Make a Website for Web and Mobile with visceral impact that is appealing to
the global audience yet retains the essence of Devi.

https://docs.google.com/document/
d/1LgVF9N5CA3xqI5qTwMtBxCqpNxim_C0d/edit?
usp=sharing&ouid=109656013331339555199&rtpof=true&sd=true

UXR: Shubham | Manish Product: Maa Srirekha

Product: Manimaran K Content: Ashwini Saddi

UX Design: Shubham | Manish Visual Design: Shubham

Project Overview
O verall, there is a huge gap between what we can offer digitally vs what is currently live. We would like to
digitize the majority of the process like registration, volunteering / Seva to Offerings/ Arpanams. Make a
Visceral impact that is appealing to the global audience yet retains the essence of Devi.


he LB team is looking to get more information about IA, comprehension, and usability.

The goal is to conduct user research and get direct user feedback on the look and feel, Pain points,

expectations by utilizing usability testing.

Research Questions/Goals

Product:

1. Awareness of the current website

2. Discoverability - Ads about Bhiravi yantra

3. Users Expectations

CX / User Research (in order of priority)

1. How were people using the Current Website

2. How do they currently navigate

3. Are they able to find what they want

4. Are we solving the purpose of their visit

5. What are users’ thoughts on automating the Arpana/ Seva booking processes instead of the present manual
registration( calling and getting an email to proceed further)?

6. How would the user wants this new website to look/work? Expectations/ suggestions

7. Showing an Isha video and asking for their thought vs the conversion centered design app like an urban
clamp, make my trip, clear trip, etc

M ethod & Participants

M etho

Moderated Remote Usability Stud

Testing for comprehension, expectations of screen interactions (IA), and satisfactio

Live websit
Platform - Google meet / UserZoomGo

Participant

Sample size: Recruit 12 (2PPT for each personas

Session duration - 60 mi
Recruitment through Isha panel who meet the following criteria -

New - Have at least completed one isha yoga progra

Local volunteers from Coimbatore who are an integral part of Devi templ
O verseas - Who often have to travel long distances and plan their trips to ashra
Mediators - 1- 2 years old at Isha, have done some Ritual / Sev
More details in the persona

Design Process Steps

Step 1 Step 2 Step 3

Reasearch A nalysis Wireframing

Understanding Business needs
 Creating user persona
 Lo-fi Wireframing


Understanding User
 Analysing Feedbacks
 Hi-fi Wireframing
Reality & Need
 Information architecture
Heuristic Evaluation

Interview & Survey


Step 4 Step 5 Step 6

Design T esting A nalytics

Moodboarding
 Developer Handoff
 Analytic Analysis

VD Iteration
 UAT Testing
Establishing Grid Structure

F inal Visual Design

Componentization

Heuristic Evaluation of the current

platform
Font sizes are varied
across the website

No breathing
Missing standardised space
top header

High
Cognitive load

Font size is
not legible

Textured BG
d banner
makes the
A

placement
text less
should be more
visible
emphatic

CTA
consistency
issue

Important
Banner below
fold

Hardly legible
input fields

F ooter not present for necessary links

User Reactions

“Would have been

“The text is very better if it was a
“The website looks conjusted”
very dark” video of the temple”

“Where to find the

contact option”

“The text is not

readable”

“The website looks

too templatish”

“The design looks

very outdated”

Fundamental Loopholes of the old website

1 2
High Cognitive load Violation of Hick’s law
The overall whitespace in the website is not “More the option, more the confusion”.

enough making the website congested. The design misses a design hierarchy.

3 4
Lack of social proofs No Endowment effect
No testimonials and experience are present to Being a temple website, the design should
increase the retention time of the user. reflect the care and warmth of the temple.

5
No personalisation Inconsistent Type Hierarchy
Absence of User Login/Signup for a
personalized experience.
6 Multiple fonts sizes and weight are
being used in the website.

Interview and User persona

Understanding users

F or a detailed view of Moderation Guide which includes all the questions and scenarios.

https://drive.google.com/file/d/1MKzVVnvAVHxm_sDrKZc9cJicRYJ9Y2iN/view?usp=sharing

GENERAL PROBES
CONTENT &
OBSERVATIONS INFORMATION PROBES
What were your thoughts about this website?
What is their initial reaction? What do
Did the process work as you expected it to? Why How helpful or unhelpful is this information?
they notice first? How do they start
or why not? Any unexpected steps?
interacting with the page? How easy or difficult do you think the
Are they jumping to the menus or Is there anything you would change or improve? information is to understand?
scanning the home page for holistic info.
What do you like about this page? What do you What type of information would you expect
What errors do they make, if any? Where not like about this page? to find?
do they try to “go back,” if at all? What is
Is there any information on this page that
confusing if anything? Did you find what you were looking for?
you think is missing?
Did the user look at the yantra ceremony
Did the functionality work as you expected it to? Is there any information on this page that
add in the page?
you think is missing?
Can you tell me in your own words what this
page is telling you? Is there any information that you do not
think is necessary?
Do you feel confident you understand all the

options available on this page?

User Persona

F or a detailed view of User personas, please visit the link below:

https://drive.google.com/file/d/1_Bq-KPEjy7a87fjW_digdsk6o2Cs7gib/view?usp=sharing

Lakshmi Akka
She is from the nearby village, a devotee of Devi who has
participated in many occasions. She is not so familiar with the
android phone but uses one for WhatsApp and youtube. In her
area, the network is critical as she is not in wi-fi but mobile data.
she doesn’t have a laptop. Most of her communications happen
by phone or direct conversations. Sometimes her mobile data gets
expired due to which she is not able to check messages via
WhatsApp.

A ge: 45

Family: Married, kids

Job: Housewife / Working

Location: Coimbatore / Tamilnadu

Key Attribute
A devotee of Dev
Participated in some Devi rituals / Sev

Using an Android phon

Critical Network coverag
Familiarity with WhatsApp, Facebook, and youtube

Priya Akka
A graduate of Coimbatore, a devotee of Devi. She has been using
the Isha calendar to follow on the upcoming auspicious dates like
Ekadasi, Amavasya, and Pournami. Mostly uses her mobile phone
for all her needs from ordering the food, booking a movie, bus,
train, hotel, etc. She is on wi-fi at her home and has her data on
and off while away. Most of her communication gets over
Whatsapp itself and doesn’t extend to call generally.

Good with gadgets.

A ge: 25

Family: Single/married

Job: Student / Working

Location: Coimbatore / Tamilnadu

Key Attribute
A devotee of Dev
Participated in some Devi rituals / Sev

Using an Android/ iOS phone and Laptop

Information Architecture
F or complete information architecture, please visit the link below:

https://www.figma.com/file/jjcVZSL6ott8S7MpWPz4av/LINGA-BHAIRAVI-FIGJAM?type=whiteboard&node-
id=0-1&t=zoSkWmtjplxoODxZ-0

Users Preferred Device

Source of data
https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/india

Not common

Desktop is mostly used for

Maximum users prefer mobile over booking slots and payments
the computer for visiting website

Wireframes (Initial & Final Iteration)

F or detailed view of the Initial wireframe, please visit the link below:

https://www.figma.com/file/H1yCrB5oBMZscjc4wykqPv/Linga-Bhairavi?type=design&node-
id=8%3A32877&mode=design&t=vCfsxeke4yVqYds4-1

F or detailed view of the Final wireframe, please visit the link below:

https://www.figma.com/file/H1yCrB5oBMZscjc4wykqPv/Linga-Bhairavi?type=design&node-
id=1%3A50276&mode=design&t=vCfsxeke4yVqYds4-1

Visual Design

M oodboard

F or detailed view of the MOODBOARD, please visit the link below:

https://www.figma.com/file/H1yCrB5oBMZscjc4wykqPv/Linga-Bhairavi?type=design&node-
id=7%3A29463&mode=design&t=vCfsxeke4yVqYds4-1

Key points
Subdued Traditional
Illustrative Feminine

Color

Titl e Heading Text

Body Text Hyper Link

Button Text Success

Highligts Text Error

Input Field Text &

Dropdowns

T ypography

B uttons and Icons

Illustrations

Final Screens

For a complete view of the Visual design, please visit:

https://www.figma.com/file/H1yCrB5oBMZscjc4wykqPv/Linga-Bhairavi?
type=design&node-id=72%3A81899&mode=design&t=JmOApJBqkdnEMWTG-1

M obile Screen View

UAT Testing

I've diligently executed comprehensive User Interface (UI) testing on the live website, ensuring seamless
functionality and an intuitive user experience. I have meticulously scrutinizing every design element, from
layout consistency to interactive components, guaranteeing a visually engaging and user-friendly interface.

F or a detailed view of the UAT testing, visit the link below:

https://docs.google.com/document/d/1A8IhpRsIAkBgfcn0uttvWF7q4m110G3u/edit?
usp=sharing&ouid=109656013331339555199&rtpof=true&sd=true

T hankyou