SocialMobilization 2023 2024

LECTURE NOTES IN NSTP-CWTS 2
ST. FERDINAND COLLEGE

ILAGAN, ISABELA
AY 2023-2024
PREPARED BY:
RICKY I. BARIUAD
SOCIAL MOBILIZATION
Learning Outcomes:
 Define and use correctly all of the key words

 Describe some of the criteria that bind a community together, and
describe how to work with the community
 Describe the techniques that are required to involve a community in
various social activities
ENGAGE AND EXPLAIN
 Recognizes a genuine participatory approach to development which is

essential for success and sustainability.
 It engages all citizens in their various capacities, socio-economic status,
affiliations and locations to active participation in making decisions that
affect their lives.
 Requires efforts and mechanisms that empower all especially the
disadvantaged members of society to participate in development
processes.
 Organized to collective action by pooling resources and building the
solidarity required to resolve common problems and work towards
community advancement.
 A broad scale movement to engage people’s participation in achieving a
specific development goal through self-reliant efforts.
 A planned decentralized process that seeks to facilitate change for
development.
 It takes into account the felt needs of the people, embraces the critical
principle of community involvement, and seeks to empower individuals
and groups for action.
Stakeholders for social mobilization

1. Political-policy makers-
These help foster the commitment that will clear the way for action, the
goal is to build consensus to create a knowledgeable and supportive
environment for decision-making and allocation of adequate resources.
2. Bureaucratic/Technocratic-government workers and technical experts-
Policy makers depend on the technocrats, bureaucrats and service

professionals to provide the rationale for decisions as well as to plan and
implement programs.
3. Non-government sector- non-governmental organizations for special
purposes, social institutions and associations that represent organized
support, religious groups with their ideological bends, commerce and
industry that operate on for-profit basis, and professional groups that
exist to advance their interests. They are important partners and allies to
mobilize the civil society.
4. Community groups- community leaders, schools, churches, mosques
and grassroots groups are critical to get communities involve, help
transform development goals into action, but they are often not given a
voice in identifying problems and designing solutions.
5. Households and individuals- there is a need for a deliberate action to

inform and educate individuals in the household so that they can make
informed decisions.
Four basic elements of social mobilization

1. Organizational development-is a process in which community members
form their own groups or organizations based on common development
interests and needs that are best served in organizing themselves as a
group.
2. Capital formation for development through Community Savings-this
enhances a community organization’s power to realize its full potential.
Savings generated by individual members are the assets of the
community organization and the first step towards their self-reliance.
3. Training for Human Resource Development- community members can

maximize their potential not only by organizing themselves but also by
upgrading their existing skills to better manage new inputs. The change
agent can support direct training, exchange visits and other capacity
building activities based on needs identified by the members of the
community organizations.
4. Socio-economic development- socio-economic development initiatives are
a great incentive for community members to organize themselves. Social
mobilization provides support in the form of matching grants or access to
credit, marketing and other services that will lead to tangible
improvements in social economic conditions within the community.
The Benefits of Social Mobilization
1. Poverty Alleviation- important tool in the poverty alleviation process. It
enables communities and the poor to help themselves to engage actively
in solving their own problems and effectively tackling poverty in its multi-
dimensional form.
2. Promoting Democratic Governance-encourages participation in decision-

making, builds capacity for participatory planning, builds a common
vision on development and ensure transparency. Social mobilization can
facilitate tripartite leadership at the local level, making civil society more
effective as a third and legitimate partner in development.
3. For environment- organizes people to better manage their natural
resources and fight against illegal practices of organizations that degrade
the environment.
4. For conflict Prevention- a s people organize to address common problems

and to collectively improve their socio-economic conditions in an
equitable, democratic and transparent manner, the possibility of conflict
can be significantly reduced.
Social mobilization is to be the best effective that reveals:
a. The organized people representing different ethnic groups act a vehicle to
develop social harmony and peace and increase the general capacity of
the people for self-empowerment.
b. A properly designed community mobilization process leads community

members to the emergence of self-governing institutions which act as the
sustainable organizations for cooperation, peace and development,
helping people to enhance their receiving and utilizing capacities and
also to work together for household and community initiatives.
c. The result of the social mobilization process is that people get organized
to work together if they live in close proximity and share common
interests for community development.
d. The CO is a mass coalition of all those residents of a village whose

continuing economic and social interests are best served organizing
themselves as a group.
e. Social mobilization is based on the active participation of all households

without any discrimination. This is necessary for the whole society to
move together in consensus and to build community level social capital.
Social harmony will be best achieved by forming social capital through
multi-ethnic and multi-economic group community organizations which
will be engaged in multi-sectoral development for themselves and their
communities.
EXPLORE AND EVALUATE

1. Brainstorm and decide on what to accomplish and the responsibilities of
each member
2. This activity is conveying key messages on the four aims of social mobilization:
a. poverty alleviation; b. promoting democratic governance; c. protecting the
environment; and d. conflict prevention .

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LECTURE NOTES IN NSTP-CWTS 2

ST. FERDINAND COLLEGE

 Define and use correctly all of the key words

ENGAGE AND EXPLAIN

 Recognizes a genuine participatory approach to development which is

Stakeholders for social mobilization

Policy makers depend on the technocrats, bureaucrats and service

5. Households and individuals- there is a need for a deliberate action to

Four basic elements of social mobilization

3. Training for Human Resource Development- community members can

2. Promoting Democratic Governance-encourages participation in decision-

4. For conflict Prevention- a s people organize to address common problems

b. A properly designed community mobilization process leads community

d. The CO is a mass coalition of all those residents of a village whose

e. Social mobilization is based on the active participation of all households

EXPLORE AND EVALUATE

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