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    Business p1 Test

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    Noora Aftab
    This document outlines the structure and questions for a business test. The test is divided into two sections. Section A contains 4 multiple choice questions about business concepts like recruitment, product lifecycles, reasons for business failure, and operations management. Section B contains 3 essay questions, where test takers must choose 1. The essay questions cover topics such as finance, marketing models, and setting corporate objectives for large businesses.

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    Business p1 Test

    Uploaded by

    Noora Aftab
    42 views1 page
    This document outlines the structure and questions for a business test. The test is divided into two sections. Section A contains 4 multiple choice questions about business concepts like recruitment, product lifecycles, reasons for business failure, and operations management. Section B contains 3 essay questions, where test takers must choose 1. The essay questions cover topics such as finance, marketing models, and setting corporate objectives for large businesses.

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    business p1 test (1)

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    This document outlines the structure and questions for a business test. The test is divided into two sections. Section A contains 4 multiple choice questions about business concepts like recruitment, product lifecycles, reasons for business failure, and operations management. Section B contains 3 essay questions, where test takers must choose 1. The essay questions cover topics such as finance, marketing models, and setting corporate objectives for large businesses.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views1 page

    Business p1 Test

    Uploaded by

    Noora Aftab
    This document outlines the structure and questions for a business test. The test is divided into two sections. Section A contains 4 multiple choice questions about business concepts like recruitment, product lifecycles, reasons for business failure, and operations management. Section B contains 3 essay questions, where test takers must choose 1. The essay questions cover topics such as finance, marketing models, and setting corporate objectives for large businesses.

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    BUSINESS TEST

    TIME: 1 hour 15 minutes

    SECTION A

    Answer all questions.

    1 (a) Distinguish between external and internal recruitment. [2]

    (b) Briefly explain two advantages to a business of internal recruitment. [3]

    2 (a) Define ‘product life cycle’. [2]

    (b) Briefly explain two uses of the product life cycle to a business. [3]

    3 Explain why many new businesses fail within their first year. [5]

    4 (a) Define ‘transformation process’. [2]

    (b) Briefly explain two objectives of an operations management department. [3]

    SECTION B

    Answer one question only.

    5 (a) Analyse the importance for a business of distinguishing between revenue expenditure and

    capital expenditure. [8]

    (b) Discuss the benefits and drawbacks to a business of using only internal sources of finance to

    fund expansion. [12]

    6 ‘The 4Cs marketing model is more useful for a retail business than the 4Ps marketing model.’

    Do you agree with this statement? Justify your view. [20]

    7 (a) Analyse the importance to a large business of setting corporate objectives. [8]

    (b) Discuss how a large food retailer, with many shops, could effectively communicate corporate

    objectives to its workforce. [12]

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