STEM401 Group 3 Business Plan
STEM401 Group 3 Business Plan
STEM401 Group 3 Business Plan
HYDROSURGE
“The Power is in our Hands”
A Pre-Feasibility Study
Presented to the Faculty of STI College Ortigas - Cainta
Cainta, Rizal
June 2023
JHONEL C. DOMINGO
Principal
TABLE OF CONTENTS
Page
Title Page i
Certification ii
Table of Contents iii
Executive Summary vi
I. Organization and Management Background
I.1 Vision, Mission, and Core Values
I.1.1 Vision Statement 1
I.1.2 Mission Statement 1
I.1.3 Core Values 1
I.2 Business Profile
1.2.1 Name of the Company 2
1.2.2 Contact Information 2
1.2.3 General Business Information 2
I.3 Organizational Chart and Management Team
I.3.1 Organization Chart 3
I.3.2 Management Team 3
I.3.3 Department Function 5
II. Production and Operation
II.1 Product Description 7
II.2 Product Development Flowchart 9
II.3 Technology Consideration 12
II.4 Major Start-Up Needs 14
II.5 Business Operating Workflow 22
III. Marketing Aspect
III.1 Market Analysis
III.1.1 Market Research 24
III.1.2 Market Size 24
III.1.3 Market Growth Rate 25
III.1.4 Market Trends 27
EXECUTIVE SUMMARY
HYDROSURGE, located at Paramount Plaza in Cainta, Rizal along Ortigas
Avenue Extension, is a service-oriented business that is dedicated to providing
renewable electricity to its consumers in a way that benefits and develops the
community. The company was founded by Mr. Emmanuel L. Soriano and was
established on November 6, 2021. It operates as a limited partnership, which offers a
level of personal liability protection for certain partners involved.
Over the past two years, HYDROSURGE has been focused on developing and
bringing to market its alternative sustainable energy unit. The entire process, from
idea generation to product launch, has been carefully considered and planned. The
company has invested in training its partners, shareholders, and employees to
ensure they possess the necessary skills, professionalism, and knowledge in their
respective roles.
The gear symbol denotes innovation, progress, and teamwork; as well as how
HYDROSURGE will cooperate to fulfill its mission and vision. The lightning bolt
symbol inside the water drop represents
electricity, and the water drop represents
“hydro” which is a Greek word for water. The
nine (9) lines that make up the logo’s outer
border stand in for the communities that
HYDROSURGE can supply electricity to. Since
water is the main source of electricity, the lines
Figure No. 1 Company Logo
or light bulb screw were made to resemble
waves.
1.2.2 Contact Information
Landline No. (02) 8669-1082
Facebook Page: HYDROSURGE
Instagram Account: hydro.surge
1.2.3 General Business Information
HYDROSURGE, located at Paramount Plaza, Cainta, Rizal along Ortigas
Avenue Extension, is a service business that aims to provide renewable electricity to
consumers in ways that contribute to community development. It was founded by
Mr. Emmanuel L. Soriano, a partner of HYDROSURGE, and established on
November 6, 2021. The company operates as a limited partnership, which limits the
personal liability of certain partners. The business has been in operation for two
years, focusing on the development and implementation of an alternative
sustainable energy unit. This process involved idea generation, product planning,
and ongoing training of skilled, professional, and knowledgeable partners,
shareholders, and employees.
escalated scenarios.
Provides leadership and
guidance for the day-to-day
operations of the Human
Resources department.
Responsibilities include
Edward Justin L. Layug HUMAN RESOURCES overseeing staff recruitment
MANAGER and selection processes,
managing payroll, benefits,
and leave administration, and
ensuring compliance with
company policies and
procedures.
In charge of conducting
research to identify and
SALES AND
explore marketing
Luis Keine C. Certeza MARKETING
opportunities, as well as
MANAGER
devising and executing new
sales strategies.
Tasked with supervising the
financial well-being of the
company and supporting its
ongoing sustainability.
Additionally, they oversee
Francis Tyrone F. Cruz FINANCE MANAGER critical tasks including cash
flow monitoring, profitability
assessment, expense
management, and the
generation of precise
financial data.
In charge of formulating,
executing, and overseeing the
company's research and
development strategies. It
RESEARCH AND prioritizes and aids the
Kevin C. Bibat DEVELOPMENT organization in achieving its
MANAGER commercial, policy, and
research goals. Implementing
new programs and protocols
is also a part of the
responsibilities.
Accountable for supervising
DIMENSIONS:
Coastal Defense:
Height: 15 meters
Length: 1 kilometer
Width: 10 meters
Oscillating Body:
Diameter/width: 6 meters
Height: 10 meters
Material: Plastic and Magnetic Materials
Plastic (polyethylene terephthalate or PET)
Magnetic Copper
Metal
AUGMENTED:
Transmission towers
Cable lines
In the flowchart above it all starts with generating and brainstorming the
product; to have a foundation or where to start, the brainstorming will consider self-
ideas, research, trends, and the assumption that it will be a great addition to the
market.
After all that the created products that were proposed will go through another
decision or process to rank and eliminate to choose the final one. In the flowchart,
the red indicates a checkpoint to the product development.
Magnetic Copper
Magnet
Plastic
Lines/Polypropylene rope
Costing/Budgeting
SWOT analysis
Profitability assessment
Determining the overall capital required to launch the product in the
market.
MANUFACTURING/APPLICATION OF THE PRODUCT - The next stage
involves manufacturing the Coastal Defense: Oscillating Body. This step entails
seeking means of production and attracting investors and shareholders for the
company and the product itself. Once the necessary preparations are completed, the
product is finalized and ready for production. The actual manufacturing takes place
in the intended market, considering the technology's environmental impact and the
nature of the service-oriented business. Furthermore, to reach the finish line, the
company undergoes a series of observations and tests, such as alpha and beta
testing, to ensure the product's performance meets the desired quality standards.
Feedback is also collected to gauge the response and determine if any improvements
are needed.
Figure No. 11
Office Floor Plan Top View
Materials
HYDROSURGE focused on only acquiring materials that is a necessity in
starting a business, listed in the table below are three (3) categories on where specific
materials are needed. For our product, the primary and secondary components are
listed such as: magnetic copper, magnet, plastic, rope etc. For our office place, we
will be needing basic office furniture and equipment. For promotion, both print and
non-print materials will be utilized.
Product Components
Stainless steel bar
The main metal that will house the oscillating body it is not easily
corroded.
Cement
A solid and durable element that hardens and will act for the body of the
submerged breakwater.
Stator
This metal houses the copper, and it is the element where the copper will
be coiled.
Capacitor
To block direct current while allowing alternating current to pass.
Printer
Promotion Materials
Brochures/flyers
Signages
checking process to ensure the maintenance of high service standards. If the service
generation would not pass the quality checking process, it will go back to the other
steps in order to fix the problem. The next step is transmission, where electricity is
transferred through the transmission lines to substations. Substations reduce the
voltage to a suitable level for supply to customers. From the substation, electricity is
distributed through power lines to various load points such as houses, buildings,
industries, and businesses. Simultaneously, marketing activities take place, directing
sales efforts towards customers.
Finally, the support side of the operating workflow focuses on customer
service. There is a two-way interaction between customers and staff members. Once
customer feedback is received and tasks are fulfilled, it may loop back to the quality
checking stage and continue through the workflow again. Overall, this operating
workflow ensures a systematic and efficient process for HYDROSURGE to generate
and deliver electricity to customers, with a focus on quality control and customer
satisfaction.
Intelligence). Solar energy is a renewable source, as well as wave and tidal energy.
The information gives us that the market for electricity power sources is in demand,
especially clean energy. The solar energy include that it is a sustainable alternative
to fossil fuels and has a low impact on the environment and the potential for any
country to produce it (Johnston, 2022). The people invest in renewable energy,
mostly solar energy, due to the great return of investment that can reach up to 20%.
The product of HYDROSURGE also offers technology that can harness
renewable energy, not solar but instead wave energy. It is also a great sustainable
alternative to fossil fuels. Since the Philippines is an Archipelagic country, bodies
of water surrounding it can be a source for energy. According to an internet site
called World Economic Forum, waves have the highest energy density of
renewable energy sources compared to other clean energy and it has the greatest
potential to be an important contributor to the world’s energy resilience (2022).
This means that wave energy is much more sustainable than solar energy which
also means that it can be a great business for supplying electricity.
3.2 Micro and Macro Environmental Analysis
3.2.1 Customer Analysis
Geographic:
HYDROSURGE is located in an urban environment along Ortigas Avenue
Extension, specifically at Paramount Plaza in the municipality of Cainta, Rizal. Being
situated near the city provides easy accessibility for customers and allows the
company to cater to both residential and commercial clients in the surrounding area.
Demographic:
The target age group for HYDROSURGE's products and services includes
property and infrastructure owners, such as businesses, governments, and
homeowners, who are typically between the ages of 15 and 60 years old. This
demographic range covers a wide range of individuals who may have a need for
sustainable coastal protection solutions.
Gender identity and religion:
SENIOR HIGH SCHOOL 36
STI COLLEGE ORTIGAS-CAINTA
Psychographic:
The target consumers for HYDROSURGE are those who prioritize
sustainability and are concerned about the impact of natural disasters and climate
change on coastal communities and the environment. They are interested in
innovative technologies that provide multiple benefits, such as coastal defense and
renewable energy generation. These consumers may hold opinions aligned with
environmentally friendly practices and regulations.
Behavioral:
The target consumers have likely experienced damage from storms or erosion
in the past and are now seeking proactive solutions to protect their property or
infrastructure. They are willing to invest in long-term solutions that can provide
ongoing benefits, such as renewable energy generation. These consumers actively
interact with products and services that offer sustainable coastal protection,
recognizing the value and importance of such solutions.
3.2.2 Competitive Analysis
Economic Factors: Inflation in the market and rise or sink in the economy of
the Philippines can affect the further usage of this product because the Local
Government Units or LGUs may not be able to support the innovation.
Environmental Factors: The sea level rise caused by climate change may not be
controllable or prevented, thus this product’s objective is to only lessen its effects.
Technological Factors: An innovation or copy-cats in the industry may
replicate this innovation and produce something that is only made from ideas.
Advancement in technology also can be a factor to consider in making this product.
3.2.4 TOWS Analysis
HYDROSURGE’s TOWS analysis is given below in a form of table to make it
look organized. Given are the internal and external factors that may impact the
Table No. 5
III.3 Marketing Strategies
3.3.1 Product Strategies
and income will depend on the number of operations conducted in the company.
This will help the company present financial performance and health of the business
in relation to its payback period and return on investment.
4.5. Payback Period
Total Capital PHP 538,755,961.42
Net Income PHP 1,059,836,037.75
Payback Period 6.10 years or 73 months
Table No. 10 Payback Period
Based on the calculation of the Payback Period, the company can recover its
initial investment in approximately 6.10 years or 73 months. This means that the
company can recoup its initial funds on an annual basis.
V. Appendices
5.1 Partnership Agreement/ Company Bylaws and other legal requirements
documents.
APPENDIX A. BYLAWS
3.0 POWERS.
Subject to the provisions of the DGCL and any limitations in the Certificate, the business and affairs of
the corporation shall be managed and all corporate powers shall be exercised by or under the direction of the
Board.
All elections of directors shall be by written ballot, unless otherwise provided in the Certificate. If
authorized by the Board, such requirement of a written ballot shall be satisfied by a ballot submitted by
electronic transmission, provided that any such electronic transmission must be either set forth or be submitted
with information from which it can be determined that the electronic transmission was authorized.
Subject to the rights of the holders of any series of Preferred Stock of the corporation then outstanding
and unless the Board otherwise determines, newly created directorships resulting from any increase in the
authorized number of directors, or any vacancies on the Board resulting from the death, resignation, retirement,
disqualification, removal from office or other cause shall, unless otherwise required by law, be filled by the
affirmative vote of a majority of the remaining directors then in office, even though less than a quorum of the
Board, or by a sole remaining director. When one or more directors resigns and the resignation is effective at a
future date, a majority of the directors then in office, including those who have so resigned, shall have power to
fill such vacancy or vacancies, the vote thereon to take effect when such resignation or resignations shall
become effective, and each director so chosen shall hold office as provided in this section in the filling of other
vacancies.
Unless otherwise restricted by the Certificate or these bylaws, members of the Board, or any committee
designated by the Board, may participate in a meeting of the Board, or any committee, by means of conference
telephone or other communications equipment by means of which all persons participating in the meeting can
hear each other, and such participation in a meeting shall constitute presence in person at the meeting.
Regular meetings of the Board may be held with at least five business days prior notice at such time and
at such place as shall from time to time be determined by the Board.
directed to each director at that director’s address, telephone number, facsimile number or electronic mail
address, as the case may be, as shown on the corporation’s records.
holders of at least a majority of the voting power of the issued and outstanding shares of capital stock of the
corporation then entitled to vote in the election of directors.
ARTICLE IV — OFFICERS
5.1 OFFICERS.
The officers of the corporation shall be a chief executive officer and a secretary. The corporation may also
have, at the discretion of the Board, a chairman of the Board, a vice chairman of the Board, one or more
presidents, a chief financial officer, a treasurer, one or more vice presidents, one or more assistant vice
presidents, one or more assistant treasurers, one or more assistant secretaries, and any such other officers as may
be appointed in accordance with the provisions of these bylaws.
Any number of offices may be held by the same person, provided, however, that, except as provided in
Section 5.6 below, the chairman of the Board shall not hold any other office of the corporation.
Any officer may resign at any time by giving written notice to the corporation. Any resignation shall take
effect at the date of the receipt of that notice or at any later time specified in that notice. Unless otherwise
specified in the notice of resignation, the acceptance of the resignation shall not be necessary to make it
effective. Any resignation is without prejudice to the rights, if any, of the corporation under any contract to
which the officer is a party.
The chairman shall be an Outside Director (as defined in the Certificate) and shall not hold any other
office of the corporation unless the appointment of the chairman is approved by two-thirds of the members of
the Board then in office, provided, however, that if there is no chief executive officer or president of the
corporation as a result of the death, resignation or removal of such officer, then the chairman of the Board may
also serve in an interim capacity as the chief executive officer of the corporation until the Board shall appoint a
new chief executive officer and, while serving in such interim capacity, shall have the powers and duties
prescribed in Section 5.7 of these bylaws.
corporation. The authority granted herein may be exercised either by such person directly or by any other
person authorized to do so by proxy or power of attorney duly executed by such person having the authority.
6.5 DIVIDENDS.
The Board, subject to any restrictions contained in either (i) the DGCL, or (ii) the Certificate, may declare
and pay dividends upon the shares of its capital stock. Dividends may be paid in cash, in property, or in shares
of the corporation’s capital stock.
The Board may set apart out of any of the funds of the corporation available for dividends a reserve or
reserves for any proper purpose and may abolish any such reserve.
6.6 SEAL.
The corporation may adopt a corporate seal, which shall be adopted and which may be altered by the
Board. The corporation may use the corporate seal by causing it or a facsimile thereof to be impressed or
affixed or in any other manner reproduced.
ARTICLE VI — AMENDMENTS
The bylaws of the corporation may be adopted, amended or repealed by a majority of the voting power of
the stockholders entitled to vote; provided, however, that the corporation may, in its Certificate, also confer the
power to adopt, amend or repeal bylaws upon the Board. The fact that such power has been so conferred upon
the Board shall not divest the stockholders of the power, nor limit their power to adopt, amend or repeal bylaws.
* * * * *
HYDROSURGE
The undersigned hereby certifies that he or she is the duly elected, qualified, and acting Chief Executive
Officer of Hydro Surge and that the foregoing bylaws, were adopted as the corporation’s bylaws as of October
6, 2021, by the corporation’s board of directors on October 26, 2021
IN WITNESS WHEREOF, the undersigned has hereunto set his or her hand this second day of October
2021.
Emmanuel Soriano
Emmanuel L. Soriano
Chief Executive Officer
he graduated college.
Corpuz, Jhon David R. – Studied Bachelor of Science in Information
Technology with Specialization in Business Analytics. Started a shoe buy and sell
business during college, and when he graduated, he opened his own physical store
which resells shoes.
Layug, Edward Justin L. – A college degree holder from the University of
Santo Tomas, Bachelor of Science in Psychology. After graduating he applied for
HR BPO jobs and a few years later decided to open a clinic offering Psychotherapy.
Certeza, Luis Keine C. – Studied Bachelor of Science in Psychology at De La
Salle College of Saint Benilde. In his early career he pursued the medical path but
later shifted to business. He now has shares in hospitals that he worked at and is
now a business partner in a clinic.
Bibat, Kevin C. – Graduated from Adamson University, he pursued a course
related to technology, Bachelor of Science in Computer Science. He is now a
successful business owner of computer parts and accessories.